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Naomi Streicher: From Humble Beginnings to Real Estate Mogul · None of Your Business Podcast

• 0:00
  We were brought up that you're not allowed to have a job.
• 0:02
  I wanted a job so badly. What does that mean?
• 0:04
  I wasn't allowed to have a job. As a female or as a young?
• 0:08
  Allowed to have a job. Explain that.
• 0:09
  My father wanted us to have a business.
• 0:11
  If you have a job, there's just you just have so much that you
• 0:14
  could make. If you have a business, there's
• 0:16
  more potential. None of your business or she.
• 0:23
  None of your business, Michael. It's the None of Your Business
• 0:26
  podcast hosted by Michael Anoshi.
• 0:28
  Welcome back everybody to another amazing episode of the
• 0:31
  None of your Business podcast hosted by Michael Greenfield and
• 0:35
  Ushi Schwartz and promoted and produced by the prime Source
• 0:39
  production team. Thank you, Steph and will for
• 0:41
  all the excellent work behind the scenes.
• 0:43
  We are here with a legend, someone who I've wanted to be in
• 0:47
  the seat looking at me like what?
• 0:48
  Me yes, Naomi striker, everybody from am I saying it right,
• 0:52
  Striker, right, not striker. Yes, it's the yeah.
• 0:55
  Never works. Naomi, welcome to the program.
• 1:00
  We're excited to have you and I've been wanting to have you on
• 1:03
  this podcast for a while simply because you and I have history
• 1:05
  that not really many people know about.
• 1:07
  You're looking at me like, what are you talking about?
• 1:09
  What you helped build our community.
• 1:11
  I mean, you've helped build many communities and we're going to
• 1:13
  get into that in a minute. But first, we have a segment
• 1:16
  called ChatGPT said what? Have you ever ChatGPT Ed
• 1:19
  yourself? I just did it.
• 1:22
  Like recently, Yeah. Because you knew this was
• 1:25
  coming. I I just did it on me.
• 1:26
  I did on someone else too. I gotta see what it says.
• 1:29
  OK, well, you'll tell us how much of it is accurate or how
• 1:31
  much of it is. I mean, the truth is, you know
• 1:34
  what? We'll see.
• 1:35
  So you are the founder of Realty Teams, Naomi.
• 1:38
  Not just the selling homes, she's matchmaking families with
• 1:41
  their futures. OK.
• 1:43
  Right. You like that?
• 1:44
  So far, so good. You were once a radio host.
• 1:48
  She didn't just talk real estate.
• 1:50
  She turned airwaves into an open house for your brain.
• 1:54
  Were you a radio host? Yes, WRCR, but it just got
• 1:57
  bought off by WABC so I don't know what they're planning to
• 2:02
  do, but it was RCR right here in Haverstraw.
• 2:04
  Oh very cool. OK 35 plus years in the game and
• 2:08
  still top tier. If experience were square
• 2:10
  footage, she'd need her own county.
• 2:13
  Wow, I like that. That's high praise.
• 2:15
  I think that's nice. Very nice.
• 2:16
  That is very nice. Do you know how many houses
• 2:18
  you've been involved in selling over the years?
• 2:20
  Just quickly, is there a number you could put on it?
• 2:24
  Like a couple of 1000. Maybe a couple of 1000, just a
• 2:27
  few thousand, no big deal. You're a licensed real estate
• 2:31
  instructor, OK? AKA the Yoda of Closings,
• 2:35
  contracts and comps. You dominate Rockland,
• 2:37
  Westchester and Orange like Agps with the 6th sense.
• 2:40
  OK, this is chachi P TS way of describing you, not mine.
• 2:44
  You are the oldest of the legendary Alexander siblings,
• 2:49
  all of whom own real estate companies or are involved in it
• 2:53
  like a Monopoly board game coming to life.
• 2:56
  Except you own Park Place and Boardwalk, according to ChatGPT.
• 2:59
  OK, that's an interesting thought.
• 3:02
  You're a musical soul, you're a world traveller and you can list
• 3:05
  your house in perfect pitch and in three time zones.
• 3:08
  Interesting. I guess you're a musical person.
• 3:11
  You appreciated this table. I love it.
• 3:12
  Give me a guitar, I'll play it. Really.
• 3:15
  You play guitar? Sure.
• 3:16
  Really self-taught. No.
• 3:18
  You took lessons. I took lessons, I played in
• 3:21
  school, everything. Bisakov knows.
• 3:23
  I still go back. Really.
• 3:24
  I'll do it. Comes it's.
• 3:25
  Wow, you sing as well. No, I have sisters for that.
• 3:29
  Oh, OK, you play, they sing. You're nicknamed the 411 because
• 3:34
  if she doesn't know who to call, she probably has them on speed
• 3:37
  dial anyway. Maybe.
• 3:39
  So you have a lot of contacts in your phone, a few 1000.
• 3:43
  Over 10,000. Over 10,000.
• 3:45
  Yeah, that's a lot. That's a pretty good flex,
• 3:47
  actually. And your clients call you
• 3:50
  honest, sharp, responsive, and she'll tell you the truth, which
• 3:53
  is what you started with. Even if the truth is kitchen
• 3:55
  backsplash is giving a 1998 look.
• 3:59
  I'm very blunt. Over 650 transactions in the
• 4:03
  last year alone. Chachi PT is telling me this
• 4:06
  ranging from ranging from purchases of 52,000 to over a
• 4:10
  few million. What's your largest 2052
• 4:13
  thousand purchase? I guess a condo let's say.
• 4:15
  I don't know. No.
• 4:16
  What's the smallest transaction you've done?
• 4:19
  The smallest transaction was many, many years ago.
• 4:21
  Yeah, And it was like $10,000 on C core.
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  It's right behind the atrium. That was the smallest.
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  It was a dime Savings Bank in those days.
• 4:31
  Oh wow. So what was it?
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  Was it? Was it?
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  Like a shed or something? Or what's $10,000?
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  A Co-op in Valley View gardens. It was many years ago.
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  How many years ago $10,000 You can't buy a tuna sandwich today
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  for 10,000. Dollars, no, especially not in,
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  you know, I'm not going to mention some names.
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  What's the largest transaction you've ever done then?
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  That's a good question. It's it's something's in the
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  3,000,000 range. OK.
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  And you you focus on residential.
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  So yeah. I'm a RES but I'll do some small
• 5:00
  big ones. Finally, it says here you build
• 5:02
  brands, you mentor agents, and you help people grow their
• 5:05
  businesses from scratch. You're like a one woman Shark
• 5:08
  Tank minus the sharks. And that's what ChatGPT has to
• 5:12
  say about you, Yeah. I think what ChatGPT is failing
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  to say, and if I would have to surmise this on my own from what
• 5:19
  I know about, you know, me, you are the OG.
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  You are absolutely by far the trailblazer when it comes to
• 5:27
  real estate in our communities, in our extended communities.
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  I remember as a kid growing up knowing your name and I didn't
• 5:34
  know much about real estate as a kid, but I knew your name.
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  You were very popular. You have signs all over the
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  place. Every other house you would
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  drive by, you would see your name.
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  I know about the building that you have on Route 2O2.
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  I've actually been in your building a couple of times.
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  You have to come back. I I see you're upgrading it now
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  and, you know, changing some things around what?
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  Color did you recently you can do it.
• 5:52
  On it's a bright red color, right?
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  It's. All different shades of Reds and
• 5:55
  my daughter said it looks like a nail Polish palette.
• 5:57
  Yeah, yeah. And that's a good thing.
• 6:00
  Well, everyone thought it wasn't so good, but I like it.
• 6:03
  Well, people are talking about it.
• 6:04
  Yeah, that's so that's. The that's the objective.
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  You got people talking, you're top of mind.
• 6:08
  That's very important. But in all honesty, Michael, I
• 6:11
  think that you get a lot of credit for getting this business
• 6:15
  really going in a very, very big way.
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  I think a lot of people, I believe, even worked for you at
• 6:20
  one point. So you helped a lot of people
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  you know in their careers started.
• 6:24
  Yeah, we started as Realty teams and now we're Q home sales,
• 6:27
  right. We granted everything to the
• 6:29
  black, white and the red. So it's more up to date.
• 6:32
  So yeah, it's good, Yeah. And so let's get started,
• 6:36
  Michael, I have so many questions.
• 6:37
  I have so many things I'm very curious about.
• 6:39
  There's a lot of things that I would love to uncover how how it
• 6:42
  all really works because I think most people are on the consumer
• 6:45
  side, You know, we're not, you know, in the background knowing
• 6:48
  how things are at the mechanics of the business and, and how it
• 6:51
  all, how it all works. So I think there's going to be a
• 6:54
  lot to talk about over here, Michael, I'm.
• 6:55
  Very just the facts of for for. Oh, so you may not know this,
• 6:59
  but I know that you've helped build communities and I'm
• 7:02
  curious about how that works. You go into a area, you know, I,
• 7:04
  I once saw a television show called The Shield, I believe it
• 7:08
  was. And the, the police over there
• 7:11
  were a little bit corrupt in the television show.
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  What they did was they weren't doing drug busts like they
• 7:15
  should do in the neighborhood because they were driving the
• 7:17
  prices of real estate down. And all the police officers and
• 7:21
  the government officials were buying the real estate.
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  And then they fixed the crime in the area.
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  And then they went. Is that something that you're
• 7:26
  familiar with? That was like a great idea.
• 7:29
  Sure, if I want to do that, that's.
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  Also probably elaborate. But like, but for those that
• 7:33
  don't know, I mean, we have an entire development in Wesley
• 7:36
  Hills that we developed and could not have done it without
• 7:39
  you and your brother Gabe. And you guys helped us literally
• 7:42
  build an entire community. Well, let's backtrack.
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  I think you helped us build that community because you were one
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  of the first people to go there. And then you brought your
• 7:51
  friends, and it became a whole. Yeah.
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  So that's my experience 100%. Yeah, it's it's.
• 7:55
  Field. Vibe, yes, it actually has a
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  vibe. We it, we interviewed people
• 8:00
  before they came in to, you know, to and my neighbors make
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  fun of me till today saying, oh, you have to interview us to let
• 8:05
  us in. I'm like, yeah, I did, you know,
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  we had a chance to pick our neighbors and it was kind of an
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  interesting, unique experience. But you've done that many times
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  without myself. You how do you pick a
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  neighborhood? How does it work?
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  Tell me about the experience. People out there, so all we have
• 8:19
  to do is put a bunch of nice people together and then it
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  becomes a nice neighborhood. I'm working on doing two more
• 8:25
  neighborhoods now. Really a new city.
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  Yes, I have 19 lots. I would love to get 19 people
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  who like each other and just all come together.
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  We're actually going to be doing 2.
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  We're putting up two model homes and there's somebody who bought
• 8:41
  already, which is good. And then we have another
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  development in Montebello, right off of Spookrak Road 11 lots.
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  I feel like you put three people together and you have a hard
• 8:50
  time getting along. You want 19 people to get along
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  and. Yeah, it's fine.
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  Yeah, it's a big, very long block.
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  Maybe. We're into the property size.
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  Yeah, good. Beautiful.
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  They're acre lots. Good fences make good neighbors.
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  Maybe you want to start a new place?
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  I I've been there, done that. Yeah, he's happy.
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  Where he is you. Could double the size actually
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  will triple the size of your property yeah, and we'll get you
• 9:09
  a bigger house so you. Want to sell me now on the
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  podcast? I think that you should try to
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  think about this. It's an opportunity.
• 9:15
  OK. What's the opportunity?
• 9:16
  It's not going to cost you that much.
• 9:17
  Look at this. She's always selling.
• 9:19
  So we we just started the podcast with like 5 minutes in
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  and I'm ready considering moving.
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  I already might move. Tell me what else you got.
• 9:26
  Amazing. And now I mean, can you please
• 9:27
  tell us the background? Can you tell us how this all
• 9:29
  started? How did you get into this
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  business? When did you discover your
• 9:33
  talent for being a real estate broker and for selling houses
• 9:37
  and for becoming so successful at it?
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  There's there's got to be passion that's involved in this.
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  So give us the beginning. Tell us when this really all
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  began. I was driving my my blue car on
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  Route 45 in Spring Valley many, many years ago. 37 years, by the
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  way, I was expecting my first child and I heard an ad on the
• 9:56
  radio and it was Century 21. They said it was like a career
• 10:01
  in real estate. So I was like, well, let me go
• 10:02
  see what it is. So I called up the Century 21 in
• 10:05
  Spring Valley and I said I heard your ad on the radio, not
• 10:08
  realizing it was Century 21, just in general.
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  So he says, do you have a license?
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  I said no. So I went and got a license and
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  that's when it started. In the first year I didn't make
• 10:17
  much money. I sold one house, 2 houses.
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  Next year I sold 4 houses. I worked very hard because there
• 10:22
  was no, there was no Internet. There was nobody there to teach
• 10:25
  you. The the brokers were not there
• 10:28
  to they were not there helping us.
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  It was just really weird. Today it's totally different.
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  I actually trained people. I go on appointments with the
• 10:35
  people. I teach them how to make a phone
• 10:36
  call. There's so much I what took me
• 10:39
  10 years, I could teach in three to five, so it's a whole
• 10:42
  different ball game right now. But that's how I got into it,
• 10:45
  and then I liked it. You went to work for a company
• 10:47
  or. Yeah, when you first get a
• 10:49
  license, you can't open up your own right away.
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  OK, so I worked for a company for many years.
