What is wrong with cybersecurity marketing #02
Second part of my conversation with Samantha SWIFT, Chief Marketing Officer at Cyberr and Heelr, Conference Organizer of multiple BSides events, with a background in global threat response.
CHAPTERS
(02:24) - A lot of teams in cybersecurity marketing hire great marketing people who know absolutely bugger all about cybersecurity
(04:29) - The problems with absolutes
(09:08) - Product claims and their limitations (what works on paper vs. what actually works)
(11:25) - Sam's thoughts: “I think authentic is the word I always want to go with”
(14:12) - Being honest about where a product isn't…
The skinny
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