How to Create Effective Marketing in Difficult Industries
Another not-to-miss episode with guest Guy Weismantel, CMO at Pushpay. Read the full transcript on our blog starting Mon. 8/20 at 6am PST.
We talk a little bit about different go-to-market approaches when you get outside of the eco-chamber that many of us work within in SaaS companies and technology companies and selling to different markets. He shares insights applicable in any industry and also touches on building culture within marketing.
A couple of questions Guy answers are:
Is there a difference with an audience that maybe doesn't have as much experience buying?
What were some of your…
The skinny
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