Latest / Music Explored Podcast / Navigating the Creative Journey with Bill Dolan

Transcript

Navigating the Creative Journey with Bill Dolan · Music Explored Podcast

• 0:01
  From
• 0:02
  classics
• 0:02
  to
• 0:02
  curiosity
• 0:03
  and
• 0:03
  where
• 0:04
  melodies
• 0:04
  meet
• 0:04
  me.
• 0:05
  Welcome.
• 0:07
  Welcome
• 0:08
  back
• 0:08
  to
• 0:08
  another
• 0:08
  episode
• 0:09
  of
• 0:09
  Music
• 0:10
  Explored.
• 0:10
  I
• 0:11
  am
• 0:11
  one
• 0:11
  of
• 0:11
  your
• 0:11
  hosts,
• 0:12
  as
• 0:12
  usual.
• 0:12
  D.
• 0:13
  I'm
• 0:13
  here
• 0:13
  with
• 0:13
  my
• 0:13
  partner
• 0:14
  in
• 0:14
  crime,
• 0:14
  Anthony.
• 0:15
  How
• 0:15
  you
• 0:15
  doing
• 0:15
  today,
• 0:16
  my
• 0:16
  friend?
• 0:16
  Guilty.
• 0:17
  That's
• 0:17
  me.
• 0:17
  I'm
• 0:17
  good,
• 0:18
  man.
• 0:18
  It's
• 0:19
  a
• 0:19
  blessing
• 0:19
  to
• 0:19
  be
• 0:19
  alive.
• 0:20
  Great
• 0:20
  to
• 0:20
  be
• 0:20
  back
• 0:21
  on
• 0:21
  the
• 0:21
  podcast
• 0:21
  and.
• 0:22
  Yeah,
• 0:23
  just
• 0:23
  getting
• 0:23
  through
• 0:23
  the
• 0:24
  busy
• 0:24
  holiday
• 0:24
  season,
• 0:25
  feeling
• 0:25
  good
• 0:25
  about
• 0:26
  things
• 0:26
  and
• 0:27
  feeling
• 0:27
  really
• 0:28
  optimistic
• 0:28
  about
• 0:28
  the
• 0:28
  new
• 0:29
  year,
• 0:29
  man.
• 0:29
  Just,
• 0:29
  it's,
• 0:30
  it's
• 0:30
  good.
• 0:31
  Yeah.
• 0:32
  And
• 0:32
  what
• 0:32
  better
• 0:33
  way
• 0:33
  to
• 0:33
  end
• 0:33
  the
• 0:33
  year,
• 0:34
  right?
• 0:34
  I
• 0:34
  mean,
• 0:35
  I
• 0:35
  know,
• 0:35
  I
• 0:35
  know
• 0:35
  you're
• 0:36
  going
• 0:36
  to
• 0:36
  intro
• 0:36
  him,
• 0:36
  but
• 0:37
  I'm
• 0:37
  excited
• 0:37
  to
• 0:37
  get
• 0:37
  to
• 0:38
  talking
• 0:38
  to
• 0:38
  our
• 0:38
  guest
• 0:39
  today.
• 0:39
  Yeah,
• 0:40
  yeah.
• 0:41
  This
• 0:41
  is
• 0:41
  very
• 0:41
  exciting.
• 0:42
  And
• 0:43
  now
• 0:43
  we've
• 0:43
  got
• 0:43
  people
• 0:43
  like,
• 0:44
  who
• 0:44
  is
• 0:44
  it?
• 0:44
  Well,
• 0:47
  here
• 0:47
  you
• 0:47
  go.
• 0:48
  I'm
• 0:48
  going
• 0:48
  to
• 0:48
  read
• 0:48
  this
• 0:49
  one.
• 0:49
  It's
• 0:49
  a
• 0:49
  little,
• 0:50
  this
• 0:50
  is
• 0:50
  an
• 0:50
  interesting
• 0:51
  one.
• 0:51
  I'm
• 0:52
  going
• 0:52
  to
• 0:52
  do
• 0:52
  a
• 0:52
  combination
• 0:53
  of
• 0:53
  reading
• 0:53
  and
• 0:53
  freestyling,
• 0:54
  so
• 0:54
  I'll
• 0:55
  get
• 0:55
  the
• 0:55
  important
• 0:55
  stuff
• 0:56
  in
• 0:56
  before
• 0:56
  I
• 0:57
  mess
• 0:57
  anything
• 0:57
  up
• 0:57
  potentially.
• 0:58
  But
• 0:58
  yeah,
• 0:59
  Bill,
• 0:59
  Bill
• 1:00
  Dolan
• 1:00
  we
• 1:00
  have
• 1:00
  with
• 1:01
  us
• 1:01
  today.
• 1:01
  He
• 1:01
  is
• 1:01
  our
• 1:01
  guest
• 1:02
  and
• 1:02
  Bill
• 1:03
  has
• 1:04
  on
• 1:05
  tv,
• 1:06
  video
• 1:06
  and
• 1:06
  an
• 1:07
  event
• 1:07
  director.
• 1:07
  He's
• 1:08
  the
• 1:08
  author
• 1:08
  of
• 1:09
  a
• 1:10
  marvelous,
• 1:11
  like
• 1:11
  a
• 1:11
  fantastic
• 1:12
  book,
• 1:12
  the
• 1:13
  Seven
• 1:13
  Disciplines
• 1:14
  of
• 1:14
  Relationship
• 1:15
  Marketing.
• 1:16
  I
• 1:16
  gotta
• 1:16
  say
• 1:16
  I'm.
• 1:17
  Stop
• 1:17
  right
• 1:17
  there.
• 1:17
  Pause.
• 1:18
  Blew
• 1:18
  my
• 1:18
  mind
• 1:18
  reading
• 1:19
  this
• 1:19
  while
• 1:19
  listening
• 1:19
  to
• 1:20
  this
• 1:20
  book.
• 1:20
  I,
• 1:21
  I'll
• 1:21
  talk
• 1:21
  to
• 1:22
  you
• 1:22
  some
• 1:22
  more
• 1:22
  about
• 1:22
  it.
• 1:22
  But
• 1:23
  we
• 1:23
  really,
• 1:23
  we
• 1:23
  could
• 1:24
  do
• 1:24
  a
• 1:24
  whole
• 1:24
  podcast
• 1:25
  alone
• 1:26
  on
• 1:26
  the
• 1:26
  content
• 1:27
  of
• 1:27
  this
• 1:27
  book.
• 1:28
  It's.
• 1:31
  Yeah,
• 1:31
  yeah,
• 1:31
  I'll
• 1:32
  go
• 1:32
  on
• 1:32
  about
• 1:32
  it.
• 1:32
  So
• 1:32
  I'm
• 1:33
  going
• 1:33
  to
• 1:33
  come
• 1:33
  back
• 1:33
  to
• 1:33
  that.
• 1:33
  Stick
• 1:34
  a
• 1:34
  pin.
• 1:35
  Also
• 1:35
  a
• 1:36
  keynote
• 1:36
  speaker
• 1:37
  in
• 1:37
  leadership
• 1:37
  and
• 1:38
  something
• 1:38
  that's
• 1:38
  going
• 1:38
  to
• 1:39
  be
• 1:39
  very
• 1:40
  interesting
• 1:40
  to
• 1:40
  talk
• 1:41
  to
• 1:41
  you
• 1:41
  about
• 1:41
  leadership
• 1:42
  and
• 1:42
  then
• 1:42
  near
• 1:43
  death
• 1:43
  experiences.
• 1:46
  Yeah,
• 1:46
  I
• 1:46
  think
• 1:47
  that
• 1:47
  speaks
• 1:47
  for
• 1:48
  itself.
• 1:49
  And
• 1:49
  then
• 1:49
  what's
• 1:49
  also
• 1:50
  cool
• 1:50
  is
• 1:50
  you've
• 1:50
  directed
• 1:51
  projects
• 1:51
  with
• 1:51
  names
• 1:52
  that
• 1:52
  everybody
• 1:52
  knows.
• 1:53
  I'm
• 1:53
  only
• 1:53
  going
• 1:53
  to
• 1:53
  drop
• 1:53
  a
• 1:54
  few
• 1:54
  of
• 1:54
  them
• 1:54
  because
• 1:55
  the
• 1:55
  list
• 1:56
  will
• 1:56
  go
• 1:56
  on.
• 1:56
  But
• 1:57
  on
• 1:57
  the
• 1:57
  film
• 1:57
  side,
• 1:58
  I
• 1:58
  know
• 1:58
  there's
• 1:58
  been
• 1:59
  like
• 1:59
  Arnold
• 1:59
  Schwarzenegger,
• 2:00
  Alec
• 2:01
  Baldwin,
• 2:02
  Bill
• 2:02
  Clinton
• 2:03
  on
• 2:04
  the
• 2:04
  film
• 2:04
  side.
• 2:04
  Very
• 2:05
  interesting.
• 2:05
  Let's
• 2:05
  ask
• 2:06
  about
• 2:06
  that.
• 2:06
  Also,
• 2:07
  you've
• 2:07
  done
• 2:07
  a
• 2:08
  lot
• 2:08
  in
• 2:08
  music
• 2:08
  and
• 2:09
  more,
• 2:09
  but
• 2:09
  you've
• 2:10
  worked
• 2:10
  with,
• 2:11
  well,
• 2:11
  some
• 2:12
  notable
• 2:12
  Christian
• 2:12
  bands
• 2:13
  as
• 2:13
  well
• 2:13
  as
• 2:13
  Glenn,
• 2:14
  Gwen
• 2:14
  Stefani,
• 2:16
  and
• 2:16
  then
• 2:16
  on
• 2:17
  the,
• 2:17
  I
• 2:17
  guess
• 2:17
  the
• 2:18
  branding
• 2:18
  marketing
• 2:19
  side
• 2:19
  just
• 2:19
  to
• 2:19
  drop
• 2:19
  a
• 2:20
  few
• 2:20
  in
• 2:20
  there
• 2:21
  like
• 2:21
  Nike
• 2:21
  and
• 2:22
  Intel.
• 2:22
  So
• 2:23
  I
• 2:23
  mean,
• 2:24
  and
• 2:24
  I'm
• 2:24
  sure
• 2:24
  a
• 2:25
  lot
• 2:25
  more
• 2:25
  in
• 2:25
  between.
• 2:26
  But
• 2:26
  you've,
• 2:26
  you've
• 2:27
  achieved
• 2:27
  some
• 2:28
  major
• 2:28
  things.
• 2:28
  You've
• 2:29
  worked
• 2:29
  at
• 2:30
  the
• 2:30
  highest
• 2:30
  level
• 2:30
  of
• 2:31
  film,
• 2:32
  music,
• 2:33
  marketing.
• 2:34
  So
• 2:34
  it's
• 2:34
  a
• 2:34
  pleasure
• 2:35
  My
• 2:35
  long
• 2:35
  intro.
• 2:36
  Just
• 2:36
  to
• 2:36
  say,
• 2:37
  Bill,
• 2:37
  it's
• 2:37
  a
• 2:37
  pleasure
• 2:37
  to
• 2:37
  have
• 2:37
  you
• 2:38
  here,
• 2:38
  and
• 2:38
  we're
• 2:38
  looking
• 2:38
  forward
• 2:38
  to
• 2:38
  this
• 2:39
  chat
• 2:39
  today
• 2:40
  so
• 2:40
  much.
• 2:40
  Well,
• 2:41
  it's
• 2:41
  great
• 2:41
  to
• 2:41
  be
• 2:41
  here,
• 2:42
  Anthony.
• 2:42
  Great
• 2:42
  to
• 2:43
  be
• 2:43
  here,
• 2:43
  Dee.
• 2:43
  Great
• 2:43
  to
• 2:44
  actually
• 2:44
  get
• 2:44
  to
• 2:45
  connect
• 2:45
  with
• 2:45
  you
• 2:45
  guys,
• 2:46
  because
• 2:46
  we've
• 2:46
  talked
• 2:46
  about
• 2:46
  doing
• 2:47
  this
• 2:47
  for
• 2:47
  a
• 2:47
  while
• 2:47
  and.
• 2:48
  Yeah,
• 2:48
  yeah,
• 2:49
  we're
• 2:49
  actually
• 2:49
  doing
• 2:49
  it.
• 2:50
  Today's
• 2:50
  the
• 2:50
  day.
• 2:51
  I'm
• 2:52
  here
• 2:52
  for
• 2:52
  you.
• 2:52
  Yeah,
• 2:53
  yeah,
• 2:53
  yeah,
• 2:54
  yeah.
• 2:54
  I
• 2:54
  appreciate
• 2:54
  you.
• 2:55
  And
• 2:55
  I
• 2:56
  always.
• 2:56
  This
• 2:56
  is
• 2:56
  funny.
• 2:57
  I
• 2:57
  always
• 2:57
  like
• 2:57
  to
• 2:57
  find.
• 2:58
  Because
• 2:58
  we
• 2:58
  are
• 2:58
  the
• 2:58
  Music
• 2:58
  Explored
• 2:59
  podcast,
• 3:00
  and
• 3:00
  obviously
• 3:01
  we're
• 3:01
  all
• 3:01
  connected
• 3:01
  to
• 3:02
  music
• 3:02
  in
• 3:02
  some
• 3:02
  way
• 3:03
  or
• 3:03
  the
• 3:03
  other.
• 3:03
  And
• 3:03
  a
• 3:03
  lot
• 3:03
  of
• 3:04
  times
• 3:04
  for
• 3:04
  our
• 3:04
  guests,
• 3:05
  it's
• 3:05
  just
• 3:05
  been
• 3:05
  like,
• 3:05
  you
• 3:06
  know,
• 3:06
  music
• 3:06
  enthusiasts,
• 3:07
  if
• 3:07
  not
• 3:08
  necessarily
• 3:08
  connected
• 3:09
  to
• 3:09
  the
• 3:09
  industry.
• 3:10
  But
• 3:10
  I
• 3:10
  did
• 3:10
  find
• 3:11
  something
• 3:11
  here,
• 3:11
  and
• 3:11
  I'm
• 3:12
  very
• 3:12
  excited
• 3:12
  to
• 3:12
  say
• 3:13
  this.
• 3:13
  I
• 3:14
  don't
• 3:14
  know
• 3:14
  if
• 3:14
  you
• 3:14
  still
• 3:14
  play,
• 3:15
  but
• 3:15
  I
• 3:15
  know
• 3:15
  that
• 3:15
  growing
• 3:16
  up,
• 3:16
  you
• 3:17
  played
• 3:17
  piano.
• 3:18
  You're
• 3:18
  Clint,
• 3:18
  you're
• 3:18
  trained
• 3:19
  classically.
• 3:20
  I
• 3:20
  found
• 3:20
  that
• 3:20
  connection.
• 3:21
  So
• 3:21
  you
• 3:22
  are
• 3:22
  one
• 3:22
  of
• 3:22
  our
• 3:22
  musician
• 3:23
  family.
• 3:24
  So
• 3:24
  welcome
• 3:25
  on
• 3:25
  that
• 3:25
  note
• 3:25
  as
• 3:25
  well.
• 3:28
  So
• 3:29
  I
• 3:29
  actually.
• 3:29
  And
• 3:29
  I
• 3:30
  mentioned
• 3:30
  playing
• 3:30
  piano.
• 3:31
  That's
• 3:31
  correct.
• 3:31
  Right.
• 3:32
  First
• 3:32
  of
• 3:32
  all.
• 3:32
  That's
• 3:33
  correct.
• 3:33
  That's
• 3:33
  correct.
• 3:35
  I
• 3:36
  had
• 3:36
  nuns
• 3:37
  beat
• 3:37
  me
• 3:37
  in
• 3:37
  the
• 3:38
  fingers.
• 3:39
  Oh,
• 3:39
  were
• 3:39
  you
• 3:40
  one
• 3:40
  of
• 3:40
  those
• 3:40
  ruler
• 3:40
  guys?
• 3:41
  I
• 3:41
  am.
• 3:42
  I
• 3:42
  am
• 3:42
  one
• 3:42
  of
• 3:42
  those
• 3:42
  kids.
• 3:43
  Yes.
• 3:44
  Wow.
• 3:44
  Nice.
• 3:45
  I
• 3:45
  didn't
• 3:46
  do
• 3:46
  my
• 3:46
  fingers
• 3:46
  right.
• 3:47
  I
• 3:47
  was
• 3:47
  like,
• 3:47
  yeah,
• 3:47
  let's
• 3:48
  do
• 3:48
  some
• 3:48
  jazz
• 3:48
  action.
• 3:49
  No,
• 3:49
  that
• 3:49
  doesn't
• 3:49
  happen.
• 3:53
  That's
• 3:53
  a
• 3:54
  sin.
• 3:54
  Yeah.
• 3:54
  Jeez.
• 3:55
  And
• 3:56
  I
• 3:56
  guess
• 3:56
  that's
• 3:56
  going
• 3:56
  back
• 3:56
  to
• 3:57
  your
• 3:57
  childhood.
• 3:57
  Which
• 3:57
  actually
• 3:58
  brings
• 3:58
  me
• 3:58
  to
• 3:58
  my.
• 3:59
  My
• 3:59
  first
• 3:59
  question.
• 4:00
  And
• 4:01
  this
• 4:01
  is
• 4:01
  on
• 4:01
  the
• 4:02
  film
• 4:02
  side,
• 4:02
  but
• 4:04
  I
• 4:04
  know
• 4:04
  that
• 4:05
  film
• 4:05
  is.
• 4:05
  Film
• 4:06
  and
• 4:06
  music
• 4:06
  are
• 4:06
  both
• 4:07
  very.
• 4:07
  They
• 4:08
  both
• 4:08
  have
• 4:09
  storytelling,
• 4:09
  like,
• 4:10
  interweaves
• 4:10
  either
• 4:11
  way.
• 4:11
  Right.
• 4:11
  But,
• 4:12
  yeah,
• 4:12
  I
• 4:12
  assume,
• 4:13
  because
• 4:13
  you've,
• 4:14
  you
• 4:14
  know,
• 4:14
  you've
• 4:15
  worked
• 4:15
  at
• 4:15
  a
• 4:15
  high
• 4:15
  level
• 4:16
  on
• 4:16
  both
• 4:16
  sides
• 4:17
  of
• 4:17
  this,
• 4:19
  assuming
• 4:19
  it
• 4:19
  goes
• 4:19
  back
• 4:20
  to
• 4:20
  childhood.
• 4:20
  Now,
• 4:22
  what
• 4:22
  sparked,
• 4:23
  like,
• 4:23
  your.
• 4:24
  I
• 4:24
  know
• 4:24
  you
• 4:24
  have
• 4:25
  a
• 4:25
  love
• 4:25
  for
• 4:25
  storytelling.
• 4:26
  I
• 4:26
  don't
• 4:26
  know
• 4:26
  if
• 4:26
  it
• 4:26
  started
• 4:27
  on
• 4:27
  the
• 4:27
  film
• 4:27
  or
• 4:27
  music
• 4:28
  side,
• 4:28
  but,
• 4:28
  like,
• 4:29
  what
• 4:29
  sparked
• 4:29
  that?
• 4:30
  Maybe
• 4:30
  we
• 4:30
  could
• 4:30
  start
• 4:30
  there.
• 4:31
  Well,
• 4:32
  it's
• 4:32
  interesting.
• 4:33
  It's
• 4:33
  interesting
• 4:34
  that.
• 4:34
  That
• 4:34
  it'd
• 4:35
  be
• 4:35
  great
• 4:35
  to
• 4:35
  say,
• 4:36
  well,
• 4:36
  I
• 4:36
  had
• 4:37
  this
• 4:37
  dream,
• 4:37
  and
• 4:38
  this
• 4:38
  is
• 4:38
  kind
• 4:38
  of
• 4:38
  how
• 4:38
  it
• 4:39
  unfolded.
• 4:39
  It
• 4:39
  actually
• 4:40
  was
• 4:40
  a
• 4:40
  dark
• 4:40
  dream
• 4:40
  is
• 4:41
  what
• 4:41
  it
• 4:41
  was.
• 4:41
  Is
• 4:41
  that
• 4:42
  when
• 4:42
  I
• 4:42
  was
• 4:42
  growing
• 4:43
  up,
• 4:44
  you
• 4:44
  know,
• 4:44
  I
• 4:44
  did.
• 4:45
  I
• 4:45
  played
• 4:46
  music,
• 4:46
  I
• 4:46
  played
• 4:47
  piano.
• 4:47
  And
• 4:47
  of
• 4:48
  course,
• 4:48
  you
• 4:48
  know,
• 4:48
  girls
• 4:49
  love
• 4:49
  guitar
• 4:49
  players,
• 4:50
  so
• 4:50
  I
• 4:50
  learned
• 4:50
  how
• 4:50
  to
• 4:50
  play
• 4:50
  guitar,
• 4:51
  too.
• 4:51
  But,
• 4:52
  you
• 4:53
  know,
• 4:53
  but
• 4:54
  the
• 4:54
  thing
• 4:54
  that
• 4:55
  really
• 4:55
  drove
• 4:55
  me
• 4:55
  into
• 4:56
  this
• 4:56
  whole
• 4:56
  idea
• 4:56
  of
• 4:56
  storytelling
• 4:57
  was
• 4:58
  really
• 4:58
  my
• 4:59
  retreat.
• 4:59
  My
• 5:00
  dad
• 5:00
  was
• 5:00
  very
• 5:00
  ill
• 5:01
  when
• 5:01
  I
• 5:01
  was
• 5:01
  growing
• 5:01
  up,
• 5:02
  in
• 5:02
  fact.
• 5:02
  He
• 5:03
  was.
• 5:03
  He
• 5:03
  was
• 5:04
  in
• 5:04
  so
• 5:04
  much
• 5:04
  pain.
• 5:05
  He
• 5:05
  was
• 5:05
  verbally
• 5:05
  abusive.
• 5:06
  He
• 5:06
  was
• 5:06
  physically
• 5:07
  abusive.
• 5:07
  And
• 5:08
  I
• 5:08
  was
• 5:08
  just
• 5:08
  trying
• 5:08
  to,
• 5:09
  like,
• 5:09
  sometimes
• 5:09
  hide.
• 5:10
  And
• 5:11
  I
• 5:11
  would
• 5:11
  hide
• 5:12
  in
• 5:12
  my
• 5:13
  room
• 5:13
  where
• 5:13
  I
• 5:14
  had
• 5:14
  a
• 5:14
  tv.
• 5:14
  And
• 5:15
  I
• 5:15
  used
• 5:15
  to
• 5:15
  love
• 5:16
  classic
• 5:16
  films,
• 5:17
  so
• 5:17
  I
• 5:17
  watched
• 5:18
  every
• 5:19
  monster
• 5:19
  movie,
• 5:20
  science
• 5:20
  fiction
• 5:20
  movie.
• 5:21
  I
• 5:21
  mean,
• 5:21
  you
• 5:21
  named
• 5:21
  it.
• 5:22
  I
• 5:23
  was
• 5:23
  watching
• 5:23
  all
• 5:23
  these
• 5:24
  films,
• 5:24
  not
• 5:25
  realizing
• 5:26
  I
• 5:26
  was
• 5:26
  being
• 5:26
  mentored
• 5:27
  in
• 5:27
  storytelling.
• 5:29
  So
• 5:29
  what
• 5:29
  was
• 5:30
  really
• 5:30
  my
• 5:30
  escape
• 5:32
  eventually
• 5:32
  grew
• 5:33
  to
• 5:33
  be
• 5:33
  my
• 5:33
  love.
• 5:34
  But
• 5:35
  I
• 5:35
  didn't
• 5:35
  know
• 5:35
  it
• 5:35
  at
• 5:36
  the
• 5:36
  time,
• 5:37
  so
• 5:37
  I'm
• 5:37
  immersed
• 5:38
  in
• 5:38
  this.
• 5:38
  And
• 5:39
  of
• 5:39
  course,
• 5:39
  growing
• 5:40
  up
• 5:40
  playing
• 5:40
  music,
• 5:42
  I
• 5:43
  developed
• 5:44
  a
• 5:44
  larger
• 5:46
  appreciation
• 5:47
  for
• 5:47
  classical,
• 5:48
  for
• 5:48
  rock,
• 5:48
  for
• 5:49
  jazz,
• 5:51
  just
• 5:52
  all
• 5:52
  these
• 5:52
  different
• 5:53
  types.
• 5:53
  And
• 5:53
  realizing
• 5:54
  that
• 5:54
  great
• 5:55
  films,
• 5:56
  you're
• 5:56
  right,
• 5:56
  Anthony.
• 5:57
  They're
• 5:57
  about
• 5:58
  telling
• 5:58
  stories,
• 5:59
  and
• 6:00
  great
• 6:00
  music
• 6:01
  is
• 6:01
  about
• 6:01
  telling
• 6:02
  stories.
