Latest / Beyond Fulfillment Podcast / Ditching Billable Hours: AI, IP, and Entrepreneurial Thinking with Ana Juneja
Transcript
- 0:05When you have a lot of people basically lining up to hand you money, it makes it very easy and comfortable to go out and start your business.
- 0:14Today we sit down with Ana Janeja, the powerhouse founder of Ana Law and a standout in the world of intellectual property law.
- 0:24With over a decade of experience, Ana took a bold leap during the pandemic, leaving the traditional outdated law firm model behind to build her own innovative legal practice.
- 0:35You'll hear how Ana, armed with a science background and a passion for business, has revolutionized the way legal services are delivered, focusing on efficiency, flat fees and guaranteed results, not endless billing.
- 0:50She shares her journey from law firm associate to entrepreneur, how leveraging social media unexpectedly skyrocketed her business, and why AI is poised to transform the legal world and beyond.
- 1:05Plus, Ana exposes the biggest mistakes entrepreneurs make when building a business and offers her wisdom on staying sustainable and scalable in a rapidly changing landscape.
- 1:17Get ready for a candid, eye opening conversation packed with actionable insights.
- 1:22This episode will have you rethinking what's possible in law, entrepreneurship and beyond.
- 1:29As always, if you found value from this content, please like and subscribe.
- 1:34All right, Ana Janeja, welcome to Beyond Fulfillment.
- 1:39Hi.
- 1:39Thank you for having me.
- 1:40Excited to be here?
- 1:42Yes, we're excited to have you.
- 1:44So, Ana, you are the founder of Ana Law, and that's an IP law firm that you started almost four years ago, and then you've been practicing in that field for over a decade now.
- 1:58So if you can just talk about, you know, how you got started in law and what made you decide to pursue this.
- 2:05This career.
- 2:08Sure.
- 2:09So I ended up going into intellectual property law because I had a science background.
- 2:15And pretty much everyone who has a science background gets pushed into this field if they end up going to law school.
- 2:23Because you can only be a patent attorney and sit for the patent bar if you have a science background.
- 2:30So if you are eligible for that because you have a science background, you always kind of get pigeonholed into this field.
- 2:36Now when I started in the field though, it's the only field I've ever practiced in.
- 2:40So right when I started working as an attorney, I just really liked it and I was really good at it.
- 2:45So it was just a great fit.
- 2:46Even though maybe the choice of which field I was going into is slightly out of my hands.
- 2:51But.
- 2:51But I started right away working as an intellectual property attorney and I worked on, you know, those type of matters right away when I started.
- 3:01I've never done any other type of law.
- 3:04Okay.
- 3:05All right, so that's Interesting.
- 3:07So you've.
- 3:07You found the right fit, kind of almost luckily, right?
- 3:11And it all worked out.
- 3:13You started doing very well.
- 3:14And then so like we said almost four years ago, you decided to go out on your own and start.
- 3:20Start on a law.
- 3:21So what made you decide to do that?
- 3:25So it was a little bit over Covid.
- 3:27So a lot of people were, you know, thinking about.
- 3:30I think I just kind of reevaluated things in my life.
- 3:33I saw different directions things were going.
- 3:35I saw lots of gaps in the market.
- 3:38And I think that the traditional law firm model is extremely outdated, and it's a bad business model.
- 3:46And before I'm a lawyer, but, you know, I'm primarily not just a lawyer.
- 3:50I would consider myself mostly a business person, actually.
- 3:53And while I still work with the firms actually that I used to work with, I just work now.
- 3:59I have my own book of clients, my own business, and then I also just, you know, contract with them instead of being a full employee.
- 4:05So I basically just was able to like, 10x my income while doing much less work because I don't have the bad business model that every law firm has.
- 4:16Okay, all right.
- 4:17So that's interesting.
- 4:18And that certainly catches people's attention.
- 4:20So 10x your income and do a lot less work.
- 4:23I'm sure every entrepreneur would like to do that.
- 4:26Can you just talk about, expand on that a little bit more?
- 4:29Like, what's, what's broken about through traditional attorney business model?
- 4:35So the, you know, most law firms are just so incredibly inefficient and poorly run that anyone who deviates from that pathway even a tiny bit is actually going to make a lot more money.
