Latest / The SmallBizChat with Melinda Emerson / Why Invest In Yourself with Melinda Emerson

Transcript

Why Invest In Yourself with Melinda Emerson · The SmallBizChat with Melinda Emerson

• 0:00
  Investing in yourself encompasses nurturing your physical and mental well-being,
• 0:06
  prioritizing self care, going for walks, drinking more water, getting good rest, right,
• 0:14
  just in general, maintaining a healthy lifestyle.
• 0:19
  10, 1, 0, ignition,
• 0:24
  liftoff.
• 0:26
  Ending small business failure.
• 0:29
  Welcome to the small biz chat podcast with the number one small business spurt, Melinda
• 0:35
  Emerson.
• 0:36
  Melinda's goal is to end small business failure, and she'll give you the information
• 0:40
  you need to succeed and live the life you dream of.
• 0:44
  Now here's your host, the small biz chat lady herself, Melinda Emerson.
• 0:52
  Attention authors, speakers, coaches, and consultants.
• 0:56
  It's time to level up your business and my live event Blanned in demand live in Philadelphia
• 1:02
  this September.
• 1:03
  21st to 23rd is time for you to be seen and be heard, and I'm gonna give you the path to get
• 1:08
  there.
• 1:13
  Hi, everybody.
• 1:14
  This is Melinda Emerson, and I wanna welcome you to another episode of the small biz chat
• 1:20
  podcast.
• 1:20
  This week's episode is a solo podcast.
• 1:24
  That I wanted to talk to you all about why invest in yourself, you know, in our fast paced
• 1:31
  and competitive world, investing in yourself is not just an option.
• 1:35
  It's actually a necessity, you know, allocating your resources and time, for your personal and
• 1:42
  professional growth is critically important.
• 1:45
  And investing in yourself goes beyond just acquiring knowledge and skills.
• 1:50
  It encompasses developing self awareness, fostering a growth mindset, and nurturing your
• 1:57
  physical and mental well-being.
• 2:00
  In this podcast, what I wanna do is highlight the reasons why investing in yourself is a wise
• 2:06
  decision that will yield you invaluable returns.
• 2:11
  Now the first reason why I think everyone should invest in themselves is because It's
• 2:17
  really just about continuous self improvement.
• 2:20
  You have to grow yourself to grow your business.
• 2:24
  And so you have to make a commitment to continuous self improvement.
• 2:28
  And by dedicating the time and effort to enhance your knowledge, skills, and abilities,
• 2:33
  you really equip yourself with tools necessary to adapt and thrive in this rapidly changing
• 2:39
  business world we all find ourselves in.
• 2:42
  And whether that's through formal edge occasion.
• 2:44
  Like, I went back to school at age forty five.
• 2:46
  I got an MBA, but you don't have to go that far.
• 2:48
  You you could just do a self study.
• 2:51
  You could just seek out mentors, you can invest in coaching, build a mastermind group with 4 or
• 2:57
  5 other like minded entrepreneurs, You know, your personal and professional development just
• 3:04
  opens doors to new opportunities.
• 3:06
  It expands your perspectives because you're learning from your peers and it also empowers
• 3:11
  you to achieve your goals.
• 3:14
  Sometimes, you know, you guys your goals can be too small.
• 3:17
  Your goals can be 2 x.
• 3:19
  And sometimes you need to get around other people so that you can create 10 x goals for
• 3:24
  yourself.
• 3:25
  And so that's why you need other people's perspectives in your life to grow yourself and
• 3:31
  to grow your business.
• 3:32
  The other reason why it makes sense too investing yourself is because, really, it'll
• 3:37
  boost your confidence and self esteem.
• 3:40
  When you invest in yourself, it cultivates your self confidence and a healthy sense of self
• 3:46
  esteem.
• 3:47
  Now you gotta walk the mind between confidence and arrogance.
• 3:51
  Sometimes We get a little bit of success, and we turn into these arrogant obnoxious people
• 3:55
  people don't wanna deal with.
• 3:57
  You don't wanna be that guy or that lady.
• 3:59
  But you want to make sure that as you acquire new skills and knowledge and your confidence
• 4:04
  grows, that you keep your ego in check.
• 4:07
  That's because Your ego is what can get you in trouble every time.
• 4:12
  And and you but you wanna allow yourself and really push yourself to take on challenges, to
• 4:17
  step outside of your comfort zone in your business.
• 4:21
  And because you're this new file competent really can translate into greater
• 4:26
  assertiveness, improved decision making, and really the ability to overcome obstacles.
• 4:33
  And by investing in your personal growth, you can develop a strong belief in yourself, which
• 4:38
  in turn positively impacts your interactions, your relationships, and really your overall
• 4:44
  success.
• 4:45
  The other great thing about investing in yourself is just it just increases your
• 4:50
  resilience.
• 4:51
  You know, investing in yourself fosters, adaptability, and resilience, which are 2
• 4:56
  critical qualities that we all need in business today, you know, because We're small business
• 5:02
  owners.
