Latest / Leveraging Thought Leadership
The Art of Thought Leadership | Geoffrey Colon | 389
Advertising and innovation are perhaps the two most important components of a company, and both are changing faster than ever before. So, how can advertisers better understand and harness the influence of social media content creators?
Our guest on this episode is Geoffrey Colon, Head of Brand Studio at Microsoft Advertising and the author of Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal. Geoffrey is well qualified to discuss how individual creators and organizations are being challenged to think about accountability, and…
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