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Latest / Business Strategy Talks with Fexingo: Competitive Advantage, Market Positioning, and Growth Planning

How Starbucks Built a Moat on Third Place Economics

In this episode of Business Strategy Talks, Lucas and Luna dissect how Starbucks transformed from a regional coffee roaster into a global empire not through superior beans, but by mastering the economics of the third place. We look at Howard Schultz’s pivotal trip to Italy in 1983, the specific real estate strategies that created high barriers to entry, and how the company leveraged its store network as a logistics asset for delivery and pickup. We also examine the recent pivot toward digital loyalty programs and the financial discipline required to maintain margins in a saturated market…

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