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Listener Q: Restructuring Courses Into a Membership Model · Build With Becky: Smart Strategies To Grow Your Community-Driven Business

• 0:00
  Okay.
• 0:00
  This
• 0:01
  person
• 0:01
  asked
• 0:01
  to
• 0:02
  remain
• 0:02
  anonymous,
• 0:03
  so
• 0:03
  I'm
• 0:03
  going
• 0:03
  to
• 0:04
  call
• 0:04
  him
• 0:04
  Enzo.
• 0:05
  So
• 0:05
  Enzo
• 0:06
  said,
• 0:06
  I
• 0:06
  sell
• 0:07
  a
• 0:07
  few
• 0:07
  very
• 0:07
  large
• 0:08
  courses
• 0:08
  that
• 0:08
  teach
• 0:09
  software,
• 0:09
  but
• 0:10
  I'm
• 0:10
  looking
• 0:10
  to
• 0:10
  restructure
• 0:11
  them
• 0:11
  into
• 0:12
  smaller,
• 0:12
  cheaper
• 0:13
  courses
• 0:13
  as
• 0:14
  part
• 0:14
  of
• 0:14
  a
• 0:14
  membership
• 0:14
  model
• 0:15
  instead.
• 0:16
  What
• 0:16
  do
• 0:16
  you
• 0:16
  think
• 0:16
  of
• 0:17
  this
• 0:17
  approach?
• 0:18
  Okay,
• 0:18
  Enzo.
• 0:19
  I
• 0:19
  actually
• 0:19
  really
• 0:20
  love
• 0:20
  this
• 0:21
  direction
• 0:22
  and
• 0:22
  there's
• 0:22
  a
• 0:22
  lot
• 0:22
  of
• 0:23
  reasons
• 0:23
  why,
• 0:23
  so
• 0:24
  I'll
• 0:24
  dig
• 0:24
  into
• 0:24
  that.
• 0:25
  Software
• 0:26
  changes
• 0:26
  really
• 0:27
  quickly.
• 0:27
  So
• 0:27
  if
• 0:28
  you're
• 0:28
  teaching
• 0:28
  software,
• 0:29
  I
• 0:29
  don't
• 0:30
  love
• 0:30
  a
• 0:30
  long
• 0:31
  course
• 0:31
  model
• 0:31
  because
• 0:32
  you
• 0:32
  constantly
• 0:33
  need
• 0:33
  to
• 0:33
  update
• 0:33
  it.
• 0:34
  This
• 0:34
  is
• 0:34
  really
• 0:35
  similar
• 0:35
  for
• 0:35
  anyone
• 0:36
  out
• 0:36
  there
• 0:36
  that's
• 0:36
  teaching
• 0:37
  any
• 0:38
  kind
• 0:38
  of
• 0:38
  software,
• 0:38
  but
• 0:38
  also
• 0:39
  social
• 0:39
  media
• 0:40
  or
• 0:41
  AI
• 0:41
  or
• 0:42
  anything
• 0:42
  that
• 0:42
  is
• 0:42
  changing
• 0:43
  rapidly.
• 0:44
  You
• 0:44
  know,
• 0:44
  technology.
• 0:46
  At
• 0:46
  Boss
• 0:46
  Babe,
• 0:47
  we
• 0:47
  had
• 0:47
  a
• 0:47
  course
• 0:48
  called
• 0:48
  Influencer
• 0:49
  School,
• 0:49
  and
• 0:49
  it
• 0:49
  was
• 0:50
  teaching
• 0:50
  school
• 0:51
  how
• 0:51
  to
• 0:51
  grow
• 0:51
  on
• 0:51
  Instagram.
• 0:52
  And
• 0:52
  Instagram
• 0:53
  evolved
• 0:53
  so
• 0:54
  quickly
• 0:54
  that
• 0:54
  we
• 0:54
  need
• 0:54
  to
• 0:55
  like
• 0:55
  update
• 0:55
  these
• 0:56
  modules
• 0:56
  which
• 0:57
  were
• 0:57
  highly
• 0:57
  produced,
• 0:58
  which
• 0:58
  became
• 0:58
  problematic.
• 0:59
  And
• 0:59
  so
• 1:00
  you
• 1:00
  just
• 1:00
  want
• 1:01
  to
• 1:01
  think
• 1:01
  about
• 1:02
  how,
• 1:03
  how
• 1:03
  quickly
• 1:04
  is
• 1:04
  what
• 1:04
  you're
• 1:05
  teaching
• 1:05
  evolving.
• 1:05
  Because
• 1:06
  when
• 1:06
  you're
• 1:07
  creating
• 1:07
  a
• 1:08
  course,
• 1:08
  an
• 1:09
  on
• 1:09
  demand
• 1:09
  product,
• 1:10
  ideally
• 1:11
  you're
• 1:11
  not
• 1:11
  having
• 1:11
  to
• 1:11
  update
• 1:12
  it
• 1:12
  constantly.
