Amy Errett: Founder of Madison Reed and Technology Entrepreneur

Guy Kawasaki's Remarkable People · Dec 30, 2020 · 1h

Amy Errett talks about how and why she created one of the hottest tech companies: Madison Reed, an at-home hair color company, has seen a huge boom in business during the pandemic. In 2016, Madison Reed released visualization tools such as a chatbot that analyzes primary and secondary tones to customize a customer's dye, and an augmented reality tool that uses a customer's smart phone or laptop camera to simulate a new hair color. We talked about Amy's choice to use raw, untouched photos in her promotions. At the forefront of beauty innovation, Madison Reed created the first ever Smart 8-Free…