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Video Ideas to Dominate Your Marketing (with Matt Peet) · The Daily Writer

• 0:00
  SPEAKER_00: What is the best way to connect with your audience on a personal level?
• 0:04
  SPEAKER_00: My guest today says the answer is by using video, and he's here to teach us how to use it in an easy and powerful way.
• 0:12
  SPEAKER_00: Thanks so much for joining me on this episode of the Smart Business Writing Podcast.
• 0:16
  SPEAKER_00: My name is Kent Sanders, and I'm a ghostwriter and professor of communications.
• 0:21
  SPEAKER_00: This is the show that helps you write amazing content so you can save time, stand out from the competition, and get more leads that turn into customers or clients.
• 0:30
  SPEAKER_00: My guest today is Matt Peat, a videographer who has traveled all over America shooting videos for entrepreneurs and small businesses.
• 0:38
  SPEAKER_00: After shooting a simple video for one small business that brought them over$200,000 in three weeks, he turned his attention to marketing.
• 0:46
  SPEAKER_00: And Matt's new goal is to help entrepreneurs learn how to make their own videos so they can improve their marketing, bring in more sales, and live a better life.
• 0:55
  SPEAKER_00: You're going to learn why storytelling is important, a simple formula for telling stories, how to use video on social media, and some ways to feel more comfortable on camera.
• 1:05
  SPEAKER_00: Well, this is a great interview with lots and lots of great tips.
• 1:08
  SPEAKER_00: So I'm really excited about this conversation.
• 1:10
  SPEAKER_00: So let's get right to it.
• 1:12
  SPEAKER_00: Well, man, I'm so excited you could join me here on the Smart Business Writing Podcast.
• 1:15
  SPEAKER_00: Today we're going to be talking about video ideas to dominate your marketing, and you are the guy to do this.
• 1:20
  SPEAKER_00: So thanks so much for joining us.
• 1:22
  SPEAKER_01: Yeah, absolutely.
• 1:23
  SPEAKER_01: I'm really excited to be on today.
• 1:25
  SPEAKER_01: I'm looking forward to it.
• 1:26
  SPEAKER_00: So this has been kind of like a couple weeks of podcast interview swap because I was uh recorded an interview for your show just a week or two ago, and then now you're on mine.
• 1:36
  SPEAKER_00: So I love I love it when we can do that.
• 1:38
  SPEAKER_00: That's really fun.
• 1:39
  SPEAKER_01: Oh, it's perfect.
• 1:40
  SPEAKER_01: And I mean, I'm still thinking about that interview.
• 1:42
  SPEAKER_01: Um, that one's got me excited.
• 1:44
  SPEAKER_01: I'm gonna write a book now.
• 1:45
  SPEAKER_00: Cool, yeah.
• 1:46
  SPEAKER_00: Books are awesome.
• 1:47
  SPEAKER_00: I love books.
• 1:49
  SPEAKER_00: So video is an area where a lot of people feel uncomfortable, and I'm not gonna necessarily say that I feel uncomfortable with video, I guess, but I do share the anxiety that many people have about doing video because it there's just a there's just a factor about video that a lot of people don't naturally feel comfortable with.
• 2:09
  SPEAKER_00: So I'm really glad that you're here to help us with some practical and simple ideas to market our business with video.
• 2:15
  SPEAKER_00: So I guess first of all, tell us a little bit about um how you got into video and why you feel so strongly about working with video and why it's such a powerful medium.
• 2:25
  SPEAKER_01: Yeah, absolutely.
• 2:26
  SPEAKER_01: And I'll I'll try to give you like the short version because I could talk about that all day.
• 2:30
  SPEAKER_01: Um, so I got into video initially, very first time touching video uh back in high school in 2009.
• 2:37
  SPEAKER_01: Um I was in a journalism class and I took it as a mini block um just because I wanted an easy A for my mini block class.
• 2:45
  SPEAKER_01: Nice.
• 2:46
  SPEAKER_01: And then, yeah, and then they broke us down into groups, and we the assignment was to create a video for the website covering some topic on the school.
• 2:54
  SPEAKER_01: Um, we shot the video, and then nobody else in my team knew how or wanted to learn how to edit.
• 3:01
  SPEAKER_01: So, given the fact that I wanted that easy A, easy A, uh air quotes, I decided to learn how to edit video uh for that project.
• 3:10
  SPEAKER_01: So that was my first time ever using video.
• 3:12
  SPEAKER_01: I found out it was a lot of fun for one, and then I loved seeing the final product.
• 3:17
  SPEAKER_01: Um, fast forward five years, I started doing wedding videography, had mentors in that.
• 3:23
  SPEAKER_01: Um have you heard of John Lee Doumas?
• 3:26
  SPEAKER_01: Absolutely.
• 3:27
  SPEAKER_01: So I did some work for him back in 2015, uh, reached out, shot, I flew to Texas.
• 3:32
  SPEAKER_01: He was keynote speaking at a conference there.
• 3:34
  SPEAKER_01: I recorded that, recorded his meetup and everything, created some videos for him, and that kind of got me interested in like the business side of videos.
• 3:42
  SPEAKER_01: So I've been doing video for about five years at that point, and then from there I started dabbling a little bit more in video.
• 3:50
  SPEAKER_01: And oh gosh, was it last year?
• 3:52
  SPEAKER_01: I did a video for somebody, it was a small business, and I did a really like it was under a one-minute long video, a couple of them for Instagram, and with those couple of videos, they ended up making over$200,000 in three weeks.
• 4:08
  SPEAKER_01: Wow.
• 4:09
  SPEAKER_01: Um, and that just yeah, for me, that was a mindset shift between I like doing videos, and people should hire me to do videos, to I can show people how to do this kind of video with their cell phone if they need to, and they can make a lot of money and they don't have to worry about paying me thousands of dollars to come in, and I can help way more people by doing that.
• 4:30
  SPEAKER_01: So that kind of got me to where I am today.
• 4:31
  SPEAKER_01: But you know, I've traveled all over the country, all over uh shooting videos for people, their conferences and everything, but that's kind of the short version of how I got to what I'm doing right now.
• 4:41
  SPEAKER_01: Now, do you still do client work for people?
• 4:44
  SPEAKER_01: Oh, yeah, absolutely.
• 4:45
  SPEAKER_01: Um, we still do a few weddings a year.
• 4:47
  SPEAKER_01: I keep it under 10 at this point, um, just because there's a lot of stress involved with uh weddings.
• 4:55
  SPEAKER_01: So so I I still do them.
• 4:58
  SPEAKER_01: Um, it's good to just for us to just have those kind of scheduled out, spread out throughout the year.
• 5:03
  SPEAKER_01: But most of my income currently is through client work.
• 5:06
  SPEAKER_01: Okay.
• 5:07
  SPEAKER_01: Um, you know, so like we have a couple of big conferences a year that, you know, they make up, you know, or right around$40,000,$50,000.
• 5:16
  SPEAKER_01: Um, and then spread in some other small businesses, entrepreneurs, that kind of thing here and there.
• 5:21
  SPEAKER_01: Um, but most of our work right now is with businesses.
• 5:24
  SPEAKER_01: Uh, I just recently started this venture.
• 5:27
  SPEAKER_01: I tell people to put myself out of business basically by showing people how to make their own videos.
• 5:32
  SPEAKER_00: Yeah, and the truth is that we can never put ourselves out of out of business really, because there's more than enough work to go around.
• 5:39
  SPEAKER_01: Oh, absolutely.
• 5:40
  SPEAKER_01: Absolutely.
• 5:41
  SPEAKER_01: And I'm kind of coming at that like tongue-in-cheek from like I used to listen to Gary Vanderchuck a lot, and he talked about how like businesses should always be looking at how to put themselves out of business.
