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KFC opens a Texas restaurant to test ideas for reclaiming its fried chicken crown
KFC has been taking a licking from fried chicken rivals like Raising Cane's, but the global fast-food chain has a plan to return to the top of the U.S. pecking order. The Kentucky-born brand opened a new restaurant in McKinney, Texas, to serve as a test lab in its home market. Called Open House, it serves breakfast—a U.S. first for KFC—and stays open late. The menu will feature new drinks like boba-filled refreshers and crunchy-topped milkshakes, an expanded lineup of tenders and sauces, and new side dishes like fried green beans and spicy pickles. The restaurant has double drive-thru lanes…
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