Latest / The Breakfast Club / INTERVIEW: Patientce Foster Talks Iconic Artist Rollouts, Building Brand Legacy, Representing Cardi B + More

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INTERVIEW: Patientce Foster Talks Iconic Artist Rollouts, Building Brand Legacy, Representing Cardi B + More · The Breakfast Club

• 0:00
  Speaker 1: I don't know.
• 0:01
  Speaker 2: Every day, Up we click yours up the breakfast Club
• 0:05
  Speaker 2: fish for y'all done morning. Everybody's the j n V.
• 0:09
  Speaker 3: Jess hilarious, Charlamagne the guy. We are the breakfast Club.
• 0:12
  Speaker 3: Law La Rosa is here as well. We got a
• 0:14
  Speaker 3: special guest in the building. Yes, indeed, she's the only
• 0:17
  Speaker 3: other person from Delaware that I know. You know, you know,
• 0:20
  Speaker 3: you know Joe Biden President Joe Body, Yes.
• 0:23
  Speaker 4: I know him as well.
• 0:24
  Speaker 5: And you know, as Patience, what the FuG Patience.
• 0:28
  Speaker 6: Ladies, and you know what you're talking about?
• 0:31
  Speaker 3: I'm about you, you know on imagine every players she
• 0:33
  Speaker 3: says in Patience, what the fuck when she's about to,
• 0:35
  Speaker 3: I guess do something she's not supposed to with Patience.
• 0:37
  Speaker 3: So she said, Patience be like, yeah, when when Carty's
• 0:41
  Speaker 3: about to do something she's not supposed to be, I
• 0:42
  Speaker 3: guess you pop up in her mind, like.
• 0:44
  Speaker 1: CARDI what Patience is the founder and CEO of Cream Labs.
• 0:47
  Speaker 1: But you know she's behind you know some of the biggest.
• 0:50
  Speaker 2: Artists rollouts in hip hop?
• 0:52
  Speaker 4: Correct, right?
• 0:53
  Speaker 2: And you've been with Cardis since they one?
• 0:55
  Speaker 5: Yeah? Wow, yes, ten years as of said Timber of
• 1:00
  Speaker 5: this year. Wow.
• 1:01
  Speaker 4: But let's start that. How did you meet Cardy and
• 1:03
  Speaker 4: how did you get on part of her team?
• 1:04
  Speaker 1: Oh?
• 1:05
  Speaker 5: I love this story.
• 1:07
  Speaker 7: So when I had my son, I decided not to
• 1:10
  Speaker 7: go back and work for Hurts. I was renting cars Hurts.
• 1:13
  Speaker 7: After I graduated college, I ended up having to rent cars.
• 1:16
  Speaker 7: There were no jobs. So I decided to open up
• 1:18
  Speaker 7: a salon in Wilmington called Victated the salon with my
• 1:22
  Speaker 7: tax refund money.
• 1:27
  Speaker 6: I've been so for instance, day when we was in
• 1:29
  Speaker 6: there doing all the f I was in the photo shit.
• 1:33
  Speaker 4: Continue on, you know what.
• 1:35
  Speaker 7: So basically I was, you know, just operating in the salon.
• 1:39
  Speaker 7: But I opened the salon because I always wanted to
• 1:41
  Speaker 7: be a publicist. So I'm like, I'm going to use
• 1:43
  Speaker 7: my stylist as like my case studies my clients while
• 1:47
  Speaker 7: I self teach myself right, so I would look for
• 1:49
  Speaker 7: opportunities for them outside of the booth was like my
• 1:51
  Speaker 7: selling point. So fast forward maybe four years. My partner
• 1:56
  Speaker 7: actually who's here. He was bringing a lot of talent
• 2:00
  Speaker 7: and celebrities to Wilmington, and we're a very very small market,
• 2:03
  Speaker 7: so there's not a ton of talent that comes in
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  Speaker 7: and out of Wilmington, especially because we're so close to Philly,
• 2:10
  Speaker 7: so he would throw live events. There were a ton
• 2:12
  Speaker 7: of different events and talent and celebrities that you know,
• 2:15
  Speaker 7: he would bring out. So my stylists were telling me, Hey,
• 2:19
  Speaker 7: this girl named Carti is coming to Delaware, She's coming
• 2:21
  Speaker 7: to dance.
• 2:22
  Speaker 5: We want to do her hair and makeup.
• 2:24
  Speaker 7: I didn't follow her at the time, but I, you know,
• 2:25
  Speaker 7: I followed their lead, and I reached out to Bunn
• 2:28
  Speaker 7: and asked him, you know, would you mind putting in
• 2:31
  Speaker 7: a word with Cardi and her management.
• 2:33
  Speaker 5: You know, we'll do her hair and her makeup at
• 2:35
  Speaker 5: no cost.
• 2:36
  Speaker 7: So he followed through and he made the connection, the
• 2:41
  Speaker 7: very first connection between myself and Cardi. And she pulled
• 2:44
  Speaker 7: up with her manager at the time and a pt cruiser.
• 2:47
  Speaker 7: She had this orange wig on, yes.
• 2:51
  Speaker 5: Cruiser. This was so early on.
• 2:54
  Speaker 7: This was like literally like before love and hip hop
• 2:56
  Speaker 7: are any So yeah, she pulled up, she got her
• 3:07
  Speaker 7: hair and makeup done, and she was just like, you
• 3:08
  Speaker 7: want to come to the club with me? And I'm like, oh,
• 3:10
  Speaker 7: you know, I got a sitter, why not. So we
• 3:13
  Speaker 7: go to the club and she gets dressed. She asked
• 3:16
  Speaker 7: me to help me pick her money up while she's dancing,
• 3:19
  Speaker 7: We order some wings, We go our separate ways.
• 3:21
  Speaker 5: At the end of the night.
• 3:22
  Speaker 7: And about maybe a month or two later, I had
• 3:24
  Speaker 7: started filling out internship applications because I was just like,
• 3:28
  Speaker 7: I'm twenty six.
• 3:29
  Speaker 5: I think I was Oh. I was like, oh my gosh,
• 3:32
  Speaker 5: I was twenty six, and I'm like, you know, my
• 3:34
  Speaker 5: son is two three at the time, I really still
• 3:37
  Speaker 5: want to be a publicist. I need to make a move.
• 3:39
  Speaker 7: So I just started filling out all of these internship
• 3:41
  Speaker 7: applications for fashion week, which is kind of what segued
• 3:44
  Speaker 7: us into that space, and I took an internship. I
• 3:48
  Speaker 7: slept on my friend's couch in Newark, New Jersey, and
• 3:52
  Speaker 7: maybe my third day on the job, I ran into
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  Speaker 7: Cardi backstage. She was walking in the Gypsy Sports show
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  Speaker 7: because they want it all like internet or you know,
• 4:00
  Speaker 7: social media personalities, and she was like, oh, like, what.
• 4:03
  Speaker 5: Are you doing here? Are you doing hair? And I
• 4:05
  Speaker 5: was like, no, I'm a publicist.
• 4:07
  Speaker 7: She was like, oh, I need one of those, and
• 4:10
  Speaker 7: I was like okay, and her and chef invited me
• 4:12
  Speaker 7: to dinner that night, and I walked in and they
• 4:15
  Speaker 7: introduced me as her new publicist.
• 4:17
  Speaker 5: And that's how.
• 4:19
  Speaker 2: This was before.
• 4:22
  Speaker 7: We were selling makeup, watch, popping, cosmetics, a lot of everything.
• 4:28
  Speaker 7: The cosmetics, I'm sorry, your hair salon, Oh no no.
• 4:32
  Speaker 7: So as we continued to like grow and the business grew,
• 4:37
  Speaker 7: I you know, leveraged my what I was building with
• 4:40
  Speaker 7: her into an agency, which is how cream Labs came about.
• 4:44
  Speaker 7: And you know, I decided that, you know, maybe like
• 4:47
  Speaker 7: six years after having the salon open, I just didn't
• 4:49
  Speaker 7: have the capacity, where the bandwidth to do it. And
• 4:51
  Speaker 7: the industry and the salon, like the salon industry has
• 4:54
  Speaker 7: shifted so much. People wanted their own suites, their own brands.
• 4:57
  Speaker 7: So I just focused on building out and expanding the agency.
• 5:00
  Speaker 7: See but that's what you know, all of it led
• 5:03
  Speaker 7: up into building with Hardy.
• 5:06
  Speaker 2: Did you do her half for her recent court case?
• 5:12
  Speaker 5: I was here for the whigs, like definitely.
• 5:16
  Speaker 2: But talk about that.
• 5:16
  Speaker 6: I mean, Charlayne mentioned that it's funny. But I think
• 5:19
  Speaker 6: even when we saw her switching wigs recently, people instantly
• 5:22
  Speaker 6: started remembering the first time we saw her in court
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  Speaker 6: and everything was a moment when she was showing up
• 5:27
  Speaker 6: the court right, And you guys have been really good
• 5:29
  Speaker 6: about making moments from the beginning? Was Cardi always the
• 5:32
  Speaker 6: artist that wanted to do that? Did you have to
• 5:34
  Speaker 6: talk her into it? How did What was her first
• 5:36
  Speaker 6: moment where she's like I needed this, how I need
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  Speaker 6: to live the rest of my career?