• 5:51
  SPEAKER_01: Um, like a hotel line should have created Airbnb because then they would have that instead of competing with it.
• 5:59
  SPEAKER_01: Um, so I kind of look at it from that aspect.
• 6:02
  SPEAKER_01: I'm trying to put my video production side out of business, but like you said, there's uh more than enough to go around.
• 6:08
  SPEAKER_01: But in in doing that, I'm going to help more people.
• 6:11
  SPEAKER_01: Yeah.
• 6:12
  SPEAKER_01: I'm just trying to figure out how to help, basically.
• 6:14
  SPEAKER_01: Yeah.
• 6:15
  SPEAKER_00: I also love that balance of you're teaching what you know and you're helping other people to do what you do, but you're also doing client work.
• 6:23
  SPEAKER_00: And I think I would go crazy if I was just teaching, but not actually doing the work for people.
• 6:28
  SPEAKER_00: But I would also go crazy if I were just doing the work for people, but then not sharing and writing and teaching.
• 6:33
  SPEAKER_00: And so I think a lot of people do that.
• 6:35
  SPEAKER_00: And I love that balance between those two things.
• 6:37
  SPEAKER_00: And you also have, you know, once you get those things up and running, then there's multiple income streams, which is of course a great thing as well.
• 6:44
  SPEAKER_01: Oh, absolutely.
• 6:45
  SPEAKER_01: And honestly, I love doing the client work, especially for like the big conferences I have, because I do their video and help them with that side of it, but then they have a dedicated marketing team.
• 6:56
  SPEAKER_01: So I get to work alongside with people who get paid to just do nothing but market.
• 7:00
  SPEAKER_01: And that's kind of like my passion right now is learning from people how they're marketing.
• 7:06
  SPEAKER_01: Um, so I get to still make that money, like you said, still have that stream of income, but also get to learn from other people how they're marketing and how they're using this content.
• 7:16
  SPEAKER_01: And it just helps me grow more and help other people even that much more.
• 7:20
  SPEAKER_00: I couldn't agree more.
• 7:21
  SPEAKER_00: In fact, that's one of the things that I didn't realize.
• 7:23
  SPEAKER_00: And I don't, this is probably your experience too.
• 7:25
  SPEAKER_00: I think it's a very common experience.
• 7:28
  SPEAKER_00: When you just get into doing client work, again, at least this has been my experience.
• 7:33
  SPEAKER_00: I just thought of it as okay, I'm gonna be doing this work for people, and it's gonna be like this even exchange where I get paid for doing the work, and then I come, I kind of come out on the other side as the same person, except I just made some money.
• 7:44
  SPEAKER_00: But for me, that's not been the experience at all.
• 7:46
  SPEAKER_00: It's hey, I'm doing work for this client and I learn a bunch of stuff in the process that I can then apply to my own business.
• 7:53
  SPEAKER_00: So it's kind of like you're getting paid to learn in a way.
• 7:55
  SPEAKER_01: Oh, absolutely.
• 7:56
  SPEAKER_01: Like I have this one uh client, she's a marketer, and she has clients under her, so she hires me to come in and make videos for her clients.
• 8:04
  SPEAKER_01: Um, and I love it because she is an Instagram influencer.
• 8:09
  SPEAKER_01: She's you know, got 80,000 plus followers right now, and it's constantly growing.
• 8:13
  SPEAKER_01: And then she's got these clients.
• 8:15
  SPEAKER_01: So I love getting to go in and shoot videos for her clients, and then after the fact, she'll sit down with them and kind of talk through their Instagram strategy, how to implement the videos we just shot, and just looking back over like since her last meeting with them, what they need to change, what their uh what their graphics need to do, all that kind of stuff.
• 8:33
  SPEAKER_01: So just I love the end of my shooting sessions because I get to sit there and just listen to what she's telling them and learn from her Instagram strategies to get her a successful business.
• 8:45
  SPEAKER_01: I mean, she gets a lot of work just because she's an Instagram influencer, because she knows how to use Instagram.
• 8:52
  SPEAKER_01: It's amazing.
• 8:52
  SPEAKER_01: So I love getting to do that, like you said, and bring that back into my own business and learn how to do it.
• 8:57
  SPEAKER_01: It's amazing.
• 8:58
  SPEAKER_00: Oh, yeah.
• 8:59
  SPEAKER_00: You know, you and you have access to people that you wouldn't necessarily just call up and go, hey, can we grab a coffee or lunch or something?
• 9:05
  SPEAKER_00: But when you're doing client work, you know, for for obviously high-quality people, successful, their achievers and so forth, you know, you kind of get access to their brain and and to some degree their network and all kinds of really cool things.
• 9:20
  SPEAKER_00: So, man, I I love having you know, having your own business and the opportunities that come along with that.
• 9:26
  SPEAKER_01: Oh, absolutely.
• 9:27
  SPEAKER_01: It's it's it's amazing, honestly.
• 9:29
  SPEAKER_01: I mean, like you said, getting to learn from other people and apply that to my business.
• 9:34
  SPEAKER_01: And now because I'm starting the Matt Pete Marketing podcast um that you're a part of, that you're gonna be on an episode of, I get to take the stuff that I'm learning and then interview people like yourself who I otherwise probably wouldn't have reached out to.
• 9:48
  SPEAKER_01: You know, I didn't have anything to offer you, but now that I'm starting the podcast, I get to learn from you and then share that with other people.
• 9:52
  SPEAKER_01: And that's just that's gonna have a ripple effect that I'm excited to see.
• 9:56
  SPEAKER_00: Exactly.
• 9:57
  SPEAKER_00: And I I've I'm sure people get tired of me saying this.
• 10:00
  SPEAKER_00: Um, but I talk about podcasting a lot because I genuinely love the opportunities that podcasting can can give us.
• 10:06
  SPEAKER_00: And one of those cool opportunities is that you get an excuse to reach out to people, again, who you probably wouldn't just call up and go, hey, let's grab a coffee, but you get to invite them into a platform that you own and that you control, you own that intellectual property, and and you can have these cool conversations and it's it's like having your own talk show.
• 10:26
  SPEAKER_01: Oh, absolutely.
• 10:27
  SPEAKER_01: Yeah, I mean, podcasting for me, it's it's a great way to I I treat it as a way to learn for myself because I had a podcast a couple years ago called Finding Creative Success, where I interviewed successful photographers and videographers on the business side of running their business and how they did it successfully and how they make money and get clients and all that kind of stuff.
• 10:48
  SPEAKER_01: I initially created it because I went into, I think it was 2016 when I started that one.
• 10:53
  SPEAKER_01: I went into that year with one wedding on the books, and that was at the time$2,000.
• 10:56
  SPEAKER_01: And I was an air quotes full-time videographer, and I had no way of knowing how to book clients and how to find clients.
• 11:04
  SPEAKER_01: Um, so I started that podcast out of the necessity for myself.
• 11:07
  SPEAKER_01: I was like, well, who knows how to book clients?
• 11:10
  SPEAKER_01: Well, other successful people in my industry, and I can't just go to them out of the blue and be like, hey, how do you book clients?
• 11:17
  SPEAKER_01: Because who wants to share that kind of information with their competition?
• 11:20
  SPEAKER_01: But I created a podcast, gave them a platform.
• 11:23
  SPEAKER_01: I learned from them, like you said, it it gave me a way to reach out that was genuine.
• 11:28
  SPEAKER_01: Like I told them, I was like, I want to learn from you because I need to learn how to do this, but I'm also gonna allow you to build your platform and help other people as well.
• 11:36
  SPEAKER_01: And man, that by the end of that year, I had booked over$70,000 in work and I had made so many amazing connections.