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  I only opened up my own in 2000. And four, what does a license,
• 10:56
  if you don't mind, what does a license mean?
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  You get a license to sell real estate, meaning like anybody can
• 11:01
  technically go to somebody and say, oh, you want to sell your
• 11:03
  house? Oh, you want to buy a house and
• 11:04
  put the two in together. What's the purpose of the
• 11:06
  license? To get a license, but basically
• 11:08
  it's a 75 hour course and at the time when I went it was 45
• 11:13
  hours. But whatever it is, it's
• 11:14
  basically the course to teach you everything that you don't
• 11:16
  need to know about real estate. They teach you not to
• 11:18
  discriminate. They teach you different types
• 11:21
  of beams, They teach you different types of deeds.
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  They teach you all the things that you really don't have to
• 11:26
  know, but you have to know what to pass the test.
• 11:28
  So that's what we did, pass the test.
• 11:31
  Now you don't have to be so smart to be in real estate.
• 11:33
  You just have to be good with people and be able to know how
• 11:37
  to put something together so it worked out good and then you get
• 11:42
  smart. OK.
• 11:43
  How long did you work for someone else in the beginning?
• 11:47
  How many years? It started in 198788.
• 11:51
  That's when I started. I opened my own in 2004.
• 11:54
  I managed somebody else's office for a while and then I started
• 11:58
  with a company that closed. It was Century 21 out of Bishop
• 12:01
  Reed. They closed.
• 12:02
  Then I went to Re/max, they closed and then I went to there
• 12:06
  was something called New Line Realty and she later became
• 12:09
  Keller Williams and that that time I went and opened.
• 12:11
  Keller Williams is still around right there.
• 12:13
  Yeah, that's. When she started, when I opened
• 12:14
  my own, she went, really, Yeah. Interesting.
• 12:17
  Yeah. OK.
• 12:18
  And I guess you started realizing, hey, I'm pretty good
• 12:20
  at this. I'm working for somebody else.
• 12:22
  What's going on over here? I could do this on my own.
• 12:24
  You don't make more money opening up your own.
• 12:27
  I, I, I'm telling you, you make less because you now suddenly
• 12:30
  have to be your own business. You have to pay for everything.
• 12:34
  It's it's a whole, whole different ball game now that I'm
• 12:36
  into it. It's not like I'm going to work
• 12:37
  for somebody else. But basically I do work for
• 12:39
  everybody. I work for everyone in the
• 12:41
  office. I do my work in the morning
• 12:42
  before 9:00 and then I work for everybody else the rest of the
• 12:44
  day. Are you still now actively going
• 12:47
  to houses, doing showings and you're still doing that Part I?
• 12:50
  Love doing, I love that. I, I like doing walkthroughs.
• 12:52
  I like doing open houses. I like meeting people.
• 12:55
  That's the best part. And I, yeah, last week I did an
• 12:57
  open house at a really cool house.
• 12:59
  You should come and see it. You're selling me on another
• 13:02
  house or this? 13.8 acres in New City.
• 13:05
  It has horse stalls. 0200. Square feet a pool.
• 13:09
  Wow. And it's already has over
• 13:11
  $100,000 in equity. So I could tell you it's it's
• 13:14
  1.65. It's worth more money.
• 13:17
  OK, Michael, you just know we're going to have a second house by
• 13:19
  the time we're leaving. It's going to have, there's a
• 13:21
  horse ranch on there, I mean. Before we leave this podcast, we
• 13:24
  are going to buy a second home. I get ready to see where this is
• 13:27
  going. So tell me a little bit about
• 13:29
  you. Tell me a little bit about who
• 13:31
  Naomi Striker is outside of the real estate world.
• 13:33
  Walk me back a little bit to your upbringing, to your
• 13:36
  marriage, family. How do you juggle everything
• 13:39
  with your business? Tell me a little bit about.
• 13:41
  Yourself. OK, so I'm I'm the oldest of 13
• 13:43
  kids, but there weren't always 13 kids in the family.
• 13:47
  I was the oldest one. There were five also.
• 13:49
  So always being the oldest, getting in trouble for everyone
• 13:52
  else. But the I went to Yeshiva Spring
• 13:55
  Valley. When the girls and the boys were
• 13:57
  in the same school together, I went there.
• 13:59
  Was code at 1:00. Point No, it was half and.
• 14:01
  Half oh the building there. Were one building here.
• 14:03
  The boys were there, but and then I and Maple trees on Maple
• 14:07
  Ave. So that's it's a while back.
• 14:10
  There was a no stop. There was a stop sign by three O
• 14:13
  6 N and Maple. I don't know if you remember.
• 14:15
  That no. OK, so that's how it was.
• 14:17
  I went there and then we I went to Bay, South Cove.
• 14:19
  That's what I did. Got married and and.
• 14:24
  Where did you live growing up? Where, which?
• 14:26
  Which? Part of town, but Muncie, Oh, my
• 14:28
  parents who lived on on Crestview.
• 14:30
  Oh, I know, Crestview. Yeah.
• 14:31
  And then my first house that I bought was on Brewer Rd. on the
• 14:34
  other side of of. 15 Wow, way down.
• 14:36
  Where was that? That's like South.
• 14:37
  Munster there was nobody there. Yeah.
• 14:41
  That's so long ago. And then I sold that.
• 14:43
  When I bought that house was thirteen years old.
• 14:46
  But now, and I bought it because it's thirteen years old, I
• 14:48
  figured it doesn't need so much money.
• 14:50
  I'll go a little further out. How did you afford your first
• 14:53
  house? Like what?
• 14:54
  How did that? It's 180,183 thousand.
• 14:57
  I had to pay 3000 more than it was worth in those.
• 14:59
  What kind of down payment was it back then?
• 15:01
  I put down 20% like everybody else, had a $1700 mortgage and
• 15:06
  we struggled to pay it. It was not easy because there's
• 15:09
  a lot of money. In those days, people didn't
• 15:11
  make some. We didn't make so much money and
• 15:14
  then we had tuitions and all that.
• 15:15
  If you don't mind, I'm just, you're triggering something in
• 15:18
  my head now that you're saying that you it was hard to afford
• 15:20
  it. Yeah.
• 15:21
  What do you do with, First of all, I'm curious, do you ever
• 15:24
  sell a house and then you watch it go into foreclosure?
• 15:28
  I try not to do that. First of all, I'm.
• 15:31
  I don't want to do that if if I if someone's, but today it's
• 15:35
  much harder to do that because everyone has so much more to be
• 15:38
  qualified for. The qualifications are much the
• 15:40
  the rules are much more stringent.
• 15:42
  It wasn't always like that. Right when I bought, you were
• 15:44
  able to do no income verification.
• 15:46
  People did different things right at that time.
• 15:48
  I was able to afford it, but it was hard.
• 15:50
  But it's happened in the past. I'm saying that.
• 15:51
  Have you seen that? I've had people that bought
• 15:53
  houses and then 567 years later you say, Oh my gosh, they're
• 15:56
  going yes. Then I know there are people now
• 15:58
  who I've sold to who got foreclosed and I called them up
• 16:00
  and some people are happy to hear from me and some people are
• 16:02
  very angry to hear I'm not looking to just take what.
• 16:05
  What would they be angry about? Well, I spoke to one person now
• 16:08
  and I called up. I see you have like mortgage
• 16:10
  problems. Maybe I could do something to
• 16:12
  help or maybe I can direct you to help you just get out of
• 16:15
  this. And she just got real upset and
• 16:18
  she hung up the phone. How did you know that she was
• 16:20
  having problems paying her mortgage?
• 16:22
  There's no secrets in real estate.
• 16:23
  It was already in foreclosure of the house.
• 16:25
  When somebody misses a payment and a few or three or four, the
• 16:29
  bank puts a list pendants on it. Oh, they do.
• 16:31
  Public. Information after three or four
• 16:32
  missed payments. I don't know how many, maybe
• 16:34
  it's a year, I don't know. It shows.
• 16:35
  Up So how would you help? What would you offer to help
• 16:37
  her? How?
• 16:37
  Would you? So many things to do.
• 16:38
  First of all, I don't know the whole problem.
• 16:40
  Maybe they lost their job, maybe somebody got sick.
• 16:42
  It depends what the story is. Most people have a reason why
• 16:45
  they can't pay them. Regardless of the reason they
• 16:47
  can't pay, they don't have the money.
• 16:49
  OK. And what would you do to remedy?
• 16:50
  Them OK in this case I knew they their house is worth double from
• 16:55
  what they paid. They bought it a while ago.
• 16:58
  So there's a really easy solution.
• 17:00
  They could sell the house, walk out with some money and start
• 17:02
  someplace else. But that's not what I even got
• 17:04
  to tell her on the phone. She didn't even want to know.
• 17:07
  But the other there's different solutions for different people.
• 17:09
  Depends what it is. Yeah, but you know why she may
• 17:11
  have gotten angry? You understand where she's
• 17:13
  coming from. She's very upset.
• 17:14
  Because she feels like you're coming in and possibly trying to
• 17:17
  take advantage of the situation. That's what people and that's
• 17:19
  how she feels that you call me to tell her to leave her house
• 17:22
  and start somewhere else. She wants to hear how are you
• 17:24
  going to help me stay in my house?
• 17:25
  Well, she had other problems. They had a lack of income.
• 17:28
  They they lost their income, right?
• 17:30
  So that was really the problem. But in their case, they really
• 17:33
  are in a very good position. And this one that I'm thinking
• 17:36
  about, great position to sell and really start off someplace
• 17:39
  else because they had a really good house.
• 17:41
  It could, they can walk out with a nice chunk of change.
• 17:44
  So then there are other people who, who owe more than what the
• 17:49
  house is worth. That's a big problem.
• 17:51
  So in those cases, we do a short sale, we'll, we'll try to make a
• 17:55
  deal with the bank to sell it for less and get them forgiven
• 17:57
  for the difference. In this way they could start
• 17:59
  off. And you facilitate those things
• 18:01
  that happen. Them all the time, Yeah, I hope
• 18:03
  not to do them. I don't like doing them.
• 18:05
  I know, but I'm just curious about that process because when
• 18:07
  you're selling someone a house, I feel like it's a
• 18:09
  responsibility. Also, again, you can get your
• 18:12
  license with your 75 hours and it's not telling you to be
• 18:14
  careful on what people spend. But I'm saying from a community
• 18:17
  standpoint, from our community standpoint, when people are
• 18:21
  buying houses, a lot of times they overextend themselves.
• 18:24
  So how do you guide people like a young couple that wants to buy
• 18:26
  a house or a condo and the real estate is like today for
• 18:30
  $1,000,000 you're pretty much buying a piece of property in
• 18:32
  Rockland County. I know.
• 18:33
  So we have, I have a lot of customers like that and I, I, I
• 18:36
  talk to them like to my kids, I tell them the truth.
• 18:38
  I don't think you should pay more than this and this on a
• 18:41
  house. Some of the houses you have to
• 18:42
  make over, you know, bids over asking and some of them are not
• 18:46
  worth it. There's actually 1% that was
• 18:48
  overpaying so much on the House. That said, I'm going to have you
• 18:51
  sign a paper that I told you that this is too much money.
• 18:53
  Really. Yes, I don't want to come back,
• 18:55
  but you want to know what's interesting?
• 18:57
  And the last, I would say 8-9 years, the prices have been
• 19:01
  going up every year, five, 1020%.
• 19:04
  So all those people who overpaid back then, it's worth more money
• 19:08
  now? They don't look so silly
• 19:10
  anymore. Yeah, it's so yeah.
• 19:11
  Here's the paper I sign, haha. It's worth more than what you
• 19:14
  know, So what I got into a house.
• 19:15
  So right now, if a person could afford and they want to overpay
• 19:19
  and they just got the house and then they're relieved, they want
• 19:21
  to go forward, it's. Great.
• 19:22
  You know what, I don't know if it's overpaying, if you really
• 19:25
  desire to be in that specific area because it's worth one
• 19:28
  amount to one person, it's worth a different amount to another
• 19:31
  person. It all depends on the criteria
• 19:33
  of what they're looking for. If somebody specifically wants
• 19:36
  to be in a certain neighborhood, then naturally they'll pay a
• 19:38
  little bit more than someone else who doesn't care as much
• 19:40
  about the neighborhood. They're just looking at the
• 19:42
  market value of the house. So it's all subjective.
• 19:45
  It really matters. You know who your customers and
• 19:47
  what their wants are. What boxes are they looking to
• 19:49
  check off? I think that's because I
• 19:51
  happened to have been recently in the real estate market in my
• 19:55
  area of a family member was looking to to buy a home.
• 19:58
  So I started looking into it. I was shocked to see what's
• 20:01
  going on out there. I mean, you cannot touch any
• 20:04
  property less than like you said, $1,000,000.
• 20:06
  That really is the number. By the way, $1,000,000 is sort
• 20:08
  of that threshold, the over under number.
• 20:11
  And we're talking about getting houses that are 5060 years old.
• 20:15
  They still need probably a lot of work, you know, to enhance
• 20:19
  the house. Make it to make it presentable.
• 20:21
  It's just the, the real estate has spiked, especially in the, I
• 20:25
  want to say from Viola Road and on all the way down to New City
• 20:28
  and everything in between. It's gone up so, so much year
• 20:32
  over year. I think you said 20% every year
• 20:34
  it keeps going up. What is the reason behind it?
