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Startup Funding Espresso – Track Interest, Committed, and Invested
Track Interest, Committed, and Invested Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In raising a round of funding, most founders focus on the invested funds so far. When asked about the progress, the founder quotes the invested amount and the amount left in the raise. This undersells the traction the founder has. In addition to the invested, also track the interest and committed funds. For each investor who has some interest, ask for their level of interest. Add up all the interested investor amounts. For those who are…
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