• 6:02
  And
• 6:02
  why
• 6:03
  those
• 6:03
  stories
• 6:04
  connect
• 6:04
  so
• 6:04
  much
• 6:05
  is
• 6:05
  because
• 6:05
  they
• 6:06
  aren't
• 6:06
  just
• 6:06
  a
• 6:07
  front
• 6:07
  cortex
• 6:08
  experience.
• 6:08
  It
• 6:09
  isn't
• 6:09
  just
• 6:09
  a
• 6:10
  here's
• 6:10
  what
• 6:10
  happened
• 6:11
  here
• 6:11
  and
• 6:11
  here's
• 6:11
  what
• 6:11
  happened
• 6:12
  here.
• 6:12
  No,
• 6:12
  it's.
• 6:13
  This
• 6:13
  is
• 6:14
  what
• 6:14
  we
• 6:14
  felt
• 6:15
  here.
• 6:16
  And
• 6:16
  let
• 6:16
  me
• 6:16
  tell
• 6:17
  you
• 6:17
  what
• 6:17
  it
• 6:17
  feels
• 6:18
  like,
• 6:18
  and
• 6:18
  let
• 6:18
  me
• 6:18
  take
• 6:19
  you
• 6:19
  on
• 6:19
  that
• 6:19
  journey.
• 6:20
  Let
• 6:20
  me
• 6:20
  help
• 6:21
  you
• 6:21
  feel
• 6:21
  that
• 6:22
  way,
• 6:22
  and
• 6:22
  let
• 6:22
  me
• 6:23
  actually
• 6:23
  help
• 6:24
  you
• 6:24
  form
• 6:25
  a
• 6:25
  relationship
• 6:26
  with
• 6:26
  the
• 6:26
  characters
• 6:27
  that
• 6:27
  make
• 6:27
  you
• 6:27
  care.
• 6:29
  And
• 6:29
  we're
• 6:30
  wired
• 6:30
  for
• 6:30
  relationship.
• 6:31
  So
• 6:32
  that
• 6:32
  idea
• 6:32
  of
• 6:32
  relationship
• 6:33
  and
• 6:33
  story
• 6:34
  is
• 6:35
  so
• 6:35
  organically
• 6:36
  connected
• 6:36
  to
• 6:37
  the
• 6:37
  human
• 6:37
  experience.
• 6:38
  I
• 6:39
  didn't
• 6:39
  know
• 6:39
  it
• 6:39
  then,
• 6:40
  but
• 6:40
  that
• 6:40
  was
• 6:41
  my
• 6:41
  training,
• 6:41
  and
• 6:42
  that's
• 6:42
  how
• 6:42
  I
• 6:43
  grew
• 6:43
  up.
• 6:43
  And
• 6:43
  that's
• 6:43
  my
• 6:44
  love
• 6:44
  now.
• 6:45
  Wow,
• 6:45
  that's
• 6:46
  beautiful.
• 6:46
  TV
• 6:47
  was.
• 6:47
  Many
• 6:48
  are,
• 6:48
  I
• 6:49
  guess,
• 6:49
  our
• 6:49
  first
• 6:50
  loves.
• 6:51
  TV
• 6:51
  was
• 6:51
  your
• 6:52
  first
• 6:52
  mentor,
• 6:53
  and
• 6:53
  it
• 6:54
  paid
• 6:54
  off
• 6:54
  for
• 6:54
  you
• 6:54
  in
• 6:55
  ways
• 6:55
  that
• 6:55
  probably
• 6:55
  hasn't
• 6:56
  for
• 6:56
  many
• 6:56
  that
• 6:56
  spent
• 6:57
  a
• 6:57
  lot
• 6:57
  of
• 6:57
  time
• 6:57
  in
• 6:57
  front
• 6:58
  of
• 6:58
  the
• 6:58
  television.
• 6:58
  So
• 6:58
  that's
• 6:58
  pretty
• 6:59
  cool.
• 7:01
  Makes
• 7:01
  me
• 7:01
  wonder,
• 7:02
  though.
• 7:02
  So
• 7:03
  did
• 7:03
  you
• 7:04
  have,
• 7:05
  I
• 7:05
  guess,
• 7:05
  what
• 7:05
  was
• 7:05
  your
• 7:06
  first
• 7:06
  project
• 7:06
  that
• 7:06
  you
• 7:07
  got
• 7:07
  into
• 7:08
  on,
• 7:08
  like,
• 7:09
  on
• 7:09
  the
• 7:09
  film
• 7:09
  side?
• 7:10
  Were
• 7:10
  you
• 7:10
  still,
• 7:11
  like,
• 7:11
  as
• 7:11
  it
• 7:12
  was
• 7:12
  a
• 7:12
  childhood
• 7:13
  thing
• 7:13
  or.
• 7:14
  Well,
• 7:14
  yes,
• 7:15
  it's
• 7:15
  interesting.
• 7:15
  I
• 7:16
  think
• 7:16
  all
• 7:16
  of
• 7:16
  us.
• 7:17
  All
• 7:18
  of
• 7:18
  us
• 7:18
  find
• 7:18
  our
• 7:18
  ways
• 7:19
  to
• 7:19
  tell
• 7:19
  stories.
• 7:19
  Either
• 7:20
  way,
• 7:20
  it's
• 7:20
  a
• 7:20
  story
• 7:21
  we
• 7:21
  told
• 7:21
  to
• 7:21
  get
• 7:21
  out
• 7:21
  of
• 7:22
  trouble.
• 7:24
  That's
• 7:24
  true.
• 7:25
  That's
• 7:26
  true.
• 7:26
  You
• 7:26
  know,
• 7:26
  or
• 7:27
  a
• 7:27
  story
• 7:28
  sometimes
• 7:28
  we
• 7:29
  secretly
• 7:29
  tell
• 7:29
  ourselves
• 7:30
  about
• 7:30
  ourselves.
• 7:31
  But
• 7:32
  for
• 7:32
  me,
• 7:32
  I
• 7:33
  can
• 7:33
  tell
• 7:33
  you
• 7:33
  a
• 7:34
  defining
• 7:34
  moment
• 7:35
  for
• 7:35
  me.
• 7:36
  And
• 7:36
  it's
• 7:36
  not
• 7:37
  that
• 7:37
  glamorous,
• 7:38
  but
• 7:38
  it
• 7:38
  was
• 7:38
  an
• 7:38
  awakening
• 7:39
  for
• 7:39
  me.
• 7:39
  And
• 7:39
  it
• 7:40
  wasn't
• 7:40
  really.
• 7:40
  It
• 7:40
  was
• 7:40
  in
• 7:41
  high
• 7:41
  school
• 7:41
  because
• 7:42
  even
• 7:42
  though
• 7:43
  I
• 7:43
  was
• 7:43
  being
• 7:43
  mentored
• 7:44
  and
• 7:45
  being
• 7:45
  surrounded
• 7:45
  by
• 7:45
  story
• 7:46
  and
• 7:46
  the
• 7:46
  arts,
• 7:47
  my
• 7:47
  mom
• 7:48
  was
• 7:48
  a
• 7:48
  nurse
• 7:49
  because,
• 7:49
  remember,
• 7:49
  my
• 7:49
  dad
• 7:50
  being
• 7:50
  sick
• 7:50
  and
• 7:50
  my
• 7:51
  mom
• 7:51
  being
• 7:51
  a
• 7:51
  nurse,
• 7:52
  there
• 7:52
  was
• 7:52
  a
• 7:52
  fascination
• 7:53
  for
• 7:53
  Me
• 7:54
  about
• 7:54
  the
• 7:54
  medical
• 7:55
  field,
• 7:56
  maybe
• 7:56
  being
• 7:57
  a
• 7:57
  doctor,
• 7:57
  because
• 7:57
  there
• 7:58
  was
• 7:58
  a
• 7:58
  part
• 7:58
  that
• 7:58
  said,
• 7:59
  I'd
• 7:59
  like
• 7:59
  to
• 7:59
  do
• 8:00
  something
• 8:00
  that's
• 8:00
  valuable
• 8:01
  and
• 8:01
  meaningful
• 8:01
  and
• 8:02
  important.
• 8:02
  I
• 8:03
  mean,
• 8:03
  guys
• 8:03
  that
• 8:03
  walk
• 8:04
  around
• 8:04
  in
• 8:04
  white
• 8:04
  jackets
• 8:05
  with
• 8:05
  stethoscopes,
• 8:06
  we
• 8:06
  all,
• 8:07
  you
• 8:07
  know,
• 8:07
  think
• 8:08
  are
• 8:08
  pretty
• 8:08
  cool.
• 8:09
  And
• 8:10
  I
• 8:10
  thought
• 8:10
  that
• 8:11
  that
• 8:11
  was
• 8:11
  the
• 8:11
  route
• 8:11
  I
• 8:11
  wanted
• 8:12
  to.
• 8:12
  Wanted
• 8:12
  to
• 8:13
  go.
• 8:14
  And
• 8:14
  by
• 8:14
  the
• 8:14
  time
• 8:15
  I
• 8:15
  got
• 8:15
  to
• 8:15
  high
• 8:15
  school,
• 8:15
  and
• 8:16
  I
• 8:16
  was
• 8:16
  kind
• 8:16
  of
• 8:16
  rebellious
• 8:17
  in
• 8:17
  high
• 8:17
  school,
• 8:18
  I
• 8:18
  went
• 8:18
  to
• 8:18
  biology
• 8:19
  classes,
• 8:19
  and
• 8:20
  I
• 8:20
  was
• 8:21
  not.
• 8:21
  I
• 8:22
  did
• 8:22
  not
• 8:22
  have
• 8:22
  the
• 8:22
  aptitude
• 8:23
  for
• 8:23
  it.
• 8:24
  You
• 8:24
  know,
• 8:24
  I
• 8:24
  had
• 8:24
  an
• 8:25
  aptitude
• 8:25
  for
• 8:25
  the
• 8:25
  girl
• 8:26
  that
• 8:26
  sat
• 8:26
  in
• 8:26
  front
• 8:26
  of
• 8:26
  me.
• 8:27
  You
• 8:27
  know,
• 8:28
  I
• 8:28
  mean,
• 8:28
  I
• 8:29
  had
• 8:30
  a
• 8:30
  crush
• 8:30
  on
• 8:30
  her,
• 8:30
  but
• 8:31
  in
• 8:31
  terms
• 8:31
  of
• 8:31
  the
• 8:31
  class,
• 8:32
  I
• 8:32
  didn't
• 8:32
  get
• 8:32
  it.
• 8:33
  But
• 8:34
  I
• 8:35
  would
• 8:35
  start
• 8:35
  taking
• 8:35
  journalism
• 8:36
  classes.
• 8:37
  And
• 8:38
  my
• 8:38
  journalism
• 8:39
  instructor
• 8:39
  said,
• 8:40
  hey,
• 8:40
  Bill,
• 8:40
  you
• 8:40
  know,
• 8:41
  every
• 8:41
  year,
• 8:42
  and
• 8:42
  this
• 8:42
  is
• 8:42
  approaching
• 8:43
  the
• 8:43
  senior
• 8:43
  year,
• 8:45
  all
• 8:45
  the
• 8:45
  guys
• 8:45
  that
• 8:46
  take
• 8:46
  the
• 8:46
  pictures
• 8:47
  for
• 8:47
  the
• 8:47
  almanac,
• 8:48
  it's
• 8:48
  like
• 8:48
  this
• 8:49
  big
• 8:49
  book.
• 8:49
  At
• 8:49
  the
• 8:49
  end
• 8:50
  of
• 8:50
  the
• 8:50
  year,
• 8:51
  they
• 8:52
  do,
• 8:52
  like
• 8:52
  a
• 8:52
  senior
• 8:52
  slideshow.
• 8:53
  And
• 8:54
  what
• 8:54
  if
• 8:54
  you'd
• 8:54
  be
• 8:54
  willing
• 8:55
  to
• 8:55
  produce
• 8:56
  that?
• 8:56
  You
• 8:56
  know,
• 8:56
  you're
• 8:56
  in
• 8:56
  the
• 8:57
  news,
• 8:57
  editor
• 8:57
  of
• 8:57
  the
• 8:57
  paper.
• 8:57
  Could
• 8:58
  you
• 8:58
  do
• 8:58
  that?
• 8:58
  I
• 8:58
  said,
• 8:58
  sure,
• 8:58
  sure.
• 8:59
  I'd
• 8:59
  be
• 8:59
  happy
• 8:59
  to
• 8:59
  do
• 8:59
  that.
• 9:00
  Well,
• 9:01
  I
• 9:01
  started
• 9:02
  sifting
• 9:02
  through
• 9:02
  the
• 9:02
  pictures.
• 9:03
  And
• 9:03
  then
• 9:03
  there
• 9:03
  was
• 9:04
  a
• 9:04
  university
• 9:04
  student
• 9:05
  from
• 9:05
  one
• 9:05
  of
• 9:05
  the
• 9:05
  local
• 9:05
  universities,
• 9:06
  and
• 9:07
  he
• 9:07
  was.
• 9:07
  He
• 9:08
  was
• 9:08
  a
• 9:08
  major
• 9:08
  in
• 9:09
  multimedia.
• 9:11
  Multimedia.
• 9:12
  Who
• 9:12
  knows
• 9:13
  what
• 9:13
  multimedia
• 9:14
  was?
• 9:15
  But
• 9:15
  he
• 9:16
  introduced
• 9:16
  me
• 9:16
  to
• 9:16
  this
• 9:17
  technology
• 9:17
  where
• 9:17
  you
• 9:17
  could
• 9:18
  take
• 9:18
  pictures
• 9:18
  and
• 9:19
  sync
• 9:19
  them
• 9:19
  to
• 9:20
  music,
• 9:20
  you
• 9:21
  know,
• 9:21
  make
• 9:21
  it
• 9:21
  dissolve
• 9:22
  and
• 9:22
  kind
• 9:22
  of.
• 9:22
  It's
• 9:22
  like
• 9:22
  video
• 9:23
  editing,
• 9:23
  except
• 9:23
  it
• 9:23
  was
• 9:24
  using
• 9:24
  multiple
• 9:25
  slide
• 9:25
  projectors
• 9:26
  and
• 9:26
  images.
• 9:26
  So
• 9:27
  technologically,
• 9:28
  it
• 9:28
  was.
• 9:28
  It
• 9:28
  was
• 9:29
  fascinating.
• 9:31
  And
• 9:31
  I
• 9:31
  realized
• 9:32
  how
• 9:32
  cool
• 9:33
  the
• 9:33
  process
• 9:33
  was.
• 9:35
  And
• 9:35
  all
• 9:36
  those
• 9:36
  story
• 9:37
  skills
• 9:38
  that
• 9:38
  I
• 9:38
  learned
• 9:39
  as
• 9:39
  a
• 9:39
  child
• 9:40
  watching
• 9:41
  classic
• 9:41
  movies,
• 9:42
  I
• 9:42
  was
• 9:43
  able
• 9:43
  to
• 9:44
  apply
• 9:45
  to
• 9:46
  the
• 9:46
  story
• 9:47
  of
• 9:47
  my
• 9:47
  class.
• 9:49
  And
• 9:50
  I
• 9:50
  got
• 9:50
  to
• 9:50
  use
• 9:51
  great
• 9:51
  classic
• 9:51
  music
• 9:52
  and
• 9:52
  all
• 9:52
  those
• 9:52
  different
• 9:53
  things.
• 9:53
  And
• 9:54
  the
• 9:54
  process
• 9:54
  was
• 9:55
  fun.
• 9:55
  It
• 9:56
  was
• 9:56
  just
• 9:56
  like.
• 9:57
  Just
• 9:57
  fed
• 9:57
  me.
• 9:57
  Even
• 9:58
  now,
• 9:58
  as
• 9:58
  I
• 9:58
  tell
• 9:58
  you,
• 9:59
  I
• 9:59
  mean,
• 9:59
  it's
• 9:59
  been
• 9:59
  years,
• 10:00
  and
• 10:00
  I
• 10:00
  still
• 10:00
  get
• 10:00
  chills
• 10:02
  because
• 10:02
  it
• 10:02
  was
• 10:02
  a
• 10:03
  revelation
• 10:04
  of
• 10:04
  the
• 10:04
  process
• 10:05
  and
• 10:06
  a
• 10:06
  recognition
• 10:07
  that,
• 10:07
  unlike
• 10:08
  biology
• 10:09
  and
• 10:09
  medicine,
• 10:10
  I
• 10:11
  seem
• 10:11
  to
• 10:11
  have
• 10:11
  an
• 10:11
  aptitude
• 10:12
  for
• 10:12
  it.
• 10:13
  It's
• 10:14
  so
• 10:14
  important
• 10:14
  when
• 10:15
  you
• 10:15
  talk
• 10:15
  about
• 10:15
  purpose
• 10:16
  and
• 10:16
  meaning,
• 10:16
  find
• 10:17
  that
• 10:17
  aptitude.
• 10:18
  But
• 10:18
  the
• 10:19
  key
• 10:19
  was
• 10:19
  that
• 10:19
  this
• 10:20
  was
• 10:20
  the
• 10:20
  big
• 10:20
  moment.
• 10:21
  Big
• 10:21
  moment
• 10:22
  was
• 10:23
  the
• 10:23
  day
• 10:23
  that
• 10:23
  we
• 10:23
  showed
• 10:24
  it
• 10:24
  in
• 10:24
  the
• 10:24
  auditorium
• 10:25
  for
• 10:25
  all
• 10:25
  the
• 10:25
  kids.
• 10:27
  And
• 10:27
  so
• 10:27
  we're
• 10:27
  in
• 10:27
  the
• 10:28
  auditorium,
• 10:28
  lights
• 10:29
  go
• 10:29
  dark.
• 10:29
  There's
• 10:29
  about
• 10:30
  1500
• 10:30
  kids
• 10:31
  in
• 10:32
  this
• 10:32
  high
• 10:32
  school,
• 10:34
  and
• 10:35
  the
• 10:35
  music
• 10:35
  hits,
• 10:36
  and
• 10:36
  the
• 10:37
  first
• 10:37
  slide
• 10:37
  happens.
• 10:38
  And
• 10:38
  I
• 10:38
  will
• 10:39
  say
• 10:39
  the
• 10:39
  first
• 10:39
  slide
• 10:39
  was
• 10:40
  intended
• 10:40
  to
• 10:40
  be
• 10:40
  humorous
• 10:41
  and
• 10:42
  Boom.
• 10:43
  The
• 10:43
  place
• 10:44
  broke
• 10:44
  out
• 10:45
  in
• 10:45
  laughter.
• 10:46
  And
• 10:47
  I'm
• 10:47
  standing
• 10:47
  on
• 10:47
  the
• 10:48
  side
• 10:48
  watching.
• 10:49
  And
• 10:49
  then
• 10:50
  it
• 10:50
  got
• 10:50
  to
• 10:51
  a
• 10:51
  part
• 10:51
  where
• 10:51
  I
• 10:51
  was,
• 10:52
  like,
• 10:52
  telling
• 10:52
  a
• 10:52
  little
• 10:52
  bit
• 10:53
  of
• 10:53
  the
• 10:53
  story,
• 10:53
  and
• 10:54
  I
• 10:54
  could
• 10:54
  tell
• 10:54
  people
• 10:54
  were
• 10:55
  kind
• 10:55
  of
• 10:55
  leaning
• 10:55
  into
• 10:56
  it
• 10:56
  and
• 10:56
  watching.
• 10:57
  And
• 10:58
  then
• 10:58
  there
• 10:58
  was
• 10:58
  a
• 10:58
  part
• 10:58
  that
• 10:58
  it
• 10:59
  was
• 10:59
  kind
• 11:00
  of
• 11:00
  tender
• 11:00
  and
• 11:00
  thoughtful.
• 11:03
  You
• 11:03
  guys.
• 11:04
  It
• 11:05
  blew
• 11:05
  me
• 11:05
  away
• 11:06
  because
• 11:06
  I'm
• 11:07
  looking
• 11:07
  at
• 11:07
  these
• 11:07
  people
• 11:08
  in
• 11:08
  the
• 11:08
  audience.
• 11:08
  Yeah.
• 11:10
  And
• 11:10
  tears
• 11:11
  are
• 11:11
  welling
• 11:12
  up
• 11:12
  in
• 11:12
  their
• 11:12
  eyes.
• 11:13
  Wow.
• 11:15
  And
• 11:15
  tears
• 11:16
  start
• 11:16
  running
• 11:16
  down
• 11:16
  my
• 11:17
  cheeks.
• 11:17
  Wow.
• 11:19
  I
• 11:19
  realized
• 11:20
  in
• 11:20
  that
• 11:21
  moment
• 11:21
  that
• 11:22
  in
• 11:22
  a
• 11:22
  sea
• 11:22
  and
• 11:23
  you
• 11:23
  know,
• 11:23
  when
• 11:23
  you
• 11:23
  go
• 11:23
  to
• 11:24
  school,
• 11:24
  it's
• 11:25
  like
• 11:25
  a
• 11:25
  sea
• 11:25
  of
• 11:25
  humanity.
• 11:26
  You
• 11:26
  might
• 11:26
  have
• 11:26
  a
• 11:26
  couple
• 11:27
  good
• 11:27
  friends
• 11:27
  and
• 11:27
  you
• 11:28
  have
• 11:28
  a
• 11:29
  handful
• 11:29
  of
• 11:29
  acquaintances,
• 11:30
  and
• 11:30
  then
• 11:30
  there's
• 11:30
  just
• 11:30
  a
• 11:31
  sea
• 11:31
  of
• 11:31
  humanity.
• 11:31
  You
• 11:32
  don't
• 11:32
  know
• 11:32
  who
• 11:32
  these
• 11:32
  people
• 11:33
  are.
• 11:33
  Yeah,
• 11:34
  true.
• 11:34
  Right?
• 11:34
  That's
• 11:35
  true.
• 11:35
  But
• 11:35
  in
• 11:36
  that
• 11:36
  moment,
• 11:37
  I
• 11:38
  had
• 11:38
  an
• 11:38
  intimate
• 11:38
  relationship
• 11:40
  with
• 11:41
  1500
• 11:42
  people.
• 11:43
  Right?
• 11:43
  Yeah.
• 11:44
  Who
• 11:44
  at
• 11:45
  one
• 11:45
  time
• 11:45
  were
• 11:45
  just
• 11:46
  faces,
• 11:46
  but
• 11:47
  now
• 11:47
  there
• 11:47
  were
• 11:47
  people.
• 11:48
  I
• 11:48
  had
• 11:48
  a
• 11:48
  chance
• 11:48
  to
• 11:48
  touch
• 11:49
  their
• 11:49
  heart.
• 11:50
  Holy
• 11:50
  smokes.
• 11:51
  Powerful.
• 11:52
  It
• 11:53
  changed
• 11:53
  me.
• 11:55
  I
• 11:55
  feel
• 11:56
  it
• 11:56
  right
• 11:56
  now.
• 11:56
  Yeah.
• 11:59
  And
• 11:59
  that's
• 11:59
  the
• 12:00
  power
• 12:00
  of
• 12:00
  the
• 12:00
  arts.
• 12:01
  That's
• 12:02
  the
• 12:02
  power
• 12:02
  of
• 12:02
  storytelling.
• 12:03
  It's
• 12:03
  the
• 12:04
  power
• 12:04
  of
• 12:04
  music.
• 12:05
  Is
• 12:06
  that,
• 12:07
  wow.
• 12:07
  There's
• 12:08
  joy
• 12:08
  in
• 12:08
  the
• 12:09
  process,
• 12:09
  and
• 12:10
  there's
• 12:10
  joy
• 12:10
  in
• 12:11
  the
• 12:11
  creativity.
• 12:12
  There's
• 12:13
  joy
• 12:13
  in
• 12:13
  the
• 12:13
  journey
• 12:14
  and
• 12:14
  the
• 12:14
  discover.
• 12:16
  There's
• 12:16
  something
• 12:16
  intensely
• 12:17
  powerful
• 12:18
  in
• 12:18
  the
• 12:19
  connection
• 12:19
  we
• 12:19
  can
• 12:20
  make
• 12:20
  with
• 12:20
  another
• 12:20
  human
• 12:21
  being.
• 12:21
  Amen.
• 12:23
  And
• 12:23
  that's
• 12:23
  what
• 12:24
  I
• 12:24
  felt,
• 12:25
  and
• 12:25
  that's
• 12:25
  the
• 12:25
  joy
• 12:26
  I
• 12:26
  see
• 12:26
  in
• 12:26
  some
• 12:26
  of
• 12:27
  the
• 12:27
  greatest
• 12:27
  artists
• 12:27
  I
• 12:28
  work
• 12:28
  with
• 12:29
  is,
• 12:30
  yeah.
