Latest / Shane Hewitt and The Nightshift
NEW - Brand Names Becoming Generic: The Q-Tip Problem
Brand names becoming generic sounds like success until you're at Walmart. You reach for Q-tips. The generic cotton swabs are two dollars cheaper. Same aisle. Same shelf. Almost identical package. Your hand hovers between them. The brand won every battle to own that word. Now the word helps everyone else sell.
The paradox destroys premium pricing. Private label copies the font, matches the colors, positions next to the original, charges less. Heinz, Coke, Kleenex, Tupperware became the words consumers use, but that just teaches shoppers what to look for. Anyone can deliver it cheaper. New Coke…
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