• 1:13
  But
• 1:13
  there
• 1:14
  are
• 1:14
  a
• 1:14
  lot
• 1:14
  of
• 1:14
  people
• 1:15
  I've
• 1:15
  worked
• 1:15
  with
• 1:16
  who,
• 1:16
  who
• 1:17
  have
• 1:17
  to
• 1:17
  like,
• 1:18
  they're
• 1:18
  teaching
• 1:18
  these
• 1:19
  kind
• 1:19
  of
• 1:19
  things
• 1:19
  and
• 1:19
  then
• 1:19
  they
• 1:19
  have
• 1:20
  to
• 1:20
  update
• 1:20
  it
• 1:20
  or
• 1:21
  unfortunately
• 1:21
  there's
• 1:22
  people
• 1:22
  that
• 1:22
  just
• 1:22
  let
• 1:23
  it
• 1:23
  keep
• 1:23
  selling
• 1:24
  it
• 1:24
  even
• 1:24
  though
• 1:24
  it
• 1:24
  becomes
• 1:25
  out
• 1:25
  of
• 1:25
  date.
• 1:25
  And
• 1:25
  that's
• 1:26
  like
• 1:26
  super
• 1:26
  problematic.
• 1:27
  And
• 1:27
  I
• 1:27
  know
• 1:27
  that's
• 1:27
  not
• 1:27
  you,
• 1:27
  Enzo,
• 1:28
  but
• 1:29
  I'm
• 1:29
  just
• 1:29
  saying.
• 1:30
  So
• 1:30
  there's
• 1:30
  a
• 1:31
  few
• 1:31
  things
• 1:31
  I
• 1:31
  really
• 1:31
  love
• 1:32
  about
• 1:32
  the
• 1:32
  membership
• 1:33
  approach
• 1:33
  for
• 1:33
  those
• 1:34
  that
• 1:34
  are
• 1:34
  teaching
• 1:35
  software.
• 1:36
  And
• 1:36
  one
• 1:36
  of
• 1:37
  them
• 1:37
  is
• 1:37
  that
• 1:37
  when
• 1:37
  you're
• 1:38
  teaching
• 1:38
  software
• 1:39
  live,
• 1:39
  teaching,
• 1:40
  practicing,
• 1:41
  and
• 1:41
  then
• 1:42
  workshopping
• 1:42
  together
• 1:43
  is,
• 1:43
  is
• 1:43
  a
• 1:43
  very,
• 1:44
  very
• 1:44
  valuable
• 1:45
  experience.
• 1:45
  Because
• 1:46
  think
• 1:46
  about
• 1:46
  it,
• 1:46
  when
• 1:46
  you're
• 1:47
  working
• 1:47
  with
• 1:47
  a
• 1:48
  software,
• 1:48
  working
• 1:49
  with
• 1:49
  something
• 1:49
  new,
• 1:49
  you
• 1:50
  want
• 1:50
  to
• 1:50
  troubleshoot
• 1:51
  it
• 1:51
  in
• 1:51
  that
• 1:51
  moment,
• 1:52
  you
• 1:52
  want
• 1:52
  to
• 1:52
  like,
• 1:53
  get
• 1:53
  help
• 1:53
  in
• 1:53
  that
• 1:53
  moment.
• 1:54
  You
• 1:54
  don't
• 1:54
  want
• 1:54
  to
• 1:54
  get
• 1:54
  stuck
• 1:55
  and
• 1:55
  then
• 1:56
  have
• 1:56
  to
• 1:56
  submit
• 1:56
  a
• 1:57
  question
• 1:57
  and
• 1:57
  then
• 1:57
  get
• 1:57
  your
• 1:58
  answer
• 1:58
  later.
• 1:58
  Like,
• 1:59
  that's
• 1:59
  a
• 1:59
  frustrating
• 2:00
  experience.
• 2:00
  But
• 2:01
  when
• 2:01
  you're
• 2:01
  like,
• 2:01
  in
• 2:02
  it,
• 2:02
  you're
• 2:02
  working
• 2:02
  on
• 2:03
  it
• 2:03
  hands
• 2:03
  on,
• 2:03
  and
• 2:03
  you
• 2:03
  have
• 2:04
  somebody
• 2:04
  there
• 2:04
  that's
• 2:04
  teaching
• 2:05
  you.
• 2:05
  Think
• 2:05
  back
• 2:06
  to
• 2:06
  like
• 2:06
  school
• 2:07
  in
• 2:07
  the
• 2:07
  classroom
• 2:08
  when
• 2:08
  you
• 2:08
  were
• 2:08
  learning
• 2:08
  things
• 2:09
  on
• 2:09
  the
• 2:09
  computer
• 2:09
  and
• 2:09
  it's
• 2:10
  like,
• 2:10
  okay,
• 2:10
  hey,
• 2:10
  teacher,
• 2:11
  I'm
• 2:11
  stuck.