• 5:02
  We take punches all the time, whether it's interest rate, whether it's supply chain,
• 5:06
  whether it's gas prices, whether it's how hard it is to find a cheap good staff.
• 5:11
  There's lots of stuff out here, that can close line you as a business owner.
• 5:15
  And so you have to They resilient and continuously learning will enable you to stay
• 5:21
  ahead of the curve and really embrace change and uncertain times as they come Also, if you
• 5:27
  invest in acquiring new skills, you will become more adaptable to different roles, industries,
• 5:33
  and technology.
• 5:34
  And when you are resilient, it helps you bounce back from setbacks.
• 5:40
  It helps you persevere new challenges, and it strengthens your ability to overcome obstacles
• 5:46
  that will help you ultimately achieve long term success.
• 5:51
  Now one of the greatest things about investing in yourself is how you can spark your own
• 5:59
  innovation.
• 6:00
  You know, Business innovation comes from investing in yourself because it can directly
• 6:06
  impact your business trajectory.
• 6:09
  To by continually expanding your knowledge and skills, you position yourself as an invaluable
• 6:16
  asset to your own business.
• 6:19
  Right?
• 6:19
  We must all be proactive in our self development to generate innovative, fresh
• 6:24
  perspectives, and a thirst for growth investing in yourself through, like, certifications,
• 6:30
  professional treaties, workshops, attending conferences, All of these things will highlight
• 6:34
  your commitment to your self improvement and, you know, just make you more attractive and and
• 6:40
  be in target rich environments.
• 6:42
  Right?
• 6:42
  If your target customers are all at a particular trade or a conference, you need to
• 6:48
  be there too.
• 6:49
  But the in addition to clients, you might come across a potential business partner.
• 6:54
  You never know.
• 6:55
  You just have to put yourself in target rich environments and be willing to listen and learn
• 7:00
  and and I'm a big fan of also staying in top on top of the industry trend.
• 7:06
  One of the things that changed my business forever was when I read in a trade journal in
• 7:12
  2007 that social media was gonna be the next, the big thing in business.
• 7:18
  I read that and I internalized it and I decided to shift my company's entire focus to social
• 7:25
  media marketing.
• 7:26
  And it's one of those things that I am so grateful that I did because being a pioneer in
• 7:32
  social media really propelled my business very early on.
• 7:37
  So sometimes it's not about an innovation that you create.
• 7:42
  It literally could be an innovation that you read about and decide that you wanna implement
• 7:48
  that within your business.
• 7:49
  There's lots of ways to be innovative.
• 7:51
  I think sometimes people think that innovation is about coming up with the next great app, and
• 7:57
  I'm here to tell you that that is not necessarily the case.
• 8:01
  You wanna make sure that you are always paying attention to technology, to your competitors,
• 8:09
  and to just what's going on generally in your industry.
• 8:14
  I also think another benefit of investing in yourself is just improved well-being and
• 8:21
  fulfillment.
• 8:22
  Investing in yourself encompasses nurturing your physical and mental while being
• 8:28
  prioritizing self care, going for walks, drinking more water, Getting good rest, right,
• 8:36
  just in general, maintaining a healthy lifestyle, going to the doctor when you're
• 8:42
  supposed to.
• 8:43
  Getting your mammogram, getting, you know, your teeth cleaned.
• 8:46
  Like, all of these things, sometimes we can get so caught up and be so busy in our businesses
• 8:52
  that we don't take care of our basic needs and that your business isn't worth it, guys.
• 8:59
  If something happens to you, you won't even have a business.
• 9:02
  So make sure that you're, you know, fostering relationships with good doctors that you are,
• 9:08
  you know, getting your basic things checked There's a lot of things that people die from
• 9:13
  that are preventable.
• 9:14
  And there's a lot of business owners out here walking around with high blood pressure,
• 9:18
  diabetes, and don't know it because When's the last time they've been to the doctor?
• 9:21
  Don't be that person.
• 9:24
  Also, I want you to think about when we think about self care, You know, sometimes people
• 9:29
  think about, you know, getting massages and facials and stuff.
• 9:33
  And that is important too, but sometimes self care is just going for a walk.
• 9:37
  If you were somebody that works from home, once the last time you got outside and you knew what
• 9:42
  the temperature was outside, make sure at least once a day You are breathing fresh air, and
• 9:48
  that is even if you have to take an umbrella with you so that you can breathe fresh air
• 9:53
  Don't just be a slave to your desk in your house if you are self employed.
• 9:58
  The other thing I'm a big fan of is finding time to invest in activities that bring you joy
• 10:05
  in fulfillment, such as hobbies, exercise, you know, pursuing a passion.
• 10:10
  Maybe you always wanted to learn art.
• 10:13
  About 10 years ago, I realized that I was a raging workaholic.
• 10:18
  And I decided to take up golf and literally signed up for some golf lessons first.
• 10:24
  I liked it.
• 10:25
  And then I signed up for another round of golf lessons.
• 10:29
  And the next thing I know, my golf instructor said, hey.