• 12:30
  There's
• 12:30
  an
• 12:31
  industry,
• 12:31
  there's
• 12:31
  a
• 12:32
  business,
• 12:32
  there's
• 12:32
  a
• 12:33
  lot
• 12:33
  of
• 12:33
  things
• 12:33
  going
• 12:33
  around,
• 12:34
  but
• 12:34
  at
• 12:34
  the
• 12:35
  heart
• 12:35
  of
• 12:35
  it
• 12:36
  is
• 12:36
  an
• 12:36
  artist
• 12:37
  that
• 12:37
  has
• 12:37
  a
• 12:37
  story
• 12:38
  to
• 12:38
  tell
• 12:38
  and
• 12:39
  a
• 12:39
  life
• 12:39
  they
• 12:39
  can
• 12:39
  change.
• 12:40
  Exactly.
• 12:41
  Yeah.
• 12:41
  Wow.
• 12:42
  You
• 12:42
  nailed
• 12:42
  it.
• 12:43
  Does
• 12:44
  that
• 12:44
  get
• 12:45
  any
• 12:45
  easier
• 12:45
  for
• 12:45
  you?
• 12:45
  Because
• 12:46
  there's
• 12:46
  a
• 12:46
  vulnerability
• 12:47
  there
• 12:47
  to
• 12:47
  when
• 12:47
  you're
• 12:47
  creating
• 12:48
  that
• 12:49
  you're
• 12:49
  not
• 12:49
  sure.
• 12:50
  Just
• 12:50
  because
• 12:50
  you
• 12:50
  love
• 12:51
  it
• 12:51
  doesn't
• 12:51
  necessarily
• 12:52
  mean
• 12:52
  everyone's
• 12:52
  gonna
• 12:53
  love
• 12:53
  it.
• 12:53
  And
• 12:53
  in
• 12:53
  that
• 12:54
  moment,
• 12:54
  you
• 12:54
  knew
• 12:55
  you
• 12:55
  got
• 12:55
  validation
• 12:56
  right
• 12:56
  away
• 12:56
  from
• 12:57
  everyone
• 12:57
  in
• 12:58
  the
• 12:58
  auditorium
• 12:58
  that
• 12:59
  your
• 13:00
  creative
• 13:00
  work
• 13:01
  or
• 13:01
  your
• 13:01
  art
• 13:02
  was.
• 13:02
  Was
• 13:02
  received
• 13:03
  well.
• 13:04
  Do
• 13:04
  you
• 13:04
  get
• 13:04
  nervous
• 13:05
  at
• 13:05
  all
• 13:06
  debuting
• 13:07
  or
• 13:07
  showing
• 13:07
  anybody
• 13:08
  your
• 13:08
  creative
• 13:08
  work
• 13:09
  now
• 13:09
  these
• 13:09
  days,
• 13:10
  after
• 13:10
  years
• 13:11
  and
• 13:11
  years
• 13:11
  of
• 13:12
  doing
• 13:12
  it?
• 13:14
  Yes
• 13:14
  and
• 13:14
  no.
• 13:15
  I
• 13:16
  think
• 13:16
  everybody
• 13:16
  wants
• 13:17
  to
• 13:17
  be
• 13:17
  liked.
• 13:19
  No
• 13:19
  one
• 13:20
  wants
• 13:20
  to
• 13:20
  have
• 13:20
  that
• 13:21
  green
• 13:21
  and
• 13:21
  say,
• 13:21
  well,
• 13:21
  hi,
• 13:22
  how
• 13:22
  are
• 13:22
  you?
• 13:22
  And
• 13:22
  they
• 13:22
  go,
• 13:22
  well,
• 13:23
  great.
• 13:23
  You
• 13:24
  suck.
• 13:25
  No
• 13:25
  one
• 13:26
  wants
• 13:27
  that
• 13:28
  engagement.
• 13:29
  And
• 13:29
  so
• 13:29
  we
• 13:29
  all
• 13:29
  want
• 13:30
  to
• 13:30
  be
• 13:30
  approved.
• 13:30
  We
• 13:30
  all
• 13:31
  desperately
• 13:31
  want
• 13:32
  to
• 13:32
  be
• 13:32
  loved
• 13:32
  and
• 13:33
  to
• 13:33
  love.
• 13:33
  So
• 13:33
  that's
• 13:34
  part
• 13:34
  of
• 13:34
  the
• 13:34
  human
• 13:34
  experience.
• 13:36
  But
• 13:36
  as
• 13:36
  an
• 13:37
  artist,
• 13:38
  you
• 13:39
  have
• 13:39
  to
• 13:39
  grow
• 13:40
  in
• 13:41
  courage.
• 13:43
  It
• 13:44
  doesn't
• 13:44
  mean
• 13:44
  that
• 13:44
  you
• 13:45
  still
• 13:45
  aren't
• 13:45
  fearful.
• 13:46
  It
• 13:46
  doesn't
• 13:46
  mean
• 13:47
  that
• 13:47
  you're
• 13:47
  still
• 13:47
  not
• 13:47
  vulnerable.
• 13:48
  In
• 13:48
  fact,
• 13:49
  I
• 13:49
  don't
• 13:49
  think
• 13:50
  you
• 13:50
  can
• 13:50
  be
• 13:51
  the
• 13:51
  purest
• 13:51
  of
• 13:52
  artists
• 13:52
  unless
• 13:52
  you
• 13:53
  are
• 13:53
  vulnerable.
• 13:54
  I
• 13:54
  wholeheartedly
• 13:55
  agree.
• 13:56
  So
• 13:56
  you've
• 13:57
  gotta
• 13:57
  be
• 13:57
  there.
• 13:58
  But
• 13:58
  to
• 13:58
  be
• 13:58
  able
• 13:59
  to
• 13:59
  come
• 13:59
  out
• 13:59
  of
• 14:00
  that
• 14:01
  shell
• 14:02
  and
• 14:03
  say,
• 14:03
  I'm
• 14:04
  going
• 14:04
  to
• 14:04
  share
• 14:04
  something
• 14:05
  that's
• 14:06
  intimate.
• 14:06
  I'm
• 14:06
  going
• 14:06
  to
• 14:07
  share
• 14:07
  something
• 14:07
  that's
• 14:07
  a
• 14:08
  part
• 14:08
  of
• 14:08
  my
• 14:08
  story
• 14:08
  that
• 14:08
  I
• 14:09
  think
• 14:09
  could
• 14:09
  connect.
• 14:10
  And
• 14:10
  I
• 14:10
  understand
• 14:11
  I
• 14:11
  might
• 14:11
  share
• 14:12
  something
• 14:12
  that
• 14:13
  you
• 14:13
  might
• 14:13
  not
• 14:13
  like,
• 14:15
  but
• 14:15
  I'm
• 14:16
  going
• 14:16
  to
• 14:16
  be
• 14:16
  courageous
• 14:17
  enough
• 14:18
  because
• 14:18
  I
• 14:19
  believe
• 14:19
  that
• 14:19
  what
• 14:19
  I
• 14:20
  have
• 14:20
  to
• 14:20
  share
• 14:21
  has
• 14:21
  value
• 14:22
  to
• 14:22
  someone.
• 14:25
  And
• 14:25
  so
• 14:25
  I'm
• 14:26
  going
• 14:26
  to
• 14:26
  be
• 14:26
  faithful
• 14:27
  to
• 14:27
  the
• 14:27
  process,
• 14:29
  to
• 14:29
  show
• 14:29
  up.
• 14:31
  Faithful
• 14:31
  to
• 14:32
  the
• 14:32
  process.
• 14:32
  Wow.
• 14:33
  Yeah.
• 14:33
  That's
• 14:33
  huge.
• 14:34
  Wow.
• 14:34
  Is
• 14:34
  that
• 14:35
  one
• 14:35
  of
• 14:35
  the.
• 14:35
  Was
• 14:35
  that
• 14:35
  one
• 14:35
  of
• 14:36
  your
• 14:36
  takeaways
• 14:36
  at
• 14:36
  that
• 14:37
  point?
• 14:37
  I'm
• 14:37
  just
• 14:37
  trying
• 14:37
  to
• 14:37
  picture
• 14:38
  this.
• 14:38
  I'm
• 14:38
  still
• 14:38
  on
• 14:38
  this
• 14:39
  auditorium
• 14:40
  full
• 14:40
  of
• 14:40
  students,
• 14:41
  and
• 14:41
  I'm
• 14:42
  picturing
• 14:42
  you
• 14:42
  in
• 14:42
  that
• 14:43
  moment,
• 14:43
  like,
• 14:43
  seeing
• 14:43
  the
• 14:44
  reaction,
• 14:44
  feeling
• 14:45
  their
• 14:45
  reaction.
• 14:46
  You
• 14:47
  mentioned
• 14:47
  laughter
• 14:47
  and
• 14:48
  tears.
• 14:48
  So
• 14:48
  you've
• 14:48
  taken
• 14:48
  them
• 14:49
  on,
• 14:49
  like,
• 14:49
  a
• 14:49
  whole
• 14:50
  ride
• 14:50
  of
• 14:50
  emotions,
• 14:50
  and
• 14:51
  you're
• 14:51
  feeling
• 14:51
  them
• 14:51
  with.
• 14:52
  You're
• 14:52
  feeling
• 14:52
  the
• 14:53
  same
• 14:53
  emotions
• 14:53
  with
• 14:53
  them.
• 14:54
  Yeah.
• 14:54
  What
• 14:55
  did
• 14:55
  you
• 14:55
  take
• 14:55
  away
• 14:55
  from
• 14:56
  that
• 14:56
  moment?
• 14:56
  Were
• 14:56
  you
• 14:56
  hooked?
• 14:57
  Or
• 14:57
  was
• 14:57
  it
• 14:58
  something
• 14:58
  where
• 14:58
  you
• 14:58
  went
• 14:59
  back
• 14:59
  to
• 14:59
  doing
• 14:59
  other
• 14:59
  things?
• 15:00
  Like,
• 15:00
  is
• 15:00
  that
• 15:00
  the
• 15:01
  moment
• 15:01
  that
• 15:01
  drew
• 15:01
  you
• 15:01
  into
• 15:02
  where
• 15:03
  you.
• 15:04
  The
• 15:04
  direction
• 15:04
  that
• 15:04
  you
• 15:05
  took?
• 15:05
  Well,
• 15:06
  definitely,
• 15:06
  I
• 15:06
  was
• 15:07
  hooked.
• 15:08
  And
• 15:08
  a
• 15:08
  lot
• 15:08
  of
• 15:08
  times
• 15:08
  we
• 15:09
  have
• 15:09
  profound
• 15:09
  experiences
• 15:11
  that
• 15:11
  still
• 15:12
  lack
• 15:12
  definition.
• 15:13
  True.
• 15:14
  And
• 15:14
  I
• 15:14
  think
• 15:14
  that's
• 15:15
  an
• 15:15
  important
• 15:15
  part
• 15:15
  about
• 15:16
  our
• 15:16
  life
• 15:16
  experience,
• 15:17
  is
• 15:17
  that
• 15:18
  we
• 15:18
  feel
• 15:19
  things
• 15:19
  and
• 15:19
  we
• 15:19
  experience
• 15:20
  things,
• 15:21
  but
• 15:22
  we
• 15:22
  might
• 15:23
  not
• 15:23
  define
• 15:24
  what
• 15:24
  happened
• 15:25
  there,
• 15:26
  what
• 15:26
  really
• 15:27
  happened
• 15:27
  there.
• 15:28
  That's
• 15:28
  a
• 15:28
  lot
• 15:29
  of
• 15:29
  life.
• 15:29
  I'm
• 15:29
  still
• 15:29
  doing
• 15:30
  that.
• 15:32
  And
• 15:32
  I
• 15:32
  think
• 15:32
  that's
• 15:33
  okay
• 15:33
  to.
• 15:34
  Again,
• 15:35
  that
• 15:35
  courage
• 15:35
  thing,
• 15:36
  to
• 15:36
  walk
• 15:37
  down
• 15:37
  that
• 15:37
  road
• 15:37
  of
• 15:38
  discovery
• 15:39
  knowing
• 15:40
  that
• 15:40
  as
• 15:40
  much
• 15:40
  as
• 15:41
  we
• 15:41
  want
• 15:41
  control,
• 15:42
  as
• 15:42
  much
• 15:42
  as
• 15:42
  we
• 15:43
  want
• 15:43
  to
• 15:43
  know
• 15:43
  where
• 15:43
  we're
• 15:44
  going
• 15:44
  and
• 15:44
  know
• 15:44
  what
• 15:44
  we're
• 15:45
  doing,
• 15:45
  and
• 15:46
  we
• 15:46
  praise
• 15:47
  those
• 15:47
  people
• 15:47
  that
• 15:47
  are
• 15:48
  so
• 15:48
  decisive,
• 15:49
  and
• 15:49
  they
• 15:50
  say,
• 15:50
  oh,
• 15:50
  I
• 15:50
  know
• 15:50
  where
• 15:50
  I'm
• 15:50
  going.
• 15:51
  Oh,
• 15:51
  that's
• 15:51
  a
• 15:51
  bunch
• 15:52
  of
• 15:52
  bs.
• 15:54
  There's
• 15:54
  some
• 15:55
  people
• 15:55
  know
• 15:55
  what
• 15:55
  they're
• 15:55
  doing,
• 15:55
  and
• 15:55
  there's
• 15:56
  some
• 15:56
  things
• 15:56
  of
• 15:56
  which
• 15:57
  I
• 15:57
  am
• 15:57
  a
• 15:57
  master
• 15:58
  of
• 15:58
  my
• 15:58
  craft
• 15:58
  in
• 15:58
  certain
• 15:59
  areas.
• 15:59
  And
• 16:00
  I
• 16:00
  tell
• 16:00
  my
• 16:00
  team,
• 16:01
  you
• 16:01
  asked
• 16:01
  me
• 16:01
  about
• 16:01
  this.
• 16:02
  Look,
• 16:03
  I've
• 16:03
  been
• 16:03
  doing
• 16:03
  this
• 16:04
  for
• 16:04
  decades.
• 16:05
  I'm
• 16:05
  really
• 16:05
  good
• 16:06
  at
• 16:06
  this,
• 16:06
  and
• 16:06
  I
• 16:06
  can
• 16:07
  answer
• 16:07
  those
• 16:07
  questions,
• 16:08
  but
• 16:08
  there's
• 16:09
  a
• 16:09
  whole
• 16:09
  bunch
• 16:09
  of
• 16:09
  stuff
• 16:10
  I
• 16:10
  don't
• 16:10
  know.
• 16:11
  And
• 16:12
  we're
• 16:12
  gonna
• 16:12
  have
• 16:13
  to
• 16:13
  endure
• 16:13
  the
• 16:14
  process
• 16:14
  of
• 16:14
  discovery
• 16:15
  as
• 16:15
  we
• 16:16
  do
• 16:16
  it.
• 16:16
  Even
• 16:17
  like
• 16:17
  doing
• 16:17
  the
• 16:17
  show.
• 16:18
  I
• 16:18
  mean,
• 16:19
  congratulations
• 16:21
  for
• 16:21
  having
• 16:21
  the
• 16:21
  guts
• 16:23
  and
• 16:23
  the
• 16:23
  conviction
• 16:24
  to
• 16:24
  say,
• 16:25
  we're
• 16:25
  gonna
• 16:25
  do
• 16:25
  this
• 16:26
  show,
• 16:27
  we're
• 16:27
  gonna
• 16:27
  bring
• 16:27
  on
• 16:28
  guests,
• 16:28
  and
• 16:28
  we're
• 16:28
  gonna
• 16:29
  discover
• 16:29
  what
• 16:29
  it
• 16:29
  takes
• 16:29
  to
• 16:29
  make
• 16:30
  a
• 16:30
  good
• 16:30
  show
• 16:30
  and
• 16:30
  what
• 16:31
  it
• 16:31
  takes
• 16:31
  to
• 16:31
  bring
• 16:31
  on
• 16:31
  good
• 16:32
  guests.
• 16:32
  And
• 16:32
  how
• 16:33
  do
• 16:33
  we
• 16:33
  promote
• 16:33
  this
• 16:33
  and
• 16:33
  how
• 16:34
  do
• 16:34
  we
• 16:34
  market
• 16:34
  this?
• 16:34
  And
• 16:35
  da,
• 16:35
  da.
• 16:35
  Yeah.
• 16:36
  I'm
• 16:36
  gonna
• 16:36
  guess
• 16:37
  that
• 16:37
  you
• 16:37
  didn't
• 16:38
  have
• 16:38
  doctorate
• 16:38
  degrees
• 16:40
  in
• 16:40
  social
• 16:40
  media
• 16:41
  broadcast
• 16:41
  show.
• 16:42
  Production
• 16:44
  from
• 16:45
  Guess
• 16:45
  what
• 16:45
  gave
• 16:46
  it
• 16:46
  away,
• 16:46
  man.
• 16:49
  Guess
• 16:49
  what?
• 16:50
  You're
• 16:50
  earning
• 16:50
  it
• 16:50
  now.
• 16:51
  Oh,
• 16:51
  wow.
• 16:52
  And
• 16:52
  you're
• 16:53
  earning
• 16:53
  it
• 16:53
  because
• 16:54
  you're
• 16:54
  courageous
• 16:55
  enough
• 16:55
  to
• 16:55
  show
• 16:55
  up,
• 16:57
  faithful
• 16:57
  in
• 16:57
  the
• 16:57
  process,
• 16:58
  and
• 16:59
  fail
• 16:59
  forward.
• 17:00
  So
• 17:00
  did
• 17:00
  you
• 17:00
  say
• 17:00
  courageous
• 17:01
  or
• 17:01
  crazy
• 17:01
  enough?
• 17:01
  I
• 17:02
  wasn't
• 17:02
  sure.
• 17:05
  Right.
• 17:05
  Yeah,
• 17:06
  no,
• 17:06
  that's
• 17:06
  true.
• 17:06
  Thank
• 17:07
  you
• 17:07
  for
• 17:07
  that.
• 17:07
  And
• 17:08
  look
• 17:09
  along
• 17:10
  with
• 17:10
  that.
• 17:11
  And
• 17:11
  again,
• 17:11
  I
• 17:11
  go
• 17:12
  back
• 17:12
  to
• 17:12
  that
• 17:12
  auditorium.
• 17:13
  I
• 17:13
  didn't
• 17:13
  have
• 17:14
  definition
• 17:14
  at
• 17:15
  that
• 17:15
  time.
• 17:16
  It
• 17:17
  unfolded
• 17:18
  to
• 17:18
  me.
• 17:19
  But
• 17:19
  as
• 17:19
  much
• 17:19
  as
• 17:19
  I
• 17:20
  say
• 17:20
  courage
• 17:21
  is
• 17:21
  a
• 17:21
  big
• 17:21
  piece
• 17:21
  of
• 17:21
  it,
• 17:22
  the
• 17:22
  crazy
• 17:22
  thing
• 17:22
  about
• 17:23
  artists
• 17:25
  is
• 17:25
  sometimes
• 17:26
  before
• 17:26
  we
• 17:26
  have
• 17:26
  courage,
• 17:28
  we
• 17:28
  have
• 17:28
  passion.
• 17:31
  And
• 17:31
  that
• 17:32
  passion
• 17:33
  can
• 17:33
  compel
• 17:34
  us
• 17:34
  to
• 17:35
  do
• 17:35
  crazy
• 17:36
  things
• 17:37
  that
• 17:37
  our
• 17:37
  logical
• 17:38
  mind
• 17:38
  would
• 17:38
  say,
• 17:39
  don't
• 17:39
  do
• 17:39
  that.
• 17:40
  You're
• 17:40
  going
• 17:41
  to
• 17:41
  get
• 17:41
  hurt.
• 17:41
  You're
• 17:42
  going
• 17:42
  to
• 17:42
  look
• 17:42
  stupid,
• 17:43
  you're
• 17:44
  going
• 17:44
  to
• 17:44
  be
• 17:44
  rejected,
• 17:45
  you're
• 17:45
  gonna
• 17:46
  be.
• 17:46
  That's.
• 17:46
  Yeah.
• 17:47
  But,
• 17:47
  man,
• 17:48
  if
• 17:48
  you
• 17:48
  can
• 17:48
  combine
• 17:49
  courage
• 17:49
  and
• 17:49
  passion,
• 17:52
  watch
• 17:52
  out.
• 17:53
  Yeah.
• 17:54
  Wow.
• 17:55
  Because
• 17:55
  it
• 17:55
  means
• 17:55
  you'll
• 17:56
  show
• 17:56
  up
• 17:57
  and
• 17:57
  it
• 17:57
  means
• 17:57
  you'll
• 17:57
  get
• 17:58
  better,
• 17:58
  and
• 17:58
  it
• 17:59
  means
• 17:59
  you'll
• 17:59
  grow.
• 18:00
  And
• 18:01
  also
• 18:01
  you'll
• 18:02
  find
• 18:02
  your
• 18:03
  audience.
• 18:04
  Yeah.
• 18:05
  You
• 18:05
  know?
• 18:06
  Yeah,
• 18:07
  you'll
• 18:07
  find
• 18:07
  your
• 18:08
  audience,
• 18:09
  and
• 18:09
  it's
• 18:09
  what
• 18:09
  you're
• 18:10
  doing.
• 18:10
  And
• 18:10
  again,
• 18:11
  I
• 18:11
  applaud
• 18:11
  you
• 18:11
  for
• 18:12
  what
• 18:12
  you're
• 18:12
  doing.
• 18:12
  Yeah.
• 18:13
  Thank
• 18:13
  you
• 18:13
  very
• 18:13
  much.
• 18:14
  We
• 18:14
  appreciate
• 18:15
  the
• 18:15
  kind
• 18:15
  words,
• 18:16
  especially
• 18:16
  from
• 18:16
  someone
• 18:16
  as
• 18:17
  established
• 18:17
  as
• 18:17
  yourself.
• 18:19
  So
• 18:19
  from
• 18:20
  the
• 18:20
  moment
• 18:21
  you
• 18:21
  realized
• 18:22
  that
• 18:23
  you
• 18:23
  loved
• 18:24
  what
• 18:24
  you
• 18:24
  were
• 18:24
  doing
• 18:24
  in
• 18:25
  that
• 18:25
  auditorium,
• 18:26
  how
• 18:26
  do
• 18:26
  you
• 18:26
  go
• 18:26
  about
• 18:27
  then
• 18:27
  pursuing
• 18:28
  a
• 18:28
  career
• 18:29
  as
• 18:29
  a
• 18:29
  creative
• 18:29
  director?
• 18:31
  What
• 18:31
  was
• 18:31
  that
• 18:32
  decision
• 18:32
  like?
• 18:33
  And
• 18:33
  do
• 18:33
  you
• 18:33
  remember
• 18:34
  any
• 18:34
  defining
• 18:35
  moment
• 18:35
  where
• 18:35
  you're
• 18:35
  like,
• 18:36
  this
• 18:36
  is
• 18:36
  the
• 18:36
  role
• 18:37
  I
• 18:37
  need
• 18:37
  to
• 18:37
  be
• 18:37
  in?
• 18:38
  I
• 18:39
  wish
• 18:39
  there
• 18:40
  was
• 18:40
  and
• 18:40
  there
• 18:41
  wasn't.
• 18:42
  You
• 18:42
  know,
• 18:42
  a
• 18:42
  lot
• 18:43
  of
• 18:43
  people
• 18:43
  are
• 18:43
  talking
• 18:43
  about
• 18:44
  Wicked
• 18:44
  right
• 18:44
  now.
• 18:44
  It's
• 18:45
  a
• 18:45
  movie
• 18:45
  that's
• 18:45
  really
• 18:45
  hot
• 18:46
  because
• 18:46
  based
• 18:46
  upon
• 18:47
  the
• 18:47
  wizard
• 18:47
  of
• 18:47
  Oz,
• 18:48
  I'll
• 18:48
  tell
• 18:48
  you,
• 18:49
  you
• 18:49
  know,
• 18:49
  a
• 18:50
  lot
• 18:50
  of
• 18:50
  my
• 18:50
  journey
• 18:50
  has
• 18:51
  been
• 18:51
  like,
• 18:51
  the
• 18:51
  wizard
• 18:51
  of
• 18:52
  Oz.
• 18:52
  You
• 18:53
  know,
• 18:53
  somewhere
• 18:53
  I
• 18:53
  know
• 18:54
  there's
• 18:54
  an
• 18:54
  emerald
• 18:54
  City.
• 18:55
  Okay.
• 18:57
  And
• 18:57
  I
• 18:57
  know
• 18:58
  there's
• 18:58
  a
• 18:58
  path
• 18:58
  to
• 18:58
  get
• 18:59
  there.
• 18:59
  And,
• 18:59
  oh,
• 18:59
  it's,
• 19:00
  gee,
• 19:00
  it's
• 19:00
  a
• 19:00
  yellow
• 19:01
  brick
• 19:01
  road.
• 19:02
  But,
• 19:03
  like,
• 19:03
  A
• 19:03
  lot
• 19:04
  of
• 19:04
  emerald
• 19:04
  cities
• 19:05
  and
• 19:05
  yellow
• 19:05
  bricks
• 19:06
  roads.
