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More Than a Great Pitch: Building a Business That Lasts
Matt Kovacs, President of Blaze PR, joins Business Owners Tell All: What It Takes to discuss what happens behind the scenes of building and managing a successful PR agency. Drawing on more than two decades in public relations, Matt explains how Blaze has built processes that provide structure while allowing the team to remain nimble in an industry where the media landscape, technology, and client needs are constantly changing.
Matt’s approach to process management starts with communication rather than rigid systems. Blaze uses regular Monday and Thursday team touchpoints, client meetings…
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