• 11:44
  SPEAKER_01: I mean, it's just podcasting is for me.
• 11:46
  SPEAKER_01: I I love it.
• 11:47
  SPEAKER_01: It's my go-to whenever I want to start something else.
• 11:49
  SPEAKER_01: Um, and this is my second podcast I'm starting here, the market, the Matt P marketing podcast we talked about.
• 11:54
  SPEAKER_01: That was that's gonna be my second one.
• 11:56
  SPEAKER_01: I'm I'm super excited to uh to be on yours to talk about that.
• 12:00
  SPEAKER_00: Well, let's dive into some video stuff.
• 12:02
  SPEAKER_00: I guess that's yes, that is uh what we're here for.
• 12:05
  SPEAKER_00: Although I could talk about podcasting all day.
• 12:07
  SPEAKER_00: I I can't.
• 12:08
  SPEAKER_00: As listeners of this show, I'm sure can attest to.
• 12:10
  SPEAKER_00: So you sent me a PDF, and and we'll give some more information about this at the end where listeners can get this PDF.
• 12:16
  SPEAKER_00: This is called 11 Video Ideas to Dominate Your Marketing, which is a great title, by the way.
• 12:21
  SPEAKER_01: Thank you.
• 12:22
  SPEAKER_00: I'm a sucker for good copywriting.
• 12:24
  SPEAKER_00: So great, great job on that title.
• 12:26
  SPEAKER_00: And uh, we're not gonna go over all these uh because I want to leave some fun things for our listeners to discover on their own, of course.
• 12:33
  SPEAKER_00: But I would like to dive into two or three or four of these in this lead magnet PDF, if that's cool.
• 12:40
  SPEAKER_00: So does that sound like a uh a good plan of action?
• 12:42
  SPEAKER_01: Yeah, sounds awesome.
• 12:44
  SPEAKER_01: Let's go.
• 12:45
  SPEAKER_00: So I'm gonna start with uh the very first idea that you talk about in this uh in this document, and this is the idea of telling stories with video.
• 12:54
  SPEAKER_00: And you say if you can get good at storytelling, um, then all other videos will be easy.
• 13:01
  SPEAKER_00: And I love that.
• 13:02
  SPEAKER_00: So um I'm wondering if you can talk us about some different ways we can use storytelling and video and how that can benefit our business.
• 13:10
  SPEAKER_01: Oh, absolutely.
• 13:11
  SPEAKER_01: Like I storytelling is it's not something I've even mastered yet.
• 13:16
  SPEAKER_01: Um, it's something that has me intrigued beyond belief, though, because I heard a quote recently.
• 13:20
  SPEAKER_01: I see if I can get it right.
• 13:22
  SPEAKER_01: It was um, if you can tell a story good enough, then you can lead people through fire and they'll thank you for the burns.
• 13:31
  SPEAKER_01: That's great.
• 13:31
  SPEAKER_01: So I yeah, I'm I don't know who said it.
• 13:34
  SPEAKER_01: I I don't even remember where I heard it, but I heard it and I was like, that is brilliant.
• 13:37
  SPEAKER_01: So for me, being able to tell good stories, you want to, especially when it comes to video, be able to grab attention.
• 13:43
  SPEAKER_01: Um, and storytelling is one of those ways where if you can tell a good enough story and have people put themselves in the shoes of that story of the the narrator, you can you can convey any point you want to.
• 13:57
  SPEAKER_01: Um, you know, I like I said, I I make videos for all kinds of people.
• 14:02
  SPEAKER_01: If I can convey a story well enough, then it can convince people to to buy into that whatever it is they're selling.
• 14:10
  SPEAKER_01: Um, I made videos for a florist a while back.
• 14:13
  SPEAKER_01: You know, if we can tell the story of their business and why their business is amazing, then you know, more people are gonna book with them.
• 14:21
  SPEAKER_01: It's for me, no matter what video you're making, you're trying to sell that story.
• 14:28
  SPEAKER_01: I made a video for a spa, and it was um with that marketer from Charleston that I told you about, and it was under a minute long, and it was my top five favorite things from the spa, and they have like a store in there.
• 14:41
  SPEAKER_01: So it was literally telling the story of why she liked a specific thing and how it can help that person, and each one of those had to be in under 10 seconds.
• 14:53
  SPEAKER_01: So when you're telling a story, it doesn't have to be super long, you just got to convey the message.
• 14:57
  SPEAKER_00: Are there some particular resources that you could point people to or any specific clue, specific kind of template or framework for telling a story?
• 15:06
  SPEAKER_00: Like here's you know, steps one, two, three, four, five, or something like that, just to help people know, understand how to frame a story or understand the pieces of a good story.
• 15:16
  SPEAKER_01: So this is what I use for telling stories, but also for just most of my video scripts in general.
• 15:23
  SPEAKER_01: Okay.
• 15:24
  SPEAKER_01: Um, this is what I go to.
• 15:25
  SPEAKER_01: It's the who, what, why how.
• 15:27
  SPEAKER_01: Um, and for anybody out there that follows Russell Bronson, he talks about this.
• 15:31
  SPEAKER_01: Um and it's basically whenever you're writing something, who are you?
• 15:36
  SPEAKER_01: What is it?
• 15:37
  SPEAKER_01: Why does it matter?
• 15:38
  SPEAKER_01: How can they get it?
• 15:39
  SPEAKER_01: So whenever you're telling a story or writing any kind of video script, that's kind of my first go to is who, what, why, how.
• 15:46
  SPEAKER_01: I want to make sure to realize those points, attack them, and build the framework around what, why, how.
• 15:55
  SPEAKER_01: But it's gonna cover everything that your audience needs, in my opinion.
• 15:59
  SPEAKER_01: Um, and you have things like starting with specific ones, like in the PDF, I talk about the origin story, the metaphor, um, and testimonials, different things like that.
• 16:07
  SPEAKER_01: Um, those are all great places to start, but then framing that with who, what, why, how.
• 16:13
  SPEAKER_01: Um, yeah, that that's what I would go to first.
• 16:17
  SPEAKER_00: That makes a lot of sense because I think storytelling does intimidate some people because you know, we're so used to reading novels, seeing TV shows and movies that have great stories, but to feel like we have to create one ourselves can feel a little bit intimidating.
• 16:32
  SPEAKER_00: So that's a great template.
• 16:33
  SPEAKER_00: I like that.
• 16:34
  SPEAKER_01: Yeah, absolutely.
• 16:36
  SPEAKER_01: Um, and like I say, again, that on the bottom of each one of these, there's like an exercise of what to do to come up with one.
• 16:42
  SPEAKER_01: And on this one, I just uh say on a piece of paper, write down ideas and come up with 10 video ideas that you could shoot.
• 16:49
  SPEAKER_01: Um and basically what that does is it forces you to come up with ideas, and then the first couple will be easy, and then it gets harder as you go along, and that's where you're gonna find the good stories, you know, and the ones that you have to really dig for those uh the eight, nine, ten, that kind of stuff.
• 17:03
  SPEAKER_01: So just set a list, come up with a huge list.
• 17:06
  SPEAKER_01: The more you list things out, the harder it will be, and that's where you're gonna find the good content.
• 17:12
  SPEAKER_00: Now, let me stop here for a second and address a couple of questions that people probably are thinking.
• 17:17
  SPEAKER_00: And when I say people are probably thinking, I really mean I'm thinking these, but I don't want to look like the dumb person in the room.
• 17:23
  SPEAKER_00: So I'm gonna just say people in general are wondering about this, even though it's really just me.
• 17:28
  SPEAKER_00: So two questions that uh I guess I'm vicariously asking on behalf of my listeners is number one, should we just use our phones for this to shoot video?
