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UT Basketball Debuts New Sponsor Patches | Huntsville News
Tennessee basketball’s men and women are hitting the court in brand-new jerseys this season, featuring a sponsor patch for the first time ever — thanks to a five-year deal with local Knoxville giant Axle Logistics, founded by UT grads and a major employer of alumni. Beyond the logo, the partnership gives student-athletes real-world marketing experience and helps fuel UT Athletics’ record-breaking fundraising under AD Danny White. Fans will see the patches debut on October 15th for the men vs. Xavier and October 27th for the Lady Vols vs. Florida A&M — a win-win for the university, its…
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