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What It Takes to Run a Mobile App Beta with Real Customers

Earlier this year, our team shipped two mobile app features for BIGGBY® COFFEE that both touch real money: applying loyalty rewards to an order at checkout, and adding a tip when you pay. These are exactly the kinds of features you don’t want customers discovering bugs in via one-star reviews. So before each one released […] The post What It Takes to Run a Mobile App Beta with Real Customers appeared first on Atomic Spin.

The skinny

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