• 5:40
  Speaker 7: Her first moment, I would say it was the week
• 5:44
  Speaker 7: that we met. Is the week that we decided to
• 5:47
  Speaker 7: work with each other, which was fashion week. And I
• 5:50
  Speaker 7: say that because the way that she showed up. So
• 5:53
  Speaker 7: once we decided, like, all right, we're gonna work together,
• 5:56
  Speaker 7: there was a few shows left and the last show
• 5:59
  Speaker 7: that normally had during fashion week was The Blonde. So
• 6:02
  Speaker 7: you know, as an intern, my job was to get
• 6:04
  Speaker 7: people from their black trucks to the front, you know,
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  Speaker 7: to their front row seat. So I'm like, you know,
• 6:10
  Speaker 7: nobody really knows you outside of the personality that you
• 6:13
  Speaker 7: built on social media. Let's just start increasing your visibility
• 6:16
  Speaker 7: right away. And again I'm like self teaching myself at
• 6:19
  Speaker 7: this point, I'm just doing what feels right. So I
• 6:21
  Speaker 7: told her to come to the show, and I was
• 6:23
  Speaker 7: just gonna seat her, and I'm like, just come and
• 6:26
  Speaker 7: just look like you belong. Like she shows up in
• 6:29
  Speaker 7: a turban these like wooden nipple pasties and like a
• 6:34
  Speaker 7: flared bell bottom pant, and everybody was just like if
• 6:37
  Speaker 7: they didn't know who she was, they wanted to know
• 6:39
  Speaker 7: who she was. And I just set her. I just
• 6:41
  Speaker 7: found a spot on the front row and just set her.
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  Speaker 7: And that told me that she was number one. She
• 6:47
  Speaker 7: was willing to be collaborative and trusting. It wasn't like
• 6:50
  Speaker 7: why I gotta do this, or I'm not really invited,
• 6:52
  Speaker 7: I don't want to show up. I'm not gonna always
• 6:54
  Speaker 7: get an invite in the very beginning. Sometimes you got
• 6:56
  Speaker 7: to show people why you should be invited, right, and
• 6:58
  Speaker 7: that does come with a risk, obviously, but she was
• 7:01
  Speaker 7: willing to, like bugget, She's like, Okay, where I gotta be,
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  Speaker 7: I'm gonna show up, what I gotta wear, Okay, I'm there,
• 7:08
  Speaker 7: and she just went with it.
• 7:09
  Speaker 5: So at that moment, I.
• 7:09
  Speaker 7: Knew like she loved and wanted to leave an impression
• 7:14
  Speaker 7: wherever she went and really make a moment. And I
• 7:16
  Speaker 7: think we just always carried that same energy throughout everything
• 7:19
  Speaker 7: we did.
• 7:19
  Speaker 3: I love that because that really defines Cardy B as
• 7:22
  Speaker 3: a person. A lot of times people don't hear that
• 7:24
  Speaker 3: side of it. Charlamagne and myself. We've seen her early on,
• 7:27
  Speaker 3: so we've seen the grind. We've seen her eating the
• 7:29
  Speaker 3: McDonald's in the morning, we've seen her going to the
• 7:31
  Speaker 3: teen parties, and we've seen that grind and the clubs
• 7:34
  Speaker 3: and the strip clubs and the regular clubs and this.
• 7:37
  Speaker 3: So I love that story because it shows that, you know,
• 7:39
  Speaker 3: sometimes people are like, oh, no's that No, she deserves
• 7:42
  Speaker 3: to be here.
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  Speaker 7: She worked league absolutely against all odds, and it's great
• 7:47
  Speaker 7: that I was so fortunate to number one be you know,
• 7:53
  Speaker 7: just given the space to like, we're gonna figure this
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  Speaker 7: out together. You've never been necessarily a publicist of x
• 7:59
  Speaker 7: amount of years, never been a superstar, Like, you're just
• 8:01
  Speaker 7: gonna figure this out and trust in one another's intuition,
• 8:04
  Speaker 7: in one another's vision.
• 8:05
  Speaker 5: And she literally like being there to see all the nose.
• 8:09
  Speaker 7: I love that I'm still in a seat to be
• 8:11
  Speaker 7: able to see all of those people just eat their words,
• 8:14
  Speaker 7: like so many people were just like it'll never happen
• 8:17
  Speaker 7: for her.
• 8:18
  Speaker 8: I love more, particularly about your story, how you went through,
• 8:22
  Speaker 8: how you use the hair industry to step into.
• 8:27
  Speaker 5: Pr Yeah, that is so dope. Yeah, it was, I
• 8:31
  Speaker 5: mean living in a place like Wilmington, and Lauren knows
• 8:34
  Speaker 5: like where we're Delaware.
• 8:35
  Speaker 7: Down wherever we go, it's like, yes, we're from Delaware,
• 8:38
  Speaker 7: but the community in the network is so small, it's
• 8:42
  Speaker 7: so limited, and to be in a space like public relations,
• 8:46
  Speaker 7: you have to put yourself in spaces where you can
• 8:49
  Speaker 7: rub elbows and kiss babies and build a network. So
• 8:52
  Speaker 7: I still felt like before I put myself out there,
• 8:55
  Speaker 7: I wanted to have enough confidence.
• 8:56
  Speaker 5: And experience just from an entry level point of view.
• 9:00
  Speaker 7: So looking at my stylists more like clients was really
• 9:04
  Speaker 7: what helped me to feel like, Okay, I got enough
• 9:07
  Speaker 7: confidence to walk into a space and feel like I
• 9:10
  Speaker 7: know how to represent people.
• 9:12
  Speaker 5: Even if it's on a small level.
• 9:14
  Speaker 7: I feel like I had the fundamentals to represent someone
• 9:18
  Speaker 7: and help leverage whatever talent they have into a brand.
• 9:21
  Speaker 5: I didn't know that that's what I was doing.
• 9:22
  Speaker 7: So early on, but now that I'm much more aware
• 9:25
  Speaker 7: of my capabilities than what I'm able to do, I
• 9:27
  Speaker 7: know that I'm able to take talent and leverage that
• 9:30
  Speaker 7: into a brand, a brand that is sustainable outside of
• 9:33
  Speaker 7: just one category.
• 9:33
  Speaker 1: Imagine question, there's between managing talent and managing the perception
• 9:37
  Speaker 1: of the talent.
• 9:39
  Speaker 7: I mean, I think that that's a piece of it,
• 9:42
  Speaker 7: Managing the perception of the talent, because the perception is
• 9:47
  Speaker 7: essential to the value of the brand at the end
• 9:50
  Speaker 7: of the day. But managing the talent, I mean, I
• 9:52
  Speaker 7: think there's a lot of different aspects to managing the talent.
• 9:54
  Speaker 7: You have day to day, you need someone who's consistently
• 9:58
  Speaker 7: paying attention to the logistics, the calendar, all of the
• 10:01
  Speaker 7: things that keep everything moving.
• 10:03
  Speaker 5: And then you have people that have their expertise.
• 10:05
  Speaker 7: You have your music managers, you have your brand managers,
• 10:08
  Speaker 7: and I think managing the talent overall is just making
• 10:11
  Speaker 7: sure that there's consistently a strategy, there's consistently a plan,
• 10:15
  Speaker 7: Like I don't know if people think that it's just
• 10:17
  Speaker 7: we're just winging it. Like there's always a plan and
• 10:20
  Speaker 7: there's always a goal. There's always like we know exactly
• 10:24
  Speaker 7: what it is that we want to do and what
• 10:25
  Speaker 7: we want to accomplish. But I think really managing the
• 10:29
  Speaker 7: talent is understanding the product itself, which is what the
• 10:33
  Speaker 7: talent is, whether it's music, whether it's making clothes, whatever
• 10:37
  Speaker 7: it is, and then understanding how you create a relationship
• 10:41
  Speaker 7: that's engaging with that audience in a way that grows
• 10:44
  Speaker 7: the brand, that builds value in the brand, because at
• 10:47
  Speaker 7: the end of the day, you want to be able
• 10:48
  Speaker 7: to leverage that brand into something that is legacy for you.
• 10:51
  Speaker 3: Let me ask a question, how do you decide when
• 10:53
  Speaker 3: somebody's a friend or when somebody's a client? Right, because
• 10:57
  Speaker 3: you're going to have clients to pay you for certain things.
• 10:59
  Speaker 3: But I'm assuming Cardi B. Is not just a client.
• 11:01
  Speaker 4: She's your friend, meaning you can see that.
• 11:04
  Speaker 3: But like, so if you're working with somebody and now
• 11:06
  Speaker 3: Cardi B Is beefing with that person, you can't work
• 11:08
  Speaker 3: with that person anymore.
• 11:09
  Speaker 4: But what a client is just like it's just a check.
• 11:12
  Speaker 4: So how do you decide that?
• 11:13
  Speaker 3: And if Cardi's like, you know, let's say it's not
• 11:15
  Speaker 3: rocking with somebody, you say, ah, well, I can't work
• 11:17
  Speaker 3: with that person anymore.
• 11:18
  Speaker 4: How does that work?
• 11:18
  Speaker 5: I mean, that's a very real thing.
• 11:20
  Speaker 7: Like and I think also it's just what is your
• 11:22
  Speaker 7: philosophy as what is your philosophy as an entrepreneur or
• 11:27
  Speaker 7: a boss or whatever it is that you do, right,
• 11:28
  Speaker 7: And I feel like whatever your philosophy is and your
• 11:30
  Speaker 7: principles are, is how you show up.
• 11:34
  Speaker 5: When it comes to making those type of decisions.
• 11:35
  Speaker 7: And my philosophy is a lot different from other people,
• 11:38
  Speaker 7: Like there is no real defining line between personal and business.
• 11:43
  Speaker 7: Like my business is very personal, Like my business feeds
• 11:45
  Speaker 7: my kid, My business builds my livelihood and keeys my
• 11:49
  Speaker 7: livelihood and maintains a lifestyle that I like to live. Like,
• 11:53
  Speaker 7: so my business is very personal because you know, if
• 11:56
  Speaker 7: you compromise my business, now you're compromising the way I eat.