- 4:50I think that's a very unique aspect of being an attorney.
- 4:54I don't think it's going to apply to any other business.
- 4:56I don't think there's any other business in the world that are, like, as a whole, generally as poorly run as law firms are.
- 5:03So law firms are really incentivized to be extremely bad and inefficient.
- 5:09And because that way they can continue to charge more and more to fix their own problems and to be very slow.
- 5:15This is.
- 5:15Pretty much every single law firm in this country is run like that.
- 5:19Most, at least.
- 5:20I'll caveat that by saying most.
- 5:22That is the business model, though, is the worst.
- 5:24And the worse and slower you are, the more money you'll make as a law firm.
- 5:29So I decided not to go that route because that makes no sense.
- 5:33And so I just flipped, like, you know, the business model.
- 5:36So I don't do things on hourly basis.
- 5:39Like we do a lot of flat fee work, we do a lot of guaranteed work.
- 5:42So it's more results driven, which is just not the business model of lawyers typically.
- 5:48But it's the business model that a lot of other service providers do.
- 5:52For example, if you're hiring, you know, a 3 PL company and they're just simply going to say, we're going to really try, we're going to really try to like pack this and get this to where it needs to
- 6:02go.
- 6:03Let's hope it works and we'll keep charging you for our attempts.
- 6:06I mean, you wouldn't really pay for that, you know what I mean?
- 6:09So.
- 6:10But that's what people do with lawyers.
- 6:13That's interesting.
- 6:14Yeah, and that's a great analogy because, yeah, certainly that wouldn't work.
- 6:17I mean our business is very results driven and it's, you're only as good as your last, your last day really.
- 6:23I mean, stuff has to continue to move constantly.
- 6:27So.
- 6:28And I'm sure many entrepreneurs can relate to going through legal b fee or legal bills and seeing the fees and, and disputing them or just wondering why it's so much so.
- 6:38I mean, when you, when you were in there and you saw this, I mean, how did you, did you just come up with it and say, you know what if I just had my own firm and I charged
- 6:48differently and I flipped the model and I focused on results rather than just, you know, perpetual billing, that you, you could actually create a much more sustainable business?
- 7:02Yeah, I mean, I think, I think the old law firm model is a very sustainable business because it's a very gay kept.
- 7:11Like anybody can go out and start, you know, a candle shop, but not everybody can go out and be a lawyer.
- 7:18So I think in that sense, no matter what, depending on what type of profession you're in, if there's a high barrier to entry, you're going to be in a somewhat sustainable business model.
- 7:28Arguably not in the age of AI but thus far law firms are a sustainable business model.
- 7:34I don't think my business model is any more sustainable.
- 7:38It is just more scalable and it is much better for the client.
- 7:47But I don't think it's.
- 7:48I think, I think sustainable is, is a weird term when you think of that.
- 7:53But it was never going, it's never going to be possible for someone in that type of business model where you're exchanging your time for money and you're not ever results based to ever scale that business model versus in
- 8:07my Business model.
- 8:08You know, I can do really high volume work with very low staff at very good rates for people that are guaranteed transparent, you know, all those things.
- 8:19And that way, once you do it that way, when I'm forced to get results versus just bill and bill and bill, I'm forced to have like a very specific system and methods of how I do things in order
- 8:31to get those results.
- 8:32Therefore it becomes a repeatable process which you know, is like my, I guess, trade secret of how I do my things that I do.
- 8:41So I guess that that's kind of how I look at it in terms of sustainability versus scalability.
- 8:48Okay, all right.
- 8:49And so you had a science background and you went into law school.
- 8:52Where did you get this, this acumen for business?
- 8:57I think I'm just really interested in business.
- 9:00It's really fun.
- 9:01I come from a family, you know, we're all.
- 9:03My whole family is immigrants.
- 9:04My who family is entrepreneurs.
- 9:06They all.
- 9:07My both my parents are doctors.
- 9:09My, all my aunts and uncles are doctors.
- 9:11I have, you know, uncles who own lots of factories and things in other countries.
- 9:18And I just saw like, no one has really like no one in my family is really like employable, I feel.
- 9:23So I've learned a lot just through that.
