Why Most Businesses Misunderstand Their Buyers – with Sean Shannon
In this powerful BizBlend episode, sales acceleration expert Sean Shannon unpacks a common yet often overlooked issue in business: most companies think they know what their customers are buying—but they don’t. Sean, a seasoned sales leader with decades of experience leading sales teams at iHeart and Cumulus Media, joins Sana to explain why understanding the “job” customers hire your product for is more crucial than knowing your product’s features.
They dive deep into B2B sales strategy, the art of diagnosing before selling, the danger of cold calls without context, and the truth about AI in…
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