• 19:06
  We
• 19:06
  know
• 19:06
  there's
• 19:06
  a
• 19:07
  general
• 19:07
  path,
• 19:07
  but
• 19:07
  we
• 19:07
  get
• 19:08
  to
• 19:08
  these
• 19:08
  intersections
• 19:10
  and
• 19:11
  they
• 19:11
  demand,
• 19:14
  want
• 19:14
  a
• 19:14
  decision.
• 19:15
  And
• 19:16
  it's
• 19:16
  always
• 19:16
  great
• 19:17
  if
• 19:17
  you
• 19:17
  have
• 19:17
  a
• 19:17
  mentor
• 19:18
  now,
• 19:18
  hopefully
• 19:19
  it's
• 19:19
  a
• 19:19
  little
• 19:19
  bit
• 19:20
  better
• 19:20
  than
• 19:20
  a
• 19:20
  scarecrow
• 19:21
  or
• 19:22
  tin
• 19:23
  man
• 19:23
  or.
• 19:25
  But
• 19:26
  the
• 19:26
  bottom
• 19:26
  line
• 19:27
  is
• 19:27
  that
• 19:27
  great
• 19:28
  mentorship
• 19:29
  helps
• 19:30
  us
• 19:30
  with
• 19:30
  intersections.
• 19:32
  There's
• 19:32
  going
• 19:33
  to
• 19:33
  be
• 19:33
  a
• 19:33
  lot
• 19:33
  of
• 19:33
  them
• 19:34
  between
• 19:35
  that.
• 19:35
  I
• 19:35
  think
• 19:36
  this
• 19:36
  is
• 19:36
  the
• 19:36
  road.
• 19:37
  And
• 19:37
  that
• 19:37
  was
• 19:37
  the
• 19:37
  same
• 19:38
  thing
• 19:38
  for
• 19:38
  me.
• 19:39
  I
• 19:39
  came
• 19:39
  away
• 19:40
  from
• 19:40
  that
• 19:40
  experience
• 19:41
  loving
• 19:41
  the
• 19:42
  process,
• 19:42
  loving
• 19:43
  the
• 19:43
  way
• 19:43
  of
• 19:44
  impacting,
• 19:44
  but
• 19:44
  I
• 19:45
  didn't
• 19:45
  have
• 19:45
  definition.
• 19:47
  So
• 19:47
  what
• 19:47
  did
• 19:48
  I
• 19:48
  take
• 19:48
  from
• 19:48
  that?
• 19:48
  And
• 19:49
  this
• 19:49
  is
• 19:50
  the
• 19:50
  dangerous
• 19:50
  leap
• 19:51
  that
• 19:51
  some
• 19:51
  of
• 19:51
  us
• 19:51
  make.
• 19:52
  It
• 19:52
  automatically
• 19:53
  means
• 19:53
  I'm
• 19:53
  supposed
• 19:54
  to
• 19:54
  be
• 19:54
  a
• 19:54
  television
• 19:55
  reporter.
• 19:57
  Got
• 19:57
  it?
• 19:58
  Okay.
• 20:00
  Why?
• 20:00
  Because
• 20:00
  I
• 20:01
  put
• 20:01
  context.
• 20:01
  I
• 20:02
  was
• 20:02
  the
• 20:02
  news
• 20:02
  editor
• 20:03
  of
• 20:03
  the
• 20:03
  paper.
• 20:03
  I
• 20:03
  was
• 20:03
  on
• 20:04
  the
• 20:04
  speech
• 20:04
  team
• 20:05
  and.
• 20:06
  And
• 20:06
  I
• 20:06
  loved
• 20:07
  this
• 20:07
  process.
• 20:08
  Yeah,
• 20:08
  I
• 20:08
  was
• 20:08
  supposed
• 20:08
  to
• 20:08
  be
• 20:09
  a
• 20:09
  television
• 20:09
  reporter.
• 20:10
  So
• 20:11
  I
• 20:11
  then
• 20:12
  enrolled
• 20:13
  in
• 20:13
  a
• 20:13
  junior
• 20:14
  college
• 20:14
  to
• 20:15
  study
• 20:16
  television
• 20:16
  production.
• 20:17
  Wow.
• 20:18
  And
• 20:18
  so
• 20:19
  I
• 20:19
  go
• 20:19
  there
• 20:19
  thinking
• 20:20
  I'm
• 20:20
  going
• 20:20
  to
• 20:20
  learn
• 20:20
  how
• 20:21
  I'm
• 20:21
  going
• 20:21
  to
• 20:21
  be
• 20:21
  a
• 20:21
  better
• 20:21
  writer
• 20:22
  and
• 20:22
  I'm
• 20:22
  going
• 20:22
  to
• 20:22
  get
• 20:23
  that.
• 20:23
  Yeah.
• 20:24
  But
• 20:24
  then
• 20:25
  what
• 20:25
  happened
• 20:25
  was
• 20:27
  I
• 20:28
  started
• 20:28
  taking
• 20:28
  the
• 20:28
  classes
• 20:29
  where
• 20:29
  you
• 20:29
  have
• 20:29
  to
• 20:30
  direct
• 20:30
  things,
• 20:32
  studio
• 20:33
  direction
• 20:33
  and
• 20:33
  things
• 20:33
  like
• 20:34
  that.
• 20:34
  Was
• 20:35
  I
• 20:35
  a
• 20:35
  good
• 20:35
  writer?
• 20:35
  Yeah,
• 20:36
  I
• 20:36
  was
• 20:36
  an
• 20:37
  okay
• 20:37
  writer.
• 20:38
  Was
• 20:39
  I
• 20:39
  an
• 20:39
  okay
• 20:39
  producer?
• 20:39
  Yeah,
• 20:40
  I
• 20:40
  was
• 20:40
  an
• 20:40
  okay
• 20:40
  producer.
• 20:41
  Was
• 20:41
  I
• 20:41
  a
• 20:41
  technical
• 20:42
  genius?
• 20:42
  Because
• 20:43
  a
• 20:43
  lot
• 20:43
  of
• 20:43
  television
• 20:44
  stuff
• 20:44
  at
• 20:44
  technical.
• 20:46
  Not
• 20:46
  really.
• 20:47
  Not
• 20:48
  at
• 20:48
  all.
• 20:48
  I
• 20:48
  mean,
• 20:48
  there's
• 20:48
  some
• 20:49
  people
• 20:49
  that
• 20:49
  geek
• 20:49
  out
• 20:50
  about
• 20:50
  it.
• 20:50
  I
• 20:50
  was
• 20:51
  not
• 20:51
  that
• 20:51
  guy.
• 20:52
  But
• 20:54
  I
• 20:54
  was
• 20:55
  doing
• 20:56
  a
• 20:56
  broadcast
• 20:57
  and
• 20:57
  I
• 20:57
  decided
• 20:58
  I
• 20:58
  wanted
• 20:58
  to
• 20:58
  do
• 20:59
  everything.
• 20:59
  I
• 20:59
  want
• 20:59
  to
• 20:59
  do
• 20:59
  music
• 21:00
  videos,
• 21:00
  I
• 21:00
  want
• 21:00
  to
• 21:00
  do
• 21:00
  news
• 21:01
  shows,
• 21:01
  I
• 21:01
  want
• 21:01
  to
• 21:01
  do
• 21:01
  documentaries.
• 21:02
  I
• 21:02
  want
• 21:02
  everything
• 21:03
  I
• 21:03
  could
• 21:03
  take,
• 21:04
  I
• 21:04
  was
• 21:04
  doing.
• 21:05
  And
• 21:05
  my
• 21:05
  professor
• 21:06
  was
• 21:06
  watching
• 21:06
  me
• 21:07
  one
• 21:07
  day
• 21:07
  and
• 21:08
  we're
• 21:08
  doing
• 21:09
  a
• 21:09
  live
• 21:09
  show
• 21:11
  and
• 21:12
  something
• 21:13
  fell
• 21:13
  through
• 21:14
  because
• 21:15
  a
• 21:15
  story
• 21:15
  didn't
• 21:16
  happen.
• 21:16
  And
• 21:16
  I
• 21:16
  began
• 21:17
  to
• 21:17
  call
• 21:18
  Cameron,
• 21:18
  say,
• 21:18
  okay,
• 21:18
  now
• 21:19
  camera
• 21:19
  two,
• 21:19
  take
• 21:20
  two.
• 21:20
  Ready
• 21:20
  camera
• 21:20
  one,
• 21:21
  take
• 21:21
  one.
• 21:21
  They
• 21:21
  were
• 21:22
  going
• 21:22
  to
• 21:22
  do
• 21:22
  watch
• 21:22
  on
• 21:23
  camera
• 21:23
  three.
• 21:23
  Raise
• 21:23
  camera
• 21:24
  take
• 21:24
  three.
• 21:24
  And
• 21:24
  I
• 21:24
  did.
• 21:25
  And
• 21:25
  I
• 21:25
  called
• 21:25
  the
• 21:25
  show
• 21:26
  and
• 21:26
  it
• 21:26
  was
• 21:26
  very
• 21:26
  instinctive.
• 21:28
  It
• 21:28
  sounds
• 21:29
  glamorous,
• 21:29
  but
• 21:30
  it's
• 21:30
  one
• 21:30
  step
• 21:30
  above
• 21:31
  playing
• 21:31
  Mario
• 21:32
  Brothers
• 21:33
  like
• 21:33
  a
• 21:34
  video
• 21:34
  game.
• 21:36
  And
• 21:39
  this
• 21:40
  is
• 21:40
  also
• 21:40
  a
• 21:40
  defining
• 21:41
  moment
• 21:41
  for
• 21:41
  me.
• 21:42
  But
• 21:42
  it
• 21:42
  came
• 21:42
  with
• 21:42
  definition.
• 21:43
  The
• 21:44
  other
• 21:44
  one
• 21:44
  was
• 21:44
  pure
• 21:45
  feeling.
• 21:46
  This
• 21:46
  was
• 21:46
  definition
• 21:48
  because
• 21:48
  the
• 21:49
  head
• 21:49
  of
• 21:49
  our
• 21:49
  department
• 21:50
  had
• 21:50
  been
• 21:50
  in
• 21:50
  television
• 21:51
  for
• 21:51
  years
• 21:52
  and
• 21:52
  he
• 21:52
  semi
• 21:52
  retired
• 21:53
  to
• 21:53
  come
• 21:53
  back
• 21:53
  and
• 21:53
  teach
• 21:54
  us
• 21:54
  kids
• 21:54
  how
• 21:54
  to
• 21:55
  do
• 21:55
  tv.
• 21:56
  And
• 21:57
  he
• 21:58
  pulled
• 21:58
  me
• 21:58
  and
• 21:58
  he
• 21:58
  says,
• 21:59
  bill,
• 22:00
  I
• 22:00
  just
• 22:01
  want
• 22:01
  you
• 22:01
  to
• 22:01
  know
• 22:03
  that
• 22:03
  I've
• 22:03
  watched
• 22:04
  you
• 22:04
  in
• 22:04
  the
• 22:04
  class.
• 22:06
  And
• 22:07
  I
• 22:07
  would
• 22:07
  say
• 22:08
  that
• 22:08
  you
• 22:09
  are
• 22:09
  one
• 22:09
  of
• 22:09
  the
• 22:10
  most
• 22:10
  gifted
• 22:11
  directors
• 22:12
  we've
• 22:12
  ever
• 22:12
  had
• 22:13
  in
• 22:13
  the
• 22:13
  program.
• 22:14
  Huge.
• 22:15
  That's
• 22:15
  huge.
• 22:17
  So
• 22:18
  there's
• 22:19
  really
• 22:19
  importance
• 22:19
  of
• 22:19
  what
• 22:20
  he
• 22:20
  said.
• 22:21
  One,
• 22:22
  he
• 22:22
  let
• 22:22
  me
• 22:23
  know
• 22:23
  I
• 22:23
  had
• 22:23
  a
• 22:23
  gift,
• 22:25
  but
• 22:25
  then
• 22:25
  he
• 22:25
  gave
• 22:26
  me
• 22:26
  definition.
• 22:27
  He
• 22:28
  said,
• 22:28
  you
• 22:28
  are
• 22:28
  a
• 22:29
  director.
• 22:31
  Right.
• 22:31
  I
• 22:32
  never
• 22:32
  thought
• 22:32
  of
• 22:33
  myself
• 22:33
  as
• 22:33
  a
• 22:33
  director.
• 22:34
  Crazy,
• 22:36
  but
• 22:36
  he
• 22:37
  says,
• 22:37
  you
• 22:37
  gifted
• 22:38
  director.
• 22:39
  And
• 22:40
  that
• 22:40
  gave
• 22:41
  me
• 22:41
  that
• 22:42
  boost
• 22:43
  to
• 22:43
  say,
• 22:44
  what
• 22:44
  could
• 22:44
  I
• 22:44
  be
• 22:44
  as
• 22:44
  a
• 22:45
  director?
• 22:46
  Right.
• 22:47
  Okay.
• 22:48
  And
• 22:48
  so
• 22:48
  I
• 22:48
  continued
• 22:49
  trying
• 22:49
  to
• 22:50
  hone
• 22:50
  my
• 22:50
  skills,
• 22:50
  directing
• 22:51
  everything
• 22:51
  I
• 22:51
  could.
• 22:52
  But
• 22:52
  I
• 22:52
  gotta
• 22:52
  tell
• 22:53
  you,
• 22:54
  a
• 22:55
  lot
• 22:55
  of
• 22:55
  people
• 22:55
  think,
• 22:55
  oh,
• 22:55
  and
• 22:56
  you
• 22:56
  launched
• 22:56
  this
• 22:56
  exciting
• 22:57
  career
• 22:57
  on
• 22:57
  television.
• 22:58
  You
• 22:58
  were
• 22:58
  so
• 22:58
  decisive.
• 22:59
  I
• 23:00
  was
• 23:00
  on
• 23:00
  a.
• 23:00
  On
• 23:01
  a
• 23:01
  podcast,
• 23:03
  actually,
• 23:03
  earlier
• 23:03
  this
• 23:04
  week.
• 23:05
  And
• 23:05
  it's
• 23:05
  a
• 23:05
  great
• 23:06
  show
• 23:06
  with
• 23:06
  a
• 23:06
  guy
• 23:06
  named
• 23:07
  Jordan
• 23:07
  Mendoza,
• 23:08
  and
• 23:08
  it's
• 23:08
  called
• 23:09
  blazing
• 23:09
  your
• 23:09
  trail,
• 23:11
  which
• 23:11
  kind
• 23:11
  of
• 23:11
  gives
• 23:12
  you
• 23:12
  that
• 23:12
  idea.
• 23:12
  I'm
• 23:13
  sitting
• 23:13
  there
• 23:13
  with
• 23:13
  a
• 23:13
  blowtorch
• 23:14
  going,
• 23:14
  boom.
• 23:14
  I'm
• 23:15
  kicking
• 23:15
  butt
• 23:15
  and
• 23:16
  taking
• 23:16
  names.
• 23:17
  You
• 23:17
  know,
• 23:18
  me
• 23:18
  doing
• 23:18
  it,
• 23:18
  whatever.
• 23:20
  That's
• 23:21
  not
• 23:21
  how
• 23:21
  it
• 23:21
  happened,
• 23:22
  okay?
• 23:23
  Remember,
• 23:23
  there's.
• 23:24
  There's
• 23:24
  a
• 23:24
  young
• 23:25
  kid
• 23:25
  that's
• 23:26
  passionate,
• 23:27
  right?
• 23:28
  And
• 23:28
  I
• 23:28
  just
• 23:28
  got
• 23:29
  a
• 23:29
  boost
• 23:29
  of
• 23:29
  courage
• 23:31
  because
• 23:31
  my
• 23:32
  instructor
• 23:33
  gave
• 23:34
  me
• 23:35
  some
• 23:35
  confidence
• 23:35
  and
• 23:36
  clarity
• 23:36
  I'd
• 23:37
  never
• 23:37
  had
• 23:37
  at
• 23:37
  that
• 23:37
  level.
• 23:39
  And
• 23:40
  a
• 23:40
  buddy
• 23:40
  calls
• 23:40
  me
• 23:41
  who's
• 23:41
  in
• 23:41
  my
• 23:41
  class,
• 23:42
  and
• 23:42
  he
• 23:42
  had
• 23:42
  gotten
• 23:42
  an
• 23:43
  internship
• 23:43
  at
• 23:43
  the
• 23:44
  ABC
• 23:44
  affiliate
• 23:45
  in
• 23:45
  our
• 23:45
  region.
• 23:46
  He
• 23:46
  says,
• 23:47
  hey,
• 23:47
  Bill,
• 23:47
  he
• 23:47
  goes,
• 23:48
  Thursday
• 23:49
  nights
• 23:49
  are
• 23:49
  taping
• 23:49
  a
• 23:50
  show.
• 23:50
  And
• 23:50
  they
• 23:50
  said
• 23:50
  I
• 23:50
  could
• 23:50
  bring
• 23:51
  friends
• 23:51
  in.
• 23:51
  Would
• 23:52
  you
• 23:52
  like
• 23:52
  to
• 23:52
  come?
• 23:52
  I
• 23:53
  said,
• 23:53
  are
• 23:53
  you
• 23:54
  serious?
• 23:55
  Because
• 23:56
  even
• 23:56
  though
• 23:56
  I
• 23:57
  thought
• 23:57
  television
• 23:57
  cool,
• 23:58
  I
• 23:58
  had
• 23:58
  never
• 23:58
  actually
• 23:58
  been
• 23:59
  in
• 23:59
  a
• 23:59
  television
• 23:59
  studio,
• 24:00
  a
• 24:01
  real
• 24:01
  job.
• 24:01
  I've
• 24:01
  been
• 24:02
  college
• 24:02
  studios,
• 24:03
  you
• 24:04
  know.
• 24:04
  But,
• 24:04
  you
• 24:05
  know,
• 24:05
  when
• 24:05
  I
• 24:05
  grow
• 24:05
  up,
• 24:06
  I
• 24:06
  want
• 24:06
  to
• 24:06
  be
• 24:06
  a
• 24:06
  student.
• 24:07
  Now,
• 24:07
  this
• 24:08
  was
• 24:08
  real.
• 24:09
  And
• 24:09
  so
• 24:09
  I
• 24:10
  thought
• 24:10
  about
• 24:10
  it,
• 24:11
  said,
• 24:12
  yeah,
• 24:12
  I'll
• 24:12
  be
• 24:12
  there.
• 24:13
  And
• 24:13
  then.
• 24:14
  And
• 24:14
  it
• 24:14
  was
• 24:14
  about
• 24:14
  two
• 24:14
  days
• 24:15
  before
• 24:15
  it.
• 24:16
  And
• 24:16
  I
• 24:16
  will
• 24:16
  tell
• 24:17
  you,
• 24:17
  the
• 24:18
  more
• 24:18
  I
• 24:18
  thought
• 24:18
  about
• 24:18
  it,
• 24:19
  the
• 24:19
  more
• 24:20
  terrified
• 24:21
  I
• 24:21
  got.
• 24:23
  Because,
• 24:23
  you
• 24:23
  know,
• 24:23
  you've
• 24:24
  seen
• 24:24
  like,
• 24:24
  movies
• 24:25
  or
• 24:25
  things
• 24:25
  like
• 24:25
  that
• 24:25
  where
• 24:26
  someone
• 24:26
  walks
• 24:26
  in
• 24:27
  and
• 24:27
  says,
• 24:27
  oh,
• 24:27
  you'll
• 24:27
  never
• 24:28
  work
• 24:28
  in
• 24:28
  this
• 24:28
  town
• 24:28
  again.
• 24:29
  And
• 24:30
  I
• 24:30
  thought,
• 24:31
  I'm
• 24:31
  gonna
• 24:31
  walk
• 24:32
  there
• 24:32
  and
• 24:32
  they're
• 24:32
  going
• 24:32
  to
• 24:32
  see
• 24:33
  me
• 24:33
  and
• 24:33
  they're
• 24:34
  going
• 24:34
  to
• 24:34
  go,
• 24:34
  what
• 24:34
  are
• 24:35
  you?
• 24:35
  Who
• 24:35
  are
• 24:35
  you?
• 24:36
  You're
• 24:36
  not
• 24:36
  good
• 24:36
  enough.
• 24:37
  You're
• 24:37
  not
• 24:38
  smart
• 24:38
  enough,
• 24:38
  you're
• 24:39
  not
• 24:39
  cool
• 24:39
  enough.
• 24:40
  You're
• 24:40
  not.
• 24:40
  Blah,
• 24:40
  blah,
• 24:41
  blah.
• 24:41
  I
• 24:41
  could
• 24:41
  go
• 24:41
  down
• 24:42
  the
• 24:42
  list.
• 24:43
  Some
• 24:43
  of
• 24:43
  those
• 24:43
  things
• 24:44
  were
• 24:44
  things
• 24:44
  that
• 24:44
  were
• 24:45
  implied
• 24:45
  to
• 24:45
  me
• 24:46
  by
• 24:46
  my
• 24:46
  father
• 24:47
  as
• 24:47
  a
• 24:47
  little
• 24:47
  kid,
• 24:49
  by
• 24:49
  people.
• 24:50
  And
• 24:50
  the
• 24:51
  trouble
• 24:51
  is
• 24:51
  that
• 24:52
  some
• 24:53
  of
• 24:53
  those
• 24:53
  things
• 24:53
  that
• 24:54
  we
• 24:54
  hear
• 24:54
  as
• 24:54
  a
• 24:55
  child
• 24:57
  might
• 24:58
  have
• 24:58
  happened
• 24:58
  once
• 24:59
  and
• 24:59
  they
• 25:00
  can
• 25:00
  create
• 25:00
  scars,
• 25:02
  but
• 25:02
  the
• 25:02
  danger
• 25:03
  is,
• 25:03
  is
• 25:03
  that
• 25:04
  they
• 25:04
  become
• 25:04
  an
• 25:04
  echo
• 25:05
  chamber
• 25:05
  with
• 25:05
  our
• 25:06
  own
• 25:06
  voice.
• 25:06
  Now,
• 25:08
  you're
• 25:09
  not
• 25:09
  good
• 25:09
  enough.
• 25:10
  You're
• 25:10
  not
• 25:10
  smart
• 25:10
  enough.
• 25:11
  You're
• 25:11
  not
• 25:12
  talented
• 25:12
  enough.
• 25:13
  You're
• 25:13
  not
• 25:14
  connected
• 25:14
  enough.
• 25:15
  You
• 25:15
  go
• 25:16
  down
• 25:16
  the
• 25:16
  list
• 25:16
  of
• 25:17
  every
• 25:17
  lie
• 25:18
  you've
• 25:18
  ever
• 25:19
  heard,
• 25:20
  and
• 25:20
  we
• 25:20
  repeat
• 25:21
  it
• 25:21
  to
• 25:21
  ourselves
• 25:21
  over
• 25:22
  and
• 25:22
  over
• 25:22
  again.
• 25:23
  And
• 25:23
  here
• 25:24
  I
• 25:24
  was,
• 25:24
  on
• 25:24
  the
• 25:24
  verge
• 25:24
  of
• 25:24
  having
• 25:25
  the
• 25:25
  opportunity
• 25:25
  of
• 25:26
  my
• 25:26
  life.
• 25:26
  Right?
• 25:27
  Yeah.
• 25:28
  And
• 25:28
  the
• 25:28
  echo
• 25:29
  chamber
• 25:29
  emerged,
• 25:30
  Right?
• 25:32
  So
• 25:32
  I
• 25:32
  went
• 25:33
  to
• 25:35
  my
• 25:35
  mom.
• 25:37
  Yeah.
• 25:37
  I
• 25:37
  said,
• 25:38
  mom,
• 25:39
  I
• 25:39
  got
• 25:39
  a
• 25:39
  situation
• 25:40
  where
• 25:40
  I'm
• 25:40
  going
• 25:40
  to
• 25:40
  this
• 25:40
  TV
• 25:41
  station
• 25:41
  and
• 25:42
  I'm
• 25:42
  trying
• 25:42
  to
• 25:42
  think,
• 25:42
  what
• 25:42
  should
• 25:42
  I
• 25:43
  say?
• 25:43
  What
• 25:43
  should
• 25:43
  I
• 25:44
  do?
• 25:44
  Whatever.
• 25:45
  Ever.
• 25:45
  And
• 25:45
  she
• 25:46
  gave
• 25:46
  me
• 25:46
  the
• 25:46
  best
• 25:47
  worst
• 25:47
  advice
• 25:49
  ever.
• 25:50
  Okay,
• 25:51
  what
• 25:52
  was
• 25:52
  that?
• 25:52
  She
• 25:53
  said,
• 25:53
  billy,
• 25:54
  just
• 25:55
  be
• 25:55
  yourself.
• 25:56
  I
• 25:56
  knew
• 25:56
  it.