- 9:26Like being around multi millionaire business owners your whole life.
- 9:32You just learn a lot about the business world and, and you make a lot of connections in the business world.
- 9:38And I feel really lucky that that is kind of the position I was into as an IP attorney as well.
- 9:43You know, for the last almost decade that I've been working with my clients, I have learned a lot from them too because I'm working with.
- 9:50Nobody's going to an intellectual property attorney unless you have a successful business yourself because you won't have any.
- 9:57You're not, you're not launching anything, you're not creating anything, you're not innovating if you're not successful.
- 10:01So I'm only ever interacting in this extremely high level of successful people.
- 10:07Like I'm in a very weird bubble that not very many people get privileged to be in.
- 10:13Interesting.
- 10:14Okay, and so when you started on a law, I mean, what was it like making the jump to go out on your own after being, you know, employed by a traditional law firm?
- 10:25So I kind of went out on my own after I had a lot of success on social media.
- 10:31So I had a lot of income guaranteed immediately, which is extremely rare for a business owner.
- 10:39I think it's one of the most important and vital and difficult things most business owners face, which was not what I had to face.
- 10:46When you have a lot of people basically lining up to hand you money, it makes it very easy and comfortable to go out and start your business.
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- 11:30Lucky that that happened to me.
- 11:32I don't think like the stars will ever align like that for most people or maybe even for me again.
- 11:37But I also didn't, you know, I also had what I needed to, to back it up.
- 11:43I had the expertise in my field.
- 11:45It's not like I was so young, like going out right away.
- 11:48I had, you know, built an audience.
- 11:52I had been providing value to an audience for a while, nurturing them.
- 11:57And I knew a lot about marketing, I knew a lot about branding, maybe just from the nature of the kind of law I practice, but I didn't.
- 12:03And then, you know, I was also well versed just by being an attorney in how to delegate and how to project manage and a lot of skills that if you're a good lawyer who does high volume work like
- 12:18I always had, then, you know, you develop some of those skills.
- 12:22So I had a lot of, you know, really easy and good things going for me to do that.
- 12:29So it was a very comfortable kind of jump.
- 12:31I basically just, you know, went to who I was working with before and said, hey, you know, I'm no longer working here, still worked here and there with projects on firms and still working with a lot of them
- 12:40today that I had worked with before, but was able to do things my way and just take on all the business that was coming to me.
- 12:48Okay.
- 12:49And so traditionally too, at least from what I see, we don't see a large amount of lawyers, attorneys, doing a lot of social media stuff.
- 12:59So I mean, what, what was it that made you take that route to help expand your business?
- 13:06You know, I think I'm just a millennial.
- 13:09I did not really start my social media in order to start a business.
- 13:14I just kind of was by nature of maybe like my age and my age group and demographic.
- 13:20You know, we were all like just posting on, on TikTok and stuff over Covid and I posted A lot of things that I wish I didn't post now, you know, that since it got so much traction and there's
- 13:32a lot to be said there of how careful you should be online and things like that.
- 13:36But a lot of my content did really resonate with people who needed my services too.
- 13:41I really wasn't planning on anything.
- 13:43It was kind of all an accident.
- 13:45And it's kind of just like when that happens to you, if that ever happens to you, you know, like when life gives you lemons, like do something with it.
- 13:53That's kind of just what I did, is I saw that, okay.
- 13:55I'm having like all this traffic and randomly like going viral on social media and I never knew anyone was gonna see my videos at all.
- 14:05And now they are and people are asking for my help.
- 14:08So I'm gonna like, figure out.
- 14:09And, you know, I had to retroactively, effectively get my, you know, everything organized and, and move forward with having a business.
- 14:18Wow.
- 14:19Okay.
- 14:20All right.
- 14:20And so since you've been in business with Analog, like you said, you had the expertise, you had a book of business, you had potential clients, you had the social media success.
- 14:29Everything came together at the right time.
- 14:32Let's talk about what you do there at Anala.
- 14:34So you primarily focus on IP and then working, working with like entrepreneurs and business owners.
- 14:40Yeah, so we work with all types of people, influencers, creators, SMEs, corporate, pretty much anyone.
- 14:50But we do only a few things.
