Latest / Brand Storytelling with Fexingo: Narrative, Mission, and Stories That Sell
How Airbnb Used Host Narratives to Survive the Pandemic
In this episode, Lucas and Luna explore how Airbnb leaned into storytelling during its darkest hour. When the pandemic crushed global travel in 2020, the company didn't just cut costs — it rewrote its brand narrative. Lucas breaks down the specific decisions Airbnb made: from founder Brian Chesky's heartfelt email to hosts, to the launch of 'Go Near' campaign, to the IPO that became the year's most anticipated. Luna asks whether the narrative was genuine or just damage control. They discuss how personal host stories — like a woman in Japan offering free stays to…
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