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MONDAY MOTIVATION!: Don't Be The Desperate Filmmaker · Indie Film Hustle® - A Filmmaking Podcast

• 0:05
  It's absolute lunacy. And that's when you're desperate. And when you're desperate is
• 0:10
  when you sign horrible distribution deals with horrible distributors, when you'll never see a
• 0:15
  thing die. And that's what I hate to see filmmakers do. They spend
• 0:20
  a year, a year and a half of their life making a movie,
• 0:23
  if not longer. Sometimes they have no plan on how to market it,
• 0:27
  or sell it, or build an audience to sell it. There is so
• 0:31
  much that you need to understand about the branding, about the audience building,
• 0:36
  and about the marketing. You've got to educate yourself. You have to educate
• 0:39
  yourself how to brand yourself as a filmmaker. Okay, not brand your movie.
• 0:44
  That's different, brand yourself as a filmmaker. You have to learn and
• 0:47
  understand your brand and take care of it, nurture it, and build it.
• 0:53
  Then you start creating a brand around your movie. But before you could
• 0:58
  do that, you got to start building an audience. But marketing is not
• 1:02
  this evil thing that you have to be like, I don't want to be
• 1:03
  a marketer. I don't want to be a marketer selling my stuff. Well,
• 1:07
  I hate to tell you, because if you don't know how to market
• 1:10
  yank. You ain't gonna sell your movie, you ain't gonna make a living,
• 1:15
  you ain't gonna pay you the rent, You're not gonna eat food.
• 1:17
  You're gonna be living on your parents couch, and you're gonna be looking for
• 1:21
  a job at the local olive garden. Now, success is very a very
• 1:26
  unique term. What success to you ten million dollars and living up in the
• 1:30
  Hollywood Hills Or I made one hundred grand and I can live for a year
• 1:34
  while I create more arts. That's something that you need to decide for yourself
• 1:40
  and what you have to do to get to that point.