Latest / Business Class: The Global Tourism Leadership Conversation
Front Door to Economic Development | Scott Larson, Visit Central Oregon
Tourism is about far more than attracting visitors. It’s about building stronger communities, creating opportunity, protecting places, and empowering people to connect through meaningful experiences.
In this episode of Business Class, Stephen Ekstrom sits down with Scott Larson, Executive Director of Visit Central Oregon, for a thoughtful conversation about leadership, destination stewardship, tourism economics, and personal growth. Scott shares his unexpected journey into tourism, why travel serves as the “front door” to economic development, and how tourism organizations are evolving from…
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