Latest / The UK Flooring Podcast
From Pubs & Horses to Hardwood Empire, a 20 year wild ride
What does it take to run one of Ireland’s most trusted hardwood flooring businesses? In this week’s episode, Sarah speaks with Siobhan Smyth, co-founder of Floorstore Direct, about her path from hospitality to hardwood and how she and her team built a brand rooted in quality, trust, and relentless education.
What’s Inside:
Siobhan’s journey from working with showjumpers and running a pub to launching a flooring company
How she developed product knowledge, built trust with customers, and created a high-end showroom experience
The power of aftercare: why Floorstore Direct offers lifelong…
The skinny
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