Latest / High Voltage Business Builders Podcast
EP424: Building Fitness Brands That Scale: Franchising, Padel & the Future of Wellness with James Hurlock
Most sellers watch trends from the sidelines until the market saturates. James Hurlock, founder of Fitura Brands, explains why paddle is outgrowing pickleball at 14.5 percent versus 1.3 percent year over year. This episode breaks down the operational systems behind scaling a multi-brand fitness franchise. It covers how to evaluate a franchise model without losing your margins. It shows how to diversify into wellness without diluting your core brand. It reveals why fragmented markets like paddle courts represent a massive entry point for operators. If you are building a brand that needs to…
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