Beats, bots and influence: new effectiveness research you need to know
Groundbreaking new studies on influencer measurement, music's outsized impact on effectiveness, and provocations on AI. Recorded live at the IPA Effectiveness Conference 2025 with WARC's Anna Hamill.We hear from Dom Charles, Managing Director for Audience Intelligence & Marketing Science at Wavemaker UK; Roscoe Williamson, Global Strategy Director, MassiveMusic; Will Lion, CSO, BBH; Oliver Feldwick, Chief Innovation Officer, T&P; Sandra Peat, UK Partner, Spikes For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The…
The skinny
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