• 25:58
  That's
• 25:58
  the
• 25:59
  motherly
• 25:59
  advice.
• 26:00
  Yeah,
• 26:00
  Mom.
• 26:01
  Oh,
• 26:02
  gosh.
• 26:03
  But
• 26:04
  then
• 26:05
  I
• 26:05
  had
• 26:05
  a
• 26:05
  revelation.
• 26:06
  Now,
• 26:07
  have
• 26:07
  you
• 26:07
  guys
• 26:07
  ever
• 26:07
  heard
• 26:08
  of
• 26:08
  Famous
• 26:08
  Amos
• 26:09
  cookies?
• 26:09
  Yes.
• 26:11
  Famous
• 26:11
  Amos.
• 26:12
  A
• 26:12
  lot
• 26:12
  of
• 26:12
  people
• 26:12
  don't
• 26:12
  know.
• 26:12
  Famous
• 26:13
  Amos
• 26:13
  was
• 26:13
  a
• 26:13
  casting
• 26:14
  director
• 26:14
  in
• 26:14
  Hollywood.
• 26:15
  I
• 26:15
  had
• 26:15
  no
• 26:16
  idea.
• 26:16
  Wow.
• 26:16
  Okay.
• 26:17
  And
• 26:17
  his
• 26:18
  signature
• 26:18
  is.
• 26:18
  He
• 26:19
  would
• 26:19
  show
• 26:19
  up
• 26:19
  on
• 26:20
  the
• 26:20
  set
• 26:21
  with
• 26:21
  a
• 26:22
  bag
• 26:22
  of
• 26:22
  cookies.
• 26:23
  Oh,
• 26:23
  wow.
• 26:24
  And
• 26:24
  there
• 26:25
  we
• 26:25
  go.
• 26:25
  And
• 26:25
  there
• 26:25
  we
• 26:25
  go.
• 26:26
  Famous
• 26:26
  Amos.
• 26:26
  Of
• 26:27
  course,
• 26:27
  everybody
• 26:27
  loved
• 26:27
  Famous.
• 26:28
  Famous
• 26:28
  Amos
• 26:29
  was
• 26:29
  a
• 26:29
  great
• 26:29
  character.
• 26:30
  He
• 26:30
  was
• 26:30
  a
• 26:30
  fun
• 26:31
  guy,
• 26:31
  very
• 26:31
  talented
• 26:32
  guy.
• 26:32
  But
• 26:33
  he
• 26:33
  also
• 26:33
  made
• 26:33
  pretty
• 26:33
  good
• 26:34
  cookies.
• 26:35
  And
• 26:36
  someone
• 26:36
  eventually
• 26:37
  told
• 26:37
  him,
• 26:37
  you
• 26:37
  sell
• 26:38
  those
• 26:38
  cookies.
• 26:38
  And
• 26:38
  that's
• 26:38
  how
• 26:38
  Famous
• 26:39
  Amos
• 26:39
  became
• 26:40
  a
• 26:40
  popular
• 26:40
  brand
• 26:41
  for
• 26:41
  us.
• 26:43
  But
• 26:43
  I
• 26:43
  was
• 26:44
  thinking,
• 26:44
  wait
• 26:44
  a
• 26:44
  minute.
• 26:45
  I
• 26:45
  make
• 26:45
  good
• 26:46
  chocolate
• 26:46
  chip
• 26:46
  cookies.
• 26:49
  I
• 26:49
  could
• 26:49
  do
• 26:50
  that.
• 26:51
  So
• 26:52
  an
• 26:53
  hour
• 26:53
  before
• 26:54
  I
• 26:54
  left
• 26:54
  for
• 26:54
  the
• 26:55
  TV
• 26:55
  station,
• 26:56
  I
• 26:56
  had
• 26:56
  made
• 26:57
  a
• 26:58
  batch
• 26:58
  of
• 26:58
  hot
• 26:59
  chocolate
• 26:59
  chip
• 26:59
  cookies.
• 27:00
  Wow.
• 27:00
  Okay.
• 27:01
  And
• 27:02
  then
• 27:02
  I
• 27:02
  had
• 27:02
  this
• 27:02
  kind
• 27:02
  of
• 27:03
  Famous
• 27:03
  Amos
• 27:04
  moment.
• 27:05
  And
• 27:06
  I
• 27:06
  wrote
• 27:06
  on
• 27:06
  the
• 27:06
  bag,
• 27:07
  bill's
• 27:08
  famous
• 27:08
  chocolate
• 27:09
  chip
• 27:09
  cookies.
• 27:10
  Okay.
• 27:11
  Yeah.
• 27:12
  Put
• 27:13
  that
• 27:13
  on
• 27:13
  the
• 27:13
  bag.
• 27:13
  And
• 27:14
  I
• 27:14
  made
• 27:14
  it
• 27:14
  like
• 27:14
  a
• 27:14
  stick
• 27:15
  figure.
• 27:15
  Very
• 27:16
  rudimentary,
• 27:17
  very
• 27:17
  rude.
• 27:18
  Clearly,
• 27:19
  I
• 27:19
  did
• 27:19
  not
• 27:19
  have
• 27:20
  design
• 27:20
  skills,
• 27:21
  but
• 27:22
  I
• 27:22
  had
• 27:22
  heart
• 27:22
  skills.
• 27:23
  So
• 27:25
  I
• 27:25
  think
• 27:25
  I'm
• 27:25
  gonna
• 27:26
  go
• 27:26
  to
• 27:26
  the
• 27:26
  station,
• 27:26
  I'm
• 27:27
  gonna
• 27:27
  give
• 27:27
  people
• 27:27
  hot
• 27:28
  chocolate
• 27:28
  chip
• 27:28
  cookies.
• 27:28
  And
• 27:29
  I
• 27:29
  get
• 27:29
  to
• 27:29
  the.
• 27:29
  To
• 27:29
  the
• 27:30
  TV
• 27:30
  station.
• 27:30
  And
• 27:30
  to
• 27:31
  my
• 27:31
  horror,
• 27:33
  it
• 27:33
  wasn't
• 27:34
  just
• 27:34
  me.
• 27:35
  It
• 27:35
  was
• 27:35
  two
• 27:35
  other
• 27:36
  guys
• 27:36
  from
• 27:36
  my
• 27:36
  class
• 27:37
  that.
• 27:37
  That
• 27:38
  my
• 27:38
  friend
• 27:38
  Don
• 27:38
  had
• 27:39
  invited.
• 27:40
  The
• 27:41
  one
• 27:41
  guy
• 27:41
  he
• 27:42
  invited,
• 27:42
  he
• 27:42
  was
• 27:42
  a
• 27:43
  veteran.
• 27:43
  He
• 27:43
  was
• 27:43
  there
• 27:44
  going
• 27:44
  to
• 27:44
  school
• 27:44
  on
• 27:44
  the
• 27:45
  GI
• 27:45
  Bill,
• 27:46
  older
• 27:46
  than
• 27:46
  me,
• 27:47
  crazy
• 27:48
  confident.
• 27:50
  He
• 27:50
  walks
• 27:50
  in,
• 27:50
  he
• 27:50
  sees
• 27:51
  a
• 27:51
  producer,
• 27:51
  and
• 27:51
  he's
• 27:51
  like,
• 27:52
  hey,
• 27:52
  great
• 27:53
  to
• 27:53
  meet
• 27:53
  you.
• 27:53
  Love
• 27:54
  your
• 27:54
  TV
• 27:54
  station,
• 27:55
  Love
• 27:55
  your
• 27:55
  show,
• 27:55
  blah,
• 27:55
  blah,
• 27:56
  blah.
• 27:56
  And
• 27:56
  I'm
• 27:56
  like,
• 27:58
  I
• 27:58
  can't
• 27:59
  be
• 27:59
  Mike.
• 28:00
  I'm
• 28:00
  not
• 28:00
  him.
• 28:01
  There's
• 28:02
  no
• 28:02
  way.
• 28:02
  And
• 28:02
  I'm
• 28:02
  having
• 28:03
  Mike
• 28:03
  envy.
• 28:04
  And
• 28:04
  Now
• 28:04
  I'm.
• 28:04
  All
• 28:04
  the
• 28:05
  echoes
• 28:05
  are
• 28:05
  coming
• 28:05
  back.
• 28:07
  And
• 28:07
  then
• 28:08
  the
• 28:08
  producer
• 28:08
  turns
• 28:08
  to
• 28:09
  Jeff
• 28:09
  to
• 28:09
  my
• 28:10
  left.
• 28:10
  Now,
• 28:11
  Jeff
• 28:11
  was
• 28:11
  like
• 28:11
  the
• 28:11
  class
• 28:12
  nerd,
• 28:13
  and
• 28:14
  he
• 28:14
  knew
• 28:14
  everything
• 28:14
  about
• 28:15
  technology.
• 28:15
  And
• 28:15
  he
• 28:16
  immediately
• 28:16
  goes,
• 28:17
  you
• 28:17
  know,
• 28:17
  here's
• 28:17
  my
• 28:17
  best
• 28:18
  Jeff
• 28:18
  voice.
• 28:18
  Excuse
• 28:19
  me.
• 28:19
  It
• 28:20
  sounds
• 28:20
  horrible,
• 28:20
  but
• 28:21
  it's
• 28:21
  done
• 28:21
  in
• 28:22
  love.
• 28:22
  He
• 28:23
  goes,
• 28:23
  oh,
• 28:23
  I
• 28:23
  see
• 28:23
  you
• 28:24
  have
• 28:24
  the
• 28:24
  XY3300
• 28:25
  switcher
• 28:26
  there,
• 28:26
  and
• 28:27
  you
• 28:27
  have
• 28:27
  the
• 28:27
  4700
• 28:28
  monitor
• 28:28
  system.
• 28:30
  So
• 28:30
  7.
• 28:33
  I
• 28:33
  know
• 28:33
  plenty
• 28:34
  of
• 28:34
  those.
• 28:34
  I
• 28:35
  know
• 28:35
  plenty
• 28:35
  of
• 28:35
  Jeffs.
• 28:36
  Yeah.
• 28:36
  Oh,
• 28:36
  that
• 28:36
  is
• 28:36
  funny.
• 28:37
  Yeah,
• 28:37
  yeah.
• 28:38
  And
• 28:38
  the
• 28:38
  music.
• 28:38
  There's
• 28:39
  a
• 28:39
  lot
• 28:39
  of
• 28:39
  technology,
• 28:40
  you
• 28:40
  know.
• 28:41
  Dang.
• 28:42
  And
• 28:42
  I'm
• 28:42
  thinking,
• 28:42
  I
• 28:43
  can't
• 28:43
  be
• 28:43
  Jeff.
• 28:44
  So
• 28:44
  I
• 28:45
  am
• 28:45
  now
• 28:45
  just
• 28:46
  shrunk
• 28:47
  between
• 28:48
  these
• 28:48
  two
• 28:49
  pillars
• 28:49
  of
• 28:50
  confidence
• 28:50
  and
• 28:50
  technological
• 28:51
  wizardry.
• 28:54
  And
• 28:54
  the
• 28:54
  producer
• 28:55
  looks
• 28:55
  at
• 28:55
  me,
• 28:56
  and
• 28:56
  all
• 28:57
  I
• 28:57
  could
• 28:57
  get
• 28:57
  out
• 28:58
  of
• 28:58
  my
• 28:58
  mouth
• 28:58
  was,
• 28:59
  hi,
• 29:01
  I'm
• 29:01
  Bill.
• 29:02
  Would
• 29:03
  you
• 29:03
  like
• 29:03
  a
• 29:03
  cookie?
• 29:06
  Not
• 29:06
  the
• 29:06
  way
• 29:06
  you
• 29:07
  had
• 29:07
  rehearsed
• 29:07
  it
• 29:07
  in
• 29:07
  your
• 29:07
  mind.
• 29:10
  All
• 29:10
  I
• 29:10
  said,
• 29:11
  as
• 29:12
  nervous
• 29:13
  as
• 29:13
  could
• 29:13
  be.
• 29:14
  But
• 29:15
  the
• 29:15
  bag,
• 29:16
  you
• 29:17
  could
• 29:17
  smell
• 29:17
  the
• 29:18
  cookies.
• 29:19
  They
• 29:19
  were
• 29:19
  wafting
• 29:20
  out.
• 29:20
  And
• 29:21
  he
• 29:21
  reached
• 29:21
  and
• 29:21
  he
• 29:22
  pulled
• 29:22
  out
• 29:22
  a
• 29:22
  cookie,
• 29:23
  and
• 29:23
  the
• 29:24
  chocolate
• 29:24
  chips
• 29:24
  were
• 29:24
  still
• 29:25
  melty.
• 29:26
  He
• 29:26
  takes
• 29:26
  the
• 29:26
  bite.
• 29:27
  He
• 29:27
  goes,
• 29:28
  oh,
• 29:28
  these
• 29:28
  are
• 29:28
  great.
• 29:30
  So
• 29:30
  he
• 29:30
  calls
• 29:31
  over
• 29:31
  the
• 29:31
  technical
• 29:31
  director
• 29:32
  says,
• 29:32
  hey,
• 29:32
  there's
• 29:32
  this
• 29:33
  kid
• 29:33
  from
• 29:33
  college.
• 29:33
  You
• 29:34
  brought
• 29:34
  some
• 29:34
  cookies.
• 29:34
  Would
• 29:34
  you
• 29:34
  like
• 29:35
  one?
• 29:35
  He
• 29:35
  goes,
• 29:35
  yeah.
• 29:36
  So
• 29:36
  I
• 29:36
  walk
• 29:37
  over
• 29:37
  the
• 29:37
  technical
• 29:38
  director,
• 29:39
  and
• 29:39
  he
• 29:40
  reaches
• 29:40
  in
• 29:40
  the
• 29:40
  bag
• 29:41
  and
• 29:41
  he
• 29:41
  reads
• 29:41
  the
• 29:41
  bag.
• 29:41
  He
• 29:42
  goes,
• 29:42
  well,
• 29:42
  thank
• 29:42
  you,
• 29:43
  Bill.
• 29:45
  And
• 29:45
  he
• 29:45
  goes
• 29:45
  to
• 29:46
  the
• 29:46
  audio
• 29:46
  director
• 29:46
  and
• 29:47
  says,
• 29:47
  hey,
• 29:47
  would
• 29:47
  you
• 29:47
  like.
• 29:48
  Yeah.
• 29:48
  And
• 29:49
  they
• 29:49
  go,
• 29:49
  thank
• 29:49
  you,
• 29:50
  Bill.
• 29:51
  And
• 29:51
  he
• 29:51
  calls
• 29:51
  down
• 29:52
  to
• 29:52
  the
• 29:52
  studio,
• 29:54
  the
• 29:55
  magical
• 29:56
  world
• 29:56
  where
• 29:56
  all
• 29:56
  this
• 29:56
  stuff
• 29:57
  happens,
• 29:58
  where
• 29:58
  all
• 29:58
  these
• 29:59
  people,
• 29:59
  engineers
• 30:00
  and
• 30:00
  producers
• 30:01
  and
• 30:02
  the
• 30:02
  host,
• 30:02
  the
• 30:03
  talent,
• 30:03
  people
• 30:04
  I've
• 30:04
  been
• 30:04
  watching
• 30:05
  on
• 30:05
  television
• 30:06
  for
• 30:06
  years,
• 30:07
  are
• 30:08
  now
• 30:08
  in
• 30:08
  their
• 30:08
  makeup
• 30:09
  on,
• 30:09
  getting
• 30:09
  ready.
• 30:10
  And
• 30:10
  he
• 30:10
  calls
• 30:10
  down
• 30:11
  on
• 30:11
  the
• 30:11
  microphone,
• 30:11
  by
• 30:12
  the
• 30:12
  way,
• 30:12
  that's
• 30:12
  the
• 30:12
  vog,
• 30:13
  the
• 30:13
  voice
• 30:13
  of
• 30:13
  God.
• 30:15
  Hey,
• 30:15
  we
• 30:15
  got
• 30:15
  this
• 30:16
  kid
• 30:16
  up
• 30:16
  here.
• 30:16
  He's
• 30:17
  got
• 30:17
  hot
• 30:17
  chocolate
• 30:18
  chip
• 30:18
  cookies.
• 30:20
  Anybody
• 30:20
  want
• 30:21
  some
• 30:21
  hot
• 30:21
  chocolate
• 30:22
  chip
• 30:22
  cookies?
• 30:22
  Cookies?
• 30:24
  Yeah.
• 30:25
  Bring
• 30:25
  them
• 30:25
  down.
• 30:26
  I
• 30:26
  go
• 30:26
  down
• 30:27
  and
• 30:28
  I
• 30:28
  walk
• 30:28
  into
• 30:29
  the
• 30:29
  studio,
• 30:31
  and
• 30:32
  I
• 30:32
  see
• 30:32
  these
• 30:33
  heroes,
• 30:34
  these
• 30:34
  celebrities.
• 30:35
  First
• 30:35
  time
• 30:36
  I've
• 30:36
  seen
• 30:36
  a
• 30:36
  celebrity
• 30:36
  in
• 30:36
  my
• 30:37
  life.
• 30:38
  And
• 30:38
  I
• 30:38
  walk
• 30:38
  over
• 30:39
  with
• 30:39
  my
• 30:39
  bag,
• 30:39
  and
• 30:39
  they,
• 30:40
  thank
• 30:40
  you,
• 30:41
  Bill.
• 30:41
  Wow.
• 30:42
  Thank
• 30:42
  you,
• 30:42
  Bill.
• 30:43
  Thank
• 30:44
  you,
• 30:44
  Bill.
• 30:45
  And
• 30:45
  I
• 30:46
  walked
• 30:46
  up
• 30:46
  that
• 30:46
  night
• 30:47
  again.
• 30:47
  I
• 30:47
  was
• 30:47
  like,
• 30:48
  chill,
• 30:49
  taking
• 30:50
  a
• 30:50
  breath,
• 30:51
  didn't
• 30:51
  want
• 30:51
  to
• 30:51
  screw
• 30:52
  up.
• 30:54
  And
• 30:54
  when
• 30:54
  I
• 30:54
  was
• 30:55
  done,
• 30:55
  I
• 30:55
  was
• 30:55
  all
• 30:55
  out
• 30:56
  of
• 30:56
  cookies.
• 30:57
  And
• 30:57
  as
• 30:57
  I
• 30:57
  walked
• 30:58
  out
• 30:58
  the
• 30:58
  door,
• 30:58
  the
• 30:58
  producer
• 30:59
  said,
• 31:00
  hey,
• 31:00
  Bill,
• 31:01
  you're
• 31:01
  coming
• 31:01
  back
• 31:01
  next
• 31:02
  week,
• 31:02
  right?
• 31:04
  I
• 31:04
  said,
• 31:05
  yeah.
• 31:06
  So
• 31:07
  I
• 31:07
  came
• 31:07
  back
• 31:08
  for
• 31:09
  six
• 31:09
  consecutive
• 31:10
  weeks.
• 31:11
  Wow.
• 31:12
  Now,
• 31:13
  keep
• 31:13
  in
• 31:13
  mind,
• 31:13
  I'm
• 31:13
  20
• 31:14
  years
• 31:14
  old.
• 31:15
  Right.
• 31:15
  Okay.
• 31:16
  I'm
• 31:16
  in
• 31:17
  the
• 31:17
  middle
• 31:17
  school,
• 31:19
  and
• 31:20
  after
• 31:20
  six
• 31:20
  weeks,
• 31:21
  the
• 31:21
  producer
• 31:21
  comes
• 31:21
  to
• 31:22
  me
• 31:22
  and
• 31:22
  he
• 31:22
  says,
• 31:22
  bill,
• 31:23
  he
• 31:23
  says,
• 31:24
  we
• 31:24
  have
• 31:24
  a
• 31:24
  stack
• 31:25
  of
• 31:25
  intern
• 31:25
  apps
• 31:26
  at
• 31:26
  my
• 31:26
  desk
• 31:26
  about
• 31:26
  that
• 31:27
  thick
• 31:27
  for
• 31:28
  people
• 31:28
  who
• 31:28
  want
• 31:28
  to
• 31:28
  be
• 31:28
  the
• 31:29
  summer
• 31:29
  intern.
• 31:30
  He
• 31:30
  said,
• 31:30
  but,
• 31:30
  hey,
• 31:31
  everybody
• 31:31
  knows
• 31:32
  you.
• 31:32
  Everybody
• 31:32
  likes
• 31:33
  it.
• 31:33
  He
• 31:33
  goes,
• 31:33
  if
• 31:34
  you
• 31:34
  want
• 31:34
  to
• 31:34
  be
• 31:34
  the
• 31:35
  summer
• 31:35
  intern
• 31:35
  of
• 31:36
  our
• 31:36
  show,
• 31:37
  it's
• 31:37
  yours.
• 31:38
  Wow.
• 31:39
  I'm
• 31:39
  making
• 31:39
  cookies
• 31:40
  tomorrow.
• 31:41
  Tomorrow?
• 31:42
  For
• 31:42
  who?
• 31:43
  I
• 31:44
  became
• 31:45
  that
• 31:45
  intern
• 31:46
  90
• 31:47
  day
• 31:47
  internship.
• 31:49
  And
• 31:49
  on
• 31:49
  the
• 31:49
  91st
• 31:51
  day,
• 31:52
  I
• 31:52
  was
• 31:53
  hired.
• 31:53
  Wow.
• 31:54
  Wow.
• 31:55
  To
• 31:55
  work
• 31:55
  for
• 31:55
  that
• 31:55
  ABC
• 31:56
  affiliate
• 31:58
  and
• 31:58
  within
• 31:59
  two
• 31:59
  years
• 32:00
  became
• 32:00
  one
• 32:01
  of
• 32:01
  the
• 32:01
  youngest
• 32:01
  major
• 32:02
  market
• 32:02
  directors
• 32:02
  in
• 32:02
  the
• 32:03
  country.
• 32:03
  Really?
• 32:04
  That
• 32:04
  Mike
• 32:05
  and
• 32:05
  Jeff.
• 32:05
  Yeah.
• 32:06
  Be
• 32:06
  yourself.
• 32:07
  Yeah,
• 32:07
  be
• 32:07
  yourself.
• 32:08
  So
• 32:09
  as
• 32:09
  a
• 32:10
  beautiful
• 32:10
  story,
• 32:11
  did
• 32:12
  you
• 32:12
  continue
• 32:12
  to
• 32:12
  bring
• 32:12
  the
• 32:12
  cookies
• 32:13
  or
• 32:13
  was
• 32:13
  it
• 32:14
  just
• 32:14
  one
• 32:14
  week?
• 32:15
  Do
• 32:15
  you
• 32:15
  use
• 32:15
  that
• 32:15
  in
• 32:15
  all
• 32:16
  introductions
• 32:16
  now?
• 32:17
  All
• 32:18
  through
• 32:18
  my
• 32:18
  internship,
• 32:19
  I
• 32:20
  did.
• 32:21
  And
• 32:21
  then
• 32:21
  occasionally.
• 32:22
  Now,
• 32:22
  here's
• 32:23
  the
• 32:23
  thing
• 32:23
  that's
• 32:24
  funny
• 32:24
  is
• 32:24
  that
• 32:25
  that
• 32:26
  story,
• 32:27
  at
• 32:27
  its
• 32:28
  heart,
• 32:28
  really,
• 32:29
  it's
• 32:29
  a
• 32:29
  story
• 32:29
  about
• 32:30
  being
• 32:30
  you
• 32:32
  yourself.
• 32:32
  Yeah,
• 32:32
  exactly.
• 32:33
  And
• 32:35
  bringing
• 32:35
  value,
• 32:37
  using
• 32:37
  your
• 32:38
  life
• 32:38
  as
• 32:38
  a
• 32:38
  gift.
• 32:39
  And
• 32:39
  sometimes
• 32:39
  your
• 32:40
  gift
• 32:40
  is
• 32:40
  a.
• 32:41
  It
• 32:41
  could
• 32:41
  be
• 32:41
  a
• 32:42
  smile,
• 32:42
  it
• 32:43
  could
• 32:43
  be
• 32:43
  an
• 32:43
  encouraging
• 32:44
  word.
• 32:45
  It
• 32:45
  could
• 32:45
  be
• 32:45
  a
• 32:45
  cookie.
• 32:46
  Right.
• 32:49
  And
• 32:49
  you
• 32:49
  have
• 32:50
  to
• 32:50
  decide
• 32:50
  what
• 32:50
  that
• 32:51
  is.
• 32:51
  But
• 32:51
  coming
• 32:52
  into
• 32:52
  that.
• 32:52
  And
• 32:52
  again,
• 32:53
  I
• 32:53
  realized
• 32:54
  that
• 32:54
  later,
• 32:55
  but
• 32:55
  with
• 32:56
  my
• 32:56
  clients,
• 32:57
  a
• 32:57
  lot
• 32:57
  of
• 32:57
  them
• 32:57
  were
• 32:58
  saying,
• 32:59
  where
• 32:59
  are
• 32:59
  we
• 32:59
  going
• 33:00
  to
• 33:00
  get
• 33:00
  these
• 33:00
  cookies?
