Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#848: CRMC Keynote Speaker Paul Epstein on building deep connections for greater customer loyalty
What if your brand’s success wasn't dependent on a winning product or favorable market conditions, but on your ability to connect with customers on a human level, one story at a time?
Agility requires moving beyond a reliance on market trends or product performance as the primary drivers of success. It demands a deeper, more resilient connection with customers, built on understanding their individual needs and stories.
Today, we're going to talk about building a playbook for customer loyalty that isn't dependent on market wins or a perfect product. We’ll explore the idea that every customer…
The skinny
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