• 17:38
  SPEAKER_00: And number two, what do we do with these videos once we have them?
• 17:40
  SPEAKER_00: Do we edit them?
• 17:41
  SPEAKER_00: Do we just put them on Facebook or website, YouTube?
• 17:44
  SPEAKER_00: Where do these things go once we have them?
• 17:47
  SPEAKER_01: Okay, so first, can we just use our phone?
• 17:50
  SPEAKER_01: Yes, absolutely.
• 17:51
  SPEAKER_01: You can just use your phone.
• 17:52
  SPEAKER_01: Um, the course I'm creating as well to go along with the podcast, The Secrets of Video Marketing.
• 17:58
  SPEAKER_01: It talks through how to make videos from A to Z for the entrepreneur.
• 18:03
  SPEAKER_01: And one of the main points that I make in there is that you don't need a camera.
• 18:07
  SPEAKER_01: Um, I have an iPhone 7 Plus still.
• 18:11
  SPEAKER_01: It's what four years old now.
• 18:13
  SPEAKER_01: Um, and there are still times like when we do our cross-country trips, I'll pull out my phone and use that to get a video clip if I don't have my professional grade camera and lenses with me.
• 18:23
  SPEAKER_01: They say the best camera is the one you have.
• 18:26
  SPEAKER_01: So don't feel like you need to go out and spend$2,000,$4,000, whatever it is.
• 18:30
  SPEAKER_01: Yeah, so I mean, yes, absolutely use your phone.
• 18:33
  SPEAKER_01: Um, there's more information I can get into.
• 18:35
  SPEAKER_01: I won't for sake of simplicity.
• 18:38
  SPEAKER_01: Um, but yeah, absolutely use your phone.
• 18:40
  SPEAKER_01: And once you have the video, um one thing that I would do is you want to put out a lot of content, especially if you're starting out, you're trying to grow your audience, you want to put out a lot of content because you don't know what's gonna work.
• 18:51
  SPEAKER_01: Um, you're not gonna be able to say, okay, I'm gonna shoot this video, this is gonna be the one, it's gonna get two million views, and my business is built.
• 18:57
  SPEAKER_01: And it's not gonna happen.
• 18:58
  SPEAKER_01: You're not gonna have that kind of foresight, and nobody does.
• 19:02
  SPEAKER_01: Um, so I would suggest just shooting as much as you can, putting it out there, putting it on Facebook.
• 19:07
  SPEAKER_01: Um, you can Google the sizes for what works best on social media.
• 19:11
  SPEAKER_01: Again, all that's part of my course, but you can just simply go in there and say, you know, for Facebook, I want it to be a square video because it's gonna take up more space on the news feed.
• 19:20
  SPEAKER_01: Um, for Instagram stories, you want it to be vertical, obviously, just implementing it natively in whatever platform your audience is gathering.
• 19:29
  SPEAKER_01: So, you know, if you know your audience is on Facebook, then don't upload it to YouTube and then share that link to Facebook.
• 19:36
  SPEAKER_01: Upload it directly to Facebook because you're gonna get way more views that way.
• 19:40
  SPEAKER_00: And that's because Facebook knows when videos have been uploaded natively versus when they're just embedded.
• 19:46
  SPEAKER_01: Oh, absolutely.
• 19:47
  SPEAKER_01: And it comes across more authentically in people's timeline.
• 19:50
  SPEAKER_01: So if they're scrolling, they're gonna see a video and you know, depending on their settings, it could just start auto-playing and that, you know, those first couple seconds there grab their attention.
• 19:59
  SPEAKER_01: Um, just make sure that they're different.
• 20:01
  SPEAKER_01: Yeah, add captions, whatever it takes, grab their attention the first couple seconds, but it's gonna start autoplaying.
• 20:06
  SPEAKER_01: If you share a YouTube video link, it's gonna have a box around it and it's gonna say YouTube.com and then it's gonna have like your title.
• 20:13
  SPEAKER_01: You have to click over, it takes you to YouTube.
• 20:15
  SPEAKER_01: It's not, you know, they talk about reducing friction whenever you're selling stuff.
• 20:19
  SPEAKER_01: You're trying to sell people to watch your video, and having them click over to a different website when they're scrolling is gonna increase the friction.
• 20:26
  SPEAKER_01: So having it natively on Facebook for sure.
• 20:29
  SPEAKER_01: Yeah.
• 20:30
  SPEAKER_00: Now, while we're talking about social media, help us understand.
• 20:33
  SPEAKER_00: And again, when I ask this, I'm really saying help me understand, but I'm trying to reduce my the factor of me sounding like I don't know what I'm talking about, which I don't.
• 20:42
  SPEAKER_00: Um, help us understand what Instagram and Facebook store, like what is the deal with Facebook and Instagram stories versus just a post?
• 20:51
  SPEAKER_00: I am I'm gonna confess here publicly, I've never quite gotten my head totally around what the difference is and what the purpose of those is versus just having a post.
• 21:00
  SPEAKER_01: So depending on who you look at, different people use them differently.
• 21:04
  SPEAKER_01: The way, you know, if you have thousands and tens and hundreds of thousands of followers, then you can sell stuff in your Instagram stories, you know, and have affiliate links and have links to whatever you're selling, that kind of thing, which it can be used for that, you know, every once in a while.
• 21:18
  SPEAKER_01: But mainly what I've found through following, you know, the super successful Russell Bronson, the Gary Vanderchucks, all that, the stories, the Instagram, the Facebook stories work really well for behind the scenes content.
• 21:32
  SPEAKER_01: So you want people to follow you on your day-to-day life.
• 21:34
  SPEAKER_01: So you're gonna record a video, you're gonna script it, you're gonna spend the time, you're gonna release that video next week.
• 21:38
  SPEAKER_01: Well, today, while you're recording, you can record behind the scenes, you can show people the script, you can, you know, record and show them the lighting or whatever you're doing.
• 21:46
  SPEAKER_01: Um, give them a brief rundown of it.
• 21:47
  SPEAKER_01: And people who really are gonna start following and becoming your close fans, those people are gonna be following you there, and they're gonna wanna see the behind the scenes.
• 21:54
  SPEAKER_01: They're gonna want to see how how the sausage is made in every way.
• 21:57
  SPEAKER_01: So they're gonna follow you there, and it's gonna allow you to.
• 22:00
  SPEAKER_01: Connect with them on another level than just putting out the videos.
• 22:04
  SPEAKER_00: So the stories are designed to be a short-lived, very, very quick kind of a thing.
• 22:09
  SPEAKER_00: They're here today, they're gone tomorrow, that kind of a deal.
• 22:12
  SPEAKER_00: Whereas a post is really more designed to be more permanent.
• 22:16
  SPEAKER_01: Oh, yeah.
• 22:16
  SPEAKER_01: The post is going to be there unless you choose to archive it, which you know that's something I learned from the Instagram influencer.
• 22:22
  SPEAKER_01: She says that the archive button is your friend.
• 22:24
  SPEAKER_01: So if you create a sale, if you have a promoted post or whatever it is, um, whenever that sale is over, you can go in there and archive that post in your Instagram so that way when people come to your feed, it doesn't just look like you're selling something all of the time.
• 22:39
  SPEAKER_01: Okay.
• 22:39
  SPEAKER_01: Yeah, you want the feed.
• 22:41
  SPEAKER_01: Yeah.
• 22:42
  SPEAKER_01: So the feed's going to be more permanent.
• 22:44
  SPEAKER_01: Um, but those Instagram stories, that's the behind-the-scenes stuff that you might not necessarily even find.
• 22:50
  SPEAKER_01: You know, following Russell Brunswick, he went bike riding the other day and went to like a super healthy food store and all this kind of stuff, all this behind-the-scenes stuff that he's not, he doesn't have a camera person following him around.