• 20:37
  Why is this area so hot that the numbers are spiking like such a
• 20:42
  ridiculous amount? Like, is it going to keep going
• 20:44
  up? What's is it going to peak at
• 20:46
  some point and then start going back down?
• 20:48
  And what drives this? What drives this kind of
• 20:50
  outcome? It's a lack of housing.
• 20:52
  If you have no building going on, then you have to buy what's
• 20:56
  there and if you have 10 buyers for one house, that's what
• 21:00
  happens. So it's we have to create more
• 21:05
  construction. The problem is like the new
• 21:06
  construction, I'm doing 2 new developments, but it's not that
• 21:09
  enough houses and they're also expensive.
• 21:12
  They're close to $2,000,000 when you're done.
• 21:15
  So that's a lot of money. So for first time buyers, we
• 21:18
  don't have housing. They have to take that old
• 21:21
  houses and they live with this. Some people, some people don't
• 21:24
  even fix up the house, they just move in.
• 21:26
  That's why a house that's moving condition will get more money.
• 21:29
  There was a house now in New City.
• 21:31
  It was in Nanuet actually. It's not any special
• 21:34
  neighborhood. The price of the 699 and I know
• 21:38
  I gave an offer from one of my buyers, a good offer, a cash
• 21:40
  offer over ask. I heard it went for almost 100
• 21:44
  over ask. And it's off by level without a
• 21:46
  deck. It's nice, but only one little
• 21:50
  side on the kitchen, maybe 12 feet.
• 21:52
  So what do you recommend young families?
• 21:53
  I'm curious a young family that. Comes to you well they have to
• 21:57
  be really well qualified and they'll be ready to jump when
• 22:00
  they find the house. So many people say I should have
• 22:03
  bought the 1st house I I looked at because they want to see
• 22:06
  everything so they keep. On looking a little, they always
• 22:07
  think of something better waiting for them, right.
• 22:10
  You know, I was told when I was in the market for buying a
• 22:13
  house. I think most people when they
• 22:15
  need to buy a house, they have 123 children, it's time to move
• 22:19
  on out of their apartment. Everybody has the same struggle.
• 22:22
  They can't afford it. They need to come up with the
• 22:24
  money and hopefully you have parents, you have family
• 22:27
  members, friends, somebody that you know, an employer, somebody
• 22:30
  that can help you get that lump sum that you need and you can
• 22:32
  put together a plan. Not everybody's so fortunate.
• 22:35
  But what I was told, the advice that I got, and apparently this
• 22:37
  is advice a lot of people get, is jump in.
• 22:40
  In your first house, no one is truly prepared.
• 22:42
  No one has the means. Nobody really knows how they're
• 22:45
  going to continue to pay for. But it's one of those things in
• 22:47
  life that you can't start speculating and overthinking.
• 22:52
  If you should, you shouldn't do it.
• 22:53
  You got to jump in like and, and it'll happen and it'll be
• 22:56
  figured out. Don't worry.
• 22:57
  Everybody's been in that position and we all figured out
• 22:59
  the end of the day. Sure, you hear some stories,
• 23:00
  unfortunately, how things don't work out, but those are far and
• 23:03
  few in between. For the most part, you got to
• 23:06
  jump in. Do you agree with that?
• 23:07
  Do you think that it's not something that you should think
• 23:08
  about for having? I don't like beg, borrow and
• 23:11
  steal, get the money, make it happen.
• 23:13
  Now you can't overthink it. And there are people who are
• 23:15
  overthinkers. And by the way, the people who
• 23:17
  think the the most are usually smarter people.
• 23:21
  What if that they, they think too much and they usually those
• 23:24
  are the people who did really well in college and they're
• 23:27
  just, they don't know how to jump in because they're
• 23:29
  overthinking. Yeah, if the house works and
• 23:34
  it's easy access to work or whatever the story is, you just
• 23:37
  take it. And but there are some people
• 23:40
  who are very, very concerned. Who are the neighbors?
• 23:43
  Who are going to be the neighbors?
• 23:44
  Oh, I'd rather be the last one in.
• 23:46
  I have to just know what's happening.
• 23:48
  And then when they want to be in, there's nothing to buy.
• 23:51
  So you have to be it's, it's, it's whatever.
• 23:54
  It's like a shit a. Is there a formula though that
• 23:56
  you use? When I hear what you guys are
• 23:59
  saying, I just, I'm tending to disagree a little bit and
• 24:01
  jumping in. OK, you're right if you're picky
• 24:03
  about the neighbors and the look of the grass and the property
• 24:06
  size, exactly the shape of the house I'm talking about
• 24:08
  financially, though. Well, financially they have to
• 24:10
  be qualified. I won't even.
• 24:12
  So is there a formula that you use for people?
• 24:14
  If I if I'm a young couple with three kids and I'm ready to buy
• 24:17
  a house, is there a formula that you would tell me financially?
• 24:20
  Call Anne's Island Gold and ask her to see see what she
• 24:23
  qualifies you for. No, I understand, but is there a
• 24:25
  formula that you? Use, I think are you asking like
• 24:28
  there's two perspectives here from the bank, like if they'll
• 24:30
  underwrite you a loan or not? Like what are your
• 24:32
  qualifications? You said you would take.
• 24:34
  The income level, but I think what you're asking for and what
• 24:36
  you're disagreeing with us on is that you shouldn't jump in if
• 24:39
  you get the money and you qualify and you get a mortgage
• 24:41
  and you're able to buy the home, but you still shouldn't buy it
• 24:44
  because you might not be financially.
• 24:45
  They shouldn't just tell me that's.
• 24:46
  What you're asking what's coming with?
• 24:47
  The formula is what is the formula meaning if you're making
• 24:50
  X amount of income. I've I've learned this years
• 24:53
  ago, I'm curious if it changed that your mortgage which let's
• 24:57
  not forget guys, $2000 a month on taxes alone.
• 25:00
  It's 28. It's like 28 percent or ratios.
• 25:03
  I don't usually do that. I give it over to ANZAL and Gold
• 25:05
  and yeah, all the shock is. Still the mortgage bro.
• 25:08
  They figure it out. And also you have to realize
• 25:10
  that our community has more expenses, so there's tuitions.
• 25:16
  They have to think about. If somebody has a special needs
• 25:18
  child, they have to think about that.
• 25:19
  Then there are people who maybe have alimony.
• 25:21
  There's a whole bunch of things that go into the formula, and
• 25:24
  that's where a professional mortgage person really has to
• 25:26
  look at it because somebody could look like they're making a
• 25:28
  lot of money and they have nice cars and everything.
• 25:30
  Meanwhile, they can't even buy a house.
• 25:32
  Yeah, right. So they've got to really be
• 25:33
  qualified by professional and then I'll then I'll figure it
• 25:37
  out. Yeah, Michael.
• 25:37
  Michael, regardless of all of that, what the formula is is
• 25:41
  that the end of the day, people are very nervous.
• 25:42
  How am I going to pay for this? Don't be nervous.
• 25:44
  I mean, you can be nervous, that's OK.
• 25:45
  It's a good thing to be nervous, but just do it.
• 25:48
  You got to jump in because you'll never really be ready to
• 25:50
  buy a house otherwise. You'll always have an excuse why
• 25:52
  I don't know if I'm in a position to buy a house today.
• 25:54
  And those are one of the things that is a a quality of life that
• 25:57
  you need. You need to live yourself is
• 25:58
  what you're saying. Push yourself.
• 26:00
  Agreeing with that, you push. My message is that you got to
• 26:02
  really, really push. But also, you should know a
• 26:04
  house is like a bank. You're once you're in there and
• 26:07
  you start paying it down, right, You know, time flies.
• 26:10
  Within 15 years, this House could.
• 26:12
  Be you mentioned, by the way, you mentioned two sisters out
• 26:14
  of, you know, all your siblings that are involved in mortgages.
• 26:17
  Yael, who by the way, made a name for herself in general.
• 26:20
  She's been on a podcast. She speaks about the cost of
• 26:23
  living and you know, all that stuff.
• 26:25
  And Hannah, who is also doing great work in terms what are all
• 26:28
  the other siblings doing? They're all involved in some
• 26:30
  sort of real estate, right? Because real estate is in our
• 26:33
  blood, we can't help it. In your.
• 26:35
  Blood, it's on. I think the whole family, I
• 26:37
  think it's like. In your DNA, so to speak?
• 26:40
  How? How did that happen?
• 26:41
  My father had real estate, he had a furniture store, but then
• 26:44
  he bought all these single family houses and double
• 26:47
  families and all around. It so you saw that happen.
• 26:49
  We watched it. Yeah, we watched it.
• 26:51
  We had to go to the store. We saw the people coming in to
• 26:53
  pay the rent. But that didn't motivate us,
• 26:56
  didn't motivate us to all become landlords.
• 26:58
  I'll tell you the truth, I hate being a landlord.
• 27:00
  I I bought stuff and I got rid of it.
• 27:02
  I really didn't like it. So if somebody tells them they
• 27:04
  can't pay, OK, fine. So then don't pay.
• 27:07
  I'm not the type of person to go after them, but there's
• 27:10
  everybody does something. There's I have two brothers or
• 27:13
  developers. They do very nicely.
• 27:15
  They build beautiful things in Rockland County and all over
• 27:18
  place. There is tequila, they do
• 27:22
  Obermeister, they do title. I have another sister, Michelle,
• 27:27
  she goes by and her, she does commercial real estate.
• 27:31
  I had one sister who said she's going to become a teacher,
• 27:35
  Shoshanna, you know, Shoshanna Cement.
• 27:37
  So they do, they have an auto Body Shop and cars.
• 27:40
  They lease cars. But she started as a teacher, so
• 27:43
  now she teaches people how to buy cars.
• 27:47
  So everybody does something. And the younger, you know, oh
• 27:50
  Reet, she has a diet fantasy. She's amazing.
• 27:53
  You shouldn't really interview her.
• 27:55
  Wow. The diet fantasy is she delivers
• 27:57
  food, makes food for people so it's healthy and they lose
• 28:00
  weight naturally and she has a place right in new city.
• 28:03
  You ever went? There.
• 28:04
  Yeah, of course. Sure, sure.
• 28:05
  Fantastic. It's really nice.
• 28:07
  You can get it's very nice. She and her husband.
• 28:09
  Right. So everyone of you somehow
• 28:10
  figured out how to be an entrepreneur.
• 28:12
  You're all a business, build a business, which is fascinating.
• 28:14
  Yeah, Yeah. Well, we, your parents must be
• 28:16
  very proud. Well.
• 28:17
  They're they we were brought up that you're not allowed to have
• 28:19
  a job. I wanted a job so badly.
• 28:21
  What does that mean I. Wasn't allowed to have a job.
• 28:24
  As a female or as a? Allowed to have a job I.
• 28:28
  Explain that. We, we weren't supposed to have
• 28:31
  a job. OK, Wanted my father wanted us
• 28:33
  to have a business. So I did have a job.
• 28:36
  I went to work at Tillam's in West NYAC.
• 28:38
  I love fabric. I used to sew things.
• 28:39
  I sew dresses. I love fabrics.
• 28:41
  I worked there. And then when I got married, I
• 28:44
  went and did the real estate. But I'm just saying we didn't
• 28:46
  have, we didn't believe in jobs and businesses.
• 28:49
  And the truth is that my father was right because if you have a
• 28:53
  job to just, you just have so much that you could make unless
• 28:56
  you have other opportunities, if you have a business, it's
• 28:59
  harder. And by the way, having a
• 29:01
  business and building a business costs more money than going to
• 29:03
  college. Now, I'm not saying I don't
• 29:05
  believe in college. I have a daughter of mine who
• 29:07
  went to college. It's not like I, but I'm just
• 29:09
  saying that if you have a business, there's more
• 29:12
  potential. Interesting, so you're
• 29:14
  recommending for people in general?
• 29:16
  Not everybody's cut out for it. OK, OK.
• 29:19
  All 13 of you were right. So it's interesting to to think
• 29:22
  like that meaning that to run a business versus working for
• 29:25
  someone, I guess, is that the right?
• 29:27
  Right, that's. Build your own business.
• 29:29
  Well, and it's helps you and you're able to help other people
• 29:32
  too. Yeah, you have to be the right
• 29:33
  type of person. Let me ask you a question.
• 29:36
  I'm asking this because I know someone right now who put their
• 29:39
  house on the market in a very hot area.
• 29:42
  So the house is probably going to sell itself, but this person
• 29:45
  is doing it directly for Sale by owner.
• 29:48
  This is always, I believe, the common question.
• 29:50
  Should I sell the house on my own?
• 29:52
  Especially if it really is going to come down to having to make
• 29:55
  appointments. Letting people come into the
• 29:57
  house being busy with the logistics is the worst part of
• 29:59
  it. What are the advantages?
• 30:02
  Like if you had to tell someone, you shouldn't be doing this on
• 30:04
  your own, you should be using a broker.
• 30:07
  You should be using a company like us.
• 30:08
  Forget about why you specifically but use a broker.
• 30:10
  What are the pros and the cons of doing for Sale by owner
• 30:14
  versus a broker? OK, that's a good question.
• 30:17
  And I'll tell you what the first thing that comes to my mind.
• 30:20
  If someone's an owner and says they want to sell it by owner,
• 30:23
  it's like why are you selling by owner?
• 30:25
  Why do you think they want to sell by owner do?
• 30:26
  You so they save the money. They don't have to pay you the
• 30:28
  percent. So who's going to save the
• 30:29
  money? He's going to save the
• 30:31
  Commission, correct? Or is the buyer going to?
