How Brands Should Prep for Q4
The holiday season will be here before you know it, and preparation starts now. LP Chief Product Officer David Johnson shares the strategies brands should be focusing on today, from reviewing last year's performance and testing new channels to preparing websites and marketing tech for Q4. Plus, Craig Panozzo breaks down Amazon's new AI-powered Sponsored Prompts and what they could mean for the future of ecommerce advertising.
The skinny
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