Ep. 24 - Strategies for Entrepreneurial Success in the Modern Market

Big Talk About Small Business · Dec 20, 2023 · 1h 2m · transcript

On this episode of Big Talk About Small Business. Eric Howerton and Mark Zweig dissect the allure of a simple business model, dismantle the misconceptions around marketing budgets, and expose the hidden dangers of owner disengagement. Prepare to have your perspective on profitability, risk reduction, and enterprise value transformed.

This episode is a masterclass in identifying and overcoming the less obvious hurdles that can trip up a business. We delve into the perils of passionless ownership and its cascading effect on operations, especially sales and marketing. The conversation doesn't…