Building Brands That Stick: Work in Progress – with Partners Creative Co-Founder Kyra von Mutius
In this episode of Work in Progress, hosts Paula Wehmeyer, Partner at General Catalyst, and Helena Meyer-Schönherr, Managing Director at Ten More In, sit down with Kyra von Mutius, co-founder of Partners Creative Consultancy, to unpack the art and impact of brand strategy in the startup world.
Together, they explore how brand building goes far beyond logos and colors – and why it’s essential for early-stage companies to define who they are, what they stand for, and how they communicate their story.
Kyra shares her personal journey from traditional advertising at Heimat and M&C Saatchi to…
The skinny
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