Friction Vs Reward with CEO of Uncrowd & Author Richard Hammond
Richard has been in the retail industry for approximately 35 years, from stores to authoring the best-selling retail manual Smart Retail, which is currently in its 4th edition and is available in 22 languages. In 2018, Richard and his co-founder embarked on building the next generation of customer analytics through their start-up Uncrowd.uk and is also an advisor to NearSreet.
In this episode we cover the below and much more:
NPS Vs Analytics
New Normal or Not?
Cost Vs Choice Vs Effort
Personas Vs Mindstates
Choice Economy
And winning in retail!
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The skinny
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