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Unpacking Donor Confidence: Insights from the 2025 Donor Confidence Study
Today, we’re excited to explore some fascinating insights and trends in donor psyche, brought to life by our special guest, Rick Dunham. A frequent visitor to the podcast, Rick joins Trent to unpack critical findings from the latest Donor Confidence Study – a resource the team at Dunham+Company commissions annually to better understand donors' mindsets as we head into a fresh year.
This year’s edition of the study has a nuanced focus, influenced by its timing right after the election. As Rick explains, the study surveyed donors who had contributed at least $20 to charity in the previous 12…
The skinny
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