• 23:02
  SPEAKER_01: Um, but you know, you get to learn and know him and connect with them.
• 23:05
  SPEAKER_01: You want people to connect with.
• 23:06
  SPEAKER_01: I mean, that's the main thing in social media.
• 23:08
  SPEAKER_01: You want to make those connections.
• 23:09
  SPEAKER_01: So that the stories allow you to do that, showing the stuff that you might not otherwise share.
• 23:15
  SPEAKER_00: Okay.
• 23:16
  SPEAKER_00: Okay.
• 23:16
  SPEAKER_00: That makes sense.
• 23:17
  SPEAKER_00: And the the two things do not cross, correct?
• 23:19
  SPEAKER_00: Like what you put in the story does not show on your timeline as far as a regular post and vice versa.
• 23:25
  SPEAKER_01: Correct.
• 23:26
  SPEAKER_01: I mean, if if you share something on your story, it's not going to be in your Instagram feed or anything.
• 23:30
  SPEAKER_01: It's just people have to specifically click on your stories to see that content.
• 23:34
  SPEAKER_01: Okay.
• 23:34
  SPEAKER_01: Um, now, now, if you want to repurpose it, like I said, if you want to record a video and you're selling something and you have this huge sale going on, you're like, well, I'm going to use every avenue.
• 23:43
  SPEAKER_01: So you export a vertical video as well as a wide one, you know, then you can have the same content, but it's intentional.
• 23:49
  SPEAKER_01: It's not going to just natively cross-share that.
• 23:52
  SPEAKER_00: Okay.
• 23:52
  SPEAKER_00: Okay.
• 23:52
  SPEAKER_00: Yeah.
• 23:53
  SPEAKER_00: So all the people listening who already know all this, they're rolling their eyes at me, going, I can't believe you didn't know that.
• 23:58
  SPEAKER_00: But I know there's some people who didn't know that.
• 24:00
  SPEAKER_00: So absolutely.
• 24:02
  SPEAKER_01: Absolutely.
• 24:03
  SPEAKER_00: Um, now, since this is a podcast for writers, you know, we're talking about writing here.
• 24:09
  SPEAKER_00: What would you say to people who just don't feel comfortable with video?
• 24:12
  SPEAKER_00: We don't like the way that we look on video.
• 24:14
  SPEAKER_00: We think we're too our complexion isn't right.
• 24:16
  SPEAKER_00: We think we're too skinny, we're too heavy, we're too this or too that.
• 24:20
  SPEAKER_00: We don't know what to say on video.
• 24:22
  SPEAKER_00: How can people get more comfortable on video and just being themselves and really gain that confidence on video?
• 24:29
  SPEAKER_01: So, this is something that I can very well relate to.
• 24:33
  SPEAKER_01: And and recently, I'm just starting to get over this because I haven't been on video.
• 24:39
  SPEAKER_01: Uh, I'm a videographer, so I'm always behind the camera, and that's where my safety zone was.
• 24:44
  SPEAKER_01: Um, and I recently took the one funnel away challenge through click funnels, and one of their things is publishing somewhere every day.
• 24:53
  SPEAKER_01: Um, so whether that's podcast or video, Facebook, one thing they talked about doing is Facebook Lives.
• 24:58
  SPEAKER_01: Um, now I haven't been able to do them every day, you know, life happens.
• 25:02
  SPEAKER_01: But the first Facebook Live I did, I was absolutely terrified.
• 25:06
  SPEAKER_01: Um, oh my gosh, it was the worst.
• 25:08
  SPEAKER_01: I can't remember.
• 25:09
  SPEAKER_01: Yeah.
• 25:09
  SPEAKER_01: So what I did is I created my Facebook page, just Matt Pete as the podcast page.
• 25:14
  SPEAKER_01: And I went on there, I had zero followers, zero likes, nothing.
• 25:18
  SPEAKER_01: My what my wife saw I created the page and she went and liked it, and I freaked out.
• 25:22
  SPEAKER_01: I was like, no, go unlike the page.
• 25:23
  SPEAKER_01: She's like, why?
• 25:24
  SPEAKER_01: I'm trying to support you.
• 25:25
  SPEAKER_01: It was like, no, because then it's gonna show in your timeline that you liked it, and then other people are gonna like it, and then people are gonna see it when I go live, and I don't want that.
• 25:33
  SPEAKER_01: So to get over uh feeling awkward on camera, maybe go create a Facebook page for your business or create a new page, don't share it anywhere, have zero likes, zero followers, nobody's gonna see it.
• 25:44
  SPEAKER_01: Plan out the live and just do a Facebook live because with live, you can't edit it.
• 25:49
  SPEAKER_01: There is no spending four hours recording the perfect piece of content, air quotes, um, to then go back and edit it and then decide whether or not you're gonna publish it.
• 25:57
  SPEAKER_01: What you say, what you do on a Facebook Live is authentically you.
• 26:01
  SPEAKER_01: It's out there, it can be found.
• 26:04
  SPEAKER_01: Um, and for me, that just it helped break down that barrier of not knowing, you know, not knowing what to do and being uncomfortable on camera.
• 26:12
  SPEAKER_01: And since then, I've recorded all kinds of videos.
• 26:14
  SPEAKER_01: I mean, I did a Facebook Live the other day, it started off with me dancing, um, which is not something I would have ever done.
• 26:21
  SPEAKER_01: Um, and again, I know Kent, we talked about it on my podcast.
• 26:24
  SPEAKER_01: I had these things called Poddex.
• 26:27
  SPEAKER_01: Um, if you're wanting to create content, if you want to push content out there, uh, go to poddecks.com.
• 26:33
  SPEAKER_01: It's not my company or anything.
• 26:34
  SPEAKER_01: I'm not gonna give out my affiliate link or anything, but they're decks of cards and they have multiple different purposes.
• 26:39
  SPEAKER_01: Like this, uh, I have a white one in my hand right now.
• 26:41
  SPEAKER_01: It's called the episode deck.
• 26:42
  SPEAKER_01: It gives you episode ideas, just non-specific to any uh you know type, whether you're a writer, a video creator, you know, a chef, whatever.
• 26:51
  SPEAKER_01: They're just prompts for content episode ideas.
• 26:55
  SPEAKER_01: Um, and then they have one that's the interview deck, which whenever I do a Facebook Live or a podcast interview, I start off with an interview deck question to just kind of prompt things to kind of help people get to know you more.
• 27:06
  SPEAKER_01: Like I said, it's all about connections.
• 27:08
  SPEAKER_01: Um, so if you want some content ideas, I definitely go to poddecks.com, check those out.
• 27:14
  SPEAKER_01: Because part of what held me back was I never knew what to talk about.
• 27:18
  SPEAKER_01: You know, having the uncertainty of like, well, what am what am I gonna talk about today?
• 27:23
  SPEAKER_01: I'll open up the episode deck and just kind of flip through until I find a prompt that's like, oh, I could talk about that, and that relates to this in my life, and just kind of go from there.
• 27:29
  SPEAKER_01: And then I have the Facebook Live planned out, you know, and I talk for five minutes and I'm done.
• 27:34
  SPEAKER_01: Doesn't have to be some huge thing.
• 27:35
  SPEAKER_01: Um, so that's how I get started in just one quick tip.
• 27:38
  SPEAKER_01: Um, what I did to get more comfortable in front of a camera setup, like on a tripod and everything, the way I record, I press record, and then I'll like before I go record, I'll watch Russell Brunson or somebody who's like got a lot of energy on camera, and then I'll go to my camera, press record, step in front of it, and just talk like I have a lot of energy, and you know, you're gonna get the energy back in with the energy you put out.