- 14:52So just patents, trademarks, copyrights.
- 14:54I feel like with a lot of service providers you're going to fall into two categories.
- 14:58You're going to be either like a service provider that does everything for one type of clientele.
- 15:05Like, for example, family attorneys do everything for families.
- 15:09They do divorces, they do custody things.
- 15:12You know, they do everything for families and children and couples and things.
- 15:15And then like me, I am an intellectual property attorney, so I do only one specific thing, like just IP work, but for anybody.
- 15:24So it's more of like niche down into the subject matter itself.
- 15:28But we work with a variety of clientele.
- 15:31Okay, all right.
- 15:33And so within, within the ip, like you're clearly working with a lot of business owners, entrepreneurs and whatnot.
- 15:38Why?
- 15:38What are some of the common mistakes that you, you come across these business owners making?
- 15:45I think the most common mistake, especially with startups and small businesses that I see happen, especially lately, is right now we're in a day and age where the barrier of entry of starting a business is very low.
- 15:59So anybody can go out there and throw up a website and start providing services or selling products.
- 16:06And I always think of it though as starting a business is a luxury.
- 16:11The legal and financial aspects that go along with that are not a luxury, they're a requirement.
- 16:16And a lot of business owners just simply fail to have a business plan.
- 16:21That's probably the biggest failure.
- 16:22If you don't have a business plan, if you don't have a financial business plan, if you don't know how your business is going to make money and you haven't reverse engineered that and done the market research and you
- 16:32just don't make money, you don't have a business, you have a very expensive hobby that you, you know are going to be disappointed by.
- 16:38So that's the number one mistake.
- 16:40I feel like such an obvious one.
- 16:42But I have to say it, I don't feel like there's enough said about that, is that you're, as a business owner, it is, it is extremely irresponsible if you start a business without making, you know, without even thinking
- 16:54about how you're going to make money and having it be very well planned and well thought out.
- 16:59And then I think on the legal side, small business owners, startups, they tend to just totally neglect a lot of the legal things.
- 17:07They get into business deals with their friends with no contracts, they mismanage, you know, their routine filings, they forget to renew their llc, they don't register their IP right away and then they're retroactively, you know, having to deal
- 17:22with things anytime you do anything in business.
- 17:25And with the legal world, it is going to be much more expensive to deal with mistakes after they've happened.
- 17:33Just like, you know, if you get cancer because you smoked cigarettes every day, it's very expensive to deal with that.
- 17:40But if you decide not to smoke and to exercise and be healthy, you're going to prevent a lot of things.
- 17:47But you know, not everyone does those things.
- 17:50So it's kind of like, just like in real life, there's no shortcuts in business.
- 17:54There's also no shortcuts.
- 17:55If you start a business without an llc, you don't have a trademark for your name or your best selling products and things like that, or you don't file copyrights on maybe photos you take for your new collection, or
- 18:09you just don't have the proper disclaimers and privacy policy and whatnot on your website.
- 18:15So if you fail to do even the business basics legal one on one, then you are going to potentially get into some legal problem in the future that's very expensive to deal with.
- 18:26On the back end.
- 18:29All right, and how.
- 18:30So you said that like you mentioned, the number one thing you see is people failing to even create a business plan or figure out how their business to make money is going to make money.
- 18:37I mean, which sounds crazy, but I mean, how, how often percentage wise do you come across that issue?
- 18:44I don't come across that issue because if a business isn't making money, they're not investing back into their business enough to be innovating.
- 18:52So they're not hiring an IP attorney to protect their, you know, innovation and their brand and their launches and their new stuff.
- 19:01So I don't see it too much with my clients.
- 19:03My clients are all, you know, by definition you have to be pretty successful if you have things that you're creating in your business and launching and growing.
- 19:11That's why the only reason they would come to me, so my clients don't really have that problem.
- 19:15But I would say just based on the stats from like the Small Business association and things, 90% of businesses fail in like the first couple of years mostly due to not making money.
- 19:29So I think there's like entrepreneurship and starting a business again.
- 19:33The barrier of entry has gone really low for those things.
- 19:36And that's great because more ideas are going to come to market, but it also means that there's a lot of junk being put out there.