• 30:32
  Save the seller. Who's paying the Commission?
• 30:34
  Isn't the seller paying the Commission?
• 30:35
  OK, so the seller wants to go and get the full price and he
• 30:39
  wants to keep the Commission. Yeah, it doesn't work like that
• 30:42
  because what happens is the buyer who's buying by owner,
• 30:45
  they want to keep the Commission.
• 30:47
  And I want to tell you, I see it over and over and they they're
• 30:51
  fighting, well, wait, we're not paying Commission.
• 30:53
  So therefore we want to take it off the price.
• 30:54
  And I've seen it happen so many times.
• 30:56
  The Commission gets taken off the price.
• 30:58
  So the owner doesn't even get it.
• 31:00
  Owner gets no representation. But let's go to the next step.
• 31:03
  OK, There's a money issue. The next thing is the owner
• 31:07
  can't ask you. Like I'll say hi and how much
• 31:09
  money do you have? Owner's going to not be able to
• 31:11
  say, can you show me your bank account and see how much money
• 31:14
  do you have as a broker? The first question I asked is
• 31:16
  how much money do you have? And people tell me this way I
• 31:20
  know what I'm dealing with. If I'm dealing with someone who
• 31:22
  has no money, then I can't sell them a house.
• 31:24
  The owner doesn't know that someone could be spending all
• 31:27
  their money. That's why I say go back to the
• 31:28
  nice cars. People drive nice cars.
• 31:30
  They spend a lot of money on the car, but you know they have no
• 31:32
  money in the bank. So these nice cars drive up to
• 31:35
  the driveway and the owner thinks he's selling the house to
• 31:37
  somebody could buy it. And then boom, I get a call with
• 31:41
  the and come and look at my house.
• 31:42
  I must sell it right away. I come into the house and
• 31:44
  there's boxes everywhere. Like what happened?
• 31:46
  Well, we were supposed to sell it.
• 31:47
  This very nice guy came, he was supposed to close and he didn't
• 31:49
  close. That's what happens all the
• 31:52
  time. So I would definitely not
• 31:54
  recommend someone to go ahead and sell it on their own.
• 31:57
  They're not a professional. Would you go to a doctor to fix
• 32:00
  your broken foot? No, I do this every day.
• 32:04
  It's easy for me. Yes, it looks easy, but it's
• 32:06
  really a hard job. So in order to do it right and
• 32:09
  get the right price and get the right buyer, it should be done
• 32:12
  by a professional and it should be someone who knows what
• 32:14
  they're doing, not a new professional.
• 32:15
  Yeah. And you do see, I think 80 plus
• 32:18
  percent of the time people use a broker.
• 32:20
  It's not so more than that. Even 90%, yeah, it's not so
• 32:23
  common that you see people doing it directly because there's a
• 32:24
  lot of advantages to having a professional representation, who
• 32:28
  knows the business who can optimize and get you more money
• 32:31
  for your house that'll far outweigh the money you might
• 32:34
  save on the percent that they would be paying you.
• 32:36
  You're making much more. What is the typical percent that
• 32:39
  brokers these days, on average, are charging that's considered
• 32:42
  normal? There's no average.
• 32:43
  I've seen all kinds of stuff. What's the highest?
• 32:46
  What's the lowest? I've seen that's a good
• 32:50
  question. There's there's 6% is 5% is 4%.
• 32:54
  I saw a broker who took a quarter percent.
• 32:56
  I'm like, what is going on? Why is this broker taking so
• 32:58
  little? They're clearly not a good
• 33:00
  negotiator. You need a good negotiator to do
• 33:03
  your to sell your house and if they can't negotiate.
• 33:06
  Less than a percent I. Saw it 1/4 and I was shocked and
• 33:10
  it was interesting. How did I know about it Because
• 33:12
  I went to that house and I saw the owners didn't want to pay
• 33:14
  me. They just wanted me to sell the
• 33:15
  house. They didn't want to pay me.
• 33:16
  I said listen, I'm not the right broker for you.
• 33:18
  So they went to someone else who they really didn't, and the
• 33:21
  lawyer told me they only got a quarter percent and they got
• 33:24
  less money. Wow, they got less.
• 33:26
  Money do you brokers all have this network and you all get
• 33:29
  along with each other? Is there a politics?
• 33:32
  Is that because at the end of the day, you guys do need each
• 33:34
  other because sometimes you have the buyer, sometimes you have
• 33:37
  the seller and you got to be in constant communication to know
• 33:39
  what's out there. You got to be educated about,
• 33:42
  you know, the open market and what's so you do need to keep
• 33:45
  good relationships, but you're still competitors because you're
• 33:48
  all vying for the same listings. You all want to get those
• 33:50
  listings, especially the hot the hothouses you'll want to.
• 33:53
  Get I can add to that also that it happened recently to a friend
• 33:55
  of mine where he wanted to find a broker. 1 broker walks in and
• 33:58
  says I can get you a million. The next broker I can get you
• 34:00
  1.2. And that's the starting of the
• 34:03
  challenge, right? Like whoa, what what happens?
• 34:05
  And I like that question because I'm sure there's a lot of it.
• 34:08
  Going how does it work? What's the code?
• 34:09
  What's the language between you brokers?
• 34:11
  I'm nice to everybody of. Course.
• 34:14
  I'm nice to everybody because I'll tell you the truth, I'm
• 34:18
  going to have to deal with people with over and over.
• 34:19
  Now there are some brokers they don't like, but and why don't
• 34:23
  they like them? It's not because they're not
• 34:25
  nice people. Maybe they just don't know how
• 34:27
  to make a deal too. Like when we work, we have to
• 34:30
  work together. Most of the brokers I'm working
• 34:32
  with are good. And also if I get 10 offers on a
• 34:34
  house and, and I see the broker's a great broker.
• 34:38
  This one's good. I know that the deal's going to
• 34:40
  close. There's some brokers who bring
• 34:42
  offers to table deals. It offers and they're not good.
• 34:46
  They don't deal with good buyers or something's wrong.
• 34:47
  They don't they mess their own deals up.
• 34:49
  And we know that there are people who have track records.
• 34:51
  So it is important to deal with a good broker and as how does
• 34:55
  work, we all work together. You're the ones that are not
• 34:57
  nice. I'm nice to them.
• 34:58
  It's fine. You know what, I don't even have
• 35:01
  time to get into politics with this, but that's there are some
• 35:05
  people who like to fight, but that's not me.
• 35:07
  Right. Let me ask you something else.
• 35:09
  This is something that comes up a lot.
• 35:11
  I imagine especially Someone Like You are from Jewish woman,
• 35:16
  you know, working as a real estate broker in your own
• 35:19
  community. It can get a little bit
• 35:21
  political sometimes, you know, especially if you know you're
• 35:23
  trying to keep a certain neighborhood, you know, intact
• 35:26
  with a certain style and a certain and a certain demeanor.
• 35:29
  I imagine that you get a lot of phone calls, that you get a lot
• 35:32
  of people asking you for favors and this is your business that
• 35:35
  you're running. How do you manage when isn't,
• 35:38
  You know, if I'm selling medical supply, that's what I do.
• 35:41
  And somebody calls me in the side and tells me, can you help
• 35:44
  me get a wheelchair? Like, OK, like I'll help, you
• 35:46
  know. But once they start getting a
• 35:47
  little bit too deep time, let's keep it separate business and
• 35:49
  personal separate. How do you separate personal and
• 35:52
  business, especially in your own area, but even in other areas?
• 35:54
  How do you do that? Well, I'm I, I understand the
• 35:58
  question, so I'm going to tell you how I work.
• 36:01
  Whoever has the money and is nice to deal with, that's who
• 36:05
  I'm going to work with and that's what it is.
• 36:08
  I don't care if someone wears a Black Hat or black socks, I
• 36:12
  don't really care as long as they could if they could buy the
• 36:15
  house and they're nice people. I have no problem selling them a
• 36:18
  house and I don't care. My own neighborhood where I
• 36:20
  live, I have all different types of people and I like all of
• 36:23
  them. They're all fine and there's
• 36:25
  like 4 shoes so it's fine. There's a place for everyone.
• 36:29
  So that's how I work and I'm not going to.
• 36:31
  Somebody calls me, oh I don't want to have them as a neighbor.
• 36:33
  Then you buy the house. There was a house for sale in
• 36:36
  the neighborhood next to me and I heard someone say once that
• 36:40
  the best real estate to buy is in your neighborhood around you,
• 36:43
  the ones that you can manage it for investment purposes.
• 36:45
  I'm talking about first of all, are you, are you involved in
• 36:46
  investment houses as well or is just family?
• 36:49
  I have I have plenty of investment properties.
• 36:51
  Plenty. And I want to talk about that
• 36:52
  for a minute. OK, Because there was a house
• 36:55
  for sale in another neighborhood, and I knew the
• 36:56
  neighborhood was getting hot because a shul had just landed
• 36:59
  there. And, you know, so I called the
• 37:01
  broker and I said, how much is the house?
• 37:02
  550? And I said, great, I'd like to
• 37:04
  buy it. She said, I can't sell it to
• 37:06
  you. You can't sell it to me.
• 37:09
  I want to buy the house. Well, you're not moving into the
• 37:11
  neighborhood. You're just buying it as an
• 37:12
  investment. And we want people to live in
• 37:15
  the neighborhood. If you're not living here, you
• 37:16
  can. And she didn't sell it to me.
• 37:19
  And I was kind of frustrated about it.
• 37:21
  But you have to respect it. The reason why it came back
• 37:24
  around to me is because six months later the family that
• 37:28
  bought this house flipped it and made $250,000 and moved on.
• 37:31
  So I couldn't buy it as an investment.
• 37:33
  But that family that moved in, they were able to buy it and
• 37:36
  flip it. So I'm curious about your
• 37:37
  thoughts on that. I If you're trying to build a
• 37:40
  neighborhood, it's not good to sell to investors, right?
• 37:43
  When I'm doing this new construction I'm doing now, I'm
• 37:45
  getting a lot of calls from people who want to do a summer
• 37:47
  home. Now I'm not the one who's saying
• 37:50
  I'm not selling it to you, but my the builder said please let
• 37:53
  me summer home could be last. I don't want to have a block
• 37:56
  with the first three people summer homes I won't be able to
• 37:58
  sell the rest of. The I understand, but that's
• 38:00
  what my question is I guess if you're allowed to do that.
• 38:03
  No, me personally, no. I'm I'll sell if the if the
• 38:06
  builder wants or whoever it is wants to sell.
• 38:07
  The builder can be selected. We make all offer.
• 38:10
  It's not me saying no, they could do what they want.
• 38:12
  Can they? That's what I'm asking.
• 38:13
  It doesn't say that the the discrimination thing.
• 38:16
  It does not say that you know how to discriminate against
• 38:19
  people who are buying summer homes, right?
• 38:20
  It says for race and all, right. But they're doing it.
• 38:23
  Anyway, for summer homes? But it happens though, where
• 38:27
  developers are saying I don't want you to sell it to a summer
• 38:29
  home. They could, if they have another
• 38:31
  offer for someone else and they want to, you don't have to sell
• 38:34
  to a house to anybody. If you have a house up for sale,
• 38:36
  you don't have to take the offer that they give you.
• 38:38
  So basically what it is, is that person who did that.
• 38:41
  I understand what it is because when if you're having a
• 38:44
  neighborhood, a new neighborhood and then everybody's an
• 38:46
  investor. There are neighborhoods like
• 38:48
  that in Rockland County. And unfortunately you could
• 38:51
  drive, drive in those areas and you could tell which house is an
• 38:53
  investment house. It ruins the neighborhood.
• 38:55
  Go look in Hillcrest, you have cars parked on driveways, you
• 38:59
  have kids, not just cars. I mean 10 cars in a driveway.
• 39:04
  The place doesn't look right that the grass, everything looks
• 39:07
  terrible because these investment homes do ruin
• 39:09
  neighborhoods because a lot of the investors don't take care of
• 39:12
  it. The type of investment home that
• 39:14
  I would think about. If you tell me that your
• 39:16
  investor, most a real investor, the ones who are investments are
• 39:19
  buying multifamily homes, are buying bigger buildings.
• 39:22
  They're not buying these single family homes, trying to flip it.
• 39:25
  It's just not the same type of investment.
• 39:27
  Not so common, yeah. Because the brokers won't let
• 39:29
  you know the. Problem is, I have to say it and
• 39:32
  I, I kind of feel like there's no really right or wrong way to,
• 39:36
  to operate here because I think everybody would do pretty much
• 39:40
  the same. But for brokers, they're in a
• 39:42
  very, very precarious situation. Their job, like their skill set
• 39:46
  needs to be, is how to get the most money possible, not how do
• 39:49
  I build up this neighborhood for the community so they can have
• 39:52
  another nice family moving in. That's not their response.
• 39:55
  That's not what they're worried about, right?
• 39:57
  So a lot of times they can get like somewhat of a bad stigma
• 40:01
  right in the industry of the brokers is that they're not out
• 40:04
  to protect the community. They're not out to necessarily
• 40:07
  build up the community. They're there to make as much
• 40:11
  money as possible. For the sellers, for themselves,
• 40:14
  which is OK, that's their job. That's what we all do when we go
• 40:16
  to work, want to be the best that we can be.