• 11:59
  Speaker 7: So when it comes to cardying any other client, and
• 12:03
  Speaker 7: anyone can tell you wherever there are boundaries or there's
• 12:08
  Speaker 7: an opposition, or someone that you know has done something
• 12:12
  Speaker 7: in a way that not only makes them feel away,
• 12:15
  Speaker 7: but has messed with their business and their livelihood, I
• 12:18
  Speaker 7: could never do business with you.
• 12:19
  Speaker 5: Yeah, And that's just what it is.
• 12:21
  Speaker 7: Like. I think some people try to convince themselves that
• 12:24
  Speaker 7: it's okay because it's just business. But there is no
• 12:27
  Speaker 7: way that you don't have any emotional attachment or personal
• 12:29
  Speaker 7: relationship with somebody that you go into a conference room
• 12:32
  Speaker 7: or on a conference call every day and fight.
• 12:34
  Speaker 5: For them to eat.
• 12:35
  Speaker 7: We got to have a personal relationship that doesn't turn
• 12:38
  Speaker 7: off when I decide I want to take another check
• 12:40
  Speaker 7: from somebody that doesn't align with you, Like, we got
• 12:43
  Speaker 7: to be on the same side for this to work.
• 12:46
  Speaker 8: Yeah, do you guys generally only manage artists or is
• 12:51
  Speaker 8: it actresses?
• 12:52
  Speaker 5: It's actress.
• 12:54
  Speaker 7: We're not specific to artists or the company that we've
• 12:57
  Speaker 7: recently announced and built Fifth and Freedom. It's not just
• 13:01
  Speaker 7: specific to artists. It's just specific to talent, but talent
• 13:05
  Speaker 7: that is talent that I can see true value in. Like,
• 13:09
  Speaker 7: because one of the main things about Fifth and Freedom
• 13:12
  Speaker 7: is that it's a new way of management, and it's
• 13:15
  Speaker 7: a new way of looking at talent where some people
• 13:17
  Speaker 7: are just more reactive. They're waiting on an email, they're
• 13:20
  Speaker 7: waiting for a deal, they're waiting to respond. Like it's
• 13:22
  Speaker 7: about being proactive but also making sure that we're not
• 13:25
  Speaker 7: limiting the talent to this one category. That we're building
• 13:28
  Speaker 7: a brand that can sustain over years without necessarily having
• 13:32
  Speaker 7: to be active in one category. So it's about like
• 13:35
  Speaker 7: building legacy, equitable opportunities, like joint ventures, things that you know,
• 13:41
  Speaker 7: at the end of the day, they'll have something to
• 13:43
  Speaker 7: pass down or they'll have something to fall back on.
• 13:46
  Speaker 7: Because everybody doesn't whether you're an artist, whether you're an influencer,
• 13:50
  Speaker 7: you may not want to make content every single day.
• 13:52
  Speaker 7: Once you breach a certain point, it gets tiring. You
• 13:54
  Speaker 7: may not be inspired. You may not be ready to
• 13:56
  Speaker 7: drop a project every other month to meet a certain
• 13:59
  Speaker 7: goal or drop a single right, but how are you
• 14:02
  Speaker 7: sustaining in between time? I think that comes from like
• 14:04
  Speaker 7: building real brand value, so that way you can, you know,
• 14:07
  Speaker 7: build a true legacy.
• 14:08
  Speaker 4: How do you deal with somebody like Lauren? First of all,
• 14:11
  Speaker 4: I'm no serious, right because you know Lauren from Delaware?
• 14:14
  Speaker 2: But she thinks to ask your question she's from Delaware.
• 14:17
  Speaker 4: No, I want to know how do you deal with her?
• 14:22
  Speaker 3: So, meaning you know she's a she's gonna poke the bell,
• 14:25
  Speaker 3: She's gonna find out the story. But that's your client, right,
• 14:28
  Speaker 3: and so she's gonna call you and say I just
• 14:30
  Speaker 3: heard this, but you don't want the story out, or
• 14:33
  Speaker 3: maybe the story is wrong. In most cases you can
• 14:35
  Speaker 3: just say in the middle finger keep it moving. But
• 14:38
  Speaker 3: now with her, and I've heard her call you mad times,
• 14:41
  Speaker 3: mad time?
• 14:42
  Speaker 4: So how do you deal with somebody that's a friend
• 14:44
  Speaker 4: but you have a client and he can't hold water
• 14:47
  Speaker 4: for nothing?
• 14:48
  Speaker 2: Excuse me?
• 14:50
  Speaker 1: Right?
• 14:52
  Speaker 6: You so you ask anything that's wrong.
• 14:56
  Speaker 3: But like I said, so, how do you deal with like,
• 14:58
  Speaker 3: you know, because you have relationship for TMZ, these blocks,
• 15:03
  Speaker 3: how do you deal with that?
• 15:05
  Speaker 7: I mean, I think like I'm just real big on
• 15:07
  Speaker 7: like whoever I'm dealing with on a level like that,
• 15:10
  Speaker 7: you're calling me directly and we're having conversations about things
• 15:13
  Speaker 7: that are pertaining to clients. Like we already have a
• 15:15
  Speaker 7: level of trust there and a level of respect because
• 15:18
  Speaker 7: most people will send out and I was a publicist
• 15:22
  Speaker 7: years ago. I am no longer the publicist for everyone
• 15:26
  Speaker 7: that is.
• 15:26
  Speaker 5: Still mentioning.
• 15:31
  Speaker 2: Labs. What's your title?
• 15:32
  Speaker 7: I'm also the co founder in Fifth and Freedom with
• 15:35
  Speaker 7: my partner, But but I'm also I'm the brand Ford Carti.
• 15:38
  Speaker 7: I'm her brand manager and her creative director. Yes, so
• 15:42
  Speaker 7: at the end of the day, I work across her
• 15:46
  Speaker 7: entire business at the end of the day because again
• 15:48
  Speaker 7: like the longest standing member of her you know, of
• 15:52
  Speaker 7: her group, of her of her team. So I'm involved
• 15:56
  Speaker 7: in every single conversation at the end of the day
• 15:59
  Speaker 7: because we built that currency of trust there. But no,
• 16:03
  Speaker 7: I was a publicist and that was you know what
• 16:07
  Speaker 7: got me into the spaces that I needed to be in.
• 16:10
  Speaker 7: But as I understood what I'm truly capable of, just
• 16:13
  Speaker 7: outside of helping to control narratives and stories.
• 16:16
  Speaker 4: So you got old pictures of Lauren to make sure
• 16:17
  Speaker 4: she don't putting that now.
• 16:20
  Speaker 5: You used to share Airbnb in l A and go
• 16:24
  Speaker 5: out to like awards. We weren't. We didn't have a
• 16:27
  Speaker 5: name at the time, so we weren't on the list.
• 16:28
  Speaker 5: So we were just Fana. We've been We've been friends
• 16:35
  Speaker 5: for well over well over a decade.
• 16:38
  Speaker 7: We grew up together. So but how I deal to
• 16:40
  Speaker 7: your to answer your question? I think it's just already
• 16:43
  Speaker 7: a level of respect there. So she's not gonna she's
• 16:47
  Speaker 7: gonna tell me what it is. This is the information
• 16:50
  Speaker 7: I have. What do you want to do with that information?
• 16:53
  Speaker 6: Right?
• 16:54
  Speaker 5: And there's two things for me. Are you on the
• 16:56
  Speaker 5: record or are we off the record? Number One?
• 16:58
  Speaker 4: You always on the record, Lauren.
• 17:04
  Speaker 5: Journalists guys really do.
• 17:06
  Speaker 6: So it's a lot of times when I call her
• 17:07
  Speaker 6: too and be like completely before she even starts.
• 17:10
  Speaker 5: Completely you know what I mean. Yeah, So it's like
• 17:14
  Speaker 5: I'm going to approach I don't.
• 17:16
  Speaker 7: I think I do a very good job, Like I
• 17:17
  Speaker 7: don't blur the lines between what I do as a
• 17:20
  Speaker 7: professional and who I am as a person, because they're
• 17:22
  Speaker 7: pretty much aligned. Like who I am as a professional
• 17:25
  Speaker 7: is how I show up as a person. So how
• 17:28
  Speaker 7: I deal with her is just in any friendship. Let's
• 17:32
  Speaker 7: be transparent, Let's be honest with each other. This is
• 17:35
  Speaker 7: what I have to say. This is what I'm not
• 17:36
  Speaker 7: gonna say hypothetically. I'm gonna say this, and you know,
• 17:40
  Speaker 7: we just work through it together. And I don't ever
• 17:42
  Speaker 7: think for a moment I'm never going to have a
• 17:44
  Speaker 7: conversation with somebody that got a second guest, is this information?
• 17:47
  Speaker 5: Want to leave this phone call?
• 17:50
  Speaker 7: So it's like I think, because of our friendship and
• 17:53
  Speaker 7: the trust and the history that we have there, we
• 17:55
  Speaker 7: can do good business.
• 17:57
  Speaker 1: So how do you decide what's best for your client?
• 17:59
  Speaker 1: What's best for your girl? And what I mean by
• 18:00
  Speaker 1: that is like, you know, you see, like somebody like
• 18:02
  Speaker 1: Lauren in the position she's in, she's growing, like you know,
• 18:05
  Speaker 1: she's building her name. You might have some information that
• 18:07
  Speaker 1: you could be I could get the People magazine, but
• 18:10
  Speaker 1: if I give it them law and it's really gonna
• 18:11
  Speaker 1: help brown girl grinding.
• 18:13
  Speaker 2: So what are you do in those situations.
• 18:14
  Speaker 5: I think it depends on the situation.
