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Email Marketing and Compliance with Hazel Jones
Alison sits down for a deep and insightful discussion with Hazel Jones, a seasoned copywriter and expert in email marketing strategy. They delve into the often-overlooked significance of email in enhancing the client experience, especially for businesses navigating today's digital landscape.
They start by unpacking the essential foundation of effective email marketing: deliverability. Hazel reveals how common pitfalls like misrouted emails often stem from a lack of awareness about the regulations governing email marketing and the technical intricacies of DNS records. Listeners will discover…
The skinny
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