True Sales and the Neuroscience of Buying with Sales Coach Peri Shawn

Open Loops with Greg Bornstein: Conversations That Bend · Feb 1, 2021 · 1h 5m

Peri Shawn is an unusual combination of business (sales and leadership) and personal development She's an award-winning business author and has been teaching the neuroscience of sales and leadership for 20 years.

Also, when Greg wanted her to teach him mind control sales tactics and she didn't bring him anything on influence or persuasion....

He had to know how that was possible.

She more than blew Greg's head open with a counterintuitive view on the way customers make decisions to buy.

And Greg bought it.

And if you've ever wanted to move someone emotionally towards taking the step they…