- 19:42So, you know, not everybody who wakes up one day and wants to, you know, start a Shopify store really should, you know, if you haven't thought about it, if you haven't thought about that, it's not just something you
- 19:53should do on a whim and people kind of treat it that way now.
- 19:56And I agree, right, like it's.
- 19:59The barrier to entry is lower than ever and you see so much on social media and there's a whole industry around, you know, creating content and selling products for, for people to do that.
- 20:09So I mean, how.
- 20:12I guess, where do you see that going?
- 20:14Because it seems like that that's all this seems like that trend is only going to continue given kind of where we are as far as, you know, the market and social media and whatnot.
- 20:24So I think social media is amazing because the first, for the first time ever, a regular person like you or me could, with zero money, go out and post content and get millions of views.
- 20:37Tons of clients make millions without having to have a million dollars upfront cash to start.
- 20:45I mean, I started posting tick tock videos, you know, that's free, takes five minutes.
- 20:50I was posting like literally five videos a day.
- 20:53Would get hundreds of thousands of views, some sometimes millions.
- 20:56Like, on these videos that were zero.
- 20:59Production cost me nothing.
- 21:01I filmed on my iPhone.
- 21:02I mean, that is like an incredible thing.
- 21:06I didn't need to have ad spend.
- 21:08I need.
- 21:08I did not need to hire an agency.
- 21:10I did not need to hire a commercial film crew.
- 21:13I didn't have to hire actors, models.
- 21:15I didn't have to have a website.
- 21:17I didn't have to have anything.
- 21:18And I was able to make money and start a business from making content and connecting with people and telling them about my services and then getting my services, like very, you know, it's a great organic exchange.
- 21:31If you do social media well, however, it's, you know, it can be oversaturated.
- 21:37And there's a lot of cons to that, too.
- 21:38A lot of people have a platform who maybe shouldn't, or a lot of people, you know, think that it's going to be really easy to make money when they don't understand that.
- 21:46Social media itself is also a skill.
- 21:48It's not the hardest skill, but it is still a skill.
- 21:51Marketing is a skill in business.
- 21:53You need.
- 21:54And I think today, in today's day and age, though, more than anything else, AI will be the great equalizer.
- 22:00I think social media was the great, great equalizer of the last five years to 10 years, like the last decade.
- 22:07Ish.
- 22:07AI is going to be the great equalizer now for business owners.
- 22:10So business owners, people who have great ideas and people who want to bring something to life are going to be able to do so more now than ever.
- 22:18But there will be a lot of trash that gets put out, too.
- 22:22And people are going to be really disappointed when they put out trash and they think it's great and it fails.
- 22:27So it's the same thing.
- 22:28It's the same cycle.
- 22:31Okay.
- 22:32All right.
- 22:32And yeah, since you brought up AI, let's just talk.
- 22:35I mean, how do you see that?
- 22:36Like you said, it's going to be the great equalizer.
- 22:38I mean, how do you see that even within your industry, within the, the legal industry, how do you see AI disrupting that in the coming years?
- 22:47I don't think.
- 22:47I think the legal industry is going to be one of the last industries to be disrupted because lawyers are extremely resistant to technology.
- 22:54I mean, there's still lawyers that, like, have their secretary print out their emails and bring it to them.
- 22:59Okay, so we're not, you know, lawyers are not who anybody should look to when it comes to looking at AI.
- 23:06I think for me personally, AI basically like jumped Timelines for me, I as someone who's you know, at my age and experience level would typically be in the office grinding like 60 hours a week to make about a
- 23:26fourth of what I make.
- 23:28So you know, that's.
- 23:30And I a few years ago invested into AI, I invested into tech, I invested money and time into learning it and buying certain software.
- 23:37You know, this was way pre chat GPT before it was cool to be into AI.
- 23:42I had decided to implement that into my business and therefore I immediately scaled to making like millions within six months.
- 23:51Like I made my first million and I think four months.
- 23:54So you know you can in any industry, but especially if your industry is behind like the legal field, I think you can use AI right now, today to jump timelines.
- 24:05So I've like micro retired because of AI.
- 24:07Even now today I do the same volume of work as like 10 attorneys at a traditional law firm would do.
