Latest / Marketing For Tradies / How to Use AI Funnels to Get More Leads & Sales 🎯🚀

Transcript

How to Use AI Funnels to Get More Leads & Sales 🎯🚀 · Marketing For Tradies

• 0:00
  SPEAKER_00: Most businesses that come to see us want to scale up.
• 0:03
  SPEAKER_00: In order for your business to be valuable to someone who's interested in buying it, you need to have, so when you're considering actually growing your business in a meaningful way, you need to look at it as a system.
• 0:16
  SPEAKER_00: It isn't just about the amount of jobs or inquiries and sales that are coming through.
• 0:21
  SPEAKER_00: It's also about how they're coming through.
• 0:23
  SPEAKER_00: And if you were to step out of the business, would you still generate leads and sales?
• 0:28
  SPEAKER_00: Welcome to Websites That Convert, the podcast where your website stops being a liability and transforms into your greatest asset.
• 0:35
  SPEAKER_00: I'm your host, Shannon, and I'm going to guide you through the strategies and insights you need to build a website that not only attracts but converts.
• 0:44
  SPEAKER_00: Let's dive in.
• 0:48
  SPEAKER_00: Most businesses that come to see us want to scale up.
• 0:51
  SPEAKER_00: They want to generate more leads, more customers, more revenue, and they want to get bigger.
• 0:56
  SPEAKER_00: And they don't have a marketing system, then maybe their online presence isn't really working for them, and they don't really have a way to acquire new customers beyond word of mouth.
• 1:05
  SPEAKER_00: This is a common issue that many, many businesses have, and is a great benefit of our AI funnel system because it literally solves all of those problems for our clients.
• 1:17
  SPEAKER_00: But beyond just the value or the initial value of actually generating leads and customers and sales and revenue, is the secondary benefit which I'm going to share with you today.
• 1:29
  SPEAKER_00: This is something you may or may not have thought about, but in order for your business to be valuable to someone who's interested in buying it, you need to have a system around how you're acquiring new customers.
• 1:42
  SPEAKER_00: You never want to be in a position where you can't sell because your business is valued at zero because it has no way to get new customers if you're out of the equation.
• 1:51
  SPEAKER_00: So when you're considering actually growing your business in a meaningful way, you need to look at it as a system.
• 1:59
  SPEAKER_00: And there are systems in each department within your business.
• 2:03
  SPEAKER_00: And right now you may have fulfillment and delivery processes in place, so you're able to deliver on services in a systematic way, and you've got all your SOPs and all of those bases are covered.
• 2:16
  SPEAKER_00: But if you're out of the business and people contact you when they're interested in buying your services, then the value of the business will decrease because the marketing is completely reliant on you, or you don't really even have a marketing strategy.
• 2:32
  SPEAKER_00: It's just that people know, like, and trust you as an individual, which is valuable, but not to the person who wants to buy it from you.
• 2:40
  SPEAKER_00: So this is just something to consider when you're thinking about growing your business, that it isn't just about the amount of jobs or inquiries and sales that are coming through.
• 2:50
  SPEAKER_00: It's also about how they're coming through.
• 2:53
  SPEAKER_00: And if you were to step out of the business, would you still generate leads and sales?
• 2:58
  SPEAKER_00: Do you have a way to systematically do that and get results even if you are or aren't there?
• 3:04
  SPEAKER_00: So the way that you do this is you need to have a way to get in front of people who are in your target market, actively searching for what you sell and ready to take action.
• 3:15
  SPEAKER_00: So you need to have a strategy to get your business exposed to those people and get in front of them when they're in the market to buy.
• 3:24
  SPEAKER_00: So the best way to do that is through Google.
• 3:26
  SPEAKER_00: Whether that's organic or Google Ads, we recommend Google Ads because it's much more scalable.
• 3:31
  SPEAKER_00: You want to get your ads found on there.
• 3:33
  SPEAKER_00: You can use other platforms too, but the point is that you have a place to market to these people who are in your audience or in your target market.
• 3:41
  SPEAKER_00: You want to have a place to send those people.
• 3:43
  SPEAKER_00: This is a landing page or your website.
• 3:46
  SPEAKER_00: We recommend a landing page because it's much more targeted to the offers and services that you want to sell.
• 3:51
  SPEAKER_00: So if you have a range of different services that you want to sell, but there's one that you want to prioritize and is the most profitable and that you like delivering on, I would recommend having a landing page set up specifically for that service and running ads to that landing page.
• 4:08
  SPEAKER_00: You want to make sure that this landing page is set up in a way that makes people want to take action.
• 4:12
  SPEAKER_00: So there's a certain structure and framework that you need this page to have.
• 4:18
  SPEAKER_00: One simple thing you can do is have the inquiry form right in the hero banner.
• 4:23
  SPEAKER_00: This makes a huge difference in conversions.
• 4:26
  SPEAKER_00: Make sure the headlines are written in a way that captures attention and helps people know that you are the right person for them by speaking to their problems, pain points, and goals.
• 4:37
  SPEAKER_00: Capture that lead by them leaving their details in that inquiry form.
• 4:41
  SPEAKER_00: Make it easy for them to leave their details.
• 4:44
  SPEAKER_00: Don't make it too complex.
• 4:45
  SPEAKER_00: Get that lead, have a process in place to convert that lead into a customer.
• 4:50
  SPEAKER_00: We use AI.
• 4:51
  SPEAKER_00: I would recommend doing that because it's going to be the most efficient, highly leveraged way for you to convert leads that are coming through in high volume.
• 4:59
  SPEAKER_00: You can also have a sales team who calls those leads or an assistant that calls those leads as soon as they come through as well.
• 5:05
  SPEAKER_00: So you can convert them into customers from there.
• 5:07
  SPEAKER_00: But you can see in a process like that, it doesn't matter whether you're involved or not, it's completely automated, it's systemized, and it doesn't rely on one person.
• 5:17
  SPEAKER_00: It's a sales funnel.
• 5:19
  SPEAKER_00: So I guess the point of this episode is that you need a marketing system in the form of a sales funnel if you want to grow your business in a more valuable way because word of mouth and referrals will only get you so far.
• 5:32
  SPEAKER_00: They are great to have, but they aren't reliable, consistent, or scalable ways to get new business, and they aren't going to be valuable for someone who is interested in buying your business either.
• 5:45
  SPEAKER_00: So I hope this episode was helpful and maybe gave you a little bit more of an idea of the benefits of having a system set up for your marketing or a sales funnel and how you could do that for your business so you can continue to scale and drive more value and potentially value for someone that in the future is interested in buying your business.
• 6:05
  SPEAKER_00: Thank you for listening to Websites That Convert.
• 6:08
  SPEAKER_00: If you found value in this episode, please give us a five star review on Apple Podcasts and Spotify.
• 6:13
  SPEAKER_00: Follow us on all social media, and if you're a service based business owner that's looking to double their website conversions, book a call with my team using the link below.
• 6:23
  SPEAKER_00: I'll see you in the next episode.