• 18:16
  Speaker 7: For wherever there's controversy, drama, no punt intended, right, that's
• 18:21
  Speaker 7: not ever. That's never been a part of my process
• 18:24
  Speaker 7: or my systems, Like I'm never feeding. I know there's
• 18:27
  Speaker 7: people that think like, oh, this is a pr stunt,
• 18:29
  Speaker 7: like never feeding or setting up a stunt, right, But
• 18:33
  Speaker 7: in terms of like exclusives, like oh, we have this
• 18:36
  Speaker 7: like great information or something we want to share about
• 18:38
  Speaker 7: the album, Like of course, like I would want, you know,
• 18:41
  Speaker 7: my friend to have the exclusive, but when it comes
• 18:44
  Speaker 7: to the client, it's just like you if you love
• 18:47
  Speaker 7: me and you say you're my friend, then you respect
• 18:50
  Speaker 7: the fact that I have to do what's best for
• 18:51
  Speaker 7: my client and that's just you know. And if that
• 18:54
  Speaker 7: level of understanding is just not there, then we're truly
• 18:58
  Speaker 7: we're not friends.
• 18:58
  Speaker 5: And we can't do business.
• 19:00
  Speaker 6: I will say, there's been plenty of time. And also too,
• 19:02
  Speaker 6: I think it's like a trade thing because like for me,
• 19:03
  Speaker 6: it's like okay, maybe if I know this or you're
• 19:06
  Speaker 6: just giving me this, But then your client whoever, is like,
• 19:08
  Speaker 6: we want to go another place with it. I'm like
• 19:10
  Speaker 6: I talk to her all the time, she'll call me
• 19:12
  Speaker 6: about something else. There's been many times where I couldn't
• 19:14
  Speaker 6: do something, but on the back end, it's like, ooh,
• 19:16
  Speaker 6: I might get another story that's bigger, or you might
• 19:18
  Speaker 6: come to me and say, hey, this is announcing Like
• 19:20
  Speaker 6: so there, it's a transactional thing as well for me.
• 19:23
  Speaker 6: But I want to talk about when, like so Carti says,
• 19:27
  Speaker 6: patients be like what the fuck. There's a lot of
• 19:30
  Speaker 6: moments because y'all don't stage these things, but people always
• 19:32
  Speaker 6: think things are stage. So like the Harper's Bizarre Party moment,
• 19:37
  Speaker 6: the Nicki Minaj Cardi b the fight at the Harper's
• 19:40
  Speaker 6: Bazar party.
• 19:41
  Speaker 3: First, well, she didn't even hear the she wasn't there
• 19:43
  Speaker 3: when when Cardi made the record, because you heard it
• 19:45
  Speaker 3: when when.
• 19:46
  Speaker 4: Cardi played for you, you were surprised when she when
• 19:48
  Speaker 4: she said, yeah.
• 19:48
  Speaker 7: I wasn't I wasn't there for when she when she
• 19:50
  Speaker 7: recorded the record, like what the fuck? In real life,
• 19:54
  Speaker 7: I was just like taken back because.
• 19:58
  Speaker 5: Why did it have to be me?
• 19:59
  Speaker 7: But I mean, I guess it only makes sense because
• 20:02
  Speaker 7: a lot of people probably think that there's this this
• 20:06
  Speaker 7: yes man complex and our relationship and it's the complete opposite,
• 20:10
  Speaker 7: like I'm gonna always have her back right, wrong, oring different,
• 20:14
  Speaker 7: like there's never gonna be a time that I was
• 20:16
  Speaker 7: standing down from that. But at the same time, where
• 20:19
  Speaker 7: we don't agree, we don't agree respectfully right, and we
• 20:21
  Speaker 7: handle that like adults, and I think we do a
• 20:24
  Speaker 7: really good job of like we know that our loyalty
• 20:26
  Speaker 7: as like friends and basically sisters is you know, the
• 20:31
  Speaker 7: core of our relationship. But it really doesn't blur the
• 20:33
  Speaker 7: lines when it comes to like being direct about you know,
• 20:37
  Speaker 7: business decisions or just you know, life decisions.
• 20:40
  Speaker 5: We don't always see eye to eye. So there are
• 20:43
  Speaker 5: plenty of times that she does.
• 20:45
  Speaker 7: And I don't know why the Internet thinks that I've
• 20:47
  Speaker 7: like have these strings and control what she says or
• 20:50
  Speaker 7: what she can do, Like I think her fans kind
• 20:52
  Speaker 7: of have this idea like take her phone, make her
• 20:55
  Speaker 7: get off the internet, like it's a grown ass woman,
• 20:57
  Speaker 7: Like she's the one do and say as she please,
• 21:00
  Speaker 7: and yes, from time to time she asked for suggestions
• 21:03
  Speaker 7: or advisement, But there are some times where she jumps
• 21:05
  Speaker 7: out the window and she do and say whatever she
• 21:07
  Speaker 7: want to do, and I am looking like what the fuck?
• 21:09
  Speaker 6: Like so like the talent that's coming into fitting freedom.
• 21:13
  Speaker 6: I think what I was going to ask was, there's
• 21:15
  Speaker 6: a lot of those moments in their big because of
• 21:17
  Speaker 6: who she is and become of her personality. How do
• 21:20
  Speaker 6: you in real time strategize and figure it out where
• 21:23
  Speaker 6: it doesn't hit her brand or her business too hard
• 21:27
  Speaker 6: and it works out in her favor or at least
• 21:30
  Speaker 6: her narrative is in her faure.
• 21:31
  Speaker 5: I will almost say it's in the reverse.
• 21:33
  Speaker 7: It's kind of like in the reverse, like I'm not
• 21:35
  Speaker 7: thinking when something happens like damage control, which oh my god,
• 21:39
  Speaker 7: like the Association of Publicists, please.
• 21:41
  Speaker 5: Don't kill me.
• 21:42
  Speaker 7: I'm not thinking like, oh my god, I need to
• 21:43
  Speaker 7: get in crisis control, because I think what you build
• 21:48
  Speaker 7: from the beginning, in the tone you set with your
• 21:51
  Speaker 7: client in terms of authenticity, is what carries you through
• 21:54
  Speaker 7: those moments. Because when those moments happen, I don't have
• 21:58
  Speaker 7: to jump into damage control because we've been who we
• 22:03
  Speaker 7: are from the beginning. She's been authentic in who she
• 22:06
  Speaker 7: is from the beginning. She's been unapologetic and unfiltered from
• 22:09
  Speaker 7: the beginning. So it really sometimes in a lot of
• 22:12
  Speaker 7: these moments just doubles down on who she's always shown
• 22:15
  Speaker 7: up as so I think it's really in the opposite
• 22:18
  Speaker 7: for me, Like I'm not in that moment. Of course,
• 22:20
  Speaker 7: if it's absolutely crazy, let's talk through it, let's figure
• 22:23
  Speaker 7: it out. But it's not a lot of like spinning
• 22:26
  Speaker 7: of the narrative and coming up with things that may
• 22:29
  Speaker 7: not necessarily be true to help say faced like and
• 22:32
  Speaker 7: I love that she's just a woman that she just
• 22:34
  Speaker 7: stands on her shit, Like damn, I did say that
• 22:37
  Speaker 7: and I fucked up, but you know, yeah, fuck it.
• 22:40
  Speaker 8: So do you feel with your pr background, right, do
• 22:42
  Speaker 8: you feel that all publicity is good publicity?
• 22:47
  Speaker 3: I don't know.
• 22:48
  Speaker 7: I understand it, I understand what it means, but I
• 22:51
  Speaker 7: still I do still feel like things can be harmful,
• 22:55
  Speaker 7: Like unless all you care about is the attention, that's
• 22:59
  Speaker 7: the advantage of you know, everything is publicity.
• 23:03
  Speaker 5: But if you truly care about.
• 23:05
  Speaker 7: A brand that's going to build value and be valuable
• 23:09
  Speaker 7: X amount of years from now, then you should care
• 23:11
  Speaker 7: about You do have to care about what could possibly
• 23:14
  Speaker 7: be harmful.
• 23:16
  Speaker 5: And I think a lot of times for her, she
• 23:19
  Speaker 5: gets this backlash up.
• 23:20
  Speaker 7: You don't have to explain everything, you don't need to
• 23:22
  Speaker 7: say everything, And I think there are some times that
• 23:25
  Speaker 7: I'm kind of like.
• 23:26
  Speaker 5: I feel like we could have not said something, But
• 23:28
  Speaker 5: I also feel like I love that she feels the
• 23:32
  Speaker 5: need to set the record straight.
• 23:34
  Speaker 7: So that way, when a conversation does come up with
• 23:37
  Speaker 7: a potential brand partner or you know, a potential partner
• 23:40
  Speaker 7: just in business, or you know, what have you, it's like,
• 23:44
  Speaker 7: I made sure to clear my name and set the
• 23:46
  Speaker 7: record straight, and if what I'm saying is not true,
• 23:48
  Speaker 7: you prove to me that it's not true. And I
• 23:50
  Speaker 7: feel like she calls a lot of people's bluff and
• 23:54
  Speaker 7: she makes sure to stand on exactly what she thinks
• 23:57
  Speaker 7: and how she feels, and sometimes that comes out and
• 24:00
  Speaker 7: Instagram comments or tweets or what have you. But you know,
• 24:03
  Speaker 7: I don't think that all publicity is good publicity. I
• 24:07
  Speaker 7: think that all publicity is attention. But all attention is
• 24:11
  Speaker 7: not good attention.
• 24:12
  Speaker 1: So sometimes don't know the difference. Bad things about you
• 24:16
  Speaker 1: and it's like, damn, she got mentioned a million.
