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[FF] Strategist Chip Walker on Why Your Brand Needs a Purpose: The ROI Online Podcast Ep.126
Today more than ever consumers, investors, and even business owners find themselves asking how their company can make the world a better place. In this Feature Friday episode of the ROI Online Podcast, Steve talks with Chip Walker, brand strategist and author about why it’s so important for brands to have a purpose and use movement thinking to create powerful business operations.
Chip is a brand, business and cultural strategist, keynote speaker, and author of Activating Brand Purpose: How to Harness the Power of Movements to Transform Your Company. He has designed and developed…
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