• 33:01
  So
• 33:01
  I
• 33:02
  started
• 33:02
  baking
• 33:02
  cookies
• 33:03
  for
• 33:03
  my
• 33:03
  clients.
• 33:05
  And
• 33:06
  this
• 33:06
  Christmas,
• 33:07
  again,
• 33:08
  some
• 33:08
  of
• 33:09
  my
• 33:09
  clients
• 33:09
  got
• 33:10
  jars
• 33:11
  of
• 33:11
  cookies.
• 33:12
  And
• 33:12
  I
• 33:12
  ended
• 33:12
  up.
• 33:14
  They
• 33:14
  shared
• 33:14
  with
• 33:15
  their
• 33:15
  employees.
• 33:15
  And
• 33:16
  I
• 33:16
  made
• 33:16
  a
• 33:16
  website
• 33:16
  called
• 33:17
  Bills
• 33:17
  Famous
• 33:18
  cookies
• 33:19
  dot
• 33:19
  com.
• 33:21
  And
• 33:21
  all
• 33:21
  it
• 33:21
  is
• 33:22
  is
• 33:22
  I
• 33:22
  just
• 33:22
  tell
• 33:22
  that
• 33:23
  story.
• 33:23
  Yeah.
• 33:24
  That's
• 33:24
  awesome.
• 33:25
  Wow.
• 33:25
  And
• 33:25
  that
• 33:25
  ties
• 33:26
  it
• 33:26
  all
• 33:26
  together
• 33:26
  because,
• 33:26
  I
• 33:27
  mean,
• 33:27
  you
• 33:27
  didn't
• 33:28
  mention
• 33:28
  on
• 33:28
  here,
• 33:28
  but,
• 33:29
  like,
• 33:29
  from.
• 33:29
  From
• 33:30
  your
• 33:30
  book.
• 33:30
  I
• 33:31
  think
• 33:31
  you
• 33:31
  made
• 33:31
  a
• 33:31
  mention
• 33:31
  in
• 33:31
  the
• 33:32
  book
• 33:32
  of.
• 33:32
  Yeah,
• 33:33
  I
• 33:33
  think
• 33:33
  I
• 33:33
  did.
• 33:34
  With
• 33:34
  your
• 33:34
  mom.
• 33:35
  So
• 33:35
  now
• 33:35
  I'm
• 33:35
  thinking
• 33:36
  of
• 33:36
  the
• 33:36
  story
• 33:36
  within
• 33:37
  the
• 33:37
  story.
• 33:38
  And
• 33:39
  then
• 33:39
  you
• 33:39
  have
• 33:39
  the
• 33:39
  story
• 33:40
  of
• 33:41
  what's
• 33:41
  in
• 33:41
  your
• 33:41
  head,
• 33:41
  which
• 33:42
  I
• 33:42
  never
• 33:42
  thought
• 33:42
  of
• 33:42
  it
• 33:42
  that
• 33:42
  way.
• 33:43
  We
• 33:43
  all
• 33:43
  have
• 33:43
  things
• 33:43
  that
• 33:43
  we've
• 33:44
  heard
• 33:44
  as
• 33:44
  a
• 33:45
  child
• 33:45
  and
• 33:45
  these
• 33:45
  things
• 33:45
  that
• 33:46
  echo.
• 33:46
  So
• 33:47
  that's
• 33:47
  like
• 33:47
  an
• 33:47
  inner
• 33:48
  story.
• 33:48
  I
• 33:49
  still
• 33:49
  will
• 33:49
  say
• 33:50
  that
• 33:50
  it
• 33:50
  was
• 33:50
  you
• 33:50
  that
• 33:51
  showed
• 33:51
  up.
• 33:51
  And
• 33:52
  obviously
• 33:52
  it
• 33:52
  wasn't
• 33:52
  the
• 33:53
  cookies
• 33:53
  that
• 33:53
  got
• 33:53
  you
• 33:54
  the
• 33:54
  opportunity,
• 33:55
  but
• 33:55
  they
• 33:55
  did
• 33:55
  open
• 33:56
  up
• 33:56
  the
• 33:56
  door.
• 33:56
  I
• 33:56
  think
• 33:57
  actually
• 33:57
  the
• 33:57
  cookies
• 33:58
  may
• 33:58
  have
• 33:58
  helped
• 33:59
  defeat
• 33:59
  the
• 33:59
  inner
• 34:00
  story
• 34:00
  that
• 34:00
  you
• 34:00
  were
• 34:00
  playing
• 34:01
  in
• 34:01
  your
• 34:01
  head.
• 34:02
  So
• 34:02
  then
• 34:02
  they
• 34:02
  could
• 34:02
  see
• 34:03
  you
• 34:03
  and
• 34:03
  you
• 34:03
  could
• 34:03
  be
• 34:03
  more
• 34:03
  comfortable
• 34:04
  being
• 34:04
  yourself.
• 34:05
  So
• 34:05
  that's.
• 34:06
  I
• 34:06
  mean,
• 34:06
  moms
• 34:07
  always
• 34:07
  say,
• 34:07
  be
• 34:08
  yourself.
• 34:08
  You
• 34:08
  know,
• 34:08
  like,
• 34:08
  come
• 34:09
  on,
• 34:09
  that's.
• 34:09
  The
• 34:09
  last
• 34:09
  thing
• 34:10
  I
• 34:10
  want
• 34:10
  to
• 34:10
  be
• 34:10
  right
• 34:10
  now.
• 34:11
  That's
• 34:11
  what
• 34:11
  got
• 34:11
  me
• 34:11
  asking
• 34:12
  you
• 34:12
  this
• 34:12
  question.
• 34:14
  But
• 34:15
  at
• 34:15
  the
• 34:15
  end
• 34:15
  of
• 34:15
  the
• 34:15
  day,
• 34:15
  it's
• 34:15
  you
• 34:16
  that
• 34:16
  Sean
• 34:17
  did
• 34:17
  shine
• 34:18
  through
• 34:18
  and,
• 34:19
  you
• 34:19
  know,
• 34:19
  the
• 34:20
  rest
• 34:20
  is
• 34:20
  history.
• 34:20
  It's
• 34:21
  really
• 34:22
  cool.
• 34:22
  Thanks
• 34:23
  for
• 34:23
  sharing
• 34:23
  that
• 34:23
  part
• 34:23
  of
• 34:24
  your
• 34:24
  story
• 34:24
  with
• 34:25
  us.
• 34:25
  And
• 34:25
  now.
• 34:25
  And
• 34:25
  the
• 34:26
  cookies
• 34:26
  still
• 34:26
  are
• 34:26
  a
• 34:26
  part
• 34:26
  of
• 34:26
  your
• 34:27
  life.
• 34:27
  Yeah.
• 34:29
  That's
• 34:29
  amazing.
• 34:30
  Cool.
• 34:31
  I
• 34:31
  can't
• 34:31
  wait
• 34:31
  to
• 34:31
  try
• 34:32
  one.
• 34:33
  Yeah.
• 34:34
  Oh,
• 34:34
  man,
• 34:35
  I
• 34:35
  wanna.
• 34:35
  I
• 34:36
  know
• 34:36
  we
• 34:36
  don't
• 34:36
  have
• 34:36
  a
• 34:36
  ton
• 34:36
  of
• 34:37
  time
• 34:37
  and
• 34:37
  there
• 34:37
  are
• 34:37
  some
• 34:38
  other
• 34:38
  things
• 34:39
  I
• 34:39
  think
• 34:40
  I'll
• 34:40
  be
• 34:40
  bold
• 34:40
  enough
• 34:40
  to
• 34:40
  say
• 34:41
  that
• 34:41
  we'll
• 34:41
  have
• 34:41
  to
• 34:41
  have
• 34:41
  you
• 34:42
  back
• 34:42
  because
• 34:43
  there
• 34:43
  is
• 34:43
  a
• 34:43
  lot
• 34:44
  that
• 34:44
  I
• 34:44
  want
• 34:44
  to
• 34:44
  go
• 34:44
  through
• 34:45
  with
• 34:45
  you.
• 34:47
  So
• 34:47
  I
• 34:48
  don't
• 34:48
  want
• 34:48
  to
• 34:48
  start
• 34:48
  on
• 34:49
  something
• 34:49
  that
• 34:49
  we
• 34:49
  can't
• 34:50
  finish
• 34:50
  today.
• 34:51
  I
• 34:51
  do
• 34:51
  want
• 34:51
  to
• 34:51
  mention
• 34:52
  the
• 34:52
  book
• 34:52
  once
• 34:52
  again,
• 34:53
  and
• 34:53
  I
• 34:53
  do
• 34:53
  not
• 34:53
  want
• 34:53
  to
• 34:53
  mention
• 34:54
  the
• 34:54
  title.
• 34:54
  Up
• 34:54
  the
• 34:55
  seven
• 34:55
  Disciplines
• 34:55
  of
• 34:55
  Relationship
• 34:56
  Marketing.
• 34:57
  I've
• 34:57
  read
• 34:58
  a
• 34:58
  lot
• 34:58
  of
• 34:58
  marketing
• 34:58
  books
• 34:59
  and
• 34:59
  a
• 34:59
  lot
• 34:59
  of
• 34:59
  business
• 34:59
  books,
• 35:00
  and
• 35:00
  this
• 35:01
  one,
• 35:02
  let
• 35:02
  me
• 35:02
  just
• 35:03
  say
• 35:03
  it's
• 35:03
  different,
• 35:04
  your
• 35:04
  approach
• 35:05
  to
• 35:05
  marketing.
• 35:06
  There's
• 35:06
  like
• 35:06
  a.
• 35:06
  There's
• 35:07
  like.
• 35:08
  Like
• 35:09
  a
• 35:09
  theory
• 35:09
  that
• 35:10
  I
• 35:10
  think
• 35:10
  that
• 35:10
  you've
• 35:10
  created
• 35:11
  in
• 35:11
  here.
• 35:11
  Just
• 35:11
  you've
• 35:12
  tied
• 35:12
  some
• 35:12
  things
• 35:12
  together
• 35:13
  that
• 35:13
  don't
• 35:13
  usually
• 35:14
  go
• 35:14
  together
• 35:14
  in
• 35:14
  this
• 35:15
  way.
• 35:16
  And
• 35:17
  that's
• 35:17
  just
• 35:17
  because
• 35:18
  I
• 35:18
  think
• 35:18
  you
• 35:18
  called
• 35:18
  it
• 35:19
  Jesus
• 35:20
  marketing,
• 35:21
  actually.
• 35:22
  Was
• 35:22
  that
• 35:22
  the
• 35:22
  term?
• 35:23
  Well,
• 35:24
  a
• 35:24
  lot
• 35:24
  of
• 35:25
  people
• 35:25
  have
• 35:25
  called
• 35:25
  it
• 35:25
  that,
• 35:26
  I
• 35:26
  think,
• 35:28
  because
• 35:30
  at
• 35:30
  the
• 35:30
  root
• 35:30
  of
• 35:31
  it,
• 35:31
  it
• 35:31
  goes
• 35:32
  back
• 35:32
  to
• 35:34
  a
• 35:34
  death
• 35:34
  experience
• 35:35
  that
• 35:35
  I
• 35:35
  had
• 35:37
  that
• 35:38
  definitely
• 35:38
  changed
• 35:39
  my
• 35:39
  life.
• 35:40
  In
• 35:40
  fact,
• 35:41
  I
• 35:42
  say
• 35:42
  a
• 35:42
  lot
• 35:43
  that
• 35:43
  I
• 35:43
  wish
• 35:44
  everybody
• 35:44
  could
• 35:44
  die
• 35:46
  and
• 35:46
  then
• 35:47
  come
• 35:47
  back.
• 35:48
  Okay.
• 35:48
  Because
• 35:49
  it
• 35:49
  would
• 35:49
  change
• 35:49
  how
• 35:49
  you
• 35:50
  live.
• 35:51
  I
• 35:51
  can't
• 35:51
  even
• 35:51
  imagine.
• 35:52
  I
• 35:52
  can't
• 35:53
  imagine.
• 35:53
  And
• 35:55
  keep
• 35:55
  in
• 35:55
  mind,
• 35:55
  a
• 35:56
  lot
• 35:56
  of
• 35:56
  us
• 35:56
  have
• 35:56
  death
• 35:57
  experiences.
• 35:59
  Sometimes
• 36:00
  it's
• 36:02
  the
• 36:02
  death
• 36:02
  of
• 36:02
  a
• 36:02
  relationship,
• 36:04
  the
• 36:04
  death
• 36:05
  of
• 36:05
  our
• 36:05
  finances,
• 36:07
  sometimes
• 36:08
  the
• 36:08
  death
• 36:08
  of
• 36:08
  a
• 36:08
  dream.
• 36:10
  Yeah.
• 36:11
  Wow.
• 36:11
  Yes.
• 36:15
  In
• 36:16
  some
• 36:16
  cases
• 36:16
  a
• 36:16
  physical
• 36:17
  death.
• 36:17
  And
• 36:17
  I
• 36:17
  actually
• 36:18
  have
• 36:18
  physical
• 36:18
  death
• 36:18
  where
• 36:18
  my
• 36:19
  heart
• 36:19
  stopped.
• 36:21
  And
• 36:21
  the
• 36:21
  thing
• 36:21
  that.
• 36:23
  Among
• 36:23
  many
• 36:24
  lessons
• 36:24
  that
• 36:24
  comes
• 36:25
  from
• 36:25
  that
• 36:26
  is
• 36:26
  I
• 36:27
  went
• 36:27
  back
• 36:27
  to
• 36:27
  my
• 36:28
  childhood
• 36:28
  years
• 36:29
  and
• 36:29
  said,
• 36:29
  you
• 36:29
  know,
• 36:29
  who
• 36:29
  are
• 36:30
  the
• 36:30
  heroes
• 36:30
  of
• 36:31
  my
• 36:31
  faith
• 36:32
  or
• 36:32
  growing
• 36:32
  up?
• 36:33
  And
• 36:34
  when
• 36:34
  I
• 36:34
  started
• 36:34
  to
• 36:34
  think
• 36:35
  about,
• 36:35
  wait
• 36:36
  a
• 36:36
  minute,
• 36:36
  how
• 36:36
  do
• 36:36
  I
• 36:36
  put
• 36:36
  this
• 36:37
  together?
• 36:37
  I've
• 36:38
  had
• 36:38
  this
• 36:39
  profound
• 36:39
  after
• 36:40
  death
• 36:40
  experience,
• 36:40
  this
• 36:41
  encounter
• 36:42
  face
• 36:42
  to
• 36:42
  face
• 36:42
  with
• 36:43
  God.
• 36:44
  I've
• 36:45
  come
• 36:45
  back
• 36:45
  now,
• 36:46
  but
• 36:46
  yet
• 36:46
  I've
• 36:46
  grown
• 36:47
  up
• 36:47
  in
• 36:47
  this
• 36:47
  media
• 36:47
  and
• 36:48
  marketing.
• 36:48
  What
• 36:49
  does
• 36:49
  this
• 36:49
  mean?
• 36:50
  You
• 36:50
  know,
• 36:50
  it's
• 36:51
  kind
• 36:51
  of
• 36:51
  like
• 36:51
  the
• 36:51
  ingredients
• 36:52
  of
• 36:52
  a
• 36:52
  salad
• 36:53
  no
• 36:53
  one's
• 36:53
  ever
• 36:53
  made
• 36:54
  before.
• 36:54
  And
• 36:55
  you
• 36:55
  have
• 36:55
  to
• 36:55
  say,
• 36:55
  is
• 36:56
  this
• 36:56
  really
• 36:58
  something?
• 36:59
  And
• 37:00
  the
• 37:00
  book
• 37:00
  came
• 37:01
  about
• 37:01
  in
• 37:02
  part
• 37:02
  because
• 37:02
  I
• 37:03
  Realized
• 37:05
  that
• 37:06
  one
• 37:06
  of
• 37:06
  the
• 37:06
  greatest
• 37:07
  things
• 37:07
  that
• 37:07
  every
• 37:07
  human
• 37:08
  being
• 37:08
  has
• 37:08
  is
• 37:09
  this
• 37:09
  deep
• 37:09
  desire
• 37:10
  to
• 37:10
  love
• 37:10
  and
• 37:10
  be
• 37:10
  loved.
• 37:12
  And
• 37:13
  we
• 37:13
  find
• 37:14
  different
• 37:14
  ways
• 37:14
  one
• 37:15
  to
• 37:15
  love,
• 37:15
  and
• 37:16
  we
• 37:16
  find
• 37:16
  different
• 37:16
  ways
• 37:17
  to
• 37:17
  receive
• 37:17
  and
• 37:18
  to
• 37:18
  desire
• 37:18
  love.
• 37:19
  But
• 37:21
  the
• 37:22
  only
• 37:22
  way
• 37:22
  you
• 37:23
  can
• 37:23
  have
• 37:23
  that
• 37:23
  is
• 37:23
  in
• 37:23
  relationship.
• 37:25
  Yes,
• 37:25
  in
• 37:26
  your
• 37:26
  relationship,
• 37:27
  to
• 37:27
  have
• 37:28
  that.
• 37:28
  And
• 37:29
  it
• 37:29
  seems
• 37:29
  pretty
• 37:29
  obvious,
• 37:30
  but
• 37:30
  I
• 37:30
  think
• 37:30
  we
• 37:30
  forget
• 37:31
  that,
• 37:31
  especially
• 37:32
  when
• 37:32
  we
• 37:32
  apply
• 37:32
  it
• 37:32
  to
• 37:33
  business,
• 37:33
  because
• 37:33
  we
• 37:33
  look
• 37:34
  at,
• 37:35
  I
• 37:35
  hit
• 37:35
  the,
• 37:35
  you
• 37:36
  know,
• 37:36
  the
• 37:36
  sales
• 37:36
  mark,
• 37:36
  or
• 37:37
  I
• 37:37
  look
• 37:37
  at
• 37:37
  the
• 37:37
  bottom
• 37:37
  line
• 37:38
  or,
• 37:39
  you
• 37:39
  know,
• 37:39
  what's
• 37:40
  that
• 37:40
  checkbox.
• 37:41
  But
• 37:41
  behind
• 37:41
  every
• 37:42
  one
• 37:42
  of
• 37:42
  those
• 37:43
  things
• 37:43
  is
• 37:43
  a
• 37:43
  life.
• 37:44
  That
• 37:44
  said,
• 37:45
  I
• 37:46
  value
• 37:46
  this
• 37:46
  relationship
• 37:47
  and
• 37:47
  I'm
• 37:47
  willing
• 37:47
  to
• 37:48
  invest
• 37:48
  in
• 37:48
  it
• 37:49
  because
• 37:49
  of
• 37:50
  what
• 37:50
  I
• 37:50
  believe
• 37:51
  in
• 37:51
  you
• 37:51
  and
• 37:51
  what
• 37:52
  I
• 37:52
  believe
• 37:52
  the
• 37:52
  outcome
• 37:53
  will
• 37:53
  be
• 37:53
  with
• 37:53
  me.
• 37:55
  What
• 37:55
  will
• 37:55
  I
• 37:55
  experience,
• 37:56
  what
• 37:56
  transformation
• 37:57
  will
• 37:57
  I
• 37:57
  experience?
• 37:58
  And
• 37:59
  if
• 37:59
  I'm
• 37:59
  going
• 37:59
  to
• 38:00
  get
• 38:00
  an
• 38:00
  outcome
• 38:00
  or
• 38:00
  a
• 38:01
  transformation,
• 38:02
  which,
• 38:02
  by
• 38:02
  the
• 38:02
  way,
• 38:03
  applies
• 38:03
  to
• 38:03
  every
• 38:04
  artist,
• 38:06
  is
• 38:06
  that
• 38:06
  every
• 38:06
  artist,
• 38:07
  when
• 38:08
  someone
• 38:09
  buys
• 38:09
  your
• 38:09
  record
• 38:10
  or
• 38:10
  goes
• 38:10
  to
• 38:10
  your
• 38:10
  concert
• 38:11
  or
• 38:11
  listens
• 38:11
  to
• 38:11
  your
• 38:12
  music,
• 38:13
  there's
• 38:14
  an
• 38:14
  outcome
• 38:14
  or
• 38:15
  transformation
• 38:16
  that
• 38:16
  someone
• 38:16
  believes
• 38:17
  they
• 38:17
  will
• 38:17
  experience
• 38:18
  through
• 38:18
  that.
• 38:20
  And
• 38:20
  it
• 38:21
  may
• 38:21
  be
• 38:21
  subtle
• 38:21
  and
• 38:21
  it
• 38:21
  may
• 38:22
  be
• 38:22
  profound,
• 38:23
  but
• 38:23
  it
• 38:23
  is
• 38:23
  one
• 38:24
  of
• 38:24
  the
• 38:25
  profound
• 38:26
  gifts
• 38:27
  that
• 38:27
  artists
• 38:28
  and
• 38:28
  entrepreneurs
• 38:29
  can
• 38:30
  give
• 38:30
  to
• 38:30
  other
• 38:31
  people.
• 38:31
  And
• 38:32
  so
• 38:32
  if
• 38:32
  you
• 38:32
  come
• 38:33
  back
• 38:33
  to
• 38:33
  that
• 38:34
  and
• 38:34
  now
• 38:35
  move
• 38:36
  that
• 38:36
  past
• 38:37
  a
• 38:37
  transaction
• 38:39
  to
• 38:39
  really
• 38:39
  think
• 38:40
  about
• 38:40
  transformation,
• 38:41
  and
• 38:42
  that
• 38:42
  transformation
• 38:43
  happens
• 38:43
  in
• 38:43
  relationship.
• 38:45
  Yeah.
• 38:47
  What
• 38:47
  does
• 38:48
  that
• 38:48
  look
• 38:48
  like?
• 38:49
  And
• 38:49
  of
• 38:49
  course,
• 38:50
  one
• 38:50
  of
• 38:50
  the
• 38:50
  greatest
• 38:51
  heroes
• 38:51
  of
• 38:51
  relationship,
• 38:52
  a
• 38:53
  certain
• 38:53
  person
• 38:54
  named
• 38:54
  Jesus.
• 38:56
  In
• 38:56
  fact,
• 38:57
  not
• 38:57
  just
• 38:57
  a
• 38:58
  hero
• 38:58
  of
• 38:59
  transformational
• 39:00
  relationships,
• 39:01
  but
• 39:01
  I'd
• 39:02
  have
• 39:02
  to
• 39:02
  say
• 39:03
  that,
• 39:03
  and
• 39:04
  I
• 39:04
  say
• 39:04
  this
• 39:04
  respectfully.
• 39:05
  Some
• 39:05
  people
• 39:06
  see
• 39:06
  it
• 39:06
  as
• 39:06
  sacrilegious,
• 39:07
  so
• 39:07
  forgive
• 39:08
  me.
• 39:08
  Some
• 39:08
  people
• 39:08
  might
• 39:08
  go,
• 39:09
  that's
• 39:09
  horrible.
• 39:09
  You
• 39:09
  can't
• 39:10
  do
• 39:10
  that.
• 39:11
  But
• 39:11
  look
• 39:12
  at
• 39:13
  Jesus,
• 39:14
  the
• 39:14
  author
• 39:15
  of
• 39:16
  the.
• 39:17
  If
• 39:17
  not
• 39:17
  one
• 39:17
  of
• 39:18
  the
• 39:18
  greatest
• 39:20
  revolutions
• 39:21
  in
• 39:21
  the
• 39:21
  history
• 39:22
  of
• 39:22
  mankind.
• 39:24
  I
• 39:25
  mean,
• 39:25
  he
• 39:25
  created,
• 39:26
  not
• 39:26
  just
• 39:27
  he
• 39:27
  did
• 39:28
  his
• 39:28
  market,
• 39:29
  like,
• 39:29
  hey,
• 39:29
  you
• 39:29
  should
• 39:29
  read
• 39:29
  the
• 39:30
  gospel.
• 39:31
  He
• 39:32
  created
• 39:32
  a
• 39:33
  movement
• 39:35
  that
• 39:35
  has
• 39:35
  continued,
• 39:36
  continued
• 39:36
  on
• 39:37
  for
• 39:37
  hundreds
• 39:38
  and
• 39:38
  hundreds
• 39:38
  and
• 39:38
  hundreds
• 39:39
  of
• 39:39
  years.
• 39:39
  And
• 39:39
  there's
• 39:40
  a
• 39:40
  few
• 39:40
  people
• 39:41
  that
• 39:41
  you
• 39:41
  can
• 39:42
  say
• 39:42
  this
• 39:42
  life
• 39:43
  represented
• 39:43
  a
• 39:43
  movement.
