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What Happens When No One Needs Your Music?
This week we’re looking at a new update from YouTube that allows creators to replace copyrighted music with AI-generated tracks.On the surface, it solves a real problem. Content stays live, claims are resolved, and the process is faster than ever.But what does this mean if you’re the one making the music?We shift the conversation away from creators and toward musicians, exploring what happens when music becomes something that can be instantly swapped, replaced, and abstracted into “vibe” rather than identity.This isn’t about AI replacing artists. It’s about what happens when there’s no longer…
The skinny
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