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Latest / Business Strategy Talks with Fexingo: Competitive Advantage, Market Positioning, and Growth Planning

How Spotify Built a Moat in Personalization

Spotify has over 600 million monthly active users, but its real competitive edge isn't the music catalog—it's the personalization engine. In this episode, Lucas and Luna unpack how Spotify's recommendation algorithms, from Discover Weekly to AI DJ, create a switching cost that keeps listeners locked in. They explore the network effects of playlist sharing, the data flywheel that improves recommendations with every click, and why Apple Music and Amazon Music can't easily replicate the same experience. If you've ever wondered why Spotify knows your taste better than…

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