How to Turn Customers Into Raving Fans with Savannah Bananas Owner Jesse Cole
Customers come and go. Fans will drive 40 hours just to be in the room with you.
I've wanted Jesse Cole on this show for a long time, and this conversation went further than I hoped. More than 4 million people are on a waitlist for a ticket to one of his games. He's drawn crowds bigger than the Super Bowl. And he's done it by obsessing over the thing I believe matters most as AI moves into every business: how people feel when they deal with you.
This was not an overnight success. Jesse's pro baseball dream ended with a torn shoulder. He spent ten years running a team almost nobody came to…
The skinny
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