Latest / Marketing Execution with Mark Donnigan
A Practical Guide to Business Models
Most founders treat business models like revenue strategies. They're missing 80% of the picture. A business model is a systematic framework for unlocking long-term value across every stakeholder in your ecosystem. From PayPal's laser focus to Netflix's pivot from DVD rentals to streaming dominance, successful companies engineer their models around distribution, partnerships, and incentive structures that compound over time.
This episode breaks down proven business models spanning hidden revenue generation, multi-sided platforms, freemium mechanics, and vertical integration. You'll discover…
The skinny
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