Ep. 108 - Champagne Secrets: Debunking the Elitist Myths with Aaron Walters
Pretentious hospitality is a profit killer. When consumers feel intimidated by an industry, they simply lock their wallets and walk away. The global wine and champagne industry has spent decades building cardboard walls of elite terminology and black-tie dress codes, accidentally alienating the modern diner who just wants an incredible experience. We sit down with Aaron Walters, chef and owner of Muselet Champagne Bar, to see how he is completely dismantling the traditional wine bar format in downtown Bentonville.
We get into the technical mechanics of champagne production and why the…
The skinny
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