• 2:11
  And
• 2:11
  they
• 2:12
  raise
• 2:12
  their
• 2:12
  hand,
• 2:12
  right?
• 2:12
  Like,
• 2:13
  it's
• 2:13
  the
• 2:13
  same
• 2:13
  thing
• 2:13
  as
• 2:14
  adults
• 2:15
  when
• 2:15
  we're
• 2:16
  learning
• 2:16
  and
• 2:16
  we're
• 2:17
  getting
• 2:17
  stuck,
• 2:17
  we
• 2:17
  want
• 2:17
  to
• 2:17
  unblock
• 2:18
  ourselves
• 2:18
  in
• 2:18
  that
• 2:19
  moment
• 2:19
  so
• 2:19
  that
• 2:19
  we
• 2:19
  can
• 2:20
  keep
• 2:20
  moving
• 2:20
  forward.
• 2:21
  So
• 2:21
  when
• 2:22
  you're
• 2:22
  teaching
• 2:22
  live,
• 2:23
  this
• 2:23
  is
• 2:23
  Going
• 2:24
  to
• 2:24
  be
• 2:24
  a
• 2:24
  super
• 2:24
  high
• 2:25
  value
• 2:25
  experience
• 2:25
  and
• 2:26
  something
• 2:26
  that
• 2:26
  you
• 2:26
  can
• 2:26
  absolutely
• 2:27
  offer
• 2:27
  in
• 2:27
  a
• 2:27
  membership
• 2:28
  model.
• 2:28
  We
• 2:29
  actually
• 2:29
  had
• 2:29
  a
• 2:29
  client
• 2:30
  recently
• 2:31
  who
• 2:31
  had
• 2:31
  a
• 2:32
  model
• 2:32
  like
• 2:32
  this
• 2:32
  that
• 2:32
  worked
• 2:33
  super,
• 2:33
  super
• 2:33
  well.
• 2:33
  So
• 2:34
  he's
• 2:34
  teaching
• 2:34
  a
• 2:34
  software,
• 2:36
  he's
• 2:36
  teaching
• 2:37
  a
• 2:37
  very
• 2:37
  specific
• 2:37
  software.
• 2:38
  It's
• 2:38
  for
• 2:39
  people
• 2:40
  that
• 2:40
  are
• 2:41
  in
• 2:41
  full
• 2:42
  time
• 2:42
  jobs
• 2:42
  and
• 2:43
  they
• 2:43
  want
• 2:43
  to
• 2:43
  level
• 2:43
  up
• 2:44
  this
• 2:44
  skill
• 2:44
  set
• 2:44
  so
• 2:45
  that
• 2:45
  they
• 2:45
  can
• 2:45
  you
• 2:45
  know,
• 2:46
  get
• 2:46
  raises
• 2:46
  and
• 2:46
  promotions
• 2:47
  and
• 2:47
  all
• 2:47
  of
• 2:47
  that.
• 2:48
  And
• 2:48
  so
• 2:48
  they're
• 2:49
  in
• 2:49
  this
• 2:49
  program
• 2:49
  or
• 2:50
  they're,
• 2:50
  they're
• 2:50
  in
• 2:50
  there
• 2:50
  in
• 2:50
  this
• 2:51
  membership
• 2:51
  and
• 2:52
  essentially
• 2:53
  they
• 2:53
  go
• 2:53
  to
• 2:53
  the
• 2:54
  live
• 2:54
  classes,
• 2:54
  live
• 2:55
  workshops
• 2:55
  and
• 2:56
  then
• 2:56
  there's
• 2:56
  replays
• 2:57
  of
• 2:57
  those
• 2:57
  live
• 2:57
  classes
• 2:58
  and
• 2:58
  workshops.
• 2:58
  And
• 2:59
  a
• 2:59
  lot
• 3:00
  of
• 3:00
  times
• 3:00
  he's
• 3:00
  providing
• 3:01
  like
• 3:02
  models
• 3:02
  and
• 3:02
  templates
• 3:03
  for
• 3:03
  them
• 3:03
  to
• 3:03
  work
• 3:03
  with.
• 3:04
  And
• 3:04
  that
• 3:05
  is,
• 3:05
  it's
• 3:06
  a
• 3:06
  super
• 3:06
  high
• 3:07
  retention,
• 3:08
  high
• 3:09
  engagement
• 3:09
  community
• 3:10
  that
• 3:10
  also
• 3:11
  has
• 3:11
  some
• 3:11
  forum
• 3:12
  spaces
• 3:12
  for
• 3:13
  sharing
• 3:15
  results
• 3:15
  and
• 3:16
  projects
• 3:16
  in
• 3:16
  between
• 3:17
  classes.