• 40:18
  There's no crime in that. But at the same time, there was
• 40:21
  a little bit of personal infused into this because it's where
• 40:24
  people live. This is, you know, their
• 40:25
  community. What, what could be more
• 40:27
  personal than that? So it can get a little bit
• 40:29
  dicey. So how do you think that that's
• 40:32
  that? Because there was a certain line
• 40:34
  that as a broker they wouldn't cross and they would say, no,
• 40:36
  no, this is something that I'm not OK with.
• 40:39
  You know, if somebody wants to move into the neighborhood and
• 40:42
  we know, God forbid that, you know, they're a predator, Let's
• 40:45
  just say, for example, obviously that would be a clear line, but
• 40:48
  something else within that range.
• 40:50
  Is there a certain line that has a broker in the industry that
• 40:53
  they understand that we, this is not what we do, but we try to
• 40:56
  make the most money. But you know, because I think
• 40:58
  people do have that question. I think people want to know how
• 41:01
  do they keep, how do they toe the line?
• 41:03
  But it happens though it happens when it happens all the time you
• 41:06
  have. Homes that are for special
• 41:07
  needs, you have. Homes that are are are homes for
• 41:10
  halfway houses. You have homes that people sell
• 41:13
  to families that have 32 children and from 5 different
• 41:16
  mothers. Different we who you can make an
• 41:18
  offer on the House. You're high in Greenfield.
• 41:20
  You want to buy this house. Fine, make your offer your best
• 41:22
  offer. The owner has a right to choose
• 41:25
  you or not. It's not the broker choosing
• 41:27
  you. A broker could give advice to
• 41:29
  facilitate the sale and say, hey, listen, I have three
• 41:32
  offers. This guy's an investor.
• 41:34
  This one's going to live in it. This is the one who had the
• 41:36
  special needs child. OK, these are the three offers.
• 41:39
  Pick which one do you want. Have you?
• 41:40
  Have you ever withheld an offer? By the way, this is Stefan.
• 41:43
  He gets to ask any question he wants at any time.
• 41:45
  I don't think she's legally allowed to withhold an offer I.
• 41:48
  I think they. Protect your neighborhood can
• 41:50
  you like not put that offer in because you know they.
• 41:53
  Stefan, that's illegal. That's.
• 41:54
  Literally illegal. I don't know, but that's what I
• 41:57
  that's the topic though. That's the if you know, for
• 41:59
  example, if there's a sex offender, it happens and he
• 42:02
  wants to buy a house. No, no, I know that, but I'm
• 42:04
  saying. If not my customer, I could
• 42:05
  choose not to take a customer. I don't have those type of
• 42:07
  customers. But if you don't know.
• 42:09
  But if the person makes an offer you, aren't you obligated to
• 42:11
  bring that offer to your seller? I'll tell you something.
• 42:14
  Yeah, but the seller. I will know if they are a sex
• 42:16
  offender. I have a thing in my phone is.
• 42:18
  That something you look up right away.
• 42:20
  Look up if something sounds shady or fishy.
• 42:22
  I had someone who called me and did.
• 42:25
  The person in my office who's not a real estate agent, the one
• 42:27
  who picks up the phones. Her name is Rifka.
• 42:29
  She should listen to your podcast by the way.
• 42:32
  So she said this one sounds fishy, doesn't sound right,
• 42:35
  something's off. I said OK, let's look them up.
• 42:37
  Within 2 seconds on this app that I have, I found out that
• 42:40
  the guy had arms robbery arrest, had all different problems.
• 42:44
  Guess what? We don't have a house for him.
• 42:46
  I'm not working with him. I don't need.
• 42:48
  It what's the name of this app? It's called Forewarn and it's
• 42:52
  only for real estate agents. It's a great app and it's
• 42:54
  fantastic. I'll show you afterwards on my
• 42:56
  phone. I'll put you in it and you'll
• 42:58
  see what comes up. Whoa.
• 42:59
  OK. Not for public consumption
• 43:01
  though. It's in seconds, I see what kind
• 43:03
  of car they drive, how many houses they own, stop it.
• 43:05
  But they paid everything. How old you are?
• 43:07
  Go ahead, do it right now. I'd like to see what the world
• 43:09
  to get my phone, what your what your app says about me.
• 43:11
  OK, we'll get your phone later. I guess it's no problem.
• 43:14
  So you do some sort of research. We.
• 43:16
  Have a very good nose like we have developed a nose after all
• 43:19
  these years we know we could smell on the phone what kind of
• 43:22
  people if they're real, they send out testers they sent out
• 43:25
  testers to me so many those I don't know why they were after
• 43:28
  me but. I was testers.
• 43:29
  What? Do you mean the the department
• 43:31
  of whoever state they're sending out testers to see if we're
• 43:34
  doing things illegally and trying to steer people?
• 43:38
  I know in a minute. I'll tell you this, I'll say it
• 43:40
  in a different way, and I mean this with all respect, 'cause I
• 43:43
  appreciate what you guys do, 'cause I'm a salesman.
• 43:45
  In my whole life, that's what I've been doing.
• 43:47
  It's my career. I think real estate is the
• 43:49
  highest form of salesmanship because you got to really sell
• 43:52
  something that in a lot of cases doesn't sell itself, and you got
• 43:55
  to figure out a way how to twist it and how to repackage it in a
• 43:59
  way that someone. Take a look at this closet.
• 44:00
  So exactly. So it's something to buy at top
• 44:02
  dollar, mind you, got to get as much money as possible.
• 44:06
  So it's a real art form to what it is that you guys do.
• 44:08
  But I will say that in every neighborhood, I don't care if
• 44:11
  you're in Lakewood, if you're in Brooklyn, if you're in London,
• 44:14
  wherever it might be, Crossville, there's always that
• 44:16
  one or two agents within their own community that they are the
• 44:21
  ones to go to if you want to sell your house because they
• 44:23
  know the market. They're very good at what they
• 44:24
  do. It somehow seems like they're
• 44:26
  in. I feel bad for them because a
• 44:28
  lot of people are unhappy with them.
• 44:30
  They feel like they're just taking advantage of the area of
• 44:33
  the neighborhood. Now, if they want to sell their
• 44:35
  house to the first person that they call, whenever they're
• 44:37
  ready to sell, they call that person, but they know that
• 44:39
  person is good. It's got to be difficult to be
• 44:42
  in that position, that type like, I don't envy somebody in
• 44:46
  this position. Am I wrong on this take like or
• 44:48
  am I making more than it is? No, it's it's true.
• 44:51
  So there's something called a farm.
• 44:53
  So what happens in real estate, one of the things that we teach
• 44:55
  to agents is that they have to have a farm.
• 44:58
  So pick an area and usually it's good if it's in your backyard,
• 45:00
  you pick that area, you know every person there, you're in
• 45:03
  touch with them, you do your events, whatever you include all
• 45:05
  these people and you're constantly in touch.
• 45:07
  And if you could do business just in this farm, you can make
• 45:10
  a nice living. I don't have a farm like that.
• 45:12
  My farm is everywhere because I, I have, I have so many
• 45:17
  opportunities. I have people over the years
• 45:19
  that have sold and we're in touch with them in all different
• 45:21
  ways. And they'll call us, they'll
• 45:23
  come to us. But I make calls.
• 45:24
  I'll tell you a little. I do birthday calls.
• 45:28
  If I know someone's birthday, I'll call them.
• 45:30
  And I actually made a sale 2 months ago.
• 45:32
  I called this lady happy birthday.
• 45:34
  And she's, oh, by the way, I just got some money yesterday.
• 45:36
  I want to buy a house. She bought the.
• 45:38
  Next week, you never know. So I make my phone calls.
• 45:42
  I work very hard, OK? I do at least a hundred 120
• 45:45
  calls a week. There's stuff that we do,
• 45:47
  solicitation calls, yes and no. They could be birthday calls.
• 45:50
  They could be like, happy. Relationship calls.
• 45:52
  Yeah, relationship. I love that word.
• 45:54
  That's a good, I call them great calls.
• 45:56
  So I do that. So we work hard.
• 45:59
  So now this neighborhood thing, like what you're telling me,
• 46:01
  it's important. It's now you're saying, oh,
• 46:03
  they're going to go to that person because you know why?
• 46:05
  They know that that that agent is going to get it done.
• 46:08
  People call me not because they like me all the time, it's
• 46:10
  because they know I'm going to get it done.
• 46:12
  I'm straight up. I tell them this is what it's
• 46:14
  going to be and I'll get it done.
• 46:16
  And if I can't get it done, if I see there's something wrong, I
• 46:18
  tell them right away. I'm not waiting three months to
• 46:20
  tell them, oh, you should lower the price.
• 46:22
  Yeah. So that's what it is.
• 46:24
  Your sales, your sales and marketing tactics have been
• 46:27
  working for you tremendously. I mean, you have the idea of
• 46:29
  painting your building on on route 2O2 red and you know,
• 46:32
  turning your, you know, Q sales and turning their names and
• 46:36
  branding yourself. Somebody starts to work for you
• 46:39
  and you training them right. And you've mentored many people
• 46:41
  over the years that have left you and started their own
• 46:44
  business. It's.
• 46:45
  True, right, Which is good. How many people, for example,
• 46:47
  let's just say. I don't even know but.
• 46:48
  It's more than a handful. Oh yeah, which is fine.
• 46:52
  There's room for everybody. Sure.
• 46:53
  So you meaning you're helping them, you're mentoring them.
• 46:55
  I feel like every big broker. That's been that's around now
• 46:59
  has at one point or another worked for you.
• 47:01
  Is that? Is that a true?
• 47:02
  Statement in Rockland County would you agree that.
• 47:05
  No. No, the big brokers that are out
• 47:07
  there right now, you didn't have some type of.
• 47:09
  We're the big brokers. If you look in this top ten, Q
• 47:12
  home sales has the first five are all in Q Home sales and then
• 47:15
  you'll see one here, one there, one there.
• 47:17
  Why don't you? I remember when you went big
• 47:19
  anymore. Yeah, I remember when you went
• 47:21
  to Q Sales, Realty was a very big name.
• 47:24
  You guys had a big brand. What was that shift for?
• 47:27
  Why did you switch wheel to? Designed everything we wanted to
• 47:30
  be cool cool with a QQ0 0L. That's what it was.
• 47:35
  Yes, and there were and everybody liked it and it was a
• 47:37
  lot of work to rebrand it. Who came up with this concept?
• 47:40
  We all did. It was it was a team.
• 47:42
  It was a team F really because we wanted we liked different
• 47:45
  colors. We decided we wanted to change
• 47:46
  colors. We have these colors of burgundy
• 47:47
  and yellow. The no more in style.
• 47:50
  So we went to this black, white, it's, it's out there.
• 47:52
  And then the triangle. Let me tell you, the triangle is
• 47:54
  really hard to work with. When we came up with the idea of
• 47:57
  the triangle, we had designers working on it, how to fit
• 47:59
  everything in the sign. It's not so easy.
• 48:02
  It's still hard today for the designers that we use, graphic
• 48:05
  designers. We get different people's
• 48:07
  opinions because every designer has a different way of looking
• 48:10
  at it. But it's been working because it
• 48:12
  is different and you have to stand out.
• 48:14
  Whether you're selling real estate or doing your medical
• 48:18
  supplies, you have to stand out. Why should they go to you?
• 48:20
  There's some. You know, we had, we had one of
• 48:21
  ours star sales reps here ended up leaving and going into real
• 48:25
  estate and he's doing quite well.
• 48:27
  And you know, I think that, you know, the funny, the best part
• 48:30
  about it is he calls us and tells us all the time that
• 48:32
  without the knowledge and the training that I had to learn how
• 48:35
  to sell and to cold call and to build my what we call territory
• 48:40
  and you call farm, right? He wouldn't be able to be
• 48:42
  successful as to what he is today.
• 48:44
  And if somebody, you know, there's a lot of listeners that
• 48:47
  are always contemplating careers that we have in our podcast,
• 48:50
  that they're always maybe I should shift careers.
• 48:52
  Maybe I should start a career in real estate.
• 48:55
  I'm curious about that process. The young people that are coming
• 48:57
  to you, when you're mentoring them, you're obviously doing
• 48:59
  such a good job that they're able to learn how to do it on
• 49:02
  their own and they're moving on. What are those tricks that you
• 49:05
  tell them? What when they first come?
• 49:06
  What is that process? Like the first thing is I tell
• 49:09
  them it's not taking a year, it's not taking two years, it's
• 49:12
  going to take a minimum of five years.
• 49:14
  And I give them work. They have to learn how to, they
• 49:16
  have to master the phone. If they can't talk on the phone,
• 49:19
  it's not for them. But the other thing is I do is I
• 49:21
  do a personality test before I take them in and I find out
• 49:24
  where the strengths are. We do a disk test.
• 49:27
  You know what? That is a disk test.
• 49:29
  So the disk, the D, the dominant person, the I, that's a hot, the
• 49:32
  I person is the great salespeople.
• 49:34
  Everybody likes them. Good salespeople are eyes.
• 49:37
  I'm a fake eye. OK, The S, The S is the server
• 49:41
  person, the person who works in the office.
• 49:42
  I have someone named Brittany. She's the server.
• 49:44
  She does all, you give her a list.
• 49:46
  It's done by 10:00. That's the S You probably have
• 49:49
  one who works for you too. Then this is C, the sea.
• 49:53
  There's usually the smartest people.
• 49:55
  Those are the accountants, the engineers, but they're the
• 49:57
  hardest customers and they're the worst agents because they
• 50:00
  ruin their own deals because they're so analytical that
• 50:03
  they'll be measuring the amount of oil in the tank instead of
• 50:05
  making the deal. The oil and tank is irrelevant
• 50:07
  really, but they want to make sure that their buyer gets the
• 50:09
  money back for the tank, the oil, whatever.