• 24:18
  Speaker 7: Times and out right, but it's like what is she
• 24:21
  Speaker 7: getting mentioned for? You know, at the end of the day,
• 24:23
  Speaker 7: especially if it's something that defames your character, it's one thing.
• 24:28
  Speaker 7: If it's like if it's about something frivolous like wardrobe
• 24:32
  Speaker 7: or a rumor, like a surface you know, gossip topic,
• 24:36
  Speaker 7: but something that defames your character and just your moral compass,
• 24:41
  Speaker 7: Like those still have real repercussions. A lot of people
• 24:44
  Speaker 7: think that no one has any sort of principle anymore
• 24:49
  Speaker 7: when it comes to these businesses. Everybody just wants a name.
• 24:51
  Speaker 7: They just want a celebrity. You know, they'll pay for no,
• 24:54
  Speaker 7: Like there's still moral clauses and contracts. There are still
• 24:58
  Speaker 7: people that have principles and they want to know how
• 25:00
  Speaker 7: you show up as a person. So if you are
• 25:02
  Speaker 7: defaming who I am and my character which could possibly
• 25:05
  Speaker 7: stand in the way or intervene or interfere with what
• 25:08
  Speaker 7: I'm building, then I'm set the record.
• 25:10
  Speaker 1: Straates that like how do these slations headlines hurt or
• 25:14
  Speaker 1: help deals with corporate brands?
• 25:17
  Speaker 5: I mean.
• 25:19
  Speaker 7: They they do hurt, right, especially if it's a lot
• 25:25
  Speaker 7: of brands. The brand partnerships go deeper than just the money,
• 25:28
  Speaker 7: Like what's the upfront guarantee? Like how are we structuring
• 25:31
  Speaker 7: this partnership? Like there's still compliance at the end of
• 25:35
  Speaker 7: the day. They want A lot of brands still want
• 25:37
  Speaker 7: to know this is a decent person. They show up
• 25:40
  Speaker 7: as a decent person, and when they go out into
• 25:42
  Speaker 7: the space or in the marketplace to represent my brand
• 25:44
  Speaker 7: or my company, they can be trusted, right because they've
• 25:47
  Speaker 7: obviously spent millions of dollars in resources and manpower to
• 25:50
  Speaker 7: build whatever it is that they're building, and they don't
• 25:52
  Speaker 7: want to compromise that. So a salacious headline. If you
• 25:56
  Speaker 7: think about press, right, there's never a time where a
• 25:59
  Speaker 7: headline will go up about a particular person or topic
• 26:03
  Speaker 7: and they don't end that article recount every other thing
• 26:05
  Speaker 7: that is attached to that person. So and also, right
• 26:09
  Speaker 7: before this happened, such and such was supposed to sign
• 26:12
  Speaker 7: a deal or is signing a deal with this company.
• 26:14
  Speaker 7: So now you're you know, if I'm a publicist for
• 26:17
  Speaker 7: this brand and I'm getting these Google alerts, this person
• 26:19
  Speaker 7: who I'm supposed to be doing business with is now
• 26:21
  Speaker 7: showing up in my alerts in correlation to the name
• 26:24
  Speaker 7: of my brand or my company in a terrible way.
• 26:28
  Speaker 7: So to your point, even earlier, is all press good press.
• 26:31
  Speaker 7: That's not good press for them, especially depending on whatever
• 26:35
  Speaker 7: that brand is built upon. If their geared towards mothers
• 26:37
  Speaker 7: or their geared towards a certain type of audience, and
• 26:40
  Speaker 7: that headline is either prejudiced or hurtful against that audience.
• 26:45
  Speaker 5: That's not good press.
• 26:46
  Speaker 7: You know, want to say what I'm saying, So, I
• 26:48
  Speaker 7: mean salacious headlines do you know come with a certain
• 26:53
  Speaker 7: level of damage when you're building outside of just your
• 26:56
  Speaker 7: self brand and most talent, if they're smart, they're building
• 27:00
  Speaker 7: a brand of their own so that they can.
• 27:02
  Speaker 5: Collaborate and partner with other companies and other brands.
• 27:05
  Speaker 1: How do you decide when an artist should lean into
• 27:07
  Speaker 1: controversy versus when they should fall.
• 27:09
  Speaker 7: Back leaning into controversy? I think it depends what we're considering.
• 27:15
  Speaker 7: Is if what we're considering controversy it's something that is
• 27:21
  Speaker 7: authentic or true to the person, then you lean in
• 27:26
  Speaker 7: because it's who you are.
• 27:28
  Speaker 5: Right. If the controversy is centered around.
• 27:33
  Speaker 7: Something negative or counterproductive, something that if it continues in
• 27:37
  Speaker 7: the press cycle, will continue to hurt the brand or
• 27:40
  Speaker 7: hurt the name, then you lean out of it. But
• 27:43
  Speaker 7: I'm just I've been so big and you know, obviously
• 27:45
  Speaker 7: Cardi played a really big role in this that coming
• 27:48
  Speaker 7: into this industry ten years ago, there were so many
• 27:51
  Speaker 7: people that said, if you team up with her and
• 27:53
  Speaker 7: put your name next to her. You're gonna box yourself in.
• 27:55
  Speaker 7: You'll only be able to represent people that's urban. You
• 27:58
  Speaker 7: guys won't make it past love and hip hop like
• 28:00
  Speaker 7: that was that way.
• 28:01
  Speaker 5: Would literally give.
• 28:02
  Speaker 6: Y'all clothes for her. Remember y'all were trying to think
• 28:04
  Speaker 6: she was loving hip hop was about the hat thing
• 28:06
  Speaker 6: y'all were trying to startle her. They woudn't even give
• 28:07
  Speaker 6: y'all clothes.
• 28:08
  Speaker 7: Yeah, we didn't have a budget for a stylist at
• 28:11
  Speaker 7: the time, and we were just kind of figuring out
• 28:13
  Speaker 7: per project with hair and makeup. So I was literally googling,
• 28:16
  Speaker 7: like how to ask for wardrobe from brands.
• 28:19
  Speaker 5: So I would go out.
• 28:20
  Speaker 7: I would get to New York early, pull up the
• 28:22
  Speaker 7: Turnpike and go to all these different boutiques and try
• 28:26
  Speaker 7: to pull and this one boutique said like, she's not
• 28:29
  Speaker 7: our girl, Like this doesn't represent who our woman is.
• 28:32
  Speaker 7: And years later, obviously it's like, hey, we have these clothes,
• 28:34
  Speaker 7: we want her to wear them, like and you know,
• 28:37
  Speaker 7: then how do you proceed with that? Well, that's a
• 28:39
  Speaker 7: colin conversation. I've learned my scope and my boundaries, but
• 28:44
  Speaker 7: you know, like that's a wardrobe conversation.
• 28:46
  Speaker 5: But at the same time, you know, maybe be a
• 28:48
  Speaker 5: little petty.
• 28:49
  Speaker 1: Sometimes, you know, right, Cardi is an interesting case study
• 28:53
  Speaker 1: for me because I'm like, if you couldn't see Cardi coming,
• 28:56
  Speaker 1: you had no vision. I thought Cardi was a suic
• 28:59
  Speaker 1: doll from the day I in what But you just
• 29:02
  Speaker 1: knew this girl is going to be a stop absolutely.
• 29:05
  Speaker 7: I mean, some people are programmed to think that the
• 29:08
  Speaker 7: only way to success is the easiest path to success,
• 29:12
  Speaker 7: which is something that is easy to digest and easy
• 29:15
  Speaker 7: to package, and that for them is.
• 29:19
  Speaker 5: The selling point.
• 29:19
  Speaker 7: Oh, I can easily package them. I know what kind
• 29:21
  Speaker 7: of clothes to put on them, do their hair, put
• 29:23
  Speaker 7: them here, put them there, get them a deal here
• 29:25
  Speaker 7: like that. For me, some people think that that's just
• 29:27
  Speaker 7: the easiest path to success. But I still don't know
• 29:31
  Speaker 7: necessarily what it is in that moment where it was
• 29:33
  Speaker 7: just like this is to me more relatable and just
• 29:38
  Speaker 7: more people are behind the eight ball than they are
• 29:40
  Speaker 7: in front of it. So if you can't build every
• 29:43
  Speaker 7: single brand on on this idea that this is a
• 29:48
  Speaker 7: fantasy life, or this is a lifestyle you can't have,
• 29:50
  Speaker 7: or this is a person you can't sit with or
• 29:52
  Speaker 7: you can't hang out with, like we're in a day
• 29:54
  Speaker 7: and age now when we saw it early, like people
• 29:57
  Speaker 7: want to see themselves and the people that they support
• 29:59
  Speaker 7: or the people that they listened to. And even with
• 30:03
  Speaker 7: Fifth and Freedom, we recently signed our first overall management
• 30:06
  Speaker 7: act season four, which is Thank You. So there's a
• 30:12
  Speaker 7: Netflix show that's out right now called Building the Band.
• 30:16
  Speaker 7: It's a singing It was a singing show, not a
• 30:20
  Speaker 7: competition necessarily, but kind of where they Basically it was
• 30:23
  Speaker 7: set up like Love Island, so all of the contestants
• 30:26
  Speaker 7: started off inside of a pod. You couldn't see anyone else,
• 30:29
  Speaker 7: so you had to pick your band member based on
• 30:31
  Speaker 7: the sound of their voice, how well they sung, or
• 30:34
  Speaker 7: you know, only only what you could hear, not what
• 30:37
  Speaker 7: you could see. So you formed your band in that way,
• 30:41
  Speaker 7: and then you were at the you know, I forget
• 30:43
  Speaker 7: maybe the second or third episode you were revealed to
• 30:46
  Speaker 7: your other band members. So I was in Turks and
• 30:50
  Speaker 7: we decided not to go to dinner that night. We
• 30:52
  Speaker 7: binge watched this show on Netflix, and I immediately fell
• 30:56
  Speaker 7: in love with this group because they were so different.
