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Is AI Overhyped in Short-Term Rentals? Hostfully's CEO Tells the Truth
AI is changing short-term rentals – but is it actually solving problems for hosts, or just adding more noise?
In this episode of Build for Growth, Margot Schmorak, CEO and Co-Founder of Hostfully, cuts through the hype and breaks down what AI is genuinely automating right now, what is still more promise than reality, and what hosts risk losing if they don't build the right tech stack.
Key questions answered in this episode:
• What is AI actually changing in STR today – and what's still hype?
• How close is AI to solving guest communication (the biggest time drain)?
• Does your tech stack…
The skinny
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