NOBULL Reaches $1B, Creatine Gains New Audience, LA Fitness Opens 200th Pilates Studio
October 2, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
NOBULL expands beyond training gear into footwear, apparel, nutrition, and content, with apparel up 100% as the $1B brand pushes into physical retail
12-week study finds adults 45-65 taking 10g of creatine daily gained 2.4 pounds of lean tissue even without exercise, broadening its appeal beyond athletes
LA Fitness opens its 200th Pilates by LA Fitness studio in just two and a half years, bringing boutique-style Reformer classes into big-box clubs
More from Fitt:
Fitt Insider breaks down…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.