• 39:45
  And
• 39:45
  so
• 39:46
  what
• 39:46
  I
• 39:46
  did
• 39:47
  to
• 39:47
  create
• 39:47
  this
• 39:47
  book
• 39:49
  was
• 39:49
  I
• 39:49
  actually
• 39:50
  went
• 39:50
  back
• 39:50
  and
• 39:50
  I
• 39:51
  reverse
• 39:51
  engineered
• 39:53
  what
• 39:53
  I
• 39:54
  saw
• 39:54
  in
• 39:55
  the
• 39:55
  life
• 39:55
  of
• 39:55
  Christ.
• 39:58
  And
• 39:58
  I
• 39:59
  looked
• 39:59
  at
• 39:59
  all
• 39:59
  those
• 40:00
  steps
• 40:00
  that
• 40:00
  he
• 40:00
  took.
• 40:02
  I
• 40:02
  tried
• 40:02
  to
• 40:02
  separate
• 40:03
  myself
• 40:03
  from
• 40:04
  any
• 40:04
  kind
• 40:04
  of
• 40:05
  spiritual
• 40:05
  connotation
• 40:06
  yet.
• 40:07
  But
• 40:07
  just
• 40:08
  say,
• 40:08
  what
• 40:09
  are
• 40:09
  the
• 40:09
  physics
• 40:10
  of
• 40:10
  this?
• 40:11
  And
• 40:11
  the
• 40:12
  physics
• 40:12
  of
• 40:12
  it
• 40:12
  produced
• 40:13
  what
• 40:13
  I
• 40:13
  call
• 40:14
  seven
• 40:15
  disciplines
• 40:17
  that
• 40:18
  when
• 40:18
  you
• 40:18
  do
• 40:18
  them,
• 40:22
  they're
• 40:22
  like
• 40:22
  gears
• 40:23
  in
• 40:23
  a
• 40:23
  watch
• 40:24
  or
• 40:24
  gears
• 40:24
  in
• 40:25
  a
• 40:25
  fine
• 40:25
  engine
• 40:26
  that
• 40:27
  a
• 40:27
  lot
• 40:27
  of
• 40:27
  cases
• 40:28
  like
• 40:28
  marketing
• 40:28
  and
• 40:29
  media,
• 40:29
  we
• 40:29
  get
• 40:30
  a
• 40:30
  gear
• 40:30
  and
• 40:30
  we
• 40:30
  think
• 40:30
  oh,
• 40:30
  this
• 40:31
  is
• 40:31
  it.
• 40:32
  You
• 40:32
  know,
• 40:32
  get
• 40:32
  a
• 40:32
  gear
• 40:33
  and.
• 40:33
  Oh,
• 40:33
  this
• 40:33
  is
• 40:33
  it.
• 40:34
  Power
• 40:35
  is
• 40:35
  the
• 40:36
  interconnection
• 40:37
  and
• 40:37
  working
• 40:37
  of
• 40:37
  the
• 40:37
  gears.
• 40:38
  It's
• 40:39
  the
• 40:39
  harmony
• 40:40
  of
• 40:40
  them
• 40:40
  coming
• 40:40
  together
• 40:41
  that
• 40:42
  produces
• 40:44
  energy
• 40:44
  and
• 40:45
  power
• 40:45
  and
• 40:46
  velocity
• 40:47
  that
• 40:48
  could
• 40:48
  never
• 40:48
  be
• 40:49
  experienced
• 40:50
  without
• 40:50
  this
• 40:51
  powerful
• 40:51
  combination.
• 40:53
  And
• 40:53
  that's
• 40:53
  what
• 40:53
  the
• 40:53
  seven
• 40:54
  disciplines
• 40:54
  does.
• 40:56
  I
• 40:56
  went,
• 40:56
  oh,
• 40:57
  my
• 40:57
  gosh.
• 40:57
  Gosh,
• 40:58
  it's
• 40:58
  mind
• 40:58
  blowing.
• 40:59
  So
• 40:59
  that's
• 41:00
  really.
• 41:00
  I
• 41:00
  can't
• 41:00
  say
• 41:01
  I
• 41:01
  wrote
• 41:01
  it.
• 41:02
  I
• 41:02
  didn't
• 41:02
  invent
• 41:02
  it.
• 41:03
  It
• 41:03
  was
• 41:03
  really
• 41:04
  a
• 41:04
  discovery
• 41:05
  of
• 41:05
  reverse
• 41:06
  engineering,
• 41:07
  the
• 41:08
  greatest
• 41:08
  communicator
• 41:09
  in
• 41:09
  the
• 41:09
  face
• 41:09
  of
• 41:09
  the
• 41:09
  earth.
• 41:10
  Yeah,
• 41:11
  yeah,
• 41:12
  yeah.
• 41:12
  It's
• 41:12
  brilliant.
• 41:13
  That's.
• 41:13
  It's
• 41:13
  brilliant.
• 41:14
  You
• 41:14
  have
• 41:14
  to
• 41:14
  read
• 41:14
  it,
• 41:16
  I
• 41:16
  guess.
• 41:16
  Yeah,
• 41:16
  we'll.
• 41:17
  We'll
• 41:17
  drop
• 41:17
  some
• 41:17
  links
• 41:17
  of
• 41:18
  where
• 41:18
  you
• 41:18
  could
• 41:18
  find
• 41:18
  the
• 41:18
  book
• 41:18
  and
• 41:19
  all
• 41:19
  that
• 41:19
  stuff.
• 41:19
  It's
• 41:19
  definitely
• 41:20
  a
• 41:20
  highly
• 41:21
  recommended
• 41:21
  read
• 41:22
  by
• 41:23
  us
• 41:23
  on
• 41:23
  this
• 41:23
  podcast,
• 41:24
  at
• 41:24
  least.
• 41:25
  Yeah.
• 41:25
  And
• 41:26
  one
• 41:26
  of
• 41:26
  the
• 41:26
  things
• 41:26
  I
• 41:27
  like
• 41:27
  from
• 41:27
  it
• 41:27
  too
• 41:27
  is
• 41:27
  you
• 41:28
  mentioned
• 41:28
  not
• 41:28
  the
• 41:29
  golden
• 41:29
  rule,
• 41:29
  but
• 41:29
  the
• 41:29
  Platinum
• 41:30
  rule.
• 41:30
  And
• 41:31
  I
• 41:31
  really
• 41:31
  like
• 41:31
  this
• 41:31
  for
• 41:32
  business,
• 41:32
  for
• 41:33
  relationship
• 41:33
  in
• 41:33
  general,
• 41:34
  because
• 41:34
  the
• 41:34
  golden
• 41:34
  rule
• 41:35
  is
• 41:35
  do
• 41:35
  unto
• 41:35
  others
• 41:35
  as
• 41:36
  you
• 41:36
  would
• 41:36
  have
• 41:36
  them
• 41:36
  do
• 41:36
  unto
• 41:37
  you.
• 41:37
  The
• 41:37
  Platinum
• 41:37
  Rule.
• 41:38
  And
• 41:38
  I
• 41:38
  don't
• 41:38
  want
• 41:38
  to
• 41:38
  mess
• 41:38
  it
• 41:38
  up
• 41:39
  because
• 41:39
  I'm
• 41:39
  sitting
• 41:39
  here
• 41:39
  with
• 41:40
  the
• 41:40
  man
• 41:40
  himself
• 41:41
  that
• 41:41
  wrote
• 41:41
  it.
• 41:42
  Is
• 41:43
  paraphrase,
• 41:44
  just
• 41:44
  to
• 41:44
  be
• 41:44
  safe
• 41:44
  is
• 41:45
  basically,
• 41:45
  you're
• 41:46
  not
• 41:46
  going
• 41:46
  to
• 41:46
  worry
• 41:46
  about
• 41:46
  what
• 41:47
  you're
• 41:47
  going
• 41:47
  to
• 41:47
  get
• 41:47
  back
• 41:48
  for
• 41:48
  it.
• 41:48
  You're
• 41:48
  going
• 41:48
  to
• 41:49
  do
• 41:49
  unto
• 41:49
  others
• 41:50
  what
• 41:50
  they
• 41:50
  would
• 41:51
  like
• 41:51
  done
• 41:51
  onto
• 41:51
  them.
• 41:52
  Right,
• 41:53
  Exactly.
• 41:55
  Regardless
• 41:55
  of
• 41:56
  the
• 41:56
  return.
• 41:56
  Right.
• 41:57
  It's
• 41:57
  not,
• 41:57
  it's
• 41:58
  not
• 41:58
  a
• 41:58
  give
• 41:58
  and
• 41:58
  take
• 41:58
  in
• 41:58
  this
• 41:59
  point.
• 41:59
  You
• 42:00
  have
• 42:00
  something
• 42:00
  in
• 42:00
  you
• 42:00
  to
• 42:00
  give,
• 42:01
  and
• 42:01
  that's
• 42:01
  what
• 42:01
  I'm
• 42:01
  giving
• 42:02
  you.
• 42:03
  Understanding
• 42:03
  that
• 42:03
  the
• 42:04
  rest
• 42:04
  will
• 42:04
  come
• 42:04
  back
• 42:05
  by
• 42:06
  whatever
• 42:06
  means.
• 42:06
  So,
• 42:07
  yeah,
• 42:07
  that's.
• 42:07
  I
• 42:07
  mean,
• 42:07
  there's
• 42:08
  so
• 42:08
  many
• 42:08
  takeaways
• 42:08
  from
• 42:08
  that
• 42:09
  book.
• 42:09
  Definitely,
• 42:10
  like
• 42:10
  I
• 42:10
  said,
• 42:10
  highly
• 42:11
  recommended.
• 42:11
  Read
• 42:12
  that
• 42:12
  book,
• 42:12
  find
• 42:13
  it.
• 42:14
  And.
• 42:14
  And
• 42:15
  you
• 42:15
  go
• 42:15
  into
• 42:15
  a
• 42:15
  little
• 42:16
  bit
• 42:16
  more
• 42:16
  detail
• 42:16
  too,
• 42:17
  because
• 42:17
  that
• 42:18
  fact,
• 42:19
  I
• 42:19
  think
• 42:20
  is
• 42:21
  really
• 42:21
  weird
• 42:21
  to
• 42:21
  hear
• 42:21
  someone
• 42:22
  say,
• 42:23
  you
• 42:23
  hear,
• 42:24
  you
• 42:24
  know,
• 42:24
  your
• 42:24
  own
• 42:25
  voice.
• 42:25
  I
• 42:25
  heard
• 42:25
  your
• 42:25
  voice
• 42:26
  say
• 42:27
  when
• 42:27
  I
• 42:28
  died.
• 42:28
  It's
• 42:29
  like,
• 42:29
  that's
• 42:29
  not,
• 42:30
  that's.
• 42:30
  That's
• 42:31
  a
• 42:31
  whole
• 42:31
  mental
• 42:32
  trip
• 42:33
  just
• 42:33
  to
• 42:33
  hear
• 42:33
  someone
• 42:34
  talk
• 42:34
  about
• 42:35
  their
• 42:35
  death.
• 42:36
  Right.
• 42:36
  Okay.
• 42:37
  I
• 42:37
  know
• 42:37
  we
• 42:37
  don't
• 42:38
  have
• 42:38
  a
• 42:38
  lot
• 42:38
  of
• 42:38
  time
• 42:38
  to
• 42:38
  go
• 42:39
  into
• 42:39
  that
• 42:41
  sounds.
• 42:42
  Like
• 42:42
  the
• 42:42
  next
• 42:42
  show.
• 42:43
  That's
• 42:43
  why
• 42:43
  I'm
• 42:43
  like,
• 42:44
  how
• 42:44
  do
• 42:44
  I
• 42:44
  not
• 42:45
  continue
• 42:45
  on
• 42:45
  a
• 42:45
  whole
• 42:46
  paths
• 42:46
  where
• 42:46
  I'm
• 42:46
  like,
• 42:47
  sorry,
• 42:47
  about
• 42:47
  time.
• 42:47
  We
• 42:47
  got
• 42:47
  to
• 42:48
  keep
• 42:48
  talking.
• 42:48
  This
• 42:49
  was
• 42:49
  our
• 42:49
  intro
• 42:49
  to
• 42:49
  Bill
• 42:50
  Dolan
• 42:50
  and
• 42:50
  then
• 42:51
  part
• 42:51
  two.
• 42:51
  We'll
• 42:52
  thank
• 42:53
  experience.
• 42:54
  Yeah,
• 42:55
  I
• 42:55
  know
• 42:55
  he's
• 42:55
  a
• 42:56
  busy
• 42:56
  guy,
• 42:56
  but
• 42:56
  if
• 42:57
  he
• 42:57
  could
• 42:57
  come
• 42:57
  back.
• 42:57
  That
• 42:57
  would
• 42:58
  be
• 42:58
  tremendous,
• 42:59
  because
• 42:59
  I
• 42:59
  literally
• 43:00
  have
• 43:00
  questions
• 43:01
  about
• 43:01
  that,
• 43:01
  only
• 43:02
  specifically
• 43:02
  that.
• 43:03
  But
• 43:04
  before
• 43:04
  I
• 43:05
  get
• 43:05
  you
• 43:05
  out
• 43:05
  here,
• 43:05
  just
• 43:06
  because
• 43:06
  this
• 43:06
  is
• 43:06
  the
• 43:06
  intro
• 43:07
  to
• 43:08
  us
• 43:08
  actually,
• 43:09
  in
• 43:09
  our
• 43:09
  audience,
• 43:10
  actually
• 43:10
  getting
• 43:10
  to
• 43:10
  meet
• 43:11
  you.
• 43:11
  And
• 43:12
  for
• 43:12
  someone
• 43:12
  that
• 43:13
  doesn't
• 43:13
  know
• 43:13
  any
• 43:14
  or
• 43:14
  much
• 43:14
  about
• 43:15
  being
• 43:15
  a
• 43:15
  creative
• 43:16
  director,
• 43:16
  I'm
• 43:16
  just
• 43:17
  curious,
• 43:18
  what
• 43:18
  are
• 43:18
  some
• 43:18
  of
• 43:18
  the
• 43:19
  essential
• 43:19
  qualities
• 43:20
  you
• 43:20
  believe
• 43:21
  for
• 43:21
  someone
• 43:21
  to
• 43:22
  be
• 43:22
  a
• 43:22
  successful
• 43:23
  creative
• 43:23
  director?
• 43:25
  Well,
• 43:25
  I
• 43:26
  would
• 43:26
  say,
• 43:26
  actually,
• 43:27
  you
• 43:27
  touched
• 43:27
  on
• 43:28
  it
• 43:28
  earlier,
• 43:29
  Dee.
• 43:30
  It's
• 43:30
  vulnerability.
• 43:32
  That
• 43:33
  first
• 43:33
  part
• 43:33
  is
• 43:34
  vulnerability.
• 43:34
  Because
• 43:36
  to
• 43:37
  truly
• 43:37
  be
• 43:37
  creative
• 43:39
  in
• 43:39
  a
• 43:39
  way
• 43:40
  that
• 43:40
  connects
• 43:40
  with
• 43:40
  other
• 43:41
  lives
• 43:42
  means
• 43:43
  that
• 43:43
  you
• 43:43
  need
• 43:43
  to
• 43:43
  be
• 43:44
  empathetic.
• 43:44
  You
• 43:45
  need
• 43:45
  to
• 43:45
  feel.
• 43:47
  When
• 43:48
  I'm
• 43:48
  doing
• 43:48
  marketing
• 43:49
  pieces
• 43:49
  for
• 43:49
  corporations
• 43:50
  and
• 43:50
  organizations,
• 43:51
  I
• 43:51
  mean,
• 43:51
  we
• 43:51
  have
• 43:52
  our
• 43:52
  classic
• 43:53
  question.
• 43:53
  I
• 43:54
  always
• 43:54
  ask
• 43:54
  a
• 43:54
  leader
• 43:54
  if
• 43:55
  I'm
• 43:55
  working
• 43:55
  with
• 43:55
  a
• 43:55
  CEO,
• 43:56
  and
• 43:57
  they
• 43:57
  say,
• 43:57
  bill,
• 43:57
  we
• 43:58
  want
• 43:58
  to
• 43:58
  engage
• 43:58
  you
• 43:59
  to
• 43:59
  do
• 43:59
  a
• 44:00
  project.
• 44:00
  Help
• 44:00
  us
• 44:01
  tell
• 44:01
  our
• 44:01
  brand
• 44:01
  story
• 44:02
  better.
• 44:02
  Help
• 44:03
  us
• 44:03
  do
• 44:03
  a
• 44:03
  sales
• 44:04
  kickoff
• 44:04
  for
• 44:04
  our
• 44:04
  team
• 44:05
  and
• 44:05
  help
• 44:05
  bring
• 44:06
  the
• 44:06
  brand
• 44:06
  to
• 44:07
  life
• 44:07
  there.
• 44:09
  I
• 44:09
  can
• 44:10
  do
• 44:10
  that.
• 44:10
  But
• 44:10
  I
• 44:11
  really
• 44:11
  want
• 44:11
  to
• 44:11
  know,
• 44:11
  for
• 44:12
  those
• 44:12
  people,
• 44:13
  that's
• 44:14
  your
• 44:14
  audience
• 44:14
  that
• 44:15
  you
• 44:15
  feel
• 44:15
  called
• 44:15
  to
• 44:16
  serve,
• 44:17
  what
• 44:17
  do
• 44:17
  you
• 44:17
  want
• 44:17
  them
• 44:17
  to
• 44:18
  know?
• 44:19
  What
• 44:19
  do
• 44:19
  you
• 44:19
  want
• 44:20
  them
• 44:20
  to
• 44:20
  feel,
• 44:21
  and
• 44:21
  what
• 44:21
  do
• 44:21
  you
• 44:22
  want
• 44:22
  them
• 44:22
  to
• 44:22
  do?
• 44:24
  If
• 44:24
  you
• 44:24
  can
• 44:24
  define
• 44:25
  those
• 44:25
  three
• 44:26
  things,
• 44:27
  the
• 44:28
  no
• 44:28
  part
• 44:29
  really
• 44:30
  has
• 44:30
  to
• 44:30
  do
• 44:30
  with
• 44:31
  what
• 44:31
  I
• 44:31
  call
• 44:31
  the
• 44:31
  front
• 44:32
  left
• 44:32
  cortex.
• 44:33
  What
• 44:33
  will
• 44:33
  you
• 44:33
  take
• 44:34
  away
• 44:34
  and
• 44:34
  say,
• 44:35
  here's
• 44:35
  my
• 44:35
  list,
• 44:35
  my
• 44:36
  checklist.
• 44:37
  Know
• 44:37
  this,
• 44:39
  but
• 44:40
  the
• 44:40
  feeling
• 44:40
  part
• 44:41
  is
• 44:41
  really
• 44:41
  addressing
• 44:42
  the
• 44:42
  limbic
• 44:42
  system.
• 44:43
  It's
• 44:43
  one
• 44:43
  of
• 44:44
  the
• 44:44
  great
• 44:44
  mysteries
• 44:45
  of
• 44:46
  the
• 44:46
  human
• 44:46
  mind
• 44:47
  where
• 44:47
  so
• 44:47
  much
• 44:48
  contains.
• 44:49
  And
• 44:49
  some
• 44:51
  psychologists
• 44:52
  would
• 44:52
  say
• 44:53
  that
• 44:53
  actually
• 44:53
  the
• 44:53
  limbic
• 44:54
  and
• 44:54
  the
• 44:54
  feeling
• 44:55
  system
• 44:55
  makes
• 44:56
  up
• 44:56
  90%
• 44:57
  of
• 44:57
  our
• 44:57
  brain
• 44:57
  function
• 44:59
  that
• 44:59
  we
• 45:00
  feel
• 45:01
  intensely
• 45:03
  and
• 45:05
  always
• 45:05
  without
• 45:06
  definition.
• 45:07
  It's
• 45:08
  only
• 45:08
  with
• 45:08
  definition
• 45:09
  that
• 45:09
  it
• 45:09
  comes
• 45:09
  to
• 45:09
  the
• 45:09
  front
• 45:10
  cortex.
• 45:11
  And
• 45:11
  you
• 45:11
  can
• 45:11
  say,
• 45:12
  oh,
• 45:12
  that
• 45:12
  was
• 45:13
  pain,
• 45:14
  or
• 45:14
  that
• 45:14
  was
• 45:15
  hurt,
• 45:16
  or
• 45:16
  that
• 45:16
  was
• 45:16
  desire,
• 45:17
  or
• 45:17
  that
• 45:18
  was
• 45:18
  hunger.
• 45:19
  You
• 45:19
  know,
• 45:20
  we
• 45:20
  feel
• 45:20
  those
• 45:20
  things.
• 45:21
  Of
• 45:21
  course,
• 45:21
  if
• 45:21
  you
• 45:21
  want
• 45:21
  to
• 45:21
  see
• 45:22
  what
• 45:22
  a
• 45:22
  pure
• 45:22
  limbic
• 45:22
  system
• 45:23
  is,
• 45:23
  look
• 45:23
  at
• 45:23
  a
• 45:24
  baby.
• 45:25
  You
• 45:25
  know,
• 45:26
  is
• 45:26
  it
• 45:26
  there?
• 45:28
  They
• 45:28
  know
• 45:28
  they
• 45:29
  need
• 45:29
  to
• 45:29
  eat,
• 45:30
  they
• 45:30
  need
• 45:30
  to
• 45:30
  go
• 45:30
  to
• 45:31
  the
• 45:31
  bathroom.
• 45:31
  They
• 45:32
  need.
• 45:32
  But
• 45:32
  they
• 45:32
  want
• 45:32
  to
• 45:32
  be
• 45:33
  held,
• 45:33
  they
• 45:33
  want
• 45:33
  to
• 45:33
  be
• 45:33
  loved.
• 45:34
  And
• 45:34
  so
• 45:34
  all
• 45:35
  they
• 45:35
  can
• 45:35
  do
• 45:35
  is
• 45:36
  coo
• 45:36
  and
• 45:36
  cry.
• 45:38
  It's
• 45:39
  kind
• 45:39
  of
• 45:39
  what
• 45:39
  a
• 45:39
  lot
• 45:40
  of
• 45:40
  humans
• 45:40
  are
• 45:40
  doing
• 45:40
  most
• 45:41
  of
• 45:41
  the
• 45:41
  time,
• 45:42
  just
• 45:43
  in
• 45:43
  their
• 45:43
  own
• 45:43
  little
• 45:43
  special
• 45:44
  way.
• 45:46
  But
• 45:46
  when
• 45:47
  you
• 45:47
  get
• 45:47
  that
• 45:48
  definition,
• 45:49
  a
• 45:49
  great
• 45:49
  creative
• 45:50
  director
• 45:50
  is
• 45:51
  able
• 45:51
  to
• 45:51
  think
• 45:52
  both
• 45:52
  very
• 45:52
  empathetically
• 45:54
  but
• 45:54
  also
• 45:55
  strategically,
• 45:57
  because
• 45:58
  my
• 45:58
  creative
• 45:59
  usually
• 46:00
  has
• 46:00
  an
• 46:00
  outcome,
• 46:01
  right?
• 46:01
  Yes,
• 46:02
  it
• 46:02
  really
• 46:02
  does.
• 46:03
  There's
• 46:03
  a
• 46:04
  season
• 46:04
  where
• 46:04
  I
• 46:04
  am
• 46:05
  cooing
• 46:05
  and
• 46:05
  crying
• 46:05
  as
• 46:06
  an
• 46:06
  artist,
• 46:07
  but
• 46:07
  There
• 46:07
  is
• 46:08
  a
• 46:08
  powerful
• 46:08
  transformation
• 46:09
  when
• 46:10
  I
• 46:10
  become
• 46:10
  a
• 46:11
  creative
• 46:11
  director
• 46:11
  because
• 46:12
  now
• 46:13
  I'm
• 46:13
  making
• 46:13
  sounds
• 46:14
  and
• 46:14
  experiences
• 46:15
  that
• 46:15
  have
• 46:15
  a
• 46:16
  strategic
• 46:16
  objective.
• 46:18
  And
• 46:18
  by
• 46:18
  the
• 46:18
  way,
• 46:19
  there
• 46:19
  are
• 46:19
  creative
• 46:20
  directors
• 46:20
  who
• 46:20
  are
• 46:21
  doing
• 46:21
  things
• 46:21
  that
• 46:21
  are
• 46:22
  hurting
• 46:22
  people.
• 46:24
  Just
• 46:25
  being
• 46:25
  a
• 46:25
  creative
• 46:25
  director
• 46:25
  doesn't
• 46:26
  make
• 46:26
  you
• 46:26
  a
• 46:26
  good
• 46:26
  person.
• 46:27
  You
• 46:27
  still
• 46:27
  have
• 46:28
  to
• 46:28
  say,
• 46:28
  am
• 46:28
  I
• 46:28
  operating
• 46:30
  within
• 46:30
  a
• 46:30
  purpose
• 46:31
  and
• 46:31
  a
• 46:31
  value
• 46:32
  system?