• 30:59
  Speaker 7: Each and every group member represents someone else represents a
• 31:03
  Speaker 7: different audience, a different type of person, and everyone thought
• 31:06
  Speaker 7: that they were gonna win. I thought they were gonna win, right,
• 31:10
  Speaker 7: And the winners that did win are extremely talented, beautiful girls.
• 31:14
  Speaker 7: And I think that the industry, and depending on who's
• 31:18
  Speaker 7: navigating what conversation, people are determining what is more marketable
• 31:22
  Speaker 7: versus what is not, and what is more marketable sometimes
• 31:25
  Speaker 7: gets the upper hand or the opportunity first. And I
• 31:29
  Speaker 7: DM them and I was just like, I like y'all,
• 31:32
  Speaker 7: I love that, and I want to work with y'all.
• 31:33
  Speaker 7: And my friend was just like you just DM people.
• 31:36
  Speaker 7: I DM people all the time, like there's no shame
• 31:39
  Speaker 7: in no ego when it's something that I want or
• 31:42
  Speaker 7: something that we want to do. And they DM me back,
• 31:45
  Speaker 7: maybe like two or three weeks later, and we immediately clicked.
• 31:50
  Speaker 7: And I knew that from the synergy of my relationship
• 31:54
  Speaker 7: with Cardi and what we built, I know that I
• 31:58
  Speaker 7: have a vision. I can see the same thing that
• 32:00
  Speaker 7: I saw like in her, I see in them. And
• 32:03
  Speaker 7: when I brought it to my partner Bun, he immediately
• 32:05
  Speaker 7: saw it too. It wasn't even a conversation of like,
• 32:08
  Speaker 7: I don't know it was like they're fire as hell,
• 32:11
  Speaker 7: Like we want to work with them and I want
• 32:13
  Speaker 7: to use every network and resource I have to help
• 32:16
  Speaker 7: to help build them out.
• 32:18
  Speaker 8: So I think that is so dope. Has that ever
• 32:19
  Speaker 8: been a thing, though? Have you ever said, look, Budden,
• 32:22
  Speaker 8: it's why I brought him to your partner? And he's like,
• 32:25
  Speaker 8: has he ever disagreed about any talent that you wanted
• 32:28
  Speaker 8: to I don't know.
• 32:30
  Speaker 6: I don't know.
• 32:32
  Speaker 5: Have you ever disagreed about talent?
• 32:36
  Speaker 7: It's more or less like I think he's super compromising
• 32:40
  Speaker 7: when it comes to me, and I'm like, oh, I
• 32:42
  Speaker 7: have this vision, but then like I'm not as and
• 32:45
  Speaker 7: that's why it's a partnership. And there's a balance, right
• 32:47
  Speaker 7: because I'm way more like brand center, brand focused building
• 32:51
  Speaker 7: out you know, the creative vision, the brandy and a identity.
• 32:55
  Speaker 5: He's like more on the music side in terms of
• 32:57
  Speaker 5: like the ear and like seeing the talent. So it's
• 32:59
  Speaker 5: like I'm very.
• 33:02
  Speaker 7: Like there's you know, you have your rap, you have
• 33:04
  Speaker 7: your and sometimes I'm just like and I'm like super
• 33:07
  Speaker 7: millennial like so like the new rap and the new
• 33:10
  Speaker 7: like the TikTok phase and everything. I'm like sometimes I'm
• 33:14
  Speaker 7: just not with it. But he's like, no, I'm telling you, like,
• 33:17
  Speaker 7: give it a year. And I will say every time
• 33:19
  Speaker 7: he's ever said that, like a year is passed and
• 33:21
  Speaker 7: he's like, see, I told you, like this is you know,
• 33:24
  Speaker 7: So he has his finger definitely more on the polls.
• 33:27
  Speaker 7: But you know, when it came to season four, we
• 33:29
  Speaker 7: were like completely aligned, like we want to represent them and.
• 33:32
  Speaker 5: You know, because you have a partner you can trust. Though, Yeah,
• 33:35
  Speaker 5: now you get your name, Patience.
• 33:36
  Speaker 2: I mean, did your mom tell you why she names
• 33:41
  Speaker 2: you that?
• 33:43
  Speaker 7: I think when I asked her she says something to
• 33:45
  Speaker 7: the effect of, like with everything that was happening in
• 33:48
  Speaker 7: the room at the time, she was yelling out for
• 33:51
  Speaker 7: like or she was saying she needed patients or something.
• 33:53
  Speaker 5: Because I was supposed to be Alexis was supposed to No,
• 34:00
  Speaker 5: she didn't question always.
• 34:11
  Speaker 8: I'm got a question because I don't know why they
• 34:14
  Speaker 8: take digs at this girl, like they know they don't
• 34:16
  Speaker 8: nobody know father listen.
• 34:18
  Speaker 5: So this is another PR question right now.
• 34:21
  Speaker 8: You hear about this a lot, but do people really
• 34:24
  Speaker 8: put like do publics really put celebrities together as PR
• 34:28
  Speaker 8: stunts like couples? Like is it like a I'm like
• 34:33
  Speaker 8: some couples, they're gonna dog me out in her Facebook
• 34:36
  Speaker 8: group chat. But there are people that still believe that
• 34:43
  Speaker 8: they need stunts to help drive an album or release
• 34:49
  Speaker 8: or build engagement on social media. And I personally feel
• 34:53
  Speaker 8: like if you need a stunt like that, there's something
• 34:58
  Speaker 8: else missing or lacking, like you to put someone.
• 35:03
  Speaker 5: I've never done it. I never thought it was real.
• 35:06
  Speaker 1: Some people do.
• 35:07
  Speaker 7: I mean, there are some people that are like, we
• 35:09
  Speaker 7: need a good stunt, we need something that's gonna drive
• 35:11
  Speaker 7: a conversation, especially if people feel like they're losing momentum
• 35:16
  Speaker 7: or they're not being talked about enough. Like there are
• 35:19
  Speaker 7: people that not everybody, but there are people that still
• 35:23
  Speaker 7: practice that.
• 35:25
  Speaker 5: Jesus Christy.
• 35:25
  Speaker 8: I remember they were saying it about money bag Yo
• 35:28
  Speaker 8: and Megnae Stallion, and they were both hot at that time,
• 35:31
  Speaker 8: so I didn't feel like that was one that they
• 35:35
  Speaker 8: could have said that about.
• 35:36
  Speaker 5: But that's that was like in conversations.
• 35:38
  Speaker 2: I'm like, they both got their peaks.
• 35:40
  Speaker 5: Why would that have to happen?
• 35:41
  Speaker 8: And I just never thought it was real, But you
• 35:43
  Speaker 8: hear about those things and now I got a real
• 35:44
  Speaker 8: live person would have publicists background.
• 35:48
  Speaker 6: And I just wanted to know I have a question
• 35:49
  Speaker 6: for you. I guess some people would ask, like everybody can't.
• 35:54
  Speaker 6: Everybody's story doesn't end up like Cardi B's. So when
• 35:56
  Speaker 6: a person comes to you there knew how do you
• 36:00
  Speaker 6: take them from zero to one hundred and what happens
• 36:01
  Speaker 6: if it doesn't work?
• 36:03
  Speaker 7: Nine times out of ten, I don't take on many
• 36:06
  Speaker 7: new clients. I think early on it was like there
• 36:10
  Speaker 7: was this level of like high energy and momentum, and
• 36:13
  Speaker 7: people were reaching out like I want to work with you,
• 36:15
  Speaker 7: and I'm like, yeah, like let's do it, Like I
• 36:18
  Speaker 7: want to build my roster, and I thought that quantity
• 36:20
  Speaker 7: is what I needed in terms of like building a
• 36:23
  Speaker 7: really successful agency. But once I reached a place of
• 36:27
  Speaker 7: like more maturity and understanding and experience, you really want
• 36:31
  Speaker 7: to build with the person that And everyone doesn't get
• 36:35
  Speaker 7: the opportunity to do that because some people, you know,
• 36:37
  Speaker 7: they switch up, they change, but you really want to
• 36:39
  Speaker 7: build with the person that's turning the lights on for you.
• 36:42
  Speaker 7: A lot of a lot of celebrities and people of
• 36:46
  Speaker 7: you know, people with public profiles, what.
• 36:49
  Speaker 5: Have you, they don't.
• 36:52
  Speaker 7: They don't value their team in a way where they
• 36:54
  Speaker 7: feel like credit is always due, or they feel like
• 36:57
  Speaker 7: they want to share with the world. These are the
• 36:59
  Speaker 7: people that are helping me build. From the very beginning,
• 37:01
  Speaker 7: there was never any There was never any like, there
• 37:06
  Speaker 7: was no energy that was like I don't want to
• 37:09
  Speaker 7: I don't want people to know who works with me
• 37:12
  Speaker 7: right like, And I think too. That's why a lot
• 37:14
  Speaker 7: of people will say like I pioneered like this shift
• 37:16
  Speaker 7: in the PR industry because the beginning there are still
• 37:20
  Speaker 7: Facebook groups patients because they used to feel like people
• 37:25
  Speaker 7: just knew her too much or she was trying to
• 37:26
  Speaker 7: be known too much.
• 37:27
  Speaker 6: But Cardi always platform patients a lot talked about and
• 37:31
  Speaker 6: also I think there was a lot of times where
• 37:32
  Speaker 6: you were all she had. We would see you with her,
• 37:35
  Speaker 6: so we we wanted to know who you were.
• 37:36
  Speaker 2: By the way, I grew up a school.
