Nobody Calls a Complaints Process Enjoyable

From Stalled to Scaling · Oct 13, 2026 · 6m · transcript

Across 818 customer interviews, policy limitations came back 89% negative, the most negative category of all. The biggest reason customers cut spending is friction the supplier built itself. In the second of four episodes on actions from Do B2B Better, I cover how to accelerate the flywheel and why the emotion that drives growth is found, not chosen. Your assignment is to ask your next commercial review what a customer would have to feel for your number to move, in one word.