• 46:33
  Right.
• 46:33
  That's
• 46:33
  true.
• 46:33
  That
• 46:34
  you
• 46:34
  have
• 46:34
  to
• 46:35
  ask
• 46:35
  that
• 46:35
  question,
• 46:35
  am
• 46:36
  I
• 46:36
  doing
• 46:36
  this
• 46:37
  for
• 46:37
  you
• 46:39
  or
• 46:39
  am
• 46:39
  I
• 46:39
  doing
• 46:39
  this
• 46:40
  for
• 46:40
  me?
• 46:41
  Yeah.
• 46:42
  And
• 46:43
  there's
• 46:43
  a
• 46:43
  lot
• 46:43
  of
• 46:43
  creative
• 46:44
  that
• 46:44
  is
• 46:44
  brilliantly
• 46:45
  done,
• 46:46
  that
• 46:46
  is
• 46:46
  designed
• 46:47
  for
• 46:48
  the
• 46:49
  well
• 46:49
  being
• 46:49
  of
• 46:50
  the
• 46:50
  company,
• 46:50
  the
• 46:50
  corporation
• 46:51
  or
• 46:52
  that
• 46:52
  creative
• 46:52
  director
• 46:53
  because
• 46:53
  of
• 46:53
  what
• 46:54
  they
• 46:54
  want
• 46:54
  out
• 46:54
  of
• 46:55
  it.
• 46:55
  Right.
• 46:56
  And
• 46:56
  what
• 46:57
  they
• 46:57
  want
• 46:57
  you
• 46:57
  to
• 46:57
  do
• 46:57
  for
• 46:58
  them,
• 46:58
  like
• 46:59
  pay
• 46:59
  me,
• 47:02
  you
• 47:02
  know.
• 47:03
  But
• 47:03
  then
• 47:03
  there's
• 47:04
  the
• 47:04
  creative
• 47:04
  director.
• 47:05
  And
• 47:06
  I
• 47:06
  believe
• 47:06
  this
• 47:06
  is
• 47:07
  a
• 47:07
  place
• 47:07
  I
• 47:07
  pray
• 47:07
  all
• 47:08
  of
• 47:08
  us
• 47:08
  ascend
• 47:08
  to,
• 47:09
  is
• 47:09
  the
• 47:10
  recognition.
• 47:11
  And
• 47:11
  we'll
• 47:11
  talk
• 47:11
  about
• 47:12
  this
• 47:12
  in
• 47:13
  our
• 47:13
  next
• 47:13
  time
• 47:13
  because
• 47:14
  we
• 47:14
  will
• 47:14
  get
• 47:14
  together
• 47:14
  again.
• 47:15
  I
• 47:15
  love
• 47:15
  it.
• 47:16
  Beautiful.
• 47:17
  And
• 47:17
  I'll
• 47:17
  say
• 47:18
  this,
• 47:18
  and
• 47:18
  it's
• 47:19
  probably
• 47:19
  a
• 47:19
  good
• 47:19
  place
• 47:19
  to
• 47:20
  pause
• 47:20
  on
• 47:21
  for
• 47:22
  what
• 47:22
  I
• 47:22
  would
• 47:22
  call
• 47:22
  great
• 47:23
  creative
• 47:23
  direction.
• 47:24
  And
• 47:25
  it's
• 47:25
  this.
• 47:26
  That
• 47:27
  today
• 47:28
  when
• 47:28
  you
• 47:29
  woke
• 47:29
  up
• 47:31
  and
• 47:31
  you
• 47:31
  were
• 47:32
  conscious
• 47:32
  of
• 47:32
  taking
• 47:33
  a
• 47:33
  breath,
• 47:35
  I
• 47:35
  just
• 47:35
  want
• 47:36
  to
• 47:36
  emphasize
• 47:38
  you
• 47:38
  didn't
• 47:38
  do
• 47:39
  anything
• 47:39
  really
• 47:39
  to
• 47:40
  earn
• 47:40
  that
• 47:40
  breath.
• 47:41
  You're
• 47:42
  right.
• 47:42
  You
• 47:42
  didn't
• 47:42
  buy
• 47:43
  it,
• 47:43
  you
• 47:43
  did
• 47:44
  it.
• 47:45
  I
• 47:45
  can't
• 47:46
  say
• 47:46
  even
• 47:46
  earned
• 47:46
  it
• 47:47
  or
• 47:47
  deserved
• 47:47
  it.
• 47:48
  Right.
• 47:49
  That
• 47:49
  that
• 47:50
  breath
• 47:50
  was
• 47:50
  a
• 47:51
  gift.
• 47:53
  And.
• 47:54
  I
• 47:54
  believe
• 47:54
  a
• 47:55
  gift
• 47:55
  from
• 47:55
  the
• 47:55
  divine.
• 47:57
  And
• 47:58
  more
• 47:58
  than
• 47:58
  just
• 47:58
  a
• 47:58
  gift
• 47:59
  to
• 47:59
  say,
• 48:00
  I
• 48:00
  want
• 48:00
  you
• 48:01
  to
• 48:01
  have
• 48:01
  life
• 48:01
  today,
• 48:03
  but
• 48:04
  I
• 48:04
  want
• 48:04
  you
• 48:04
  to
• 48:05
  use
• 48:05
  this
• 48:05
  life
• 48:06
  I
• 48:06
  gave
• 48:06
  you
• 48:06
  today
• 48:07
  because
• 48:08
  you
• 48:08
  have
• 48:08
  a
• 48:08
  purpose,
• 48:10
  you
• 48:10
  have
• 48:11
  meaning,
• 48:12
  you
• 48:13
  have
• 48:13
  value.
• 48:14
  And
• 48:15
  that
• 48:15
  value
• 48:15
  is
• 48:16
  realized
• 48:17
  in
• 48:18
  the
• 48:18
  value
• 48:18
  that
• 48:18
  you
• 48:19
  can
• 48:19
  bring
• 48:19
  to
• 48:19
  other
• 48:20
  lives.
• 48:21
  Absolutely.
• 48:22
  Wow,
• 48:22
  that's
• 48:23
  beautiful.
• 48:24
  We
• 48:25
  get
• 48:25
  to
• 48:25
  do
• 48:25
  that.
• 48:26
  Most
• 48:27
  people
• 48:27
  get
• 48:27
  to
• 48:27
  do
• 48:27
  that
• 48:28
  every
• 48:28
  day
• 48:28
  in
• 48:28
  some
• 48:29
  form.
• 48:29
  Yeah.
• 48:30
  But
• 48:30
  I
• 48:31
  know
• 48:31
  this
• 48:31
  program
• 48:32
  and
• 48:32
  people
• 48:32
  in
• 48:32
  your
• 48:32
  audience
• 48:33
  about
• 48:33
  creatives
• 48:35
  and
• 48:35
  we'll
• 48:36
  tell
• 48:36
  you
• 48:36
  the
• 48:37
  depth
• 48:38
  of
• 48:38
  a
• 48:39
  creative
• 48:39
  gift
• 48:41
  to
• 48:41
  be
• 48:41
  able
• 48:41
  to
• 48:43
  that
• 48:44
  timer,
• 48:45
  I'll
• 48:45
  say,
• 48:46
  oh,
• 48:46
  you're
• 48:46
  going
• 48:46
  to
• 48:47
  want
• 48:47
  me
• 48:47
  to
• 48:47
  stop
• 48:47
  here?
• 48:47
  We
• 48:48
  had
• 48:48
  set
• 48:48
  a
• 48:48
  timer.
• 48:51
  The
• 48:52
  gift
• 48:52
  that
• 48:52
  a
• 48:52
  creative
• 48:53
  can
• 48:53
  give
• 48:55
  can
• 48:55
  not
• 48:55
  only
• 48:56
  touch
• 48:56
  the
• 48:57
  depths
• 48:57
  of
• 48:57
  the
• 48:58
  human
• 48:58
  heart
• 48:58
  in
• 48:58
  a
• 48:58
  way
• 48:59
  that
• 48:59
  nothing
• 48:59
  else
• 48:59
  can,
• 49:00
  but
• 49:01
  through
• 49:01
  the
• 49:01
  power
• 49:01
  of
• 49:02
  media,
• 49:03
  that
• 49:03
  gift
• 49:04
  that
• 49:04
  you
• 49:04
  create
• 49:05
  can
• 49:06
  impact
• 49:06
  millions.
• 49:08
  Yes.
• 49:09
  There's
• 49:09
  an
• 49:10
  ethical
• 49:13
  value
• 49:14
  system
• 49:15
  that
• 49:15
  I
• 49:16
  see
• 49:16
  in
• 49:16
  great
• 49:16
  creative
• 49:16
  directors
• 49:18
  because
• 49:19
  it's
• 49:19
  no
• 49:19
  longer
• 49:20
  about
• 49:20
  validating
• 49:20
  me,
• 49:21
  it's
• 49:22
  about
• 49:22
  what
• 49:22
  I
• 49:22
  can
• 49:23
  give
• 49:23
  to
• 49:23
  this
• 49:23
  world
• 49:24
  and
• 49:24
  what
• 49:25
  kind
• 49:25
  of
• 49:25
  powerful
• 49:26
  impact
• 49:26
  can
• 49:26
  make
• 49:26
  on
• 49:26
  this
• 49:27
  world.
• 49:28
  And
• 49:28
  when
• 49:28
  a
• 49:28
  creative
• 49:28
  director
• 49:29
  Grasps
• 49:30
  that
• 49:31
  we're
• 49:32
  no
• 49:32
  longer
• 49:32
  just
• 49:33
  doing
• 49:33
  creative
• 49:34
  work.
• 49:35
  We're
• 49:35
  world
• 49:35
  changers.
• 49:38
  That's
• 49:39
  deep.
• 49:39
  What
• 49:40
  a
• 49:40
  way
• 49:40
  to
• 49:40
  start
• 49:41
  the
• 49:41
  year.
• 49:41
  I
• 49:41
  mean,
• 49:41
  this
• 49:41
  is
• 49:41
  our
• 49:42
  first
• 49:42
  episode
• 49:42
  of
• 49:43
  25,
• 49:44
  and
• 49:46
  the
• 49:46
  whole
• 49:46
  thing
• 49:47
  has
• 49:47
  been
• 49:47
  amazing.
• 49:47
  But
• 49:47
  that
• 49:48
  chunk
• 49:48
  right
• 49:48
  there
• 49:48
  is
• 49:49
  definitely
• 49:49
  something
• 49:50
  that
• 49:50
  we
• 49:50
  could
• 49:50
  all
• 49:50
  take
• 49:51
  and
• 49:51
  say,
• 49:51
  this
• 49:51
  is
• 49:52
  something
• 49:52
  I'm
• 49:52
  going
• 49:52
  to
• 49:52
  start
• 49:52
  each
• 49:53
  day
• 49:53
  remembering
• 49:53
  that
• 49:54
  breath
• 49:54
  wasn't
• 49:55
  earned.
• 49:55
  It's
• 49:56
  not
• 49:56
  promised.
• 49:57
  There's
• 49:57
  no
• 49:58
  guarantee
• 49:58
  on
• 49:58
  it
• 49:58
  even
• 49:59
  be
• 49:59
  grateful
• 49:59
  for
• 50:00
  them.
• 50:00
  What
• 50:00
  more
• 50:00
  do
• 50:00
  we
• 50:00
  have
• 50:01
  than
• 50:01
  to
• 50:01
  be
• 50:01
  grateful?
• 50:02
  We're
• 50:02
  grateful
• 50:02
  for
• 50:03
  you,
• 50:03
  Bill.
• 50:03
  We
• 50:03
  thank
• 50:03
  you
• 50:03
  so
• 50:04
  much
• 50:04
  for
• 50:04
  your
• 50:04
  time.
• 50:05
  Appreciate
• 50:06
  you
• 50:06
  guys
• 50:06
  so
• 50:06
  much.
• 50:07
  Much
• 50:07
  thanks
• 50:07
  for
• 50:07
  having
• 50:07
  me.
• 50:08
  I
• 50:08
  want
• 50:08
  you
• 50:08
  to
• 50:09
  shout
• 50:09
  out
• 50:09
  Spirit
• 50:09
  Media,
• 50:11
  your
• 50:11
  company,
• 50:12
  if
• 50:13
  you
• 50:13
  could
• 50:13
  maybe
• 50:13
  just
• 50:13
  quickly
• 50:14
  let
• 50:14
  people
• 50:14
  know
• 50:14
  where
• 50:15
  to
• 50:15
  find
• 50:15
  you.
• 50:15
  Also,
• 50:16
  I
• 50:16
  am
• 50:16
  curious
• 50:16
  if
• 50:17
  you
• 50:17
  could
• 50:17
  let
• 50:17
  us
• 50:17
  know
• 50:18
  what
• 50:18
  type
• 50:18
  of.
• 50:18
  Because
• 50:19
  you
• 50:19
  mentioned
• 50:19
  you
• 50:19
  work
• 50:19
  with
• 50:19
  corporations.
• 50:20
  What
• 50:20
  type
• 50:20
  of
• 50:20
  companies
• 50:21
  would
• 50:21
  be
• 50:22
  fitting
• 50:22
  to
• 50:22
  reach
• 50:22
  out
• 50:23
  to
• 50:23
  you
• 50:23
  and
• 50:23
  just
• 50:24
  stuff
• 50:24
  like
• 50:24
  that
• 50:24
  so
• 50:24
  people
• 50:25
  can
• 50:26
  get
• 50:26
  in
• 50:26
  touch?
• 50:27
  Well,
• 50:27
  sure,
• 50:27
  I
• 50:27
  appreciate
• 50:28
  that.
• 50:28
  I
• 50:28
  mean,
• 50:29
  our.
• 50:29
  Our
• 50:29
  agency
• 50:30
  is
• 50:30
  spiritmedia.com
• 50:33
  and
• 50:34
  that's
• 50:34
  where
• 50:35
  you
• 50:35
  can
• 50:35
  reach
• 50:35
  me.
• 50:36
  And
• 50:36
  that's
• 50:37
  where
• 50:37
  a
• 50:37
  lot
• 50:37
  of
• 50:37
  our
• 50:37
  work,
• 50:38
  we
• 50:38
  produce
• 50:38
  a
• 50:38
  lot
• 50:39
  of
• 50:39
  brand
• 50:39
  stories
• 50:40
  for
• 50:40
  companies.
• 50:41
  People
• 50:41
  need
• 50:41
  to
• 50:41
  tell
• 50:42
  their
• 50:42
  story
• 50:42
  well.
• 50:42
  They
• 50:43
  need
• 50:43
  to
• 50:43
  tell
• 50:43
  them
• 50:43
  efficiently
• 50:44
  and
• 50:45
  in
• 50:45
  an
• 50:45
  engaging
• 50:46
  way.
• 50:47
  And
• 50:47
  that's
• 50:47
  really
• 50:47
  our
• 50:48
  gift.
• 50:48
  And
• 50:48
  so
• 50:49
  when
• 50:49
  people
• 50:49
  want
• 50:49
  to
• 50:49
  tell
• 50:49
  their
• 50:50
  story
• 50:50
  through
• 50:51
  video
• 50:52
  and
• 50:52
  short
• 50:52
  stories
• 50:53
  or
• 50:53
  maybe
• 50:53
  even
• 50:53
  explainer
• 50:54
  videos,
• 50:54
  we
• 50:55
  do
• 50:55
  that
• 50:55
  exceptionally
• 50:56
  well.
• 50:56
  The
• 50:57
  other
• 50:57
  thing
• 50:57
  is
• 50:57
  because
• 50:58
  of
• 50:58
  my
• 50:58
  entertainment
• 50:58
  background,
• 50:59
  you
• 50:59
  mentioned
• 51:00
  Gwen
• 51:00
  Stefani.
• 51:01
  I've
• 51:01
  worked
• 51:01
  with
• 51:01
  the
• 51:01
  Black
• 51:01
  Eyed
• 51:02
  Peas.
• 51:02
  I've
• 51:02
  worked
• 51:02
  with
• 51:02
  Maroon
• 51:03
  5.
• 51:03
  I
• 51:04
  produce
• 51:04
  a
• 51:04
  lot
• 51:04
  of
• 51:04
  shows
• 51:05
  on
• 51:05
  a
• 51:05
  large
• 51:05
  scale.
• 51:06
  So
• 51:07
  we're
• 51:07
  really
• 51:07
  good
• 51:08
  at
• 51:08
  understanding
• 51:08
  the
• 51:09
  tools
• 51:09
  and
• 51:09
  experiences
• 51:10
  that
• 51:10
  we
• 51:11
  can
• 51:11
  help
• 51:11
  brands
• 51:12
  really
• 51:12
  come
• 51:13
  to
• 51:13
  life.
• 51:13
  And
• 51:14
  so
• 51:14
  we
• 51:14
  also
• 51:15
  do
• 51:15
  events
• 51:15
  for
• 51:16
  companies,
• 51:16
  whether
• 51:17
  they're
• 51:17
  product
• 51:17
  launches,
• 51:18
  sales
• 51:18
  events,
• 51:19
  sales
• 51:20
  gatherings,
• 51:21
  even
• 51:21
  corporate
• 51:21
  launches.
• 51:22
  And
• 51:23
  a
• 51:23
  lot
• 51:23
  of
• 51:23
  the
• 51:23
  folks
• 51:24
  that
• 51:24
  like
• 51:25
  to
• 51:25
  work
• 51:25
  with
• 51:25
  us
• 51:25
  are
• 51:26
  especially
• 51:26
  those
• 51:26
  B2B
• 51:27
  firms
• 51:28
  that
• 51:28
  are
• 51:28
  doing
• 51:29
  things
• 51:29
  at
• 51:29
  a
• 51:29
  high
• 51:30
  level.
• 51:30
  And
• 51:31
  they
• 51:31
  recognize
• 51:31
  that
• 51:32
  the
• 51:33
  value
• 51:33
  of
• 51:34
  having
• 51:34
  a
• 51:34
  great
• 51:34
  brand
• 51:35
  experience,
• 51:35
  both
• 51:36
  internally
• 51:36
  and
• 51:36
  externally,
• 51:37
  is
• 51:38
  intensely
• 51:39
  valuable.
• 51:40
  And
• 51:40
  they
• 51:40
  also
• 51:40
  realize
• 51:41
  the
• 51:41
  cost
• 51:42
  of
• 51:43
  doing
• 51:43
  a
• 51:43
  mediocre
• 51:44
  job
• 51:45
  is
• 51:45
  going
• 51:45
  to
• 51:45
  undermine
• 51:46
  their
• 51:46
  value,
• 51:47
  undermine
• 51:48
  their
• 51:48
  belief,
• 51:48
  undermine
• 51:49
  the
• 51:49
  performance
• 51:49
  of
• 51:50
  their
• 51:50
  team.
• 51:51
  So
• 51:51
  when
• 51:51
  they
• 51:51
  come
• 51:51
  to
• 51:52
  us,
• 51:52
  they
• 51:52
  say,
• 51:53
  in
• 51:53
  fact,
• 51:55
  I
• 51:55
  gotta
• 51:55
  give
• 51:56
  credit
• 51:56
  to
• 51:56
  a
• 51:57
  friend
• 51:57
  of
• 51:57
  mine.
• 51:57
  I
• 51:57
  used
• 51:58
  to
• 51:58
  work
• 51:58
  with
• 51:58
  a
• 51:58
  guy
• 51:59
  from
• 51:59
  Warner
• 51:59
  Brothers,
• 52:00
  and
• 52:01
  he
• 52:01
  was
• 52:01
  a
• 52:02
  lighting
• 52:02
  director
• 52:02
  for
• 52:03
  our
• 52:03
  shows.
• 52:04
  And
• 52:04
  he
• 52:04
  always
• 52:04
  taught
• 52:05
  me
• 52:05
  early
• 52:05
  on,
• 52:06
  he
• 52:07
  said,
• 52:07
  let
• 52:07
  people
• 52:08
  walk
• 52:08
  into
• 52:09
  the
• 52:09
  living
• 52:09
  embodiment
• 52:10
  of
• 52:10
  their
• 52:11
  brand.
• 52:14
  And
• 52:14
  when
• 52:14
  you
• 52:14
  think
• 52:14
  about
• 52:15
  some
• 52:15
  of
• 52:15
  the
• 52:15
  greatest
• 52:16
  artists
• 52:16
  and
• 52:16
  the
• 52:16
  greatest
• 52:16
  performers.
• 52:19
  They
• 52:19
  have
• 52:20
  learned
• 52:20
  how
• 52:20
  to
• 52:20
  let
• 52:21
  people
• 52:21
  walk
• 52:21
  into
• 52:22
  not
• 52:22
  just
• 52:22
  an
• 52:22
  arena,
• 52:23
  not
• 52:23
  just
• 52:24
  a
• 52:24
  stage,
• 52:25
  but
• 52:25
  to
• 52:25
  walk
• 52:26
  into
• 52:26
  the
• 52:26
  living
• 52:26
  embodiment
• 52:27
  of
• 52:27
  that
• 52:27
  brand
• 52:28
  where
• 52:29
  they
• 52:30
  feel
• 52:30
  to
• 52:31
  their
• 52:31
  soul.
• 52:32
  And
• 52:32
  a
• 52:32
  great
• 52:33
  brand
• 52:33
  experience,
• 52:34
  like
• 52:34
  a
• 52:34
  great
• 52:35
  entertainment
• 52:35
  show
• 52:36
  tattoos
• 52:37
  your
• 52:37
  psyche
• 52:38
  in
• 52:39
  a
• 52:39
  way
• 52:39
  that
• 52:39
  you
• 52:39
  will
• 52:39
  never
• 52:40
  forget.
• 52:41
  And
• 52:41
  that's
• 52:42
  what
• 52:42
  we
• 52:42
  help
• 52:42
  companies
• 52:43
  do.
• 52:43
  Wow.
• 52:44
  That's
• 52:44
  beautiful.
• 52:45
  That's
• 52:45
  amazing.
• 52:46
  Again,
• 52:46
  thank
• 52:46
  you
• 52:47
  so
• 52:47
  much
• 52:47
  for
• 52:48
  your
• 52:48
  time.
• 52:48
  Thank
• 52:48
  you
• 52:48
  for
• 52:49
  sharing
• 52:49
  that.
• 52:50
  Yeah,
• 52:51
  you
• 52:51
  are.
• 52:51
  You're
• 52:51
  a
• 52:52
  gift
• 52:52
  man.
• 52:52
  You're
• 52:52
  a
• 52:52
  blessing.
• 52:52
  You've
• 52:53
  been
• 52:53
  a
• 52:53
  blessing
• 52:53
  to
• 52:53
  chat
• 52:54
  with
• 52:54
  and
• 52:54
  I'm
• 52:54
  a
• 52:54
  true
• 52:55
  blessing
• 52:55
  to,
• 52:56
  I'm
• 52:56
  sure
• 52:56
  everyone
• 52:57
  who's
• 52:57
  going
• 52:57
  to
• 52:57
  listen
• 52:57
  to
• 52:58
  this
• 52:58
  and
• 52:58
  everything
• 52:59
  else
• 52:59
  that
• 52:59
  you've
• 52:59
  put
• 52:59
  out
• 52:59
  there.
• 53:00
  So,
• 53:00
  yeah,
• 53:00
  thanks
• 53:01
  again.
• 53:01
  We'll
• 53:01
  definitely
• 53:01
  keep
• 53:02
  in
• 53:02
  touch
• 53:02
  and
• 53:02
  follow
• 53:02
  your
• 53:03
  journey
• 53:03
  and
• 53:04
  look
• 53:04
  out
• 53:04
  for
• 53:04
  some
• 53:04
  more
• 53:05
  cool,
• 53:05
  interesting,
• 53:06
  mind
• 53:06
  blowing
• 53:06
  and
• 53:07
  thought
• 53:07
  provoking
• 53:08
  products
• 53:09
  and
• 53:09
  projects
• 53:09
  from
• 53:10
  you.
• 53:10
  We'll
• 53:11
  do
• 53:11
  a
• 53:11
  part
• 53:11
  two
• 53:12
  in
• 53:12
  the
• 53:12
  near
• 53:12
  future.
• 53:13
  Thank
• 53:13
  you
• 53:14
  so
• 53:14
  much.
• 53:16
  God
• 53:16
  bless
• 53:17
  you.
• 53:17
  Appreciate
• 53:17
  you
• 53:17
  so
• 53:18
  much.
• 53:18
  Until
• 53:19
  next
• 53:19
  time,
• 53:19
  everybody
• 53:20
  stay
• 53:20
  safe.
• 53:20
  Happy
• 53:21
  New
• 53:21
  Year.
• 53:21
  Yes.
• 53:21
  Amen.
• 53:22
  Anthony.
• 53:23
  I
• 53:23
  love
• 53:23
  you,
• 53:23
  buddy.
• 53:23
  Talk
• 53:24
  to
• 53:24
  you
• 53:24
  guys.