• 37:37
  Speaker 6: Publishers were mad about that.
• 37:38
  Speaker 1: I don't know why, because that's the old school way
• 37:40
  Speaker 1: of doing thing. Remember Lizzie Grumman, she had a whole
• 37:42
  Speaker 1: TV show on MTV.
• 37:43
  Speaker 5: And she was a public.
• 37:47
  Speaker 7: Heley patron is how it is why I wanted to
• 37:48
  Speaker 7: be a publicist. It was her show on Bravo kel
• 37:50
  Speaker 7: On Earth that I was like, oh, like these are
• 37:52
  Speaker 7: the people that help the famous people either be famous,
• 37:55
  Speaker 7: get famous, stay famous, Like these are the brains, these
• 37:57
  Speaker 7: are the you know, the the people that are making
• 38:00
  Speaker 7: it happen. But I think early on, and my personal
• 38:05
  Speaker 7: opinion is that where people can't do is what drives
• 38:11
  Speaker 7: that like rhetoric around just like hate, like you hate
• 38:14
  Speaker 7: what someone else is doing because you can't show up
• 38:15
  Speaker 7: in the same way that they're showing them. People that
• 38:17
  Speaker 7: can do, people that can't criticize exactly exactly.
• 38:21
  Speaker 5: And I do feel like that's where a lot of
• 38:23
  Speaker 5: it came from.
• 38:24
  Speaker 7: Like, well, you know, I wouldn't necessarily always wear black
• 38:27
  Speaker 7: to a carpet, but I also wouldn't be competing with
• 38:29
  Speaker 7: my client. But it's just like I don't want to
• 38:32
  Speaker 7: wear black, like you know what I mean, Like why
• 38:34
  Speaker 7: do I have to fall into this idea of being
• 38:37
  Speaker 7: a shadow that moves this person around? Because even when
• 38:39
  Speaker 7: I was younger and I look at the people. I
• 38:42
  Speaker 7: was watching Belly the other day and I'm looking at
• 38:44
  Speaker 7: the credits now and I'm like, you don't know that
• 38:46
  Speaker 7: there were it was this mirage of people that was
• 38:49
  Speaker 7: making they were making all of these these things happen,
• 38:52
  Speaker 7: and making your favorite artists be your favorite artist. And
• 38:56
  Speaker 7: that's also why, you know, when we were younger, you
• 39:00
  Speaker 7: didn't put being a publicist or a manager, or a
• 39:03
  Speaker 7: stylist or a video director on your list of things
• 39:07
  Speaker 7: you wanted to be when you grew up, because there
• 39:08
  Speaker 7: was no representation of that. It was just here's the star,
• 39:11
  Speaker 7: and the star is the star because they're a star.
• 39:13
  Speaker 7: And now as you've gotten older and people are giving
• 39:17
  Speaker 7: you purviews into all of the different pieces that make
• 39:20
  Speaker 7: these things happen, I think that why would you be
• 39:24
  Speaker 7: mad at that? Because now we've only created a conversation
• 39:27
  Speaker 7: for someone who thought they were limited to only wanting
• 39:29
  Speaker 7: to do a certain you know, certain careers or take
• 39:33
  Speaker 7: certain career paths. Now their eyes are open to what
• 39:36
  Speaker 7: is really possible in a world full of creativity and.
• 39:40
  Speaker 5: Music and entertainment.
• 39:42
  Speaker 7: So, I mean a lot of people were definitely mad
• 39:45
  Speaker 7: at that, But I think that also came from being
• 39:47
  Speaker 7: with a person who was building in a celebrity space
• 39:51
  Speaker 7: that was also not your average celebrity. She platformed everyone
• 39:55
  Speaker 7: on her team, you know, she helped and everyone obviously
• 39:58
  Speaker 7: was already naturally talented. And I do feel like what
• 40:00
  Speaker 7: is for you is for you, And I feel like
• 40:02
  Speaker 7: we all would have ended up somewhere on a path
• 40:05
  Speaker 7: of success in what we were doing, but she helped
• 40:07
  Speaker 7: fuel that from not shielding us from the world but
• 40:11
  Speaker 7: saying like this, who's getting me dressed? This is my girl,
• 40:15
  Speaker 7: this is whomever, and allowing us to sit at so
• 40:18
  Speaker 7: many different tables and be a part of so many
• 40:19
  Speaker 7: different conversations. Conversations is what put me in a position
• 40:23
  Speaker 7: to be able to build outside of where I thought
• 40:25
  Speaker 7: I wanted to go. I only thought I wanted to
• 40:27
  Speaker 7: be a publicist whole time. I'm a I'm an innovator, manager,
• 40:32
  Speaker 7: creative director. Right, So yeah, I don't know how any other.
• 40:36
  Speaker 2: So artists want to connect with fifferent freedom. How do
• 40:39
  Speaker 2: they do that? And I love what y'all talk.
• 40:41
  Speaker 1: You said you want to empower authentic talent, provide tools
• 40:43
  Speaker 1: for financial literacy, mental wellness, and ownership opportunity.
• 40:46
  Speaker 2: Yes, a lot of management companies aren't looking to do that.
• 40:49
  Speaker 5: For the time now.
• 40:50
  Speaker 7: They want their talent to show up and produce a
• 40:53
  Speaker 7: really quality, timeless product, music or whatever the product is,
• 40:58
  Speaker 7: Yet their mental wellness is left to the wayside. You
• 41:02
  Speaker 7: can't show up if you're not here, and you can't
• 41:04
  Speaker 7: show up if you're not here. Like a lot of
• 41:06
  Speaker 7: people are lost from just a mind, body and soul POV.
• 41:10
  Speaker 7: But they're still being sent call sheets to show up
• 41:13
  Speaker 7: at four am and get your glam done. But they're lost,
• 41:18
  Speaker 7: or they're empty, or they need someone to talk to.
• 41:21
  Speaker 7: So I feel like, if anything, when I just think
• 41:24
  Speaker 7: of things and a logistic you know, logis koay, And
• 41:27
  Speaker 7: we were thinking about what services to provide.
• 41:30
  Speaker 5: I want my talent.
• 41:32
  Speaker 7: We want our talent to always show up as their
• 41:35
  Speaker 7: best sales first and then they'll create their best product,
• 41:38
  Speaker 7: so mental wellness and then also you know, the equitable opportunities.
• 41:42
  Speaker 7: A lot early on in our career was all these
• 41:44
  Speaker 7: one off partnerships. Oh we got a bag for you,
• 41:47
  Speaker 7: we got a million dollars for you, right, and back
• 41:49
  Speaker 7: then it's like we young, we brown and black.
• 41:51
  Speaker 5: Million dollars is a lot of money.
• 41:53
  Speaker 7: But as you get older and you start to really
• 41:55
  Speaker 7: you know, break down and try to understand how does
• 41:57
  Speaker 7: all this work? Like where did you even come up
• 41:59
  Speaker 7: with that number? And it's based on what they see
• 42:02
  Speaker 7: your value, and nine times out of ten they're gonna
• 42:04
  Speaker 7: pay you less than what your value for so, I
• 42:06
  Speaker 7: teamed up with a banker during the pandemic and he
• 42:10
  Speaker 7: started to flip the deals inside out to show me
• 42:13
  Speaker 7: that this is how much media value and brand value
• 42:16
  Speaker 7: your talent gave this company. This amount should have been
• 42:19
  Speaker 7: this amount. So then understanding that it is like, not
• 42:23
  Speaker 7: only should we be getting upfront guaranteed, we should be
• 42:25
  Speaker 7: looking for equity and ownership because we're driving a lot
• 42:29
  Speaker 7: of the a lot of these brands, we're driving their
• 42:32
  Speaker 7: valuation through the roof and we're not getting anything on
• 42:34
  Speaker 7: the exit. So that's when we started really talking about
• 42:38
  Speaker 7: what to build, you know, what we want that legacy
• 42:41
  Speaker 7: to be, what we want that company to be. And
• 42:42
  Speaker 7: that's what led into the joint venture with Revolving Forward
• 42:46
  Speaker 7: for Cardial So our partners a Revolving Forward, we're building
• 42:51
  Speaker 7: out a space in the fashion category and in the
• 42:54
  Speaker 7: beauty category. And maybe November of two, almost two years ago,
• 43:00
  Speaker 7: me and Cardi were on the phone. We pretty much
• 43:01
  Speaker 7: talk every single day all day, and we were just
• 43:05
  Speaker 7: talking about the opportunities that were on the table at
• 43:07
  Speaker 7: the moment, but what she really really wanted and she's like,
• 43:10
  Speaker 7: I want my mogul moment. I know that the value
• 43:14
  Speaker 7: that I've given these brands that I've worked with, I
• 43:16
  Speaker 7: need to be putting that into my company.
• 43:18
  Speaker 5: I want that for me.
• 43:20
  Speaker 7: And I asked her like, okay, so how do you
• 43:23
  Speaker 7: want to do this? And you know, she was like,
• 43:27
  Speaker 7: go find me the partners. And I immediately like literally
• 43:30
  Speaker 7: hung up the phone, and I'm thinking through all of
• 43:32
  Speaker 7: my contacts, like who can we partner with?
• 43:34
  Speaker 5: Who can we partner with?
• 43:34
  Speaker 7: Because I also understand my talent enough to know and
• 43:37
  Speaker 7: understand her bandwidth enough to know that we're not in
• 43:40
  Speaker 7: a space to.
• 43:41
  Speaker 5: Design fulfilled deliver like we need partners.