• 3:17
  So
• 3:18
  he's
• 3:18
  also
• 3:18
  providing
• 3:18
  homework
• 3:19
  and
• 3:19
  giving
• 3:19
  them
• 3:20
  some
• 3:20
  accountability
• 3:20
  between
• 3:21
  these
• 3:21
  classes.
• 3:21
  And
• 3:21
  it's
• 3:22
  very,
• 3:22
  very
• 3:22
  good.
• 3:23
  I
• 3:23
  think
• 3:23
  a
• 3:23
  lot
• 3:24
  of
• 3:24
  times
• 3:24
  we
• 3:25
  worry
• 3:25
  about
• 3:26
  how
• 3:26
  much
• 3:26
  content
• 3:27
  we
• 3:27
  need
• 3:27
  to
• 3:27
  have
• 3:28
  for
• 3:28
  an
• 3:28
  experience
• 3:29
  to
• 3:29
  be
• 3:29
  worth
• 3:30
  paying
• 3:30
  for.
• 3:30
  Especially
• 3:31
  when
• 3:32
  it's
• 3:32
  content
• 3:33
  like
• 3:33
  this
• 3:33
  where
• 3:33
  it's
• 3:33
  like
• 3:34
  oh,
• 3:34
  how
• 3:34
  many
• 3:35
  on
• 3:35
  demand
• 3:35
  courses
• 3:36
  do
• 3:36
  I
• 3:36
  need
• 3:36
  to
• 3:36
  have?
• 3:36
  Or
• 3:36
  I
• 3:36
  need
• 3:37
  to
• 3:37
  have
• 3:37
  like
• 3:37
  every
• 3:37
  single
• 3:37
  answer
• 3:38
  to
• 3:38
  every
• 3:38
  question
• 3:39
  regarding
• 3:39
  this
• 3:39
  software.
• 3:40
  But
• 3:40
  at
• 3:41
  the
• 3:41
  end
• 3:41
  of
• 3:41
  the
• 3:41
  day
• 3:42
  people
• 3:42
  want
• 3:42
  to
• 3:43
  optimize
• 3:43
  for
• 3:43
  time
• 3:44
  to
• 3:44
  outcome.
• 3:45
  So
• 3:45
  how
• 3:45
  can
• 3:45
  you
• 3:45
  help
• 3:45
  them
• 3:46
  get
• 3:46
  where
• 3:46
  they
• 3:46
  want
• 3:46
  to
• 3:47
  go
• 3:47
  quickly?
• 3:48
  And
• 3:48
  it's
• 3:48
  probably
• 3:49
  this
• 3:49
  like
• 3:49
  quick
• 3:50
  personalized
• 3:50
  content
• 3:51
  versus
• 3:51
  like
• 3:51
  a
• 3:52
  long
• 3:52
  exhaustive
• 3:52
  course.
• 3:53
  Maybe
• 3:54
  what
• 3:55
  you're
• 3:55
  doing
• 3:55
  is
• 3:56
  learning
• 3:57
  about
• 3:57
  the
• 3:57
  people
• 3:57
  that
• 3:58
  are
• 3:58
  in
• 3:58
  your
• 3:58
  community.
• 3:59
  You're
• 4:00
  understanding
• 4:00
  what
• 4:00
  their
• 4:00
  main
• 4:01
  challenges
• 4:01
  are
• 4:01
  and
• 4:02
  then
• 4:02
  you're
• 4:02
  using
• 4:02
  that
• 4:02
  to
• 4:02
  guide
• 4:03
  your
• 4:03
  programming.
• 4:03
  Teach
• 4:04
  these
• 4:04
  live
• 4:04
  classes
• 4:05
  and
• 4:05
  then
• 4:05
  you
• 4:05
  have
• 4:05
  access
• 4:06
  to
• 4:06
  all
• 4:06
  of
• 4:06
  these
• 4:06
  recordings.
• 4:07
  You
• 4:07
  could
• 4:08
  sell
• 4:09
  those
• 4:09
  recordings
• 4:10
  as
• 4:10
  one
• 4:10
  offs,
• 4:10
  especially
• 4:11
  if
• 4:11
  you
• 4:11
  have
• 4:11
  like
• 4:11
  a
• 4:11
  couple
• 4:12
  that
• 4:12
  are
• 4:12
  particularly
• 4:12
  good
• 4:13
  or
• 4:13
  something
• 4:13
  that
• 4:13
  like
• 4:14
  lower,
• 4:14
  lower
• 4:15
  in
• 4:15
  your
• 4:15
  offer
• 4:15
  suite
• 4:16
  would
• 4:16
  make
• 4:16
  sense
• 4:16
  to
• 4:16
  sell.
• 4:17
  And
• 4:17
  so
• 4:17
  I
• 4:17
  think
• 4:17
  you
• 4:17
  could
• 4:18
  repurpose
• 4:18
  and
• 4:18
  sell
• 4:18
  those.