• 50:12
  You know what I'm saying? So there's all these people, but
• 50:15
  we need all those type of people.
• 50:16
  Now. Some people are a mix of both.
• 50:19
  When I did the disc test on me, I'm AD and ICI have the C, I'm
• 50:22
  good at the plans, the architects are CS.
• 50:25
  I'm good at these type of thing. I'm good at puzzles, but I'm AD.
• 50:28
  So there's different, everybody's different.
• 50:31
  So you have to see what the personality is.
• 50:32
  So when I take someone in, if I see there AC and I'm like OK,
• 50:35
  you really should become something that maybe you want to
• 50:38
  consider being a doctor, a surgeon, those type of people
• 50:41
  that's those are CS. So you have to see what they are
• 50:44
  and a lot of people go into the wrong business.
• 50:46
  And that's why I say that when you heard, remember there used
• 50:48
  to be shootings in the post office, the workers, you'd shoot
• 50:51
  people. What?
• 50:52
  It's because you don't. Remember years ago?
• 50:54
  Yes, years ago. What?
• 50:55
  What are you talking? About that's, I think where the
• 50:57
  term came from going postal. Yeah, you're kidding me.
• 51:00
  Yes. I just made that up, but that
• 51:02
  makes sense. But that stuff, and you could
• 51:03
  look that up, but that totally makes sense.
• 51:04
  No, but it's true because. One of that mailman used to
• 51:07
  like, walk into people's homes. But not the mailman.
• 51:09
  The people working in the post office.
• 51:10
  Oh oh. Yeah, why did I bring that up?
• 51:12
  Because they were the most I guess where they were miserable.
• 51:14
  And no, they hate. Boring life, they don't like
• 51:16
  their job. They like your.
• 51:17
  Job, they wouldn't be shooting people, right?
• 51:19
  Doesn't make sense, right? Interesting.
• 51:21
  So that's what it is. You want people to like the job.
• 51:23
  In my office, that's a very, very big thing.
• 51:25
  I want everybody to like their job.
• 51:27
  Quality of life, I feel that they're working, yeah.
• 51:29
  Brittany loves her job. How many people are in your
• 51:32
  office? How many people work for real
• 51:33
  for accused teams? Huh.
• 51:35
  Around 30. 30 people. That's between brokers and
• 51:37
  people in the office. The staff, yeah, the staff is
• 51:39
  great. We have such good staff.
• 51:41
  We really got it down. We have no drama in the office.
• 51:44
  We got rid of it because since we started doing this, this test
• 51:47
  and it's not a cheap test to do, but it's worth it.
• 51:50
  Before I hire, they have to take this test and then they have to
• 51:54
  go through the other people in the office to approve.
• 51:56
  You're giving a lot of credibility to this test and I'm
• 51:58
  liking it. Actually I understand where this
• 52:00
  is coming from. Thing because I want to tell you
• 52:01
  I changed my life. It changed my life.
• 52:04
  And also I don't, I like everybody.
• 52:06
  You want to go into real estate, Sure, I'll teach you, that's
• 52:08
  fine. But then what happens is so many
• 52:11
  people fail. And the reason is because I
• 52:13
  think everyone could do what I did, but it's not really for
• 52:16
  everybody, right? Not everybody's ready to do it.
• 52:18
  So do you have any partners in the business or are you I?
• 52:21
  Told you I work for everybody. Everybody's my partner.
• 52:23
  Yeah, but this is What about your husband?
• 52:26
  Is he a part of this business or does he do?
• 52:28
  So no, my husband. My husband works in.
• 52:31
  Does he do anything for the business?
• 52:32
  Sometimes he does stuff for us, but that's not he has his own
• 52:34
  thing that he does. He does diamonds.
• 52:36
  He helps people when they get engaged.
• 52:38
  That's a nice place to be. Yeah.
• 52:40
  So you guys are a team effort, really.
• 52:41
  You get engaged and five years later you get a call.
• 52:43
  You need a house. Exactly.
• 52:44
  So many times you get those people call me.
• 52:46
  And my sister will do your title, and my other sister will
• 52:48
  do your iron. Between her and her brothers and
• 52:50
  sisters, they got the whole ecosystem 100% down pat from
• 52:54
  literally the point of looking for a house to the all the way
• 52:58
  down through closing, even during construction where all of
• 53:00
  it like you have the title company, the deed company,
• 53:03
  right? All of that you have everything
• 53:05
  lined up for for your clients. See how lucky they are.
• 53:09
  We have a network. You come to us, we take care of
• 53:11
  every. One stop and shop.
• 53:13
  Yeah, you don't have to go anywhere.
• 53:14
  Else I have I have in my phone. I have so many different people.
• 53:17
  This is not part of my family, but I have a dog Walker I sold
• 53:20
  to her house. So when I have people who need
• 53:21
  to have a a dog sitter, I say I have someone here.
• 53:25
  I have people on my phone for everything.
• 53:26
  Yeah, you're a shotgun like we. Said earlier, nicknamed the 411.
• 53:32
  Yeah, because she's out there and she's meeting people and
• 53:35
  putting people together is what are your trade?
• 53:37
  That's that's exactly what you do.
• 53:39
  You know, we spoke about a few things that you said, which are
• 53:41
  important. I'm curious, you know, because
• 53:42
  we asked our guests in the middle of the podcast, which is
• 53:45
  what we're holding. What would your message be to
• 53:47
  people in general? And there's so many things you
• 53:49
  can, you've said so many things, but is there one particular one
• 53:52
  in terms of buying a house or growing a business or sales or
• 53:56
  or business development? What would be that one thing
• 53:58
  that someone comes to? You say this is my message that
• 54:00
  I want everyone to. I would tell you to find a
• 54:03
  mentor. Find a mentor, someone who you
• 54:06
  could talk to, who could teach you whatever it is that you like
• 54:08
  to do. If you want to become a real
• 54:10
  estate broker, then go to someone who could help you.
• 54:12
  Go to if you want to. My daughter has a shoe store.
• 54:14
  If you like fashion, then go there.
• 54:16
  It's different. You have to find someone that
• 54:19
  you could learn from. I think that's important.
• 54:22
  That's a great message, actually, and I know for a fact
• 54:24
  that you're a mentor to a lot of people, so you're speaking the
• 54:27
  truth. Doesn't the Mishnah and
• 54:29
  Prickyovos say that whoa, whoa, whoa, whoa, whoa.
• 54:31
  Isn't that their advice? It's fine, You know, recently,
• 54:33
  recently. Which in essence means a, a
• 54:35
  mentor. Everybody should always have
• 54:37
  that one person that they go to, to, you know, Mull things over
• 54:41
  with ever. Since we had Jake Turks here who
• 54:43
  opened the Safer on the podcast. Oh, she just likes to throw in
• 54:46
  these different, you know. Alerts for us Yeah, he bought
• 54:49
  with him his farm and he whipped it out and he put us to work
• 54:51
  and. It's about the prophecies of
• 54:53
  Avadhya and the the, the Mashiach coming and and all that
• 54:57
  stuff. For you, you get to learn so.
• 54:58
  Much every. Every single.
• 55:00
  This has been truly great. Yeah.
• 55:01
  I've been loving this every minute of it.
• 55:03
  And I'm also realizing just how many the diversity of the people
• 55:06
  that are out there and the the knowledge base that, you know,
• 55:09
  we're acquiring from all of those people is paramount.
• 55:12
  And especially we see, you know, on the cassette side, we just
• 55:16
  see all these incredible people and their stories that they're
• 55:18
  coming out with. It's just been so uplifting.
• 55:20
  It really has been inspiring and eye opening in so many ways.
• 55:24
  But let me ask you something else.
• 55:25
  You know, I want to pick your brain a little bit here.
• 55:27
  I happen to think I'd be a great real estate broker, if I may say
• 55:30
  so myself, if I could toot my own horn for a minute.
• 55:32
  Oh. Which one is he?
• 55:34
  Yeah, yeah. I mean, you only met me for like
• 55:35
  30 minutes. That's not fair.
• 55:36
  Judge me just. A high eye, you know she knows.
• 55:38
  You have a high eye. Oh yeah, she saves her money.
• 55:41
  Yeah, you're. Good.
• 55:43
  Do you like me? Is it working?
• 55:45
  Excellent. Excellent.
• 55:46
  OK, OK. Yeah.
• 55:47
  Yeah. Next thing, you want to buy a
• 55:48
  wheelchair, please call me. OK?
• 55:50
  Don't call anybody else. But let me ask you if people out
• 55:53
  there are counseling, you know, thinking about resale value in
• 55:57
  their house, what's a very important thing when you're
• 55:58
  buying? You got to think about what
• 55:59
  would it be worth, You know, of something, an exit strategy, I
• 56:02
  guess, so to speak. What are some of the advice that
• 56:04
  you give people in their house? Like when someone's buying a
• 56:07
  house, what's the one thing they should look for in the house
• 56:09
  that's very important? A big kitchen, a big dining
• 56:11
  room, I don't know, 2 1/2 baths. Like what's something that's
• 56:15
  important as a baseline that when you're looking for a house,
• 56:18
  a starter home you're looking for like this is what you should
• 56:21
  care about. Don't care about this.
• 56:22
  This is petty. This is trivial.
• 56:24
  This is a big deal that you'll validate.
• 56:25
  What's that thing? OK, so first of all, it depends
• 56:28
  on the customer. I have a musician that I'm
• 56:30
  working with right now. It's very important to him that
• 56:33
  he has a place for his studio. So I look at every house.
• 56:36
  Where's the studio going to be? So you have to look at where you
• 56:39
  know what's good for the customer.
• 56:41
  And then you say, OK, is this house going to match up with the
• 56:43
  customer? I mean, I like that house that
• 56:45
  has that studio in the back of it.
• 56:48
  I don't know for myself, but it's very good for him.
• 56:50
  It works for him. So the same thing is with
• 56:52
  everything with the house. What is important that I think
• 56:55
  it's in the house. For a family For a typical
• 56:56
  family couple with 2-3 kids. A what?
• 56:59
  A master bath. A master bathroom.
• 57:00
  But there are homes that don't have master bathrooms and there
• 57:03
  are single people who buy them and they're fine with them.
• 57:05
  There's a whole bunch of them in Garnerville all over the place.
• 57:07
  These starter homes, they all have one bathroom and it works.
• 57:11
  But one bathroom? An entire house.
• 57:13
  Yeah, these small houses are 1100 square feet and they they
• 57:16
  have one bathroom, but. That's brutal, yeah.
• 57:18
  But they're they're less than 1,000,000.
• 57:20
  Dollars. So on that note, so on that
• 57:21
  note, in in terms of young family looking to buy a house
• 57:24
  and they don't have that budget, their budget is five, $600,000,
• 57:28
  which is a normal price to pay with a $1500 a month tax.
• 57:32
  What do you recommend to them? Yeah, Where they going these
• 57:34
  days? Again, it depends on the
• 57:35
  customer. No, no, I'm telling you it's A5
• 57:37
  600,000. I'm telling you they.
• 57:39
  Could buy, I'll tell you where they buy, they could buy a condo
• 57:41
  in Blueberry Hill. OK, those are we have for five
• 57:46
  603 bedroom 2 1/2 bath duplex now OK, that's not a
• 57:50
  neighborhood 599. No, it's a neighborhood.
• 57:52
  Why not for young families? There's so many people live in
• 57:55
  Blueberry Hill. OK, so Blueberry Hill, meaning a
• 57:57
  condo you're you're you're you're opening the eyes to
• 58:00
  people that if they want to live in the Rockland County community
• 58:02
  and you want to have a half $1,000,000 budget, buy a condo.
• 58:04
  Well, go to Heritage Dr. It's called New City Condominiums.
• 58:08
  That's right. In New City they're Tri level.
• 58:10
  Some of them have walkout basements.
• 58:12
  Those are great. Those are those are three
• 58:14
  bedrooms, 2 1/2 baths. Some of them have two full baths
• 58:17
  and two half baths. Those are under 500,000.
• 58:19
  So these are attached like, you know, condo.
• 58:23
  Houses are $9000. The maintenance is $440 a month.
• 58:27
  So what used to be a starter home is now a starter condo.
• 58:30
  There always was. The condos used to be 300,000
• 58:32
  when the houses were 600,000. So they have to look at condos
• 58:36
  if that's their budget and if they don't want it, they have to
• 58:38
  have a garage. Then they're going to get a
• 58:40
  small house with a garage. They can go to Gardnerville,
• 58:43
  they can go to Stony Point, you can go to New City, you can go
• 58:46
  to. Well, and again, we're not
• 58:49
  limiting it only to Rockland. Anywhere you go, you can always
• 58:51
  buy a condo. OK.
• 58:52
  The other option is, and I have a lot of people are moving to
• 58:55
  Orange County. I have to tell you, I've been
• 58:57
  selling houses in Orange County. I never thought I would.
• 59:00
  I'm sorry, where's Orange County?
• 59:01
  Give me a city. 'S town.
• 59:02
  You're going to go up the Palisades.
• 59:05
  It's Monroe, Woodbury, Chester, Warwick, Pine Bush.
• 59:10
  Further out, another half an hour further on the Palisades.
• 59:13
  Fine but there's some people are fine with that and I'm selling a
• 59:16
  gorgeous house. I love the house. 10 acres in
• 59:20
  Warwick and it's going for under 1,000,000.