- 24:13And I only work a few hours a day because I know how to best use technology and other people, you know, on my team to produce great results oriented work product without the junk that a lot of lawyers,
- 24:29you know, or other service providers not using tech do.
- 24:33Wow.
- 24:34And so how, where.
- 24:35Because right, we all remember when chat beat GBT kind of burst on the scene and became a household name a couple years back.
- 24:41But even prior to that you were to tapped into AI and you found ways to implement in your business where what made you see this trend coming and act on it so quick?
- 24:54It just didn't make sense to do things the old way.
- 24:59And I saw that every step of the way.
- 25:02I mean there used to be a point in time where people would have to, in order to get a contract signed that you would have to print out pieces of paper, right and and either have your client come
- 25:13in or mail them.
- 25:15So that means your secretary would be scheduling or getting somebody in or mailing documents out.
- 25:21They sign them, they mail them back, you sort the paperwork.
- 25:24I mean there was a time and place when people used to do that.
- 25:27Now what do we do?
- 25:28We like write things on our phone and send them on, you know, the Dropbox app and get them signed like in two seconds, like one click.
- 25:36So I mean technology and replacing certain tasks that you do with technology is nothing new to lawyers, nothing new to any human being.
- 25:46If you're living on earth right now.
- 25:48You know, there were lots of tasks, you know, before that we were doing that technologies replaced.
- 25:53Nobody schedules meetings anymore because we have calendly and you don't have to deal with back and forth.
- 25:58So there's so many little things have already replaced so many tasks that we do.
- 26:03And while that's not Chat GPT, you can think of it as the same way.
- 26:08I mean I used to have like a nine person media team and now I have a three person media team.
- 26:15And like they're using AI to do all like editing all my videos, putting in captions, transcribing them, having you know, different AI platforms like Chat GPT rewrite stuff for different platforms because you have to write things in a
- 26:28different tone, you know, for LinkedIn versus versus substack and things like that.
- 26:31So you know you can, when you use AI, I mean you're just be able to do so much in so such little time, so much faster.
- 26:40So it's just using it intelligently in every single aspect.
- 26:46Like I always am thinking every single day, like how can I use AI more for this or that?
- 26:51And I think the business owners today who do that are going to just really always do well.
- 26:56I've been doing this for years.
- 26:58I think every little task that you do you should think, is there any way either someone else or something else could do this for me?
- 27:05And that's kind of what I did from day one.
- 27:09Okay, all right.
- 27:10And given the success you've had, and like you said, you're basically microbe retired right now and you're not working very much.
- 27:17What's next for you?
- 27:19I have a lot of stuff that's next for me mostly because I've been experimenting a lot with vibe coding and launching some like next gen service provider platforms basically.
- 27:31So I have a lot that's next.
- 27:33I think I feel very like when I do my legal work and my job as an attorney, I feel like this is, it's just all bs like we're, we're living in an incredible age and time where we have
- 27:45this revolutionary technology.
- 27:47And I have a lot, you know, in terms of what I'm developing with that coming up, but it's not going to be any, you know, I think, I don't want to say I like maxed out on my legal
- 27:58career, but I feel like I've maxed out on my legal career.
- 28:00And so, because I don't want to say that because I know I'm relatively young to be saying that, but I think I'm looking to move more into developing different softwares and things and using AI in different ways that
- 28:16will help people with their businesses and other lawyers as well.
- 28:21Okay, well, and like you said earlier, you don't see yourself as an attorney you see yourself more as an entrepreneur.
- 28:26So that certainly that sounds like the entrepreneurial way.
- 28:30All right.
- 28:30So, Anna, if people are seeing this and they want to get in touch with you, whether if they need IP help or they want to reach out to you for any other reason, what's the best way people can
- 28:39reach out to you online?
- 28:41I am on all social media, just as my name at Ana Janeja A N A J U N E J A.
- 28:49So I'm really easy to find there.
- 28:53Okay.
- 28:54All right.
- 28:54So we'll link all that in the show notes for everyone.
- 28:57All right.
- 28:57Well, Anna, thank you so much for taking the time to be here and sharing all this valuable wisdom from your journey with our audience.
- 29:03We greatly appreciate it.
- 29:05Awesome.
- 29:05Thank you so much for having me.