• 4:19
  But
• 4:19
  I
• 4:19
  would
• 4:19
  just
• 4:19
  be
• 4:20
  mindful
• 4:20
  of
• 4:20
  not
• 4:21
  trying
• 4:21
  to
• 4:21
  sell
• 4:21
  too
• 4:21
  much
• 4:21
  separate
• 4:22
  outside
• 4:22
  of
• 4:22
  the
• 4:22
  membership.
• 4:23
  Like
• 4:23
  the
• 4:23
  membership
• 4:23
  should
• 4:24
  be
• 4:24
  the
• 4:24
  main
• 4:24
  core
• 4:24
  signature
• 4:25
  product.
• 4:25
  And
• 4:26
  then
• 4:26
  maybe
• 4:26
  you
• 4:26
  have
• 4:27
  a
• 4:27
  couple
• 4:27
  of
• 4:27
  things
• 4:27
  to
• 4:27
  give
• 4:27
  people
• 4:28
  a
• 4:28
  taste
• 4:28
  or
• 4:29
  maybe
• 4:29
  even,
• 4:29
  even
• 4:30
  go
• 4:30
  with
• 4:30
  a
• 4:30
  free
• 4:30
  trial
• 4:31
  model,
• 4:32
  especially
• 4:32
  with
• 4:32
  something
• 4:32
  like
• 4:33
  this
• 4:33
  where
• 4:33
  you
• 4:33
  might
• 4:33
  do
• 4:34
  a
• 4:34
  lot
• 4:34
  of
• 4:34
  live
• 4:34
  teaching
• 4:35
  and
• 4:35
  it's
• 4:35
  constantly
• 4:36
  changing.
• 4:36
  Getting
• 4:37
  in
• 4:38
  them
• 4:38
  for
• 4:38
  like
• 4:38
  a
• 4:39
  7
• 4:39
  to
• 4:39
  10
• 4:39
  day
• 4:40
  trial
• 4:40
  that
• 4:41
  then
• 4:41
  allows
• 4:41
  them
• 4:41
  to
• 4:42
  keep
• 4:42
  going
• 4:43
  is,
• 4:43
  could
• 4:43
  be
• 4:44
  very
• 4:44
  effective.
• 4:44
  You
• 4:44
  just
• 4:45
  need
• 4:45
  to
• 4:45
  have
• 4:45
  like
• 4:45
  a
• 4:45
  very,
• 4:45
  very,
• 4:46
  very
• 4:46
  dialed
• 4:47
  Onboarding
• 4:47
  experience
• 4:48
  so
• 4:48
  that
• 4:48
  you're
• 4:48
  optimizing
• 4:49
  for
• 4:49
  a
• 4:49
  quick
• 4:49
  win
• 4:50
  within
• 4:50
  those
• 4:51
  early
• 4:51
  days
• 4:51
  so
• 4:51
  that
• 4:52
  it
• 4:52
  becomes
• 4:52
  a
• 4:53
  no
• 4:53
  brainer
• 4:53
  to
• 4:54
  convert
• 4:54
  to
• 4:54
  sale.
• 4:55
  Enzo,
• 4:56
  you
• 4:57
  are
• 4:57
  on
• 4:58
  circle
• 4:59
  and
• 4:59
  that
• 4:59
  is
• 5:00
  a
• 5:00
  possibility.
• 5:00
  With
• 5:00
  circle
• 5:01
  you
• 5:01
  can
• 5:01
  have
• 5:01
  a
• 5:01
  free
• 5:01
  trial
• 5:02
  and
• 5:03
  set
• 5:03
  it
• 5:03
  for
• 5:03
  a
• 5:03
  certain
• 5:04
  number
• 5:04
  of
• 5:04
  days
• 5:04
  and
• 5:04
  then
• 5:04
  you
• 5:04
  can
• 5:05
  also,
• 5:05
  you
• 5:05
  know,
• 5:05
  make
• 5:06
  sure
• 5:06
  that
• 5:06
  you
• 5:06
  have
• 5:06
  a
• 5:06
  really
• 5:06
  solid
• 5:07
  start
• 5:07
  here
• 5:07
  experience
• 5:07
  like
• 5:08
  we've,
• 5:08
  like
• 5:08
  we
• 5:08
  have
• 5:08
  developed
• 5:09
  together.