• 28:00
  SPEAKER_01: So if you talk and you're really boring on camera, then the people who watch that video are gonna be bored.
• 28:05
  SPEAKER_01: But if you get on there and you're using your hands and you're talking and you're really energetic, then the people watching are gonna feel that energy and they're gonna feed off of that.
• 28:12
  SPEAKER_01: Um, so I get in front of the camera while it's recording before I actually start the content, and I just have a lot of energy and I use my hands and I make those movements, it feels really weird.
• 28:23
  SPEAKER_01: It's gonna feel really weird to just get in front of a camera and make big hand movements and gestures and talking really big.
• 28:28
  SPEAKER_01: But it helps whenever you actually start the content, you're not afraid of what the camera is seeing because you've already been looking crazy in front of it for the last five minutes.
• 28:36
  SPEAKER_01: It kind of it breaks down that barrier of being afraid of the camera because you've already you've already been there, you've been doing it for five minutes, you've been making changes, two two uh tips to getting over that.
• 28:53
  SPEAKER_00: That is really good.
• 28:55
  SPEAKER_00: I'm gonna I'm writing those down.
• 28:59
  SPEAKER_00: Um here as you talk, because that's really good stuff.
• 29:02
  SPEAKER_00: I'm not a person who's naturally comfortable in front of a camera.
• 29:05
  SPEAKER_00: I'm much more comfortable writing than I am on video, but um that's a good tip.
• 29:10
  SPEAKER_00: I like that.
• 29:10
  SPEAKER_00: Yeah, especially about the energy that you put into it is what you also get back out of it.
• 29:15
  SPEAKER_00: So there is kind of an element, would you agree that you kind of fake it till you make it?
• 29:20
  SPEAKER_00: In a sense, like you you you don't have to, you know, what what you're feeling inside in terms of maybe you're scared or you don't feel very energetic, that doesn't have to be what you project, you can choose to project something different.
• 29:33
  SPEAKER_01: Oh, absolutely.
• 29:34
  SPEAKER_01: Um again, going back to Russell Brunson, I've been following him a lot lately and their whole crew over there, and they the information they put out on marketing is just amazing.
• 29:42
  SPEAKER_01: And one thing they talk about is being that attractive personality for your business.
• 29:47
  SPEAKER_01: So, you know, you want to be on camera and somebody put out there, you want to be somebody that you would want to hang out with.
• 29:53
  SPEAKER_01: So you don't want to, yeah, you and getting out what you uh getting in what you put out that goes back to my old business.
• 30:00
  SPEAKER_01: When I started my video base and my first podcast, I learned that like you're gonna get in what you put out.
• 30:05
  SPEAKER_01: So as a videographer, if I record a bunch of funerals and I'm posting funeral videos all the time, I'm gonna get more leads for more funerals because that's what I'm putting out.
• 30:14
  SPEAKER_01: You know, if you're a book writer, you know, and you're specifically write cookbooks, you're gonna get a lot of requests to edit cookbooks because you put out a lot of cookbooks, I imagine.
• 30:22
  SPEAKER_01: So, I mean, for me, I kind of live by that.
• 30:24
  SPEAKER_01: So, whatever you want to get in, you got to put that out because that's that you know, if you put out good energy, like you said, you're gonna get that energy back in from people watching the video.
• 30:33
  SPEAKER_00: It's funny that you mentioned cookbooks several years ago.
• 30:36
  SPEAKER_00: I did actually edit a cookbook for someone, and it was uh I have a homely respect for people who write and edit and produce cookbooks because it is so intricate and so detailed.
• 30:47
  SPEAKER_00: Um, so if anybody out there listening is in the cookbook world, my hat is off to you.
• 30:53
  SPEAKER_00: Absolutely.
• 30:54
  SPEAKER_01: I can't I can't imagine having to go through it.
• 30:57
  SPEAKER_01: I'm not the best cook either.
• 30:58
  SPEAKER_00: So well, yeah, it's uh I mean it's just so detailed.
• 31:03
  SPEAKER_00: Every little ingredient has to be correct, you know, the measurements and and all the stuff.
• 31:07
  SPEAKER_00: So yeah.
• 31:08
  SPEAKER_00: Okay, let me dive into uh one more quick area here.
• 31:11
  SPEAKER_00: Again, you've got a uh 11 things in your PDF as well as some bonus stuff, which is really good.
• 31:17
  SPEAKER_00: So, one of the things that you suggest is to uh create an about video where you introduce yourself, your team, your volunteers, your business, whatever it is that you want to introduce, you introduce that to the general public or people who are subscribers or viewers or friends or followers or whatever.
• 31:35
  SPEAKER_00: Tell us more about how to how to create a good about video because I sense there's a lot of ways that this can go wrong and a lot of ways to badly create an about video.
• 31:45
  SPEAKER_00: What are the best ways to make a good about video?
• 31:48
  SPEAKER_01: So, one thing I learned recently is called the Epiphany Bridge, and it talks about how to tell your story, uh, your personal story, in that, you know, you're telling how you got to where you are, your about story.
• 32:00
  SPEAKER_01: Um and it's a really raw video to create um because you know, for a lot of people out there, getting, you know, the story of how they got to where they are can be really uh painful.
• 32:11
  SPEAKER_01: But creating that about video, it's gonna help people connect with you on a whole new level because you're telling your story.
• 32:18
  SPEAKER_01: Um, you know, I talk about how we were living, you know, when I was first started out with weddings, we were living, you know, paycheck to paycheck and couldn't afford to take my wife on a honeymoon after we got married, and then we lost a big, you know,$25,000 bid we had put in for a company that was gonna change our life.
• 32:33
  SPEAKER_01: We lost that.
• 32:34
  SPEAKER_01: Like it's really personal, but you know, then injecting some humor in there, you know, kind of laughing at your own pain, sad clown kind of thing.
• 32:41
  SPEAKER_01: Um, the uh you just referred a guest to me for my podcast, Jodi.
• 32:45
  SPEAKER_01: She emailed me back today saying she watched my about about video and laughed out loud at one of the parts because I talked about how I was really, you know, I started studying marketing and I was really loving it.
• 32:54
  SPEAKER_01: I thought this was so cool, you know.
• 32:56
  SPEAKER_01: And so the first thing I did was go out and start a podcast about photography, naturally.
• 33:01
  SPEAKER_01: So, you know, adding just exactly.
• 33:04
  SPEAKER_01: It's like you didn't see where that was going.
• 33:06
  SPEAKER_01: It's like, okay, well, you know, you probably could have had better time if you'd invested more in marketing instead of starting a podcast about photography.
• 33:13
  SPEAKER_01: But uh, you know, just kind of adding that humor, that spin on things, you know, being able to laugh at yourself and the mistakes you make is gonna help.
• 33:20
  SPEAKER_01: But like I said, the about video for me is it's about showing people how you got to where you are and put you in a position to help them with whatever you're trying to help them with.
• 33:30
  SPEAKER_00: Yeah.
• 33:30
  SPEAKER_01: So for me, you know, I studied video for 10 years and then I realized that you don't have to be a professional videographer to make a video that can bank you over$200,000 in three weeks because it's not about being able to make the most epic video, it's about being able to create content and get that content in front of people.
• 33:51
  SPEAKER_01: Yeah, it's not nothing you don't have to just spend 10 years learning how to be a videographer in order to do that.
• 34:00
  SPEAKER_00: Man, that is that is so true.
• 34:01
  SPEAKER_00: We study and study and study and we gather information and sometimes we just get paralyzed because we think it's gotta be up to this amazing level, and we have all these different voices that are in our heads and these books that we're reading and podcasts we're listening to, and all that.
• 34:16
  SPEAKER_00: And sometimes we just need to take imperfect action and just do it.