• 10:32
  Did you know that there's a ladies golf league.
• 10:35
  There's a nine whole ladies golf league that meets every Tuesday morning.
• 10:40
  And I didn't know that, but I'm an entrepreneur.
• 10:42
  I have control over my schedule.
• 10:44
  So I joined the ladies golf league.
• 10:47
  And I'm actually a pretty good golfer now all because I needed a hobby And investing in that
• 10:55
  is something that has created opportunities for me.
• 10:59
  I have been invited to go tournaments and things, and I've been able to go to business
• 11:04
  golf functions because I'm now not the lady driving the golf cart.
• 11:08
  I'm actually the lady driving the ball off the tee.
• 11:11
  So I wanna encourage all of you to find, pursue a passion and, you know, you want to cultivate
• 11:19
  a balanced and fulfilling life.
• 11:21
  We do not live to work.
• 11:22
  We work so that we can live our best life.
• 11:26
  So it's really, really important that we take care of ourselves.
• 11:29
  Especially you ladies out there, I want you guys to take care of ourselves because A lot of
• 11:34
  us got 3 full time jobs.
• 11:36
  We are wise.
• 11:37
  We're mothers.
• 11:37
  We're business owners.
• 11:38
  We got a lot going on.
• 11:40
  And sometimes that tends to make us the last on our own list.
• 11:46
  So I just wanna encourage all of us to think about ways that we can enhance our overall
• 11:52
  happiness our productivity and our ability to handle stress because you guys know as business
• 11:59
  owners, there's a lot of stress out here for There's a lot of things that can really knock
• 12:05
  you off your square.
• 12:06
  And so you wanna make sure that if you're taking care of yourself care, if you're taking
• 12:11
  care of your your mental acuity and then acquiring knowledge of skills and abilities, if
• 12:18
  you are you know, building, a network for yourself, building a mastermind group so you
• 12:24
  can hear other people's perspectives.
• 12:26
  So you're not the only voice that you're considering all of these things are going to
• 12:32
  help you improve all aspects of your life.
• 12:36
  But we don't just we're not just people that work.
• 12:39
  We're people that live and and love our families and wanna spend time with the people
• 12:43
  that we love.
• 12:44
  And that's what I want you to remember.
• 12:47
  I mean, investing in yourself can have immeasurable returns.
• 12:52
  You know, by dedicating your resources, your time, and your efforts to your personal and
• 12:58
  professional goals.
• 12:59
  You can position yourself for success and really unlock your full potential.
• 13:05
  Self improvement will boost your confidence, your adaptability, and really just enhance you
• 13:11
  in so many ways.
• 13:12
  And and these are just a few of the benefits that arise from investing in yourself, but And
• 13:18
  the bottom line is this.
• 13:19
  Remember that you are your business's most valuable asset and by prioritizing your growth
• 13:27
  and development, you will create a solid plan for yourself.
• 13:32
  So if you've been feeling like you're in a rut, It's time to find a new hobby.
• 13:36
  It's time to find some new joy, and I wanna empower you.
• 13:41
  I also wanna invite you I am have hosting a conference this September, September 21 23rd.
• 13:49
  It is called brand and demand live.
• 13:52
  And if you're somebody who is aspiring coach, professional speaker, author, or consultant,
• 13:58
  this is the conference for you.
• 14:00
  I'm gonna be teaching entrepreneurs, how to raise their level of visibility so that they
• 14:07
  become a national brand because when you are a national brand, you will attract your target
• 14:13
  customers to you.
• 14:15
  You no longer have to chase customers in I have been able to do this successfully in my
• 14:19
  business over 13 years, and I now want to teach all of you how to become a brand in demand.
• 14:28
  So if you're interested in joining us in Philadelphia this September 21 through 23rd, I
• 14:33
  want you to head over to smallbizladyuniversity.comforward/brandenddemandlive.
• 14:42
  And I want you to sign up.
• 14:45
  Get your flight.
• 14:46
  I want you to come here so that I can help you Really build the brand that you deserve to be.
• 14:52
  I want you to take the spotlight that you deserve.
• 14:56
  So consider coming and hanging out with me at brand in demand live.
• 15:00
  It is smallbizladyuniversity.comforward/brand in demand live.
• 15:07
  I can't wait to host you in Philadelphia.
• 15:14
  Attention author speakers, coaches, and consultants.
• 15:17
  It's time to level up your business and my live event, brand in demand live in Philadelphia
• 15:23
  this September the 21st to 23rd, it's time for you to be seen and be heard, and I'm gonna give
• 15:29
  you the path to get there.
• 15:32
  Thanks for listening to the Small Biz chat podcast with Melinda Emerson.
• 15:37
  Subscribe to this podcast, wherever you listen podcasts and join us next Wednesday for more
• 15:43
  fantastic information and interviews.
• 15:45
  You can find more sources and business success strategies by visiting Melinda's website
• 15:50
  succeed as your own boss dot com.
• 15:53
  Thanks again for listening, and we'll see you next week.