• 5:09
  So
• 5:10
  yeah,
• 5:10
  I
• 5:10
  would
• 5:11
  consider
• 5:12
  doing
• 5:13
  a
• 5:13
  free
• 5:13
  trial
• 5:14
  model
• 5:15
  and
• 5:15
  normally
• 5:15
  I
• 5:15
  don't
• 5:16
  recommend
• 5:16
  that
• 5:16
  for
• 5:16
  all
• 5:17
  communities
• 5:17
  and
• 5:17
  memberships
• 5:18
  for
• 5:18
  those
• 5:18
  of
• 5:18
  you
• 5:18
  listening,
• 5:19
  but
• 5:19
  it
• 5:19
  can
• 5:19
  work
• 5:19
  really
• 5:19
  well
• 5:20
  for
• 5:20
  this
• 5:20
  like
• 5:21
  live
• 5:21
  class
• 5:21
  model.
• 5:22
  It's
• 5:22
  similar
• 5:23
  to
• 5:23
  like
• 5:23
  if
• 5:23
  you
• 5:23
  go
• 5:24
  to
• 5:24
  a
• 5:24
  gym
• 5:25
  or
• 5:25
  you
• 5:25
  join
• 5:26
  this
• 5:26
  Pilates
• 5:27
  studio
• 5:27
  just
• 5:27
  opened
• 5:27
  near
• 5:28
  me
• 5:28
  that
• 5:28
  I
• 5:28
  want
• 5:28
  to
• 5:28
  try
• 5:29
  and
• 5:29
  they
• 5:29
  have
• 5:30
  you
• 5:30
  know,
• 5:30
  a
• 5:30
  trial
• 5:31
  period
• 5:31
  but
• 5:32
  it's
• 5:32
  a
• 5:33
  membership
• 5:33
  only
• 5:33
  kind
• 5:33
  of
• 5:34
  experience.
• 5:34
  But
• 5:35
  if
• 5:35
  you
• 5:35
  go
• 5:35
  to
• 5:35
  a
• 5:35
  gym
• 5:36
  you're
• 5:36
  going
• 5:36
  to
• 5:36
  try
• 5:36
  it,
• 5:37
  you're
• 5:37
  going
• 5:37
  to
• 5:37
  go
• 5:37
  to
• 5:37
  a
• 5:37
  couple
• 5:37
  classes
• 5:38
  and
• 5:38
  ideally
• 5:38
  you're
• 5:38
  going
• 5:39
  to
• 5:39
  see
• 5:39
  a
• 5:39
  result,
• 5:39
  feel
• 5:40
  really
• 5:40
  good,
• 5:40
  be
• 5:41
  sold
• 5:41
  on
• 5:41
  it
• 5:41
  and
• 5:42
  then
• 5:42
  you
• 5:42
  want
• 5:42
  to
• 5:42
  continue.
• 5:43
  It's
• 5:43
  the
• 5:43
  same
• 5:43
  idea
• 5:44
  with
• 5:44
  something
• 5:45
  that
• 5:45
  has
• 5:45
  live
• 5:45
  classes
• 5:46
  when
• 5:46
  it's
• 5:46
  all
• 5:47
  on
• 5:47
  demand
• 5:48
  or
• 5:49
  more
• 5:49
  of
• 5:49
  a
• 5:49
  long
• 5:49
  term
• 5:50
  transformation,
• 5:50
  then
• 5:51
  it's
• 5:51
  harder
• 5:51
  to
• 5:52
  sell
• 5:52
  in
• 5:52
  a
• 5:52
  free
• 5:52
  trial
• 5:53
  because
• 5:53
  we're
• 5:53
  not
• 5:53
  getting
• 5:53
  a
• 5:54
  quick
• 5:54
  win
• 5:54
  in
• 5:54
  like
• 5:55
  a
• 5:55
  week.
• 5:55
  I
• 5:55
  also
• 5:56
  am
• 5:57
  much
• 5:57
  more
• 5:58
  of
• 5:58
  a
• 5:58
  fan
• 5:58
  of
• 5:58
  like
• 5:58
  a
• 5:59
  7
• 5:59
  to
• 5:59
  10
• 5:59
  day
• 6:00
  trial
• 6:00
  for
• 6:01
  memberships
• 6:01
  and
• 6:01
  I've
• 6:01
  seen
• 6:02
  some
• 6:03
  statistics
• 6:03
  around
• 6:04
  like
• 6:04
  what
• 6:04
  works
• 6:04
  best
• 6:05
  for
• 6:05
  memberships
• 6:06
  and
• 6:06
  7
• 6:06
  to
• 6:07
  10
• 6:07
  days
• 6:07
  is
• 6:07
  really
• 6:07
  ideal
• 6:08
  because
• 6:08
  when
• 6:09
  we
• 6:09
  think
• 6:09
  about
• 6:09
  it,
• 6:09
  and
• 6:09
  I've,
• 6:10
  I've
• 6:10
  talked
• 6:10
  about
• 6:10
  this
• 6:11
  in
• 6:11
  other
• 6:11
  episodes,
• 6:12
  the
• 6:13
  first
• 6:13
  30
• 6:13
  days
• 6:13
  are
• 6:14
  when
• 6:14
  people
• 6:14
  are
• 6:14
  most
• 6:15
  engaged.
