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Good Good Golf Ad Backlash | Pro Golf News
A viral ad by Good Good Golf and Callaway featuring a man shoving a woman and yelling “don’t touch my driver” sparked massive backlash, forcing both brands to pull the clip and face retail consequences. Golf Galaxy removed all Good Good merchandise, and the PGA Tour delayed a show featuring the brand. Critics slammed the ad for being exclusionary and tone-deaf to golf’s inclusivity mission. In response, Good Good pledged to donate all proceeds from the driver campaign to a women’s support org and overhaul its content approval process. Retailers are still pulling their products — the fallout…
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