For Radio, Women’s Sports Is Turning Fans Into Customers
As women's sports keep growing, radio and its advertisers are finding a fan base that is ready to be sold to. The Golden State Valkyries' run to the WNBA Finals, and how one Bay Area station has packaged it, offers a blueprint for turning that passion into revenue.
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.