• 6:15
  So
• 6:15
  if
• 6:15
  we
• 6:15
  give
• 6:16
  all
• 6:16
  30
• 6:16
  days
• 6:16
  of
• 6:16
  those
• 6:17
  away
• 6:17
  for
• 6:17
  free,
• 6:18
  then
• 6:18
  we're
• 6:19
  probably
• 6:19
  likely
• 6:19
  to
• 6:20
  have
• 6:20
  a
• 6:20
  churn
• 6:20
  in
• 6:20
  the
• 6:20
  coming
• 6:21
  months.
• 6:21
  But
• 6:21
  if
• 6:22
  we
• 6:23
  give
• 6:23
  them
• 6:23
  this
• 6:23
  like
• 6:24
  amazing
• 6:24
  experience
• 6:24
  and
• 6:25
  have
• 6:25
  them
• 6:25
  opt
• 6:25
  in
• 6:25
  in
• 6:25
  the
• 6:26
  first
• 6:26
  seven
• 6:26
  to
• 6:26
  10
• 6:27
  days
• 6:27
  and
• 6:27
  then
• 6:28
  they
• 6:28
  continue
• 6:28
  to
• 6:29
  stay
• 6:30
  engaged
• 6:30
  and
• 6:30
  then
• 6:30
  we're
• 6:31
  really
• 6:31
  dialing
• 6:31
  that
• 6:32
  onboarding
• 6:32
  experience.
• 6:32
  We're
• 6:33
  just
• 6:33
  really,
• 6:34
  if
• 6:34
  you
• 6:34
  think
• 6:34
  about
• 6:34
  it,
• 6:34
  you're
• 6:34
  kind
• 6:34
  of
• 6:35
  like
• 6:35
  turning
• 6:35
  up
• 6:35
  the
• 6:35
  heat
• 6:36
  on
• 6:36
  those
• 6:36
  like
• 6:36
  initial
• 6:37
  days
• 6:37
  to
• 6:37
  get
• 6:37
  them
• 6:37
  a
• 6:38
  quick
• 6:38
  win
• 6:38
  and
• 6:39
  that
• 6:39
  also
• 6:39
  leads
• 6:40
  to
• 6:40
  like
• 6:40
  more
• 6:40
  likelihood
• 6:41
  of
• 6:41
  a
• 6:41
  longer
• 6:41
  term
• 6:41
  retention.
• 6:42
  So
• 6:43
  I
• 6:43
  really
• 6:43
  like
• 6:43
  that
• 6:44
  kind
• 6:44
  of
• 6:44
  kind
• 6:44
  of
• 6:44
  free
• 6:45
  trial
• 6:45
  model
• 6:45
  for
• 6:46
  you.
• 6:46
  The
• 6:47
  last
• 6:47
  thing
• 6:47
  I'll
• 6:47
  say
• 6:47
  is
• 6:48
  because
• 6:48
  I
• 6:48
  feel
• 6:48
  like
• 6:48
  I
• 6:48
  went
• 6:48
  off
• 6:49
  on
• 6:49
  a
• 6:49
  tangent
• 6:49
  around
• 6:50
  like
• 6:50
  going
• 6:50
  a
• 6:51
  different
• 6:51
  approach
• 6:51
  where
• 6:51
  you
• 6:51
  teach
• 6:52
  live
• 6:52
  classes.
• 6:52
  But
• 6:53
  I
• 6:53
  know
• 6:53
  you
• 6:53
  asked
• 6:53
  about
• 6:54
  restructuring
• 6:54
  smaller
• 6:55
  courses.
• 6:55
  I
• 6:55
  think
• 6:55
  if
• 6:56
  you
• 6:56
  have
• 6:56
  a
• 6:56
  few
• 6:56
  smaller
• 6:57
  courses
• 6:57
  that
• 6:57
  are
• 6:57
  part
• 6:57
  of
• 6:57
  the
• 6:57
  membership
• 6:58
  model.
• 6:58
  That's
• 6:58
  fine,
• 6:59
  especially
• 6:59
  if
• 6:59
  it's
• 7:00
  like,
• 7:00
  here's
• 7:00
  your
• 7:00
  foundations,
• 7:01
  but
• 7:01
  you
• 7:01
  just
• 7:01
  need
• 7:01
  to
• 7:02
  be
• 7:02
  clear
• 7:02
  about
• 7:02
  who
• 7:03
  are
• 7:03
  they?
• 7:03
  Like,
• 7:03
  are
• 7:04
  they
• 7:04
  beginner,
• 7:04
  are
• 7:04
  they
• 7:04
  intermediate,
• 7:05
  are
• 7:05
  they
• 7:05
  advanced?
• 7:06
  And
• 7:06
  like,
• 7:06
  how
• 7:06
  can
• 7:06
  you
• 7:07
  align
• 7:07
  them
• 7:07
  to
• 7:07
  the
• 7:08
  right
• 7:08
  thing?