• 34:20
  SPEAKER_01: Absolutely.
• 34:21
  SPEAKER_01: I mean, my Facebook Lives, you know, my brother, he's a uh pastor, and you know, with COVID, they're doing all this online stuff.
• 34:30
  SPEAKER_01: So he went out and bought this thing, and it connects a camera to his laptop so he can have really high quality lives whenever he's doing stuff.
• 34:37
  SPEAKER_01: And I was like, oh man, I need to get that for my Facebook Lives.
• 34:39
  SPEAKER_01: And I was like holding off, and then the price of them went from$130 to$400 because everybody bought them all, and yeah.
• 34:45
  SPEAKER_01: So like it got to the point where I was like, you know what?
• 34:47
  SPEAKER_01: It I'm gonna practice what I preach.
• 34:50
  SPEAKER_01: It doesn't, I don't need a 4K live stream to help people learn marketing content and tactics.
• 34:57
  SPEAKER_01: So I literally just used the camera all built into my Mac, and this is a 2014 MacBook Pro.
• 35:04
  SPEAKER_01: So it's not even the newest technology, and that's what I use to Facebook Live.
• 35:09
  SPEAKER_01: And I mean, I started out with Facebook Live just using the built-in native Facebook live stream.
• 35:14
  SPEAKER_01: I now use BLive.tv, which is a cool platform, but uh I started out just using Facebook Live.
• 35:20
  SPEAKER_01: I mean, like you said, it doesn't have to be perfect, you just got to get started.
• 35:24
  SPEAKER_01: Exactly.
• 35:25
  SPEAKER_00: Well, don't feel bad about your Mac.
• 35:26
  SPEAKER_00: I am and right now, as we speak, I'm doing this on a 2012 MacBook Pro.
• 35:32
  SPEAKER_00: So uh, you know, I I love Macs, they work.
• 35:35
  SPEAKER_00: Of course, I did replace the hard drive in it and upgraded the RAM and all that stuff.
• 35:39
  SPEAKER_00: So that did help.
• 35:40
  SPEAKER_01: I mean, once you learn, sorry to keep going back to video.
• 35:44
  SPEAKER_01: I just love video a lot.
• 35:46
  SPEAKER_01: Once you learn like very basic stuff about video that you can learn in 15 minutes if you know what you're looking for, once you learn that, you can I I booked a$20,000 gig one uh way back in 2017.
• 36:01
  SPEAKER_01: $20,000 gig using a camera that cost$800.
• 36:05
  SPEAKER_00: That's crazy.
• 36:06
  SPEAKER_01: And and my lens was$125, my main lens.
• 36:09
  SPEAKER_01: So I mean, it does not cost a lot of money in order to be good.
• 36:12
  SPEAKER_01: If you know things like composition and what you're looking for with lighting and audio, I mean, you can make really good content.
• 36:20
  SPEAKER_01: So I mean, I I I love when you've whenever I realized that it just kind of blew my mind, and that's why I'm doing what I'm doing now.
• 36:27
  SPEAKER_00: And I you know what, man, I think that is a really good point where we don't always have to have the biggest and the baddest computers or the technology or tools.
• 36:37
  SPEAKER_00: One of the dangers, though, and I know that you face this as well, all of us in this sort of online business space, if you will, we face this danger of we know a lot of people that are doing similar things, and a lot of them have great toys, they have really cool computers, and we're all talking about the things that we're using and we all get excited about technology and everything.
• 36:55
  SPEAKER_00: But at the end of the day, it doesn't really make any difference if that doesn't increase the value of what we're providing to our clients and our customers, or at least if it doesn't increase the perceived value that we're bringing to them.
• 37:07
  SPEAKER_00: We can have an amazing camera or an amazing Mac, but if it doesn't help us to create better work for them and help them to build their business, it doesn't really make much difference.
• 37:16
  SPEAKER_01: Absolutely.
• 37:17
  SPEAKER_01: I mean, I can go out and spend$200,000 producing an hour-long piece of content.
• 37:23
  SPEAKER_01: I can go out and spend$200,000 producing a two-minute long piece of content.
• 37:27
  SPEAKER_01: And if the content isn't good, the watch, the people are gonna bounce off that video within the first few seconds.
• 37:34
  SPEAKER_01: Whereas if Ross Runs goes here with a cell phone from 2004 and records a two and a half hour long piece of content where he's giving you the exact business strategy, I'm gonna watch that entire video and it's gonna look like a the size of a postage stamp, and I'm gonna take notes on it.
• 37:52
  SPEAKER_01: It doesn't, it doesn't matter with the quality of the video as long as you're conveying that message and getting that content out there, that's what matters.
• 37:58
  SPEAKER_00: Have you um seen these these ads on Facebook for this uh thing called show her off?
• 38:04
  SPEAKER_00: It's like these these dancing things.
• 38:06
  SPEAKER_01: I have into it, yes, I have.
• 38:09
  SPEAKER_01: I know fascinating.
• 38:11
  SPEAKER_00: So for those who haven't seen them, it's like a they're instructional videos to teach guys how to dance.
• 38:18
  SPEAKER_00: It's how to like take your girlfriend or your wife or whatever.
• 38:21
  SPEAKER_00: And it's it's almost like a honky talk country kind of a thing.
• 38:24
  SPEAKER_00: It's not just that, but that's that's the way they promote it.
• 38:27
  SPEAKER_00: It's people dressed in a lot of western gear and stuff.
• 38:29
  SPEAKER_00: It's fascinating because the the ads are very, very simple.
• 38:33
  SPEAKER_00: But then when you go to this, and I didn't I didn't buy these, but I thought it was a fascinating concept marketing-wise.
• 38:38
  SPEAKER_00: When you go to the sales page, and this is nothing against the people behind that, it's actually kind of genius.
• 38:43
  SPEAKER_00: The sales page, like the margins don't look right, and it's like it looks like something from about eight or nine years ago, but I'm sure they are making a killing on that because their video stuff is so well done.
• 38:55
  SPEAKER_00: Yeah, you know, by the time you go to the sales page, you're like, Well, I'm gonna totally get this because it's just it's very, very engrossing.
• 39:01
  SPEAKER_00: They've done a great job with their marketing on it.
• 39:03
  SPEAKER_00: So it's a weird thing, yeah.
• 39:06
  SPEAKER_01: When it comes to that marketing and websites and everything, funnels.
• 39:09
  SPEAKER_01: I've I've learned that recently.
• 39:11
  SPEAKER_01: Like, you I've followed somebody online and they talked about their funnel, it looks like it's from the 90s, and they said they've tried updating it, they've tried making it look awesome.
• 39:20
  SPEAKER_01: They said it decreased their conversion rating when they they made it look better.
• 39:24
  SPEAKER_01: Yeah, so like there's actually marketing in the making it look bad, it's like an act of choice, and it that stuff's crazy for me.
• 39:32
  SPEAKER_00: I mean, if anybody reads the Drudge Report, I mean, literally their interface is from the 90s.
• 39:38
  SPEAKER_00: Oh wow, it hasn't changed in like 25 years, probably.
• 39:41
  SPEAKER_00: I was reading the Drudge Report back when I was in grad school back in the late 90s, and it looks exactly the same.
• 39:48
  SPEAKER_00: So there's something to be said for just having it almost works in your favor.
• 39:52
  SPEAKER_00: You know, if you're too slick, it's it's a little bit intimidating.
• 39:56
  SPEAKER_01: Absolutely.
• 39:57
  SPEAKER_01: I mean, my landing page for my uh video course that I'm selling, it's not something that I would have normally created because it doesn't look like I want it to look.
• 40:05
  SPEAKER_01: But that the coach that I had is like, do this, like it needs to look like this, leave this here, leave this this color.
