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How is AI redefining the case for personality rights legislation in India
India does not have a codified law that recognises or regulates personality rights, particularly concerning artificial intelligence (AI). In 2025 alone, several Indian celebrities have moved court to protect their personality rights including Salman Khan, Aishwarya Rai Bachchan, Jr. NTR among others. The cases are over the personalities' right to control the commercial as well as the reputational use of aspects of their identity.
This comes as India, one of the most socially engaged digital populations in the world, continued to be increasingly exposed to deceptive content. Shah Rukh Khan…
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