• 7:09
  So
• 7:09
  think
• 7:09
  about
• 7:09
  in
• 7:09
  your,
• 7:10
  in
• 7:10
  your
• 7:10
  onboarding
• 7:11
  journey,
• 7:11
  can
• 7:11
  you
• 7:12
  do
• 7:12
  some
• 7:12
  sort
• 7:12
  of
• 7:12
  quiz?
• 7:13
  Can
• 7:13
  you
• 7:13
  find
• 7:13
  out
• 7:13
  more
• 7:14
  about
• 7:14
  them
• 7:14
  and
• 7:14
  then
• 7:15
  tell
• 7:15
  them
• 7:16
  where
• 7:16
  to
• 7:16
  go
• 7:16
  first?
• 7:16
  Because
• 7:17
  if
• 7:17
  you
• 7:17
  have
• 7:17
  a
• 7:17
  lot
• 7:18
  of
• 7:18
  courses
• 7:18
  for
• 7:18
  them
• 7:18
  to
• 7:18
  go
• 7:19
  through,
• 7:19
  that
• 7:19
  can
• 7:19
  feel
• 7:19
  overwhelming.
• 7:20
  And
• 7:20
  the
• 7:20
  number
• 7:20
  one
• 7:21
  reason
• 7:21
  people
• 7:21
  leave
• 7:22
  communities
• 7:22
  is
• 7:22
  overwhelm.
• 7:23
  And
• 7:23
  so
• 7:23
  I
• 7:23
  want
• 7:23
  you
• 7:24
  to
• 7:24
  be
• 7:24
  really
• 7:24
  mindful
• 7:25
  of
• 7:25
  not
• 7:25
  creating
• 7:25
  an
• 7:25
  overwhelm
• 7:26
  problem
• 7:27
  and
• 7:27
  just
• 7:27
  keeping
• 7:27
  things
• 7:27
  as
• 7:28
  simple
• 7:28
  as
• 7:28
  possible.
• 7:29
  And
• 7:30
  that's
• 7:30
  why
• 7:30
  I
• 7:30
  like
• 7:31
  this
• 7:31
  live
• 7:31
  teaching
• 7:31
  element
• 7:32
  where
• 7:32
  you're
• 7:33
  coding
• 7:33
  classes
• 7:34
  with
• 7:34
  like
• 7:35
  the
• 7:36
  level
• 7:36
  of
• 7:36
  experience.
• 7:37
  You
• 7:37
  can
• 7:37
  mark
• 7:38
  them
• 7:38
  as
• 7:38
  like
• 7:38
  beginner,
• 7:39
  intermediate,
• 7:39
  advanced,
• 7:40
  or
• 7:41
  like
• 7:41
  a
• 7:41
  special,
• 7:42
  special
• 7:42
  type
• 7:43
  class.
• 7:43
  But
• 7:43
  just
• 7:44
  consider
• 7:44
  what
• 7:45
  these
• 7:45
  categories
• 7:46
  are
• 7:46
  and
• 7:46
  how
• 7:46
  you
• 7:46
  can
• 7:46
  label
• 7:47
  them
• 7:47
  in
• 7:47
  your
• 7:47
  live
• 7:47
  class
• 7:48
  programming.
• 7:48
  And
• 7:48
  think
• 7:49
  about
• 7:49
  it
• 7:49
  in
• 7:50
  a
• 7:50
  metaphor
• 7:50
  with
• 7:50
  a
• 7:51
  gym
• 7:51
  model,
• 7:51
  because
• 7:52
  that's
• 7:52
  going
• 7:52
  to
• 7:52
  help
• 7:52
  you
• 7:52
  a
• 7:53
  lot.
• 7:54
  Okay,
• 7:54
  awesome.
• 7:55
  I
• 7:55
  think
• 7:55
  that's
• 7:55
  it
• 7:55
  for
• 7:55
  this
• 7:56
  one.
• 7:56
  Thank
• 7:56
  you
• 7:56
  for
• 7:56
  the
• 7:57
  question.
• 7:58
  And
• 7:58
  if
• 7:58
  you
• 7:59
  are
• 7:59
  listening
• 8:00
  and
• 8:00
  you
• 8:00
  haven't
• 8:00
  already
• 8:01
  liked
• 8:01
  subscribed
• 8:02
  followed,
• 8:02
  please
• 8:03
  do
• 8:03
  all
• 8:03
  of
• 8:03
  those
• 8:04
  things
• 8:04
  and
• 8:04
  if
• 8:04
  you're
• 8:04
  really
• 8:04
  enjoying
• 8:05
  the
• 8:05
  show,
• 8:05
  share
• 8:05
  it
• 8:06
  with
• 8:06
  a
• 8:06
  friend.