• 43:45
  Speaker 7: That can carry a lot of the weight and their
• 43:47
  Speaker 7: experience and they're resourceful, and then she can show up
• 43:51
  Speaker 7: and do what she does. And one thing that she's
• 43:53
  Speaker 7: always done for me is put me in a position
• 43:54
  Speaker 7: of power within her organizations and empower me to mitigate
• 43:58
  Speaker 7: those conversations and build in that way. So I was thinking,
• 44:02
  Speaker 7: and I started looking up recent IPOs and Revolve had
• 44:07
  Speaker 7: just gone public, taken their company public, and I think
• 44:10
  Speaker 7: their valuation at the time was between two or three billion.
• 44:13
  Speaker 7: And I remember there was someone that I knew from
• 44:15
  Speaker 7: my publicist days that was connected shout out to Adam
• 44:18
  Speaker 7: and Jen and Walker and Drous they represent Revolve, and
• 44:22
  Speaker 7: they connected me and maybe within two weeks, I had
• 44:25
  Speaker 7: lunch with the CMO at the Beverly Hills Hotel and
• 44:27
  Speaker 7: I pitched this idea that I had of them partnering,
• 44:31
  Speaker 7: not an influencer, not an ambassadorship, like we want to
• 44:35
  Speaker 7: come together and build a completely separate entity from Revolved
• 44:38
  Speaker 7: and from whatever else we're doing. And it took us
• 44:40
  Speaker 7: about a year and a half and now Cardi is
• 44:45
  Speaker 7: co founder and partners with the owners of Revolve, Michael Minte, Risa,
• 44:50
  Speaker 7: Mike Kaye, and we built a joint venture where she
• 44:54
  Speaker 7: has a large ownership and what will be two companies
• 44:59
  Speaker 7: and two different categ goryes. So that again she don't
• 45:02
  Speaker 7: ever want it. And I'm not saying she's not Bartigang,
• 45:04
  Speaker 7: Please don't drag me. She never puts out another album
• 45:07
  Speaker 7: after September nineteen. Make sure you guys, pre saved am
• 45:09
  Speaker 7: I the drama.
• 45:11
  Speaker 5: She would have built.
• 45:13
  Speaker 7: We would have built this equitable foundation that you know
• 45:18
  Speaker 7: she can do what she wants when she wants.
• 45:20
  Speaker 2: I do want to ask you, I never asked Cardy
• 45:21
  Speaker 2: this season, why didn't she do the movie with Parama.
• 45:25
  Speaker 5: Was it the Assistant Living movie?
• 45:27
  Speaker 2: Yeah?
• 45:27
  Speaker 1: It was whatever, it was a movie that she she
• 45:29
  Speaker 1: was supposed to do it in like a week of
• 45:30
  Speaker 1: film and she pulled out, like because.
• 45:32
  Speaker 2: I always felt like acting was a natural progression.
• 45:35
  Speaker 7: Yeah. Yeah, she's I mean literally like, yes, she is
• 45:39
  Speaker 7: the drama in all of the ways, like in the
• 45:41
  Speaker 7: best ways. So she you know, I think one thing
• 45:48
  Speaker 7: about it is she knows how to make hard decisions
• 45:49
  Speaker 7: and have hard conversations. She wasn't in a space where
• 45:52
  Speaker 7: she was ready to deliver in that way. I don't
• 45:56
  Speaker 7: think she was there mentally. I think she maybe didn't
• 45:59
  Speaker 7: feel like and I'm just you know from what I know.
• 46:03
  Speaker 7: And one thing about Carti is she always wants to
• 46:05
  Speaker 7: be the absolute best in whatever she's doing. Like she
• 46:09
  Speaker 7: is such a competitor in that way, and she's so
• 46:12
  Speaker 7: driven in that way that I think she evaluated what
• 46:15
  Speaker 7: was in front of her and said, am I gonna
• 46:17
  Speaker 7: be able to show up and do my absolute best?
• 46:19
  Speaker 5: No?
• 46:19
  Speaker 7: And most people would have just done it anyway because
• 46:21
  Speaker 7: they would have been afraid of letting people down.
• 46:23
  Speaker 5: But she's never She's never.
• 46:25
  Speaker 7: Afraid of having the hard conversation or letting people down,
• 46:28
  Speaker 7: and I think that's really kind of what it came
• 46:29
  Speaker 7: down to. But she is segueing into TV and film
• 46:32
  Speaker 7: this year and next year. We're working on a few
• 46:34
  Speaker 7: different projects, but she's definitely pulling her talents over to
• 46:41
  Speaker 7: the TV and film side and even the you know,
• 46:43
  Speaker 7: an executive producer side.
• 46:44
  Speaker 8: So I love all things Cardi, I mean, dug right,
• 46:47
  Speaker 8: But I love even more hearing you talk about how
• 46:51
  Speaker 8: you challenged yourself doing these things like that, Like you're
• 46:55
  Speaker 8: just talking about the partnership with Forward and Revolve, Like
• 46:59
  Speaker 8: if that wouldn't have had and if you didn't challenge yourself,
• 47:01
  Speaker 8: that wouldn't have happened. None of this would You wouldn't
• 47:04
  Speaker 8: be here if you didn't just say, if you if
• 47:06
  Speaker 8: you gave up one.
• 47:07
  Speaker 5: Day, like just that girl from Delaware, not car you know,
• 47:10
  Speaker 5: like you. I love that this is such a self
• 47:13
  Speaker 5: mad story. Yeah, I mean I could definitely, Yes. I
• 47:19
  Speaker 5: mean it's really dope too.
• 47:20
  Speaker 7: Like Lauren, we grew up together, like we were going
• 47:23
  Speaker 7: to parties in high school, and like Charlemagne has been
• 47:27
  Speaker 7: someone that's seen our journey from the absolute, very very beginning.
• 47:31
  Speaker 5: So it's just like they could. I love that there
• 47:34
  Speaker 5: are witnesses.
• 47:35
  Speaker 7: To this journey that know it wasn't overnight, and that
• 47:38
  Speaker 7: also no, like I don't I don't really care what
• 47:41
  Speaker 7: people think about me, but I do want them to know,
• 47:43
  Speaker 7: like this has always been me. Like there's never been
• 47:46
  Speaker 7: a time in my life where I said I can't
• 47:49
  Speaker 7: have or I don't want to dream of this because
• 47:51
  Speaker 7: it'll be hard to get. And I do have to
• 47:54
  Speaker 7: like give a lot of that credit to my mother,
• 47:56
  Speaker 7: because the way that you are brought up and what
• 47:58
  Speaker 7: is instilled in you from the beginning in your household
• 48:01
  Speaker 7: is what you will carry now. I believe that I
• 48:03
  Speaker 7: was who I was at my core from the day
• 48:04
  Speaker 7: that I was born. But I do believe that my
• 48:07
  Speaker 7: mother had She's never made me feel like you can't
• 48:10
  Speaker 7: have what you want. I wanted to ice skate when
• 48:13
  Speaker 7: I was five. She bought me ice skates. I did
• 48:15
  Speaker 7: a few lessons. I wanted to tap dance. I went
• 48:18
  Speaker 7: to perform an arts school for acting and singing. I
• 48:20
  Speaker 7: wanted to leave and go to a regular high school
• 48:22
  Speaker 7: because I saw true life I'm a black cheerleader and said,
• 48:25
  Speaker 7: I want to go to regular high school and I
• 48:26
  Speaker 7: want to be a cheerleader for the football team, like
• 48:29
  Speaker 7: I want to go to Europe. There was never a
• 48:31
  Speaker 7: moment where she ever made me feel like what it
• 48:34
  Speaker 7: is you want you can't have. And I think just
• 48:37
  Speaker 7: carrying that through is like, if it's here for us
• 48:40
  Speaker 7: to see it, it's here for us to have it,
• 48:42
  Speaker 7: and God won't show you nothing you can't have.
• 48:44
  Speaker 5: And I just live by that.
• 48:45
  Speaker 2: So man, thank you for coming patients.
• 48:49
  Speaker 1: We ain't gonna never beat the Cardi brand manager.
• 49:00
  Speaker 6: Even Gratua, Fifth and Freedom, those artists are gonna be talent,
• 49:02
  Speaker 6: gonna be lucky.
• 49:06
  Speaker 1: Thank you.
• 49:07
  Speaker 2: How did they reach out? Do you even want them to?
• 49:09
  Speaker 7: Yeah, they could definitely reach us. We have Fifth in
• 49:11
  Speaker 7: Freedom on Instagram. You can reach out. I'm very We're
• 49:15
  Speaker 7: very active on our Instagram and obviously you know you
• 49:19
  Speaker 7: can see the services and things that we provide.
• 49:21
  Speaker 2: Are you looking for something in particular right now?
• 49:25
  Speaker 5: I don't think we're ever looking for something in particular.
• 49:27
  Speaker 5: It really is just a field thing. Like we have
• 49:30
  Speaker 5: a really, really.
• 49:31
  Speaker 7: Dope emerging artist that's coming out of Delaware, Billy Bird,
• 49:34
  Speaker 7: who we've been working with for a few years.
• 49:36
  Speaker 5: But now we're even we're in a better position and
• 49:41
  Speaker 5: have a lot more.
• 49:43
  Speaker 7: There's a lot more opportunity in like building her out,
• 49:45
  Speaker 7: because breaking artists out of very small markets is very difficult.
• 49:48
  Speaker 7: But she's so talented, she's so We're all like, so
• 49:51
  Speaker 7: I don't think we're really looking for anything, but we're
• 49:53
  Speaker 7: also not looking. So not do with that information, which
• 49:58
  Speaker 7: you will, his foster, Thank you so much.
• 50:02
  Speaker 1: Hold up every day I wake up, Pack your ass
• 50:05
  Speaker 1: up the breakfast club.
• 50:07
  Speaker 2: You'll finish for y'all. Done.
• 50:09
  Speaker 5: H