The Trend Forecasting Playbook with Yarden Horwitz
Yarden Horwitz built a platform that predicts which beauty trends will last. She is still the first to say the data cannot make the call for you.
The co-founder of Spate sits down with Mike and co-host Ayla Anaya to get into how a rising star differs from a sustained riser, why consumers say one thing and buy another, and why she still calls Google search so telling. Plus the one metric she would track every morning if she could only pick one.
Connect with Yarden: https://www.linkedin.com/in/yarden-horwitz/
Connect with Mike: https://www.linkedin.com/in/pimsmikeryan/
The skinny
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