• 40:11
  SPEAKER_01: And I was like, All right, I'll trust you.
• 40:13
  SPEAKER_01: So I'm I'm gonna see if it works, but uh, it's not something like in everything I went to school for graphic design.
• 40:19
  SPEAKER_01: Everything in my nature is saying make it look pretty.
• 40:22
  SPEAKER_00: So that's gotta be hard.
• 40:24
  SPEAKER_01: Yeah, it's it's it's a challenge for sure.
• 40:26
  SPEAKER_00: Well Matt, this has been a lot of fun.
• 40:28
  SPEAKER_00: Um, where can people connect with you and find out more about your work?
• 40:32
  SPEAKER_00: And also, most importantly, grab this PDF that you've put together.
• 40:36
  SPEAKER_01: Yeah, absolutely.
• 40:37
  SPEAKER_01: So if you go to mattpeet.com, that's m-a-t-t-p-e-e-t.com, I have two first names.
• 40:43
  SPEAKER_01: Um, then you can uh you can check out all the about stuff, the about video that I have on my page.
• 40:49
  SPEAKER_01: Um, that's where the podcast information, once that goes live, everything you'll be able to find that all there.
• 40:53
  SPEAKER_01: If you want to grab this specific PDF, the 11 I uh video ideas to dominate your marketing, you can go to secrets to video marketing.com.
• 41:01
  SPEAKER_01: You'll also get to see my ugly looking landing page that I talked about.
• 41:05
  SPEAKER_01: And you can grab this uh PDF for free.
• 41:08
  SPEAKER_01: It's got 11 different video ideas that you can create um from things like you said, like talking about telling stories, this complex stuff, all the way down to just like slow-mo videos and that kind of stuff, ideas for that.
• 41:20
  SPEAKER_01: Um, so and everything in between.
• 41:23
  SPEAKER_01: But yeah, secrets to videomarketing.com is where you can get that free PDF and uh check out my ugly funnel page.
• 41:29
  SPEAKER_00: Hey, it's all good.
• 41:30
  SPEAKER_00: It's all good.
• 41:31
  SPEAKER_00: Well, Matt, thanks so much for being on the Smart Business Writing Podcast.
• 41:34
  SPEAKER_00: This has been a lot of fun.
• 41:35
  SPEAKER_00: I appreciate the work that you're doing, and I've learned several things from this, um, which is really secretly the reason why I do a podcast.
• 41:42
  SPEAKER_00: So thanks.
• 41:43
  SPEAKER_00: I really appreciate it.
• 41:44
  SPEAKER_01: Oh, me too.
• 41:46
  SPEAKER_01: Absolutely.
• 41:47
  SPEAKER_01: It was it was a blast.
• 41:48
  SPEAKER_01: I had a good time, Ken.
• 41:49
  SPEAKER_01: I appreciate it.
• 41:50
  SPEAKER_00: Good deal.
• 41:50
  SPEAKER_00: Thanks so much.
• 41:52
  SPEAKER_00: I hope you enjoyed my conversation with Matt.
• 41:54
  SPEAKER_00: Here are my three biggest takeaways.
• 41:57
  SPEAKER_00: Number one, learn to tell stories.
• 42:01
  SPEAKER_00: I think storytelling is the most valuable marketing skill that you can acquire.
• 42:05
  SPEAKER_00: Our brains are literally wired to listen to stories.
• 42:09
  SPEAKER_00: I mean, have you ever thought about the fact that whenever you go to sleep at night, your brain loves stories so much that it tells you stories all night long in the form of dreams?
• 42:19
  SPEAKER_00: You know, whenever we hear the phrase once upon a time, or it was a dark and stormy night, our brains just automatically are locked in on those things because we just love stories.
• 42:30
  SPEAKER_00: And we never outgrow this love for stories.
• 42:33
  SPEAKER_00: As adults, we watch movies, we write books, we read fiction, we do all kinds of things just based on the power of stories.
• 42:40
  SPEAKER_00: So I want to recommend three books to you that have really helped me when it comes to the power of storytelling.
• 42:45
  SPEAKER_00: Number one is Save the Cat by Blake Snyder.
• 42:48
  SPEAKER_00: It's a book on screenwriting.
• 42:49
  SPEAKER_00: Number two is Story by Robert McKee.
• 42:53
  SPEAKER_00: It's a very thick book, but it's extremely detailed and dense, and you'll get a ton out of it.
• 42:57
  SPEAKER_00: And then number three is Building a Story Brand by Donald Miller, which teaches you how to apply a simple storytelling framework to your business and marketing.
• 43:06
  SPEAKER_00: Those are all great, so I recommend you check those out.
• 43:09
  SPEAKER_00: Takeaway number two is stories versus posts on Instagram and Facebook.
• 43:16
  SPEAKER_00: So Matt clarified the difference between those two things.
• 43:19
  SPEAKER_00: Stories go away quickly, but posts are permanent unless you delete them or archive them.
• 43:24
  SPEAKER_00: Now he mentioned that Russell Brunson from ClickFunnels did a story on Instagram, uh, I think it was on Instagram, and he was showing some behind-the-scenes stuff of his business.
• 43:35
  SPEAKER_00: So stories can be great for doing that type of thing, showing the behind-the-scenes of our writing business or whatever our business is, or if we're a teacher or whatever it is that we do, it's a great way to show some behind-the-scenes stuff because people love behind-the-scenes stuff.
• 43:50
  SPEAKER_00: And just giving people kind of like a peek behind the curtain, I think that can be a lot of fun.
• 43:55
  SPEAKER_00: So I'm going to be experimenting with that.
• 43:57
  SPEAKER_00: Then finally, takeaway number three is we need to get comfortable on video.
• 44:01
  SPEAKER_00: We just got to do it.
• 44:03
  SPEAKER_00: I'm not a natural video person, so I'm preaching to myself here.
• 44:07
  SPEAKER_00: I don't like the way I look.
• 44:09
  SPEAKER_00: Um, I prefer audio instead of video.
• 44:11
  SPEAKER_00: Sometimes I feel very awkward on camera.
• 44:14
  SPEAKER_00: But the the bottom line is that people connect with us better on video because they can see us and there's more of a personal connection there.
• 44:21
  SPEAKER_00: So I'm going to be experimenting with video a little bit more.
• 44:24
  SPEAKER_00: You know, there's a sense in which, well, it's what I tell my freshman speech class students that sometimes you just kind of fake it till you make it.
• 44:31
  SPEAKER_00: You have to bring a sense of energy, you have to manufacture it, even though you're not feeling it in the moment, you can bring that energy, and pretty soon you'll begin feeling it because you're acting your way into that feeling.
• 44:43
  SPEAKER_00: Basically, when it comes to video, we're only going to get out of it what we put into it.
• 44:47
  SPEAKER_00: So my encouragement to myself as well as everybody listening is to put more into it and take it more seriously.
• 44:55
  SPEAKER_00: Well, that's it for this episode.
• 44:56
  SPEAKER_00: I want to give a massive thank you to my special guest, Matt Pete.
• 45:00
  SPEAKER_00: Make sure to check out mattpeet.com and grab his free PDF, which is 11 Video Ideas to Dominate Your Marketing.
• 45:08
  SPEAKER_00: And you can get that at secretsofvideomarketing.com.
• 45:12
  SPEAKER_00: And as always, thank you so much for listening.
• 45:14
  SPEAKER_00: I appreciate your time and attention, and I'm so glad you were able to join me on this episode.
• 45:19
  SPEAKER_00: You can find lots more resources for writers and creative thinkers at KentSanders.net.
• 45:25
  SPEAKER_00: Until next time, remember that your writing has the power to change people's lives.
• 45:30
  SPEAKER_00: I'll see you in the next episode.