• 59:22
  Wow. Yes, and it has a pool and it's
• 59:25
  4500 square feet. Wow, is there a community there
• 59:28
  yet or not yet? 10 acres.
• 59:30
  Michael, all you need is 234 people to buy houses over there
• 59:34
  and they have to, they have to, you know, wing it for the first
• 59:37
  few years and. So she, a lot of people are not
• 59:39
  willing to be a pioneer, right? Very difficult, but like people.
• 59:42
  Are and that's how these other neighborhoods started.
• 59:44
  How do you think Pomona started? How do you think new cities
• 59:46
  started? How do you think Havasur
• 59:48
  started? There was those four or five
• 59:49
  people that took a chance and that went out there and they,
• 59:53
  they, they had a hard time in the beginning, but you know,
• 59:55
  they built it up and they got in one of the first ones.
• 59:58
  They got it cheap. They got it before the price of
• 1:00:00
  skyrocketed. And that's the advantage we're
• 1:00:02
  talking. About building communities,
• 1:00:04
  we're obviously in terms of you want to buy a house, you can
• 1:00:06
  buy. Anywhere I'm thinking about it,
• 1:00:08
  I'm think I, I don't know if I, if I'd be so opposed to it.
• 1:00:10
  You're telling me in Orange County, if I can get a 10 acre
• 1:00:13
  property with a beautiful house and a pool and like, you know,
• 1:00:17
  listen, I love my neighbor. I love where I am, but I I would
• 1:00:20
  consider it. So if I would consider there's
• 1:00:22
  got to be plenty of people right that would move there for a
• 1:00:24
  first time. They're considerate like this.
• 1:00:26
  Should I'm I'm. Is this your new path?
• 1:00:28
  Like you, if it's somebody like you, then you'd have to come
• 1:00:30
  with like 3 friends and we'd have to find.
• 1:00:32
  We're done. That's it.
• 1:00:33
  We're good to go. But 10 acres is.
• 1:00:34
  Big My problem is I wouldn't let other people move in.
• 1:00:36
  I don't want more people. I'm happy with just about 3-4
• 1:00:39
  people in my inner circle right there and I'm like, I'll put red
• 1:00:42
  cones all around so nobody knows about this place anymore.
• 1:00:45
  That's what I would do. What time do you wake up in the
• 1:00:48
  morning? 520.
• 1:00:50
  Stop it. 520. Not 53520. 520.
• 1:00:54
  What's your youngest kid? What age?
• 1:00:56
  He's 12/12. Wow.
• 1:00:58
  OK, so you, you're up at 5:20 in the morning and the first thing
• 1:01:01
  you. Have to do my work.
• 1:01:02
  I have to get back and get to the office.
• 1:01:04
  I told you I do all my work first and the rest of the day I
• 1:01:07
  work for everyone else. Wow, what time do you go to
• 1:01:10
  sleep at night podcast? How do you get up so early every
• 1:01:12
  day? I go to sleep earlier.
• 1:01:14
  Wow, I'm in my bed by 10. You're still answering my
• 1:01:17
  Whatsapps at 11 sometimes. You're up.
• 1:01:19
  Maybe he's not a mess of Chavez. OK, so you're you're in bed by
• 1:01:22
  10:00. Yeah.
• 1:01:23
  Wow, wow, that's a lot of hard work and and do you take I know
• 1:01:28
  this personally about you, so I'm going to ask you this and
• 1:01:30
  maybe you can share with us some of the places that you've been.
• 1:01:33
  You do go vacation, right? You you take time off.
• 1:01:35
  I love seeing things. You like traveling?
• 1:01:38
  I like to travel, but I like to see things.
• 1:01:40
  I like nature. That's why I get excited when I
• 1:01:42
  get this house and new city that has this four horse horse stalls
• 1:01:46
  and views. I love views.
• 1:01:47
  If you come to my house you'll see I have gorgeous views of the
• 1:01:50
  Harriman State Park. A beautiful views.
• 1:01:53
  I like it. I like seeing nice things and I
• 1:01:56
  like to see what was created. I mean, I've been different
• 1:01:58
  places, so I've been to Africa. I want to go back there.
• 1:02:02
  You were in Africa? Yeah, I always want to go to
• 1:02:04
  Africa. Oh, you got to go.
• 1:02:05
  How was it? It was fantastic.
• 1:02:07
  I saw like animals that you never saw before.
• 1:02:09
  I met Curious George. I met Simba.
• 1:02:12
  Nala. I met the whole everybody.
• 1:02:16
  That's great. That's great.
• 1:02:18
  So you've been to Africa? Everybody, I'm telling you, you
• 1:02:20
  tell me. I saw them all.
• 1:02:22
  Wow. OK, where's the place?
• 1:02:24
  Yeah. Yeah.
• 1:02:25
  Where's the place that you want to go to then, if you've already
• 1:02:27
  been to Africa? No, I went, my last trip was to
• 1:02:30
  India, but we only went to the northern part, so the Taj Mahal.
• 1:02:33
  It's crazy. India is crazy.
• 1:02:35
  I'm sure you saw some of my videos.
• 1:02:36
  It's nuts if you're not, if you can hear, it's noise.
• 1:02:40
  Even if you're deaf, it's it's noise all over the place.
• 1:02:44
  So I want to go back because I didn't go.
• 1:02:45
  It's India's big. We missed out so much.
• 1:02:48
  I'm curious, to be honest, when you go out to these places, are
• 1:02:51
  you thinking real estate when you go around?
• 1:02:53
  Always look to see if just the sale signs and you know in India
• 1:02:55
  there were no for sale signs. What does that mean?
• 1:02:57
  How do they sell houses? No, they have no signs there.
• 1:02:59
  I was like thinking, wow, there's so many opportunities
• 1:03:01
  here. They have a in India, they have
• 1:03:04
  a one mile thing of the slums. It's it's incredible. 1,000,000
• 1:03:07
  people live in in a mile square and then right next to it is
• 1:03:11
  this $35 million house. Wow.
• 1:03:15
  But I guess Slumdog Millionaire, one of my favorite movies.
• 1:03:17
  Oh, really? Did you ever get on that movie?
• 1:03:19
  I didn't, I don't watch movies, but that that sounds
• 1:03:21
  interesting. Yeah, I mean, it takes place
• 1:03:23
  primarily in India, the movie. It's insane.
• 1:03:25
  And it's about two kids from the slum grew up in the slums, and
• 1:03:28
  then one ends up going on a show.
• 1:03:30
  It's their version of Who Wants to Be a Millionaire.
• 1:03:32
  Do you remember that game show that we used to have here?
• 1:03:34
  So they had that version over there.
• 1:03:35
  And somehow this kid ends up coming up with all the answers,
• 1:03:38
  and each one traces back to a part of his life of why he knew
• 1:03:42
  the answer to that question. And it's just an incredible
• 1:03:45
  movie. It's a great movie.
• 1:03:46
  Won a couple of awards, but you just treated that memory for me.
• 1:03:51
  That's great. Back to the real estate.
• 1:03:53
  I'm very intrigued by this, but it's very honored that we have
• 1:03:55
  you on the podcast. I really mean it.
• 1:03:56
  I think it's a big deal that you're here.
• 1:03:57
  Honored to. Be it really.
• 1:03:58
  Is, by the way, has there ever been a property that you sold
• 1:04:01
  multiple times? Like, more than one.
• 1:04:03
  Like, let's say more than three. Times I I Yes, there's one I
• 1:04:06
  should say the address. It's on 220 Sato River Rd.
• 1:04:10
  I sold that so many times. I made more money than the house
• 1:04:14
  is like worth. It's like the first time I sold
• 1:04:18
  it. I don't remember all the prices.
• 1:04:20
  I think it was like 100 something.
• 1:04:22
  Then I sold it again, it was 200 something.
• 1:04:24
  Then again and again and it was like, I think.
• 1:04:26
  You keep making money on it every time.
• 1:04:28
  Yeah. And then even in between, I
• 1:04:29
  ended up buying it because I didn't have a buyer and there
• 1:04:32
  was the person who was in trouble was the whole story.
• 1:04:34
  I said, OK, so I'll buy it and fix it up.
• 1:04:36
  And then I sold it and then it's it's at least I think 6 or 7
• 1:04:40
  times. Wow.
• 1:04:41
  Good questions the. Last, people are there for a
• 1:04:44
  long time. Amazing.
• 1:04:46
  I just drove by it the other day, it looks the same.
• 1:04:48
  Do you remember your biggest sale that you've done on your
• 1:04:50
  career that you made the most money on?
• 1:04:52
  Forget about the one that I made the most the most money on that
• 1:04:54
  you made like. AI don't know that's like an I
• 1:04:57
  have to go look at all my checks, but one that I made the
• 1:05:01
  most. We're making good money now.
• 1:05:02
  The house prices are are pretty good.
• 1:05:04
  The higher the the property value goes up, the more money
• 1:05:07
  you're making. Right.
• 1:05:08
  And then so it's. Zero 100 percentage base.
• 1:05:10
  But also cost us more money to live and more money to run a
• 1:05:13
  business. I just redid my office.
• 1:05:15
  I never ever thought I would put into the office more money than
• 1:05:18
  what the office cost me. Well, the building, I put in
• 1:05:21
  more money in it than what the building is and I'm still not
• 1:05:24
  done. It's the prices of things have
• 1:05:26
  gone up like really a lot. You can't fix a house anymore
• 1:05:30
  for 2025 thousand. It's a joke.
• 1:05:32
  Since COVID it went crazy. You know to fix a house.
• 1:05:35
  Now it's a minimum. Like I say, if you're going to
• 1:05:39
  redo a high ranch, even if it's basics, it's $125,000 easy, but
• 1:05:44
  it's really 150 to 180 when you're finishing the windows and
• 1:05:48
  the roof and the siding, it in the driveway, everything.
• 1:05:51
  It's just cost so much. Money.
• 1:05:52
  Are people buying less houses now that the rates have gone
• 1:05:54
  crazy in the last couple of years?
• 1:05:56
  Are people buying less? Or do you see that people are
• 1:05:58
  buying just as much regardless of the whole rate situation?
• 1:06:01
  It's not that the people are buying less right now there's
• 1:06:03
  425 houses for sale in the whole Rockland County.
• 1:06:06
  You kidding? Not a lot.
• 1:06:07
  That's not a lot at. All No, it's very little.
• 1:06:10
  Two weeks ago was 450, last year was 350.
• 1:06:15
  So we have more opportunities now because more people feel
• 1:06:17
  comfortable to sell their homes. You have to understand a person
• 1:06:20
  who's selling their home has to have a place to go.
• 1:06:23
  And a lot of places and a lot of people don't have a place to go
• 1:06:26
  if they're going to Florida or wherever.
• 1:06:28
  The retirement home, that's great.
• 1:06:30
  But there are people who say, hey, I want to stay in Rockland,
• 1:06:32
  then I where can I go? And the answer is, there's
• 1:06:34
  nowhere to go, so you may as well stay.
• 1:06:37
  Yeah, you're gonna make a lot of money out of your house, but you
• 1:06:38
  have to spend that for the next house more.
• 1:06:41
  So what's the maybe? Even more, and then they don't
• 1:06:43
  even get what they want. But a lot of people in our
• 1:06:46
  business, we do some make. We do make some people move.
• 1:06:48
  Yeah. I have one story that I like to
• 1:06:50
  tell these people. They're very, I'm very good,
• 1:06:54
  very close with them. I know them very well.
• 1:06:56
  They lived in a small house, a big family with 1900 square
• 1:06:59
  feet, this small split level in the middle of Muncie.
• 1:07:01
  One day I called them up. I said, hey, you know, I just
• 1:07:04
  listed a house in Pomona, nice big 4000 square foot colonial
• 1:07:08
  walk out, finished basement. Maybe you want to do a trade and
• 1:07:12
  get an upgrade. It's not going to cost you more
• 1:07:14
  money. And so the husband said, that
• 1:07:16
  sounds great. The wife is OK.
• 1:07:18
  I don't know. I really like where I am, but
• 1:07:19
  let's see. They take a look at it and
• 1:07:21
  they're like, oh, yeah, this really works.
• 1:07:22
  And then the wife says, this is too fancy for me.
• 1:07:26
  I'm like, no, it's not fancy. It's normal.
• 1:07:27
  It's a regular colonial. I had a brick middle front.
• 1:07:32
  It's not fancy. Anyway, they ended up buying
• 1:07:35
  that house. It was the best move.
• 1:07:36
  And I, their kids, their daughters, when they got
• 1:07:38
  married, they walked down the stairs.
• 1:07:41
  But that that I love doing that and make me move to somebody
• 1:07:44
  like that who never, ever thought they'd have more.
• 1:07:46
  I got them the chandelier and the two-story entry because I
• 1:07:49
  knew they would never buy one. I told the owner it has to stay
• 1:07:52
  but it's it's nice and they're still there and they can meet
• 1:07:55
  their friends and relatives. Yeah.
• 1:07:58
  Does a pool add value to a house by is there like a a percentage
• 1:08:02
  that adds to the house? Is there a dollar amount?
• 1:08:04
  How does it work? No, it makes it more sellable.
• 1:08:07
  Is there a dollar amount? Like should I build the pool?
• 1:08:09
  If I want to sell on my house should I go that far?
• 1:08:12
  What's that? Depends where it is.
• 1:08:14
  I have a house for sale right now.
• 1:08:15
  We just put it up last week and everyone who wants to buy that
• 1:08:18
  house, I get calls. It's a $2,000,000 house.
• 1:08:21
  Does it have a pool? That price range, people expect
• 1:08:24
  the pool, yes. Now, if you're in a 650 price
• 1:08:26
  range, you're not even thinking but.
• 1:08:27
  Toshi's point? You should invest a few 100
• 1:08:29
  grand. I know, but if you have a
• 1:08:30
  $600,000 house, don't put. No, no, I'm saying for the
• 1:08:33
  $2,000,000 house it would make sense.
• 1:08:34
  Yeah, if it's a 2. $1,000,000 house and I want to sell it.
• 1:08:36
  Makes sense they put a pool in to sell it for now. 3 million.
• 1:08:40
  Not everybody wants to pool. I sold the house to somebody who
• 1:08:43
  says I absolutely don't want to pool.
• 1:08:44
  I'm going to fill it in. I have one right now.
• 1:08:47
  They're a family that don't want to pool.
• 1:08:48
  My ability. You know, she asked a good
• 1:08:50
  question before and we're going to have to wrap up in a few
• 1:08:51
  minutes, but I want to ask you this question also before I sell
• 1:08:54
  my house, what give me a tip, what can I put into my house to
• 1:08:58
  make it more sellable? Just just get rid of all your
• 1:09:02
  stuff and just leave it. I would, I would come in there.
• 1:09:06
  I'll send you a professional. Just somebody to just get rid of
• 1:09:09
  all your stuff and make it look like a house that someone can
• 1:09:11
  move into. All your pictures on the wall
• 1:09:14
  and all your certificates. People don't need to see it.
• 1:09:17
  It's just got to look clean. People, less is better.
• 1:09:20
  Oh. It's so true.
• 1:09:22
  I remember the first apartment that I went to go look at when I
• 1:09:24
  first got married. It was like a 2 bedroom
• 1:09:26
  apartment in Victoria. And we walked in and the place
• 1:09:29
  was like, you know, like they lived there.
• 1:09:31
  And I was like, Oh my God, there's no way I can live here.
• 1:09:34
  My wife's like Stephen, close your eyes and then open them and
• 1:09:38
  they say there's nothing in the apartment.
• 1:09:40
  Now look at it Exactly. And I was like, oh.
• 1:09:42
  Makes sense. That makes sense.
• 1:09:43
  OK, well ChatGPT could help you now.
• 1:09:45
  Yes, I I was just going to say that.
• 1:09:47
  And it clear the counters and it takes everything away.
• 1:09:50
  It's very deceiving though. Kitchen sink.
• 1:09:51
  I don't like it. You know what they're doing now,
• 1:09:53
  the ChatGPT and with the AI, they're actually taking
• 1:09:56
  furniture and they're putting it back into the house to show you
• 1:09:59
  how it could potentially actually look, which is very
• 1:10:01
  misleading because most people aren't going to spend that money
• 1:10:04
  for that specific type of furniture in the house.
• 1:10:05
  And it makes the house look prettier, makes it look better.
• 1:10:07
  It's great for marketability. It's good for the sellers, it's
• 1:10:10
  good for the brokers because they're presenting it in a much
• 1:10:12
  nicer package. But it's deceiving.
• 1:10:15
  It's a little deceptive when you're showing that.
• 1:10:17
  And it also changes the picture. I want to tell you, if you look
• 1:10:20
  really closely, it might change the kitchen cabinet a little
• 1:10:23
  bit. Yeah, I've seen it.
• 1:10:24
  The. Color changes the color.
• 1:10:25
  It changes things. They'll put an extra light bulb
• 1:10:27
  or take out something. It's it's not perfect, but I've
• 1:10:31
  seen people put pools in backyards which I think is
• 1:10:34
  really deceiving. That's very deceiving.
• 1:10:36
  That's lied. Not even right.
• 1:10:37
  That's blatantly lied. I don't.
• 1:10:38
  Know why they're putting a pool when there's no pool?
• 1:10:40
  Well, nobody's thank God. Nobody's buying houses based off
• 1:10:42
  what they see on pictures. I think most people.
• 1:10:44
  It's the first impression. Is have you ever sold the house
• 1:10:46
  to someone who never actually went and saw the house?
• 1:10:48
  All the time. All the time all.
• 1:10:50
  The time. You're telling me that a new
• 1:10:52
  time, first time homeowner, whatever, is not first time, not
• 1:10:54
  first time, but even somebody who's moving.
• 1:10:56
  Yes, I have a good deal for you. I send you the pictures, you say
• 1:10:59
  I want it, you make an offer. To live or for an investment?
• 1:11:02
  Investments. Or for investment?
• 1:11:03
  People walk down to something. Yeah, all the time.
• 1:11:05
  I have one right now. I'm selling the person.
• 1:11:06
  Never looked at the house. I guess they trust you at this
• 1:11:09
  point if you're telling them it's a good deal and it's a good
• 1:11:11
  area and they can get the value. If they're not here, whatever it
• 1:11:14
  is. I'll never forget a friend of
• 1:11:15
  mine years ago when he put his ad in the Jewish press for his
• 1:11:17
  house for sale. He put six bedroom colonial, OK,
• 1:11:21
  it was a semi attached tiny Brooklyn home and in the
• 1:11:24
  basement there was like a 5 foot ceiling.
• 1:11:26
  But there, there were two tiny little bedrooms in there that he
• 1:11:28
  considered the 5th and the 6th bedroom for.
• 1:11:30
  So he advertised it at that. Today Chachi PT does it in the
• 1:11:32
  next level. Yeah, it's it's kind of scary
• 1:11:35
  what Chachi PT does. But then you got you got to
• 1:11:37
  verify, I mean you got to go down and you got to see what's
• 1:11:39
  up. You can't just no but the
• 1:11:40
  broker. Or work with the broker that you
• 1:11:41
  trust that's. Not right.
• 1:11:43
  You go ahead. I just got a call from someone
• 1:11:45
  else. There's a house that's for sale
• 1:11:46
  and shows a gorgeous pool and the person says they have a
• 1:11:49
  pool. I said no, it doesn't have a
• 1:11:50
  pool. I know the house, it has no
• 1:11:51
  pool. Yeah, Let me ask me if I want to
• 1:11:54
  buy a house. I call you and I say I'm in the
• 1:11:57
  market. I would like to buy a home.
• 1:11:58
  Here's my my budget. This is where the areas that I'm
• 1:12:02
  looking for, how long will you go through the mill with me and
• 1:12:07
  you'll continue to search for me and I'll say, Nope, I don't like
• 1:12:09
  this house. Nope.
• 1:12:10
  Is there a certain point we say, all right, listen, you're too
• 1:12:13
  picky, you're too selective. I can't deal with you anymore.
• 1:12:15
  Don't don't come back is. Your wife involved or it's just
• 1:12:17
  you? Either one me and my wife, or
• 1:12:19
  both of us, or either of us we. Talk to both and we see what's
• 1:12:22
  more important. And then that's part of the
• 1:12:25
  sales thing. I know before I know which house
• 1:12:27
  is good for you, before you know, you might say I don't like
• 1:12:30
  black curtains. You know, I can get rid of it.
• 1:12:34
  You don't need to have them. So I know how to do that.
• 1:12:36
  And we'll, we'll, we try to sell you a house.
• 1:12:38
  But have you had customers that took up too much of your time
• 1:12:40
  that at a certain point? You said sell them out before I
• 1:12:42
  know who's going to be a wasted time.
• 1:12:43
  And then what? And then what do you do?
• 1:12:44
  I don't start. You don't even start with what
• 1:12:46
  else, right? Because because you only make
• 1:12:48
  the money if you close in this. Time to go and take.
• 1:12:51
  People are not going to buy. There are.
• 1:12:52
  And something happened with the law recently in the past year, I
• 1:12:55
  think in terms of buyers and sellers, brokers.
• 1:12:57
  What can you explain that for a second?
• 1:12:59
  OK. So the commission's, there was
• 1:13:00
  a, there was a lawsuit and the border, the board of Realtors,
• 1:13:04
  they had to pay a tremendous fine like $418 million.
• 1:13:07
  And it's really whatever it is, bottom line is they change the
• 1:13:10
  way that we have to work. We have to sign up with buyers
• 1:13:13
  and the buyers are responsible for the Commission.
• 1:13:15
  So the buyers know upfront what we're getting paid, which is
• 1:13:18
  fine and they have to sign that this paper.
• 1:13:21
  Now that's only difference, but the deal goes the same way.
• 1:13:26
  The cell, it ends up coming out of the proceeds of the sale
• 1:13:29
  unless it's a cash deal and the buyer has the means to pay the
• 1:13:34
  Commission. Because what most people need is
• 1:13:36
  they need the Commission in the price because they're going
• 1:13:40
  they're getting a mortgage based on the whole price of the house.
• 1:13:42
  So if they're going to be paying the Commission separately, that
• 1:13:44
  means they're. Coming up.
• 1:13:45
  So how did this help? How did this help?
• 1:13:46
  It it didn't help anybody. It's just it's business as
• 1:13:49
  usual, just with a different language.
• 1:13:51
  They just changed the way the wording is.
• 1:13:53
  I see that's not what it was meant to.
• 1:13:55
  They thought it was going to be overhaul everything, but it
• 1:13:57
  didn't work. What's next for Naomi Stryker?
• 1:14:01
  You've mastered the field of of a local of residential real
• 1:14:06
  estate. What comes now?
• 1:14:07
  What's your are you aspiring to something beyond this or this is
• 1:14:10
  it for you? You're done.
• 1:14:11
  I want. To I want to, I want to furnish
• 1:14:13
  my house, I want to pay off everything and I have to marry
• 1:14:17
  you with two more kids. And then I want to just take it
• 1:14:20
  a little bit easier and pass it on to someone else.
• 1:14:23
  That's what I'm going to do. Retire one day.
• 1:14:27
  No, I'm not going to retire. I like what I'm doing.
• 1:14:29
  I'm telling you, I have a 12 year old to marry off.
• 1:14:31
  I can't retire. I can't ever live in an over 55
• 1:14:34
  community. Not for me.
• 1:14:37
  I need my house. Wow.
• 1:14:40
  OK. I mean, that's I'm hearing the
• 1:14:42
  song closing time, you know, like perfect, perfect timing for
• 1:14:46
  for an ending. You know, like I mentioned
• 1:14:49
  earlier, we end the podcast always asking of who would be a
• 1:14:51
  good guest in this chair. Is there someone that comes to
• 1:14:53
  mind that you would think that's, you know what this was,
• 1:14:55
  you know, what did you think of it?
• 1:14:57
  Do you have any questions for us and who would you pick?
• 1:14:59
  Well, I think you should talk to Orit Orit Fried, Orit and Yessi
• 1:15:02
  Fried. I said this before, I think
• 1:15:04
  they'll be a great guest for you.
• 1:15:05
  She's full. They're full of life and they're
• 1:15:08
  very. Good as a power couple.
• 1:15:10
  Very, very good. I think you.
• 1:15:11
  Yeah, he does the Pereche programs actually and and he is
• 1:15:14
  fantastic. You know who we're talking about
• 1:15:16
  here? Well, you know, that's.
• 1:15:17
  The free JoJo, he calls himself. I think I do actually, Yeah,
• 1:15:20
  Yeah, I think I now that you mentioned.
• 1:15:22
  The R Shlomo Gang and he's really helped, you know, build
• 1:15:26
  communities with what he does with the children's programs in
• 1:15:29
  the Pereche. Fascinating what he's been
• 1:15:31
  doing. So I think that's a great,
• 1:15:32
  that's a great choice. You have any questions for us?
• 1:15:35
  I just like what you do. So what do you do for a living?
• 1:15:37
  For real and you're having fun. What do we do for a living is
• 1:15:41
  she we sit down on a chair on camera and we talk, You know,
• 1:15:45
  we, we help build brands for manufacturers, distributors,
• 1:15:49
  service providers that want to get into the senior care
• 1:15:51
  communities. So that's one big part of what
• 1:15:53
  we do. And on the other side of the
• 1:15:55
  coin, we help manage the expenses for these facilities
• 1:15:58
  and help consult for them and how to lower their costs while
• 1:16:01
  raising the quality for the residents.
• 1:16:02
  And that's our passion, to give back to the senior community and
• 1:16:05
  to have have something to look forward to in case we have to go
• 1:16:08
  to one in the future. Hopefully you won't have to.
• 1:16:12
  No, absolutely. I sincerely appreciate you
• 1:16:14
  coming on today. It was nice learning about you
• 1:16:16
  and your background. I love that this is the first
• 1:16:19
  time you've done a podcast and I believe that your message is
• 1:16:21
  very strong in terms of mentorship and in general.
• 1:16:24
  And you know your story and powerful to learn about a
• 1:16:27
  religious woman who's, you know, raising a family from a family
• 1:16:33
  who's working and balancing life.
• 1:16:35
  It's amazing what you're doing, the mentorship that you're
• 1:16:36
  doing. God should give you the strength
• 1:16:38
  to keep mentoring people and guiding them to success.
• 1:16:41
  Thank you so much. It's really, really nice.
• 1:16:43
  Thank. You, yes, thank you very much
• 1:16:45
  for being here and please don't forget to like and subscribe.
• 1:16:47
  Thank you to the Prime Source production and thank you
• 1:16:49
  everybody. It's a Rep.
• 1:16:50
  Yes, yes, that was incredible.