Latest / Marketing Made Simple with Fexingo: Branding, SEO, and Digital Strategy for Beginners
How Your Brand Can Win With Micro-Influencers in 2026
In Episode 77 of Marketing Made Simple, Lucas and Luna break down why micro-influencers — accounts with 5,000 to 50,000 followers — are outperforming celebrity endorsements in 2026. They examine a real-world case: how the direct-to-consumer skincare brand Naturium used a network of 200 micro-influencers to generate a 12x return on ad spend during its Q1 2026 product launch. Lucas explains the data behind the shift: engagement rates on micro-influencer posts average 6.7 percent vs. 1.2 percent for influencers with over a million followers, according to a 2025 study by Later. Luna shares how…
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