Latest / Skinfluence with Dr. Dustin Portela
Episode 36: Skincare Marketing Lies, Buzzwords, and How to Shop Smarter
Skincare marketing is loud, confusing, and often misleading. In this episode, Dr. Dustin Portela and PA Austin Lee break down the most common skincare buzzwords and claims so you can stop falling for hype and start making smarter decisions.
They unpack terms like clinically tested, dermatologist recommended, hypoallergenic, fragrance free versus unscented, medical grade, non comedogenic, clean beauty, and organic, explaining what each one actually means and what is mostly just marketing. You will learn why many of these labels are unregulated, how companies legally stretch the truth, and why…
The skinny
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