Kingfisher's Chief Digital Director On AI, Marketplaces & Omnichannel Retail | Shoptalk Europe
In this exclusive interview recorded live from the Walmart Commerce Technologies Studio at Shoptalk Europe, Marc Vicente Sala, Chief Digital Director at Kingfisher PLC, shares insights on the company's digital transformation and omnichannel journey.
Kingfisher, a leading home improvement retailer with brands like B&Q, Screwfix, Castorama, and Brico Dépôt, is focusing on harnessing the power of AI, marketplaces, and retail media to enhance customer experiences.
Marc Vicente discusses the importance of organizing and